https://unimib.academia.edu/stefanofantin

https://unimib.academia.edu/stefanofantin

doi:https://unimib.academia.edu/stefanofantin

SEO kulemba

Kulemba SEO ndi njira yopangira zinthu zapamwamba kwambiri zomwe zimakonzedwanso kuti i zosaka.

Koma cosa

Kulemba SEO ndi gawo lofunikira la SEO, chifukwa zimakupatsani mwayi wopeza zabwino Kusinthaku muzotsatira zamawu ofunikira.

Kulemba SEO zimatengera njira zingapo ndi njira zomwe zimakupatsani mwayi wowongolera mawonekedwe awebusayiti zosaka. Njirazi zikuphatikizapo:

Kugwiritsa ntchito mawu ofunikira pazomwe zili. Mawu osakira ndi mawu omwe ogwiritsa ntchito amalemba mu bar yofufuzira kuti apeze zambiri. Kugwiritsa ntchito mawu ofunikira muzinthu zanu kumathandiza zosaka mvetsetsani zomwe zili patsambali ndikuziyika pamwamba pazotsatira za mawu osakirawo.
Kupanga zinthu zapamwamba kwambiri. Zapamwamba kwambiri ndizomwe zimakhala zosangalatsa, zodziwitsa, komanso zothandiza kwa ogwiritsa ntchito. THE zosaka amalipira i mawebusayiti zomwe zimapereka zinthu zapamwamba kwambiri, kotero ndikofunikira kuyang'ana kwambiri kupanga zomwe zili zothandiza komanso zosangalatsa kwa omvera omwe mukufuna.
Kukhathamiritsa kwazinthu za i zosaka. Kuphatikiza pa kugwiritsa ntchito mawu osakira, mutha kugwiritsa ntchito njira zingapo kuti mukwaniritse zomwe mukufuna zosaka. Njirazi zikuphatikiza kugwiritsa ntchito mitu yoyenera ndi mafotokozedwe a meta, kupanga mawonekedwe omveka bwino komanso omveka bwino awebusayiti, ndikulimbikitsa zomwe zili pa chikhalidwe TV.

Kulemba SEO ndi njira yovuta yomwe imafuna luso lapadera ndi chidziwitso. Kuti mupeze zotsatira zogwira mtima, ndikofunikira kudalira wolemba mabuku SEO katswiri.

Nawa maupangiri olembera zomwe zili SEO ogwira mtima:

Fotokozani zolinga za tsamba lanu. Kodi mukufuna kukwaniritsa chiyani ndi zomwe muli nazo? Mutafotokozera zolinga zanu, mutha kusankha mawu osakira ndi njira zolembera SEO zoyenera kwambiri.
Chitani kafukufuku wamsika. Kodi ndi mawu otani omwe ogwiritsa ntchito amagwiritsa ntchito posaka zambiri zazinthu kapena ntchito zomwe mumapereka? Mutha kugwiritsa ntchito zida zofufuzira mawu ofunika kuti mudziwe zambiri za kuchuluka kwakusaka, zovuta Kusinthaku ndi kufufuza cholinga.
Sankhani mawu oyenera. Sikuti mawu onse ali ofanana. Mawu ena osakira ndi opikisana kwambiri kuposa ena, pomwe ena amakhala otsika kwambiri osakira. Sankhani mawu osakira omwe ali okhudzana ndi bizinesi yanu ndikukhala ndi kuchuluka kwakusaka kokwanira kuti mupange kuchuluka kwa anthu patsamba lanu.
Pangani zinthu zapamwamba kwambiri. Zapamwamba kwambiri ndizomwe zimakhala zosangalatsa, zodziwitsa, komanso zothandiza kwa ogwiritsa ntchito. Yang'anani pakupanga zomwe zili zothandiza komanso zosangalatsa kwa omvera anu.
Konzani zomwe zili zosaka. Kuphatikiza pa kugwiritsa ntchito mawu osakira, mutha kugwiritsa ntchito njira zingapo kuti mukwaniritse zomwe mukufuna zosaka.

Kulemba SEO Ndi luso lofunikira kwa aliyense amene akufuna kukonza mawonekedwe a tsamba lawo zosaka. Ndi kuchita pang'ono ndi khama, mukhoza kuphunzira kulemba zili SEO zothandiza zomwe zingakuthandizeni kukwaniritsa zolinga zanu malonda.

mbiri

Mbiri ya kulemba SEO akhoza kugawidwa m'magawo akuluakulu atatu:

Zaka zoyambirira (1990-1999)

Zaka zoyambirira za SEO anali odziwika ndi njira yosavuta komanso yodziwika bwino. THE zosaka za nthawi imeneyo, monga AltaVista ndi Yahoo!, zinali zozikidwa pa njira yosavuta yolondolera, yomwe makamaka imayang'ana pafupipafupi pomwe mawu ofunikira amawonekera patsamba.

