Instagram ndi malo ochezera a pa Intaneti komanso foni yam'manja yogawana zithunzi ndi makanema, ogulidwa kuchokera Facebook mu 2012 kwa $ 1 biliyoni. Idakhazikitsidwa mu Okutobala 2010 ndipo yakula mpaka ogwiritsa ntchito opitilira 1,2 biliyoni pamwezi.
Instagram imalola ogwiritsa ntchito kujambula zithunzi ndi makanema, kugwiritsa ntchito zosefera ndi zotsatira, ndikugawana ndi otsatira awo. Ogwiritsa ntchito amathanso kutsatira ena ogwiritsa ntchito kuti awone zomwe zili. Instagram yakhala yotchuka pakati pa achinyamata, makamaka amayi, chifukwa chosavuta kugwiritsa ntchito komanso kugawana zithunzi ndi makanema ndi anthu ambiri.
Instagram amagwiritsidwanso ntchito ndi makampani kulimbikitsa malonda ndi ntchito zawo. Mabizinesi amatha kupanga maakaunti Instagram makampani kuti azisindikiza zomwe zili, azilumikizana nazo makasitomala ndi kulimbikitsa zopereka zawo. Instagram chakhala chida malonda zothandiza mabizinesi amitundu yonse, makamaka mabizinesi ang'onoang'ono.
Nazi zina mwazinthu zazikulu za Instagram:
- Kutumiza zithunzi ndi makanema: Ogwiritsa ntchito amatha kujambula zithunzi ndi makanema, kugwiritsa ntchito zosefera ndi zotsatira, ndikugawana ndi otsatira awo.
- Tsatirani ogwiritsa ntchito ena: Ogwiritsa ntchito amatha kutsatira ena ogwiritsa ntchito kuti awone zomwe zili.
- Onani: Ogwiritsa ntchito amatha kufufuza zatsopano kutengera zomwe amakonda.
- Nkhani: Ogwiritsa ntchito amatha kutumiza Nkhani, zomwe ndi zosakhalitsa zomwe zimasowa pakatha maola 24.
- Live: Ogwiritsa ntchito amatha kuwulutsa makanema amoyo kwa otsatira awo.
- Mauthenga Achindunji: Ogwiritsa ntchito amatha kutumiza mauthenga achindunji kwa ogwiritsa ntchito ena.
Zina mwazabwino zogwiritsa ntchito Instagram:
- Kusavuta kugwiritsa ntchito: Instagram Ndi ntchito yosavuta kugwiritsa ntchito, ngakhale kwa omwe alibe chidziwitso chaukadaulo.
- Kutha kugawana zithunzi ndi makanema ndi omvera ambiri: Instagram imalola ogwiritsa ntchito kugawana zomwe ali nazo ndi anthu ambiri, ngakhale ndi anthu omwe sakuwadziwa.
- Kutha kutsatira ena ogwiritsa ntchito kuti awone zomwe ali nazo: Instagram imalola ogwiritsa ntchito kutsata ogwiritsa ntchito ena kuti awone zomwe ali nazo ndikukhalabe osinthika pazochita zawo.
- Kutha kulumikizana ndi ogwiritsa ntchito ena: Instagram amalola ogwiritsa ntchito kucheza ndi ogwiritsa ntchito ena kudzera mu ndemanga, zokonda ndi mauthenga achindunji.
- Kuthekera kotsatsa malonda ndi ntchito: Instagram ndi chida malonda zothandiza mabizinesi amitundu yonse, makamaka mabizinesi ang'onoang'ono.
Pomaliza, Instagram ndi malo ochezera a pa Intaneti komanso pulogalamu yam'manja yogawana zithunzi ndi makanema otchuka padziko lonse lapansi. Instagram imapereka zinthu zingapo zomwe zimapangitsa kuti ikhale yosavuta komanso yosavuta kugwiritsa ntchito pogawana zomwe zili ndi anthu ambiri komanso kutsatsa malonda ndi ntchito.
mbiri
Instagram idakhazikitsidwa mu 2010 ndi Kevin Systrom ndi Mike Krieger, awiri omwe kale anali antchito a Odeo, kampani ya podcasting. Systrom ndi Krieger anali ndi lingaliro lopanga pulogalamu yam'manja yomwe ingalole ogwiritsa ntchito kugawana zithunzi ndi makanema ndi anzawo komanso otsatira awo.
Ntchitoyi idakhazikitsidwa mu Okutobala 2010 ndipo idatchuka mwachangu. Mu December 2010, Instagram idafikira ogwiritsa ntchito 1 miliyoni. Mu 2012, Instagram idapezedwa ndi Facebook kwa 1 biliyoni dollars.
Pambuyo pa kugula ndi Facebook, Instagram anapitiriza kukula mofulumira. Ntchitoyi idafika pachimake cha ogwiritsa ntchito 1 biliyoni mu 2018 ndi ogwiritsa ntchito 2 biliyoni mu 2020.
Nazi zina mwazochitika zazikulu m'mbiri ya Instagram:
- 2010: Kevin Systrom ndi Mike Krieger adayambitsa Instagram.
- 2010: Instagram imayambitsidwa poyera.
- 2011: Instagram imayambitsa magwiridwe antchito a fyuluta.
- 2012: Instagram imatengedwa ndi Facebook.
- 2013: Instagram imawonetsa magwiridwe antchito a hashtag.
- 2014: Instagram imayambitsa nkhani.
- 2015: Instagram imayambitsa ntchito yowulutsa pompopompo.
- 2016: Instagram imayambitsa ntchito ya uthenga wachindunji.
