https://unimib.academia.edu/stefanofantin

https://unimib.academia.edu/stefanofantin

doi:https://unimib.academia.edu/stefanofantin

Kafukufuku wofunikira

Kufufuza kwa mawu osakira ndi njira yomwe imakhala ndi kuzindikira mawu kapena ziganizo zomwe ogwiritsa ntchito amalemba pakusaka kuti adziwe zambiri. Internet.

Koma cosa

Kufufuza kwa mawu osakira ndi gawo lofunikira la SEO, chifukwa amakulolani kukhathamiritsa tsamba la mawu osakira okhudzana ndi bizinesi yanu.

Pali njira zingapo zochitira kafukufuku wa mawu osakira. Imodzi mwa njira zodziwika bwino ndikugwiritsa ntchito zida zofufuzira mawu ofunika, monga Google Keyword Planner kapena Semrush. Zida izi zimakulolani kuti mupeze zambiri pa voliyumu yakusaka, zovuta za Kusinthaku ndi zinthu zina zogwirizana ndi kusankha kwa mawu osakira.

Njira ina yochitira kafukufuku wa mawu osakira ndikusanthula zotsatira za mawu osakira. Njirayi ingakhale yothandiza pomvetsetsa momwe i zosaka kutanthauzira mawu osakira ndikuzindikira mawu osakira omwe ali opikisana kwambiri.

Kufufuza kwa mawu osakira ndi njira yopitilira, monga i zosaka amangosintha ma algorithms awo mosalekeza. Pazifukwa izi, ndikofunikira kusunga chidziwitso chanu pakufufuza kwa mawu osakira mpaka pano ndikutengera njira zabwino zodziwira mawu osakira kwambiri.

Nazi zina mwazinthu zomwe muyenera kuziganizira mukafufuza mawu osakira:

Fufuzani voliyumu: Voliyumu yofufuzira ndi kuchuluka kwa nthawi zomwe mawu osakira amafufuzidwa pa injini yosakira pakanthawi kochepa.
Zovuta zake Kusinthaku: zovuta za Kusinthaku ndi muyeso wosonyeza kuti kuli kovuta kupeza chabwino Kusinthaku kwa mawu ofunika.
Fufuzani cholinga: Kusaka ndi chifukwa chake wogwiritsa ntchito akufufuza mawu ofunika kwambiri.
Mpikisano: mpikisano ndi nambala ya mawebusayiti zomwe zimatengera mawu ofunika kwambiri.

Mukazindikira mawu osakira omwe ali okhudzana ndi bizinesi yanu, mutha kugwiritsa ntchito chidziwitsochi kuti mukweze tsamba lanu la mawu osankhika.

Nazi njira zina zokometsera tsamba lanu la mawu osakira:

Gwiritsani ntchito mawu osakira mumitu, mafotokozedwe a meta ndi ma URL.
Gwiritsani ntchito mawu osakira patsamba lanu.
Pangani maulalo amkati omwe amaloza patsamba lomwe mukufuna kuti musankhe mawu osankhika.

Kufufuza kwa mawu osakira ndi njira yofunikira SEO. Kafukufuku wamawu abwino angakuthandizeni kupeza a Kusinthaku zotsatira zakusaka ndikupangitsa kuchuluka kwa anthu patsamba lanu.

mbiri

Mbiri ya Keyword Research mu SEO akhoza kugawidwa m'magawo akuluakulu atatu:

Zaka zoyambirira (1990-1999)

Zaka zoyambirira za SEO anali odziwika ndi njira yosavuta komanso yodziwika bwino. THE zosaka za nthawi imeneyo, monga AltaVista ndi Yahoo!, zinali zozikidwa pa njira yosavuta yolondolera, yomwe makamaka imayang'ana pafupipafupi pomwe mawu ofunikira amawonekera patsamba.

M'nkhaniyi, njira zofufuzira za mawu ofunika kwambiri ndizo zomwe zinalola kuti mawu odziwika kwambiri adziwike ndikugwiritsidwa ntchito kwambiri pa webusaitiyi.

Zaka za m'ma 2000 (2000-2009)

Ndi kubwera kwa Google, kufufuza kwa mawu ofunikira kwakhala ntchito yovuta kwambiri komanso yovuta kwambiri. Google adayambitsa ma algorithms atsopano omwe adawunikiranso zinthu zina, monga momwe zilili komanso momwe tsamba lawebusayiti likuyendera.

