https://unimib.academia.edu/stefanofantin

https://unimib.academia.edu/stefanofantin

doi:https://unimib.academia.edu/stefanofantin

SEO

Stefano Fantin komanso yanu Mlangizi wa SEO yomwe imapereka ntchito malonda kwa awo makasitomala.

Koma cosa

La SEO, chidule cha Kusaka Magetsi Opangira, ndi mndandanda wa zochitika ndi njira zomwe cholinga chake ndi kupititsa patsogolo maonekedwe a webusaiti zosaka. Makamaka, a SEO imayang'ana kwambiri kukhathamiritsa tsamba la mawu osakira, omwe ndi mawu omwe ogwiritsa ntchito amalemba pakusaka kuti apeze zambiri.

La SEO lagawidwa m'magulu awiri akuluakulu:

SEO patsamba: ikukhudza ntchito zomwe zimachitika mkati mwa webusayiti, monga kukhathamiritsa kwazinthu, kapangidwe ka tsamba ndi liwiro lotsitsa.
SEO kunja kwa tsamba: nkhawa zomwe zimachitika kunja kwa webusayiti, monga kupeza ma backlinks kuchokera kwa ena mawebusayiti.

La SEO ndi njira yopitilira ndi kusinthika, monga i zosaka amangosintha ma algorithms awo mosalekeza. Pachifukwa ichi, ndikofunikira kusunga chidziwitso chanu pamutuwu SEO ndikukhala ndi njira zabwino zopititsira patsogolo Kusinthaku patsamba lanu.

Nazi zina mwa ubwino wa SEO:

Kuwonjezeka kwa webusayiti: tsamba lokhazikika bwino zosaka alandira maulendo ochulukirapo kuchokera kwa ogwiritsa ntchito omwe ali ndi chidwi ndi zomwe zili mkati mwake.
Kuyenda kwabwino kwachilengedwe: organic traffic ndi yomwe imapangidwa ndi zotsatira zakusaka kwaulere, popanda kulipira zotsatsa.
Kuchulukitsa kwa otembenuka: tsamba lokhazikika bwino zosaka ali ndi mwayi wabwino wotembenuza alendo makasitomala.

Mbiri ya SEO

Mbiri ya SEO akhoza kugawidwa m'magawo akuluakulu atatu:

Zaka zoyambirira (1990-1999)

Zaka zoyambirira za SEO anali odziwika ndi njira yosavuta komanso yodziwika bwino. THE zosaka za nthawi imeneyo, monga AltaVista ndi Yahoo!, zinali zozikidwa pa njira yosavuta yolondolera, yomwe makamaka imayang'ana pafupipafupi pomwe mawu ofunikira amawonekera patsamba.

Mu nkhani iyi, njira SEO zogwira mtima kwambiri zinali zomwe zimalola kuti mawu achinsinsi awonjezeke mkati mwa webusaitiyi. Mwachitsanzo, mutha kubwereza mawu osakira patsamba, mitu, mafotokozedwe a meta, ndi ma URL.

Zaka zagolide za Black Hat SEO (2000-2007)

Ndi kubwera kwa GoogleLa SEO yakhala bizinesi yovuta kwambiri komanso yopikisana. Google adayambitsa ma algorithms atsopano omwe adawunikiranso zinthu zina, monga momwe zilili komanso momwe tsamba lawebusayiti likuyendera.

M'nkhaniyi, makampani ena ayamba kugwiritsa ntchito njira SEO "ophwanya malamulo", i.e. njira zomwe zimaphwanya malangizo a zosaka. Njira izi, zomwe zimadziwika kuti Black Hat SEO, kuphatikizapo kulengedwa kwa mawebusayiti otsika okhala ndi zobwereza, kugula maulalo kwa ena mawebusayiti ndi kusintha kwa meta tag.

Kugwiritsa ntchito njira za Black Hat SEO zapangitsa kutsika kwa zotsatira zakusaka. Google Kenako adayambitsa zosintha zingapo zama algorithms ake kuti athane ndi izi.

Nthawi ya SEO Chipewa Choyera (2008-pano)

Pofika 2008, Google adalimbikitsa kulimbana ndi njira SEO Chipewa Chakuda: Izi zinapangitsa kuti ntchito ziwonjezeke SEO Chipewa Choyera, mwachitsanzo, ntchito zomwe zimalemekeza malangizo a zosaka.