- 2017: Instagram imayambitsa magwiridwe antchito a Instagram Mfundo Zazikulu za Nkhani.
- 2018: Instagram imayambitsa magwiridwe antchito a Instagram Zipinda Zamoyo.
- 2019: Instagram imayambitsa magwiridwe antchito a Instagram Zolemba.
- 2020: Instagram imayambitsa magwiridwe antchito a Instagram Amatsogolera.
- 2021: Instagram imayambitsa magwiridwe antchito a Instagram Kugula.
Instagram yakhala imodzi mwa nsanja za chikhalidwe TV otchuka kwambiri padziko lapansi. Pulogalamuyi imagwiritsidwa ntchito ndi anthu azaka zonse komanso padziko lonse lapansi kugawana zithunzi ndi makanema, kulumikizana ndi abwenzi ndi otsatira, ndikulimbikitsa malonda ndi ntchito.
Ku Italy, Instagram ndi nsanja ya chikhalidwe TV ogwiritsidwa ntchito kwambiri, okhala ndi ogwiritsa ntchito oposa 30 miliyoni. The ntchito makamaka otchuka pakati pa achinyamata, makamaka akazi.
Chifukwa?
Makampani ndi anthu amagwiritsa ntchito ndikuchita bizinesi Instagram pazifukwa zosiyanasiyana, kuphatikizapo:
Zamakampani:
- Kulumikizana ndi i makasitomala: Instagram ndi njira yosavuta komanso yolunjika yolumikizirana nawo mabizinesi makasitomala. Mabizinesi amatha kugwiritsa ntchito Instagram kuyankha mafunso a makasitomala, kupereka chithandizo ndi kulimbikitsa malonda ndi ntchito zake.
- Marketing ndi kugulitsa: Instagram angagwiritsidwe ntchito kupanga kampeni malonda ndi zogulitsa zomwe zikufuna. Mabizinesi amatha kugwiritsa ntchito Instagram kutumiza mauthenga otsatsira kwa makasitomala, perekani kuchotsera ndi makuponi, ndi kusonkhanitsa ndemanga.
- Kulembera anthu ntchito: Instagram angagwiritsidwe ntchito kupeza ndi kulemba ganyu antchito atsopano. Mabizinesi amatha kugwiritsa ntchito Instagram kutumiza zotsatsa zantchito, kulumikizana ndi ofuna ndikukonza zoyankhulana.
- Mgwirizano: Instagram angagwiritsidwe ntchito kugwirizana ndi othandizana nawo ndi ogulitsa. Mabizinesi amatha kugwiritsa ntchito Instagram kugawana mafayilo, kugwirizanitsa ntchito ndi kuthetsa mavuto.
Kwa anthu:
- Kulankhulana ndi abwenzi ndi abale: Instagram Ndi njira yachangu komanso yosavuta yolumikizirana ndi anzanu komanso abale. Anthu akhoza kugwiritsa ntchito Instagram kusinthana mauthenga, kuyimba mafoni ndi kugawana zinthu zambiri zamawu.
- Gulu la zochitika: Instagram Itha kugwiritsidwa ntchito kukonza zochitika ndi misonkhano. Anthu akhoza kugwiritsa ntchito Instagram kugawana zambiri, kuitana otenga nawo mbali ndikuwongolera zochitika.
- Kusinthana zambiri: Instagram angagwiritsidwe ntchito kugawana zambiri ndi nkhani. Anthu akhoza kugwiritsa ntchito Instagram kutsatira zomwe mumakonda, khalani odziwa zambiri zaposachedwa komanso kutenga nawo mbali pazokambirana.
Pomaliza, Instagram ndi nsanja yosunthika yomwe ingagwiritsidwe ntchito pazinthu zingapo, payekha komanso akatswiri. Pulogalamuyi ndiyodziwika padziko lonse lapansi ndipo imapereka zinthu zingapo zomwe zimapangitsa kuti ikhale yosavuta komanso yosavuta kugwiritsa ntchito.
Nazi zina mwazabwino zakugwiritsa ntchito Instagram kwa makampani:
- Kufikira anthu padziko lonse lapansi: Instagram ali ndi ogwiritsa ntchito opitilira 1,2 biliyoni pamwezi padziko lonse lapansi. Izi zikutanthauza kuti mabizinesi ali ndi kuthekera kofikira omvera padziko lonse lapansi ndi zomwe ali nazo komanso zomwe amapereka.
- Pangani mtundu wodziwika: Instagram ndi njira yabwino yopangira mabizinesi kupanga mtundu wodziwika ndikumanga nawo ubale makasitomala. Mabizinesi amatha kugwiritsa ntchito Instagram kugawana zinthu zamtengo wapatali, zomwe zingathandize kupanga chithunzi chabwino cha mtundu.
- Likitsani malonda ndi ntchito: Instagram ndi njira yabwino kwa mabizinesi kutsatsa malonda ndi ntchito zawo. Mabizinesi amatha kugwiritsa ntchito Instagram kufalitsa zithunzi ndi makanema azinthu zawo, kupereka kuchotsera ndi makuponi ndikusonkhanitsa mayankho kuchokera makasitomala.
- Zotsatira zoyezera: Instagram imapereka zida zowunikira zomwe zimalola makampani kuyeza zotsatira zamakampeni awo. Izi zimathandiza makampani kukhathamiritsa njira zawo malonda ndi kupindula kwambiri ndi ndalama zanu Instagram.
M'malo mwake, Instagram ndi chida champhamvu chomwe chingathandize makampani kukwaniritsa zolinga zawo zamabizinesi.
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