M'nkhaniyi, njira zofufuzira mawu ofunika zasintha kuti ziganizire zatsopanozi. Akatswiri a SEO ayamba kugwiritsa ntchito zida zofufuzira mawu ofunika kuti mudziwe zambiri za mawu osakira, monga kuchuluka kwakusaka, zovuta za Kusinthaku ndi kufufuza cholinga.

2010s (2010-pano)

M'zaka zaposachedwa, kufufuza mawu ofunikira kwakhala ntchito yovuta kwambiri. THE zosaka abweretsa ma algorithms atsopano omwe amawunika zinthu zingapo, monga momwe zilili, zomwe ogwiritsa ntchito amakumana nazo komanso kufunika kwa zotsatira zakusaka.

M'nkhaniyi, njira zofufuzira mawu ofunika zasintha kuti ziganizire zatsopanozi. Akatswiri a SEO anayamba kugwiritsa ntchito zida zamakono zofufuzira mawu ofunika kwambiri ndikugwiritsa ntchito njira zovuta zofufuzira mawu ofunika kwambiri.

Nazi zina mwazinthu zazikulu zomwe zawonetsa mbiri yakusaka kwa mawu osakira:

1993: Chida choyamba chofufuzira mawu, Wordtracker, chimatulutsidwa.
1997: Google imayambitsa algorithm ya PageRank, yomwe imayesa ubwino wa webusaitiyi potengera kuchuluka ndi ubwino wa maulalo omwe akubwera.
2000: Google imayambitsa algorithm AdWords, zomwe zimalola otsatsa kulipira kuti akhale pamwamba pazotsatira.
2004: Google imayambitsa algorithm ya Panda, yomwe imalanga i mawebusayiti yokhala ndi zinthu zotsika.
2007: Google imayambitsa algorithm ya Penguin, yomwe imalanga i mawebusayiti ndi maulalo otsika.
2011: Google imabweretsa algorithm ya Hummingbird, yomwe imathandizira kumvetsetsa chilankhulo chachilengedwe ndi Google.
2015: Google imayambitsa algorithm ya RankBrain, yomwe imagwiritsa ntchitoluntha lochita kupanga kukonza bwino Kusinthaku za zotsatira zakusaka.
2020: Google imabweretsa algorithm ya BERT, yomwe imathandizira kumvetsetsa chilankhulo chachilengedwe ndi Google.

Kufufuza kwa mawu osakira ndi njira yomwe ikusintha nthawi zonse, yomwe imafunikira luso laposachedwa komanso chidziwitso. Kuti mukwaniritse zotsatira zabwino, ndikofunikira kutengera njira zofufuzira za mawu osakira zomwe zimatengera zomwe zachitika posachedwa komanso kusintha kwa ma algorithms achinsinsi. zosaka.

Nawa maupangiri opangira kafukufuku wamawu osafunikira:

Fotokozani zolinga za tsamba lanu. Kodi mukufuna kukwaniritsa chiyani ndi bizinesi yanu yapaintaneti? Mutafotokozera zolinga zanu, mutha kusankha mawu osakira oyenera kwa omvera anu.
Chitani kafukufuku wamsika. Kodi ndi mawu otani omwe ogwiritsa ntchito amagwiritsa ntchito posaka zambiri zazinthu kapena ntchito zomwe mumapereka? Mutha kugwiritsa ntchito zida zofufuzira mawu ofunika kuti mudziwe zambiri za kuchuluka kwakusaka, zovuta Kusinthaku ndi kufufuza cholinga.
Sankhani mawu oyenera. Sikuti mawu onse ali ofanana. Mawu ena osakira ndi opikisana kwambiri kuposa ena, pomwe ena amakhala otsika kwambiri osakira. Sankhani mawu osakira omwe ali okhudzana ndi bizinesi yanu ndikukhala ndi kuchuluka kwakusaka kokwanira kuti mupange kuchuluka kwa anthu patsamba lanu.
Konzani tsamba lanu kuti likhale ndi mawu osankhika. Mukasankha mawu osakira oyenera, muyenera kukhathamiritsa tsamba lanu la mawu osakirawa. Mutha kuchita izi pogwiritsa ntchito mawu osakira pamitu yanu yatsamba lanu, mafotokozedwe a meta, ndi zomwe zili.