M'zaka zaposachedwapa, a SEO yakhala ntchito yowonjezereka komanso yovuta kwambiri. THE zosaka abweretsa ma algorithms atsopano omwe amawunika zinthu zingapo, monga momwe zilili, zomwe ogwiritsa ntchito amakumana nazo komanso kufunika kwa zotsatira zakusaka.

Pamapeto pake Kusinthaku sui zosaka, muyenera kukhala ndi njira SEO zomwe zazikidwa pazifukwa izi.

Nazi zina mwazochitika zazikulu zomwe zawonetsa mbiri ya SEO:

1990: Injini yoyamba yosakira, Archie, imasindikizidwa.
1993: Injini yoyamba yosakira zithunzi, WebCrawler, imatulutsidwa.
1994: AltaVista, imodzi mwazoyamba, imatulutsidwa zosaka otchuka.
1995: Yahoo!, imodzi mwazoyamba, imasindikizidwa zosaka wolemekezeka.
1996: Zasindikizidwa Google, yomwe m'zaka zingapo idzakhala injini yosaka kwambiri padziko lonse lapansi.
1998: Google imayambitsa algorithm ya PageRank, yomwe imayesa ubwino wa webusaitiyi potengera kuchuluka ndi ubwino wa maulalo omwe akubwera.
2000: Google imayambitsa algorithm ya Panda, yomwe imalanga i mawebusayiti yokhala ndi zinthu zotsika.
2007: Google imayambitsa algorithm ya Penguin, yomwe imalanga i mawebusayiti ndi maulalo otsika.
2011: Google imabweretsa algorithm ya Hummingbird, yomwe imathandizira kumvetsetsa chilankhulo chachilengedwe ndi Google.
2015: Google imayambitsa algorithm ya RankBrain, yomwe imagwiritsa ntchitoluntha lochita kupanga kukonza bwino Kusinthaku za zotsatira zakusaka.
2020: Google imabweretsa algorithm ya BERT, yomwe imathandizira kumvetsetsa chilankhulo chachilengedwe ndi Google.

La SEO ndizochitika zomwe zikusintha nthawi zonse, zomwe zimafuna luso lamakono ndi chidziwitso. Kuti mumve bwino Kusinthaku sui zosaka, ndikofunikira kutengera njira SEO zomwe zimatengera zomwe zachitika posachedwa komanso kusintha kwa ma aligorivimu apakompyuta zosaka.

Chifukwa?

Pali zifukwa zambiri zochitira SEO. Nazi zina mwazofunika kwambiri:

Kuwonjezeka kwa webusayiti: tsamba lokhazikika bwino zosaka alandira maulendo ochulukirapo kuchokera kwa ogwiritsa ntchito omwe ali ndi chidwi ndi zomwe zili mkati mwake.
Kuyenda kwabwino kwachilengedwe: organic traffic ndi yomwe imapangidwa ndi zotsatira zakusaka kwaulere, popanda kulipira zotsatsa.
Kuchulukitsa kwa otembenuka: tsamba lokhazikika bwino zosaka ali ndi mwayi wabwino wotembenuza alendo makasitomala.

Makamaka, a SEO zitha kukhala zothandiza kwa:

Makampani omwe akufuna kukulitsa mawonekedwe amtundu wawo ndikufikira omvera ambiri.
Mabizinesi omwe akufuna kupanga magalimoto oyenerera patsamba lawo.
E-malonda omwe akufuna kuwonjezera malonda.
Akatswiri omwe akufuna kudzidziwitsa okha ndikupeza zatsopano makasitomala.

La SEO ndi ndalama zanthawi yayitali zomwe zitha kubweretsa zotsatira zazikulu pabizinesi yanu.

Nazi zina mwazabwino za SEO:

Kuchulukitsa kuchuluka kwa anthu pamasamba: la SEO akhoza kukuthandizani kupeza a Kusinthaku zotsatira zakusaka, zomwe zikutanthauza kuti anthu ambiri aziwona tsamba lanu.
Mbiri yabwino pa intaneti: webusayiti yomwe ili bwino pazotsatira zakusaka imawonedwa ngati yodalirika komanso yodalirika.
Kuchulukitsa kwa otembenuka: la SEO zingakuthandizeni kutembenuza alendo ambiri makasitomala.
Positive return on Investment (ROI): la SEO ndi ndalama zotsika mtengo zomwe zingayambitse ROI yaikulu.

kutsatsa

Stefano Fantin komanso yanu Mlangizi wa SEO amene amagwira ntchito mu SEO ndikukupatsani:

SEO pamsika waku Italy

Webusayiti Yapaintaneti imagwira ntchito zamabungwe ake SEO, m'madera otsatirawa ntchito:

Lombardy : Milan, Bergamo, Brescia, Como, Cremona, Lecco, Lodi, Mantova, Monza ndi za Brianza, Pavia, Sondrio, Varese;
Abruzzo : Chieti,Aquila, Pescara, Teramo;
Basilicata : Matera, Potenza;
Calabria : Catanzaro, Cosenza, Crotone, Reggio Calabria, Vibo Valentia;
Campania : Avellino, Benevento, Caserta, Naples, Salerno;
Emilia Romagna : Bologna, Ferrara, Forlì, Cesena, Modena, Parma, tawuni ya Piacenza, Ravenna, Reggio Emilia, Rimini;
Friuli Venezia Giulia : Gorizia, Pordenone, Trieste, Udine;
Lazio : Frosinone, Latina, Rieti, Rome, Viterbo;
Liguria : Genoa, Imperia, The Spezia, Savona;
Marichi : Ancona, Ascoli Piceno, Kuyimitsidwa, Macerata, Chimon, Urbino;
Molise : Campobaso, Isernia;
Piedmont : Alessandria, Asti, Biella, Cuneo, Novara, Turin, Verbano, Cusio, Ossola, Vercelli;
Puglia : Bari, Barletta, andria, Trani, Brindisi, Foggia, Lecce, Taranto;
Sardinia : Cagliari, Mpweya, Mipingo, Pakati Campidano, mtima, Ogliastra, Olbia, Kachisi, Oristano, Sassari;
Sicilia : agrigento, Kalitani, Catania, Enna, Messina, Palermo, Ragusa, Surakusa, Trapani;
Tuscany : Arezzo, Florence, Grosseto, Livorno, Lucca, Massa, Carrara, Pisa, Pistoia, Prato, Siena;
Trentino Alto Adige : Bolzano, Kupita;
Umbria : Perugia, Terni;
Valle d'Aosta : Aosta;
Veneto : Belluno, amapemphera, Rovigo, Treviso, Venice, Verona, Vicenza;
Svizzera : Canton of Appenzell Zakunja, Canton of Appenzell Zamkati, Chigawo cha Aargau, Canton of Basel Dziko, Canton of Basel City, Canton waku Bern, Mzinda wa Friborg, Canton wa Geneva, Canton of Jura, Canton of Glarus, Canton of Grisons, Canton of Lucerne, Canton of Nidwalden, Chigawo cha Neuchatel, Canton of Obwalden, Canton ya St. Gallen, Chigawo cha Schaffhausen, Canton of Solothurn, Canton of Schwyz, Canton of Thurgau, Canton of Uri, Canton of Valais, Canton of Vaud, Canton of Zug, Canton of Zurich, Canton of Ticino.

Timagwira ntchito ngati bungwe SEO Mu Msika waku Italiya ndi msika wapadziko lonse.

Webusayiti Yapaintaneti imagwira ntchito zamabungwe ake SEO in Canton of Ticino :

chigawo cha mankhwala ndi mabwalo a mankhwala, Balerna, PA, Caneggio, stabilizer e Riva San Vitale;
chigawo cha Lugano ndi mabwalo a Lugano Est, Lugano kumadzulo, Lugano kumpoto, Ceresium, paradiso, Magliasina, agno, Sesa, sonvico, Vezia, Breno, Pregassona, Capriasca e malo omwera mowa:
chigawo cha Locarno ndi mabwalo a Locarno, Zilumba za Nyanja ya Maggiore, Onsernon, Gambarogno, apulosi, Chombo e Verzasca;
chigawo cha Vallemaggia ndi mabwalo a rovana, magiya e Lavizzara;
chigawo cha bellinzone ndi mabwalo a bellinzone, Ticino ndi Giubiasco;
Chigawo cha Riviera ndi kalabu ya Riviera;
chigawo cha Blenium ndi mabwalo a Serravalle, Aquarossa e Blenium;
chigawo cha Leventine ndi mabwalo a Giornico, faido, Chachisanu e Airolo.

Webusayiti Yapaintaneti ndi bungwe SEO, kwa iwo eni makasitomala, m'ma cantons onse a Svizzera :

SEO pamsika wapadziko lonse lapansi

Timagwira ntchito ngati bungwe SEO Mu Msika waku Italiya ndi msika wapadziko lonse.

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