M'nkhaniyi, kulemba njira SEO ogwira mtima kwambiri anali omwe amalola kuti mawu osakira alowetsedwe mokulira mu zomwe zili mkati. Mwachitsanzo, mutha kubwereza mawu osakira patsamba, mitu, mafotokozedwe a meta, ndi ma URL.

Zaka za m'ma 2000 (2000-2009)

Ndi kubwera kwa Google, kulemba SEO yakhala ntchito yovuta kwambiri komanso yovuta kwambiri. Google adayambitsa ma algorithms atsopano omwe adawunikiranso zinthu zina, monga momwe zilili komanso momwe tsamba lawebusayiti likuyendera.

M'nkhaniyi, kulemba njira SEO asintha kuti aganizire zinthu zatsopanozi. Akatswiri a SEO adayamba kuyang'ana kwambiri pakupanga zinthu zamtundu wapamwamba zomwe zidakonzedwanso kuti i zosaka.

2010s (2010-pano)

M'zaka zaposachedwapa, kulemba SEO yakhala ntchito yovuta kwambiri. THE zosaka abweretsa ma algorithms atsopano omwe amawunika zinthu zingapo, monga momwe zilili, zomwe ogwiritsa ntchito amakumana nazo komanso kufunika kwa zotsatira zakusaka.

M'nkhaniyi, kulemba njira SEO asintha kuti aganizire zinthu zatsopanozi. Akatswiri a SEO anayamba kugwiritsa ntchito njira zamakono kwambiri kuti apange zinthu SEO ogwira.

Chikoka pa malonda

Kulemba SEO zidakhudza kwambiri malonda, popeza zinapangitsa kuti mabizinesi afikire anthu ambiri ndikupanga zotsogola ndi malonda ambiri.

Makamaka, kulemba SEO walola makampani kuti:

Sinthani mawonekedwe a tsamba lanu pa zosaka. Webusaiti ikakonzedwa kuti ikhale ndi mawu osakira, imatha kuwoneka pazotsatira za mawu osakirawo.
Pangani anthu ambiri patsamba lanu. Tsambali likakhala bwino pazotsatira zakusaka, lilandila maulendo ochulukirapo kuchokera kwa ogwiritsa ntchito omwe ali ndi chidwi ndi zomwe zili.
Sinthani alendo ambiri kukhala makasitomala. Webusaiti yomwe ili bwino pazotsatira zakusaka ili ndi mwayi wabwino wotembenuza alendo makasitomala.

Kulemba SEO ndi gawo lofunikira la njira iliyonse malonda pa intaneti. Ndi kulemba bwino SEO, makampani akhoza kukwaniritsa zolinga zawo malonda ndikupeza phindu labwino pazachuma (ROI).

Nazi zitsanzo za momwe mungalembe SEO angagwiritsidwe ntchito mu malonda:

Kupanga zomwe zili pabulogu. Mabulogu ndi njira yabwino yopangira kuchuluka kwamawebusayiti ndikuwonjezera kuwonekera zosaka. Zomwe zili mubulogu ziyenera kukonzedwa kuti zikhale ndi mawu osakira okhudzana ndi bizinesi yanu.
Kupanga masamba azinthu kapena ntchito. Masamba azinthu kapena ntchito akuyenera kukonzedwa kuti akhale ndi mawu osakira omwe ogwiritsa ntchito angagwiritse ntchito posaka zinthu kapena ntchito zofanana.
Kupanga masamba ofikira. Masamba otsetsereka ndi masamba opangidwa kuti atembenuzire alendo makasitomala. Masamba otsikira akuyenera kukonzedwa kuti akhale mawu osakira omwe ogwiritsa ntchito angagwiritse ntchito posaka zinthu kapena ntchito zomwe mukulimbikitsa.

Kulemba SEO Ndi luso lofunikira kwa aliyense amene akufuna kukonza mawonekedwe a tsamba lawo zosaka ndi kukwaniritsa zolinga zanu malonda.

Chifukwa?

Kulemba SEO ndizofunikira chifukwa zimakupatsani mwayi wowongolera mawonekedwe awebusayiti zosaka. Webusaiti ikakonzedwa kuti ikhale ndi mawu osakira, imatha kuwoneka pazotsatira za mawu osakirawo.