Chifukwa?

Kufufuza kwa mawu osakira ndi njira yofunikira SEO chifukwa amakulolani kukhathamiritsa tsamba la mawu osakira okhudzana ndi bizinesi yanu.

Mawu osakira ndi mawu omwe ogwiritsa ntchito amalemba mu bar yofufuzira kuti adziwe zambiri Internet. Kufufuza kwa mawu osakira kumakupatsani mwayi wozindikira mawu osakira omwe ogwiritsa ntchito amagwiritsa ntchito posaka zinthu kapena ntchito zomwe mumapereka.

Mukazindikira mawu osakira okhudzana ndi bizinesi yanu, mutha kugwiritsa ntchito chidziwitsochi kuti mukweze tsamba lanu la mawu osankhika.

Kukhathamiritsa kwa mawu osakira patsamba kumaphatikizapo kugwiritsa ntchito mawu osakira pamitu yanu yatsamba lanu, mafotokozedwe a meta, ndi zomwe zili. Izi zimapangitsa kuti zosaka kuti mumvetsetse bwino zomwe zili patsambali ndikuyiyika pamwamba pazotsatira za mawu osakira omwe asankhidwa.

Kufufuza kwa mawu osakira ndi njira yofunikira SEO Chifukwa:

Zimakupatsani mwayi wowonjezera mawonekedwe awebusayiti. Webusaiti ikakonzedwa kuti ikhale ndi mawu osakira, imatha kuwoneka pazotsatira za mawu osakirawo.
Zimakupatsani mwayi wopanga magalimoto ambiri patsamba. Tsambali likakhala bwino pazotsatira zakusaka, lilandila maulendo ochulukirapo kuchokera kwa ogwiritsa ntchito omwe ali ndi chidwi ndi zomwe zili.
Kumakuthandizani kusintha kutembenuka. Webusaiti yomwe ili bwino pazotsatira zakusaka ili ndi mwayi wabwino wotembenuza alendo makasitomala.

Kuti mupeze zotsatira zogwira mtima kuchokera SEO, ndikofunikira kuti mufufuze bwino mawu osakira. Nawa maupangiri opangira kafukufuku wamawu osafunikira:

Fotokozani zolinga za tsamba lanu. Kodi mukufuna kukwaniritsa chiyani ndi bizinesi yanu yapaintaneti? Mutafotokozera zolinga zanu, mutha kusankha mawu osakira oyenera kwa omvera anu.
Chitani kafukufuku wamsika. Kodi ndi mawu otani omwe ogwiritsa ntchito amagwiritsa ntchito posaka zambiri zazinthu kapena ntchito zomwe mumapereka? Mutha kugwiritsa ntchito zida zofufuzira mawu ofunika kuti mudziwe zambiri za kuchuluka kwakusaka, zovuta Kusinthaku ndi kufufuza cholinga.
Sankhani mawu oyenera. Sikuti mawu onse ali ofanana. Mawu ena osakira ndi opikisana kwambiri kuposa ena, pomwe ena amakhala otsika kwambiri osakira. Sankhani mawu osakira omwe ali okhudzana ndi bizinesi yanu ndikukhala ndi kuchuluka kwakusaka kokwanira kuti mupange kuchuluka kwa anthu patsamba lanu.
Konzani tsamba lanu kuti likhale ndi mawu osankhika. Mukasankha mawu osakira oyenera, muyenera kukhathamiritsa tsamba lanu la mawu osakirawa. Mutha kuchita izi pogwiritsa ntchito mawu osakira pamitu yanu yatsamba lanu, mafotokozedwe a meta, ndi zomwe zili.

SEO pamsika waku Italy

Webusayiti Yapaintaneti imagwira ntchito zamabungwe ake SEO, m'madera otsatirawa ntchito:

Lombardy : Milan, Bergamo, Brescia, Como, Cremona, Lecco, Lodi, Mantova, Monza ndi za Brianza, Pavia, Sondrio, Varese;
Abruzzo : Chieti,Aquila, Pescara, Teramo;
Basilicata : Matera, Potenza;
Calabria : Catanzaro, Cosenza, Crotone, Reggio Calabria, Vibo Valentia;
Campania : Avellino, Benevento, Caserta, Naples, Salerno;
Emilia Romagna : Bologna, Ferrara, Forlì, Cesena, Modena, Parma, tawuni ya Piacenza, Ravenna, Reggio Emilia, Rimini;
Friuli Venezia Giulia : Gorizia, Pordenone, Trieste, Udine;
Lazio : Frosinone, Latina, Rieti, Rome, Viterbo;
Liguria : Genoa, Imperia, The Spezia, Savona;
Marichi : Ancona, Ascoli Piceno, Kuyimitsidwa, Macerata, Chimon, Urbino;
Molise : Campobaso, Isernia;
Piedmont : Alessandria, Asti, Biella, Cuneo, Novara, Turin, Verbano, Cusio, Ossola, Vercelli;
Puglia : Bari, Barletta, andria, Trani, Brindisi, Foggia, Lecce, Taranto;
Sardinia : Cagliari, Mpweya, Mipingo, Pakati Campidano, mtima, Ogliastra, Olbia, Kachisi, Oristano, Sassari;
Sicilia : agrigento, Kalitani, Catania, Enna, Messina, Palermo, Ragusa, Surakusa, Trapani;
Tuscany : Arezzo, Florence, Grosseto, Livorno, Lucca, Massa, Carrara, Pisa, Pistoia, Prato, Siena;
Trentino Alto Adige : Bolzano, Kupita;
Umbria : Perugia, Terni;
Valle d'Aosta : Aosta;
Veneto : Belluno, amapemphera, Rovigo, Treviso, Venice, Verona, Vicenza;
Svizzera : Canton of Appenzell Zakunja, Canton of Appenzell Zamkati, Chigawo cha Aargau, Canton of Basel Dziko, Canton of Basel City, Canton waku Bern, Mzinda wa Friborg, Canton wa Geneva, Canton of Jura, Canton of Glarus, Canton of Grisons, Canton of Lucerne, Canton of Nidwalden, Chigawo cha Neuchatel, Canton of Obwalden, Canton ya St. Gallen, Chigawo cha Schaffhausen, Canton of Solothurn, Canton of Schwyz, Canton of Thurgau, Canton of Uri, Canton of Valais, Canton of Vaud, Canton of Zug, Canton of Zurich, Canton of Ticino.

Timagwira ntchito ngati bungwe SEO Mu Msika waku Italiya ndi msika wapadziko lonse.

Webusayiti Yapaintaneti imagwira ntchito zamabungwe ake SEO in Canton of Ticino :

chigawo cha mankhwala ndi mabwalo a mankhwala, Balerna, PA, Caneggio, stabilizer e Riva San Vitale;
chigawo cha Lugano ndi mabwalo a Lugano Est, Lugano kumadzulo, Lugano kumpoto, Ceresium, paradiso, Magliasina, agno, Sesa, sonvico, Vezia, Breno, Pregassona, Capriasca e malo omwera mowa:
chigawo cha Locarno ndi mabwalo a Locarno, Zilumba za Nyanja ya Maggiore, Onsernon, Gambarogno, apulosi, Chombo e Verzasca;
chigawo cha Vallemaggia ndi mabwalo a rovana, magiya e Lavizzara;
chigawo cha bellinzone ndi mabwalo a bellinzone, Ticino ndi Giubiasco;
Chigawo cha Riviera ndi kalabu ya Riviera;
chigawo cha Blenium ndi mabwalo a Serravalle, Aquarossa e Blenium;
chigawo cha Leventine ndi mabwalo a Giornico, faido, Chachisanu e Airolo.

Webusayiti Yapaintaneti ndi bungwe SEO, kwa iwo eni makasitomala, m'ma cantons onse a Svizzera :

SEO pamsika wapadziko lonse lapansi

Timagwira ntchito ngati bungwe SEO Mu Msika waku Italiya ndi msika wapadziko lonse.

0/5 (0 Ndemanga)

Dziwani zambiri kuchokera kwa SEO Consultant

Lembetsani kuti mulandire nkhani zaposachedwa ndi imelo.

boma CEO

Katswiri wa SEO Stefano Fantin | Kukhathamiritsa ndi Positioning.

Onani Full Bio