Nazi zifukwa zenizeni zolembera SEO ndizofunika:

Sinthani mawonekedwe awebusayiti: Webusaiti ikakonzedwa kuti ikhale ndi mawu osakira, imatha kuwoneka pazotsatira za mawu osakirawo. Izi zikutanthauza kuti anthu ambiri adzawona tsamba lanu, zomwe zingayambitse kuchuluka kwa magalimoto ndi kutembenuka.
Pangani mawebusayiti ambiri: Tsambali likakhala bwino pazotsatira zakusaka, lilandila maulendo ochulukirapo kuchokera kwa ogwiritsa ntchito omwe ali ndi chidwi ndi zomwe zili. Izi zitha kubweretsa kuwonjezereka kwa chidziwitso chamtundu komanso kupanga kutsogolera.
Imasintha alendo ambiri kukhala makasitomala: Webusaiti yomwe ili bwino pazotsatira zakusaka ili ndi mwayi wabwino wotembenuza alendo makasitomala. Izi zingapangitse kuti malonda achuluke komanso phindu.

Kulemba SEO ndi gawo lofunikira la njira iliyonse malonda pa intaneti. Ndi kulemba bwino SEO, makampani akhoza kukwaniritsa zolinga zawo malonda ndikupeza phindu labwino pazachuma (ROI).

Nawa maupangiri olembera zomwe zili SEO ogwira mtima:

Fotokozani zolinga za tsamba lanu. Kodi mukufuna kukwaniritsa chiyani ndi zomwe muli nazo? Mutafotokozera zolinga zanu, mutha kusankha mawu osakira ndi njira zolembera SEO zoyenera kwambiri.
Chitani kafukufuku wamsika. Kodi ndi mawu otani omwe ogwiritsa ntchito amagwiritsa ntchito posaka zambiri zazinthu kapena ntchito zomwe mumapereka? Mutha kugwiritsa ntchito zida zofufuzira mawu ofunika kuti mudziwe zambiri za kuchuluka kwakusaka, zovuta Kusinthaku ndi kufufuza cholinga.
Sankhani mawu oyenera. Sikuti mawu onse ali ofanana. Mawu ena osakira ndi opikisana kwambiri kuposa ena, pomwe ena amakhala otsika kwambiri osakira. Sankhani mawu osakira omwe ali okhudzana ndi bizinesi yanu ndikukhala ndi kuchuluka kwakusaka kokwanira kuti mupange kuchuluka kwa anthu patsamba lanu.
Pangani zinthu zapamwamba kwambiri. Zapamwamba kwambiri ndizomwe zimakhala zosangalatsa, zodziwitsa, komanso zothandiza kwa ogwiritsa ntchito. Yang'anani pakupanga zomwe zili zothandiza komanso zosangalatsa kwa omvera anu.
Konzani zomwe zili zosaka. Kuphatikiza pa kugwiritsa ntchito mawu osakira, mutha kugwiritsa ntchito njira zingapo kuti mukwaniritse zomwe mukufuna zosaka.

Kulemba SEO ndi malonda iwo ndi machitidwe awiri othandizira omwe amagwira ntchito limodzi kuti akwaniritse zolinga zomwezo: kuonjezera kuwonekera kwa webusaitiyi ndi kupanga magalimoto.

kulemba SEO

Kulemba SEO ndi njira yopangira zinthu zapamwamba kwambiri zomwe zimakonzedwanso kuti i zosaka. Kulemba SEO zimatengera njira zingapo ndi njira zomwe zimakupatsani mwayi wowongolera mawonekedwe awebusayiti zosaka. Njirazi zikuphatikizapo:

Kugwiritsa ntchito mawu ofunikira pazomwe zili. Mawu osakira ndi mawu omwe ogwiritsa ntchito amalemba mu bar yofufuzira kuti apeze zambiri. Kugwiritsa ntchito mawu ofunikira muzinthu zanu kumathandiza zosaka mvetsetsani zomwe zili patsambali ndikuziyika pamwamba pazotsatira za mawu osakirawo.
Kupanga zinthu zapamwamba kwambiri. Zapamwamba kwambiri ndizomwe zimakhala zosangalatsa, zodziwitsa, komanso zothandiza kwa ogwiritsa ntchito. THE zosaka amalipira i mawebusayiti zomwe zimapereka zinthu zapamwamba kwambiri, kotero ndikofunikira kuyang'ana kwambiri kupanga zomwe zili zothandiza komanso zosangalatsa kwa omvera omwe mukufuna.
Kukhathamiritsa kwazinthu za i zosaka. Kuphatikiza pa kugwiritsa ntchito mawu osakira, mutha kugwiritsa ntchito njira zingapo kuti mukwaniritse zomwe mukufuna zosaka. Njirazi zikuphatikiza kugwiritsa ntchito mitu yoyenera ndi mafotokozedwe a meta, kupanga mawonekedwe omveka bwino komanso omveka bwino awebusayiti, ndikulimbikitsa zomwe zili pa chikhalidwe TV.

Marketing

Il malonda ndi njira yopangira ndi kugawa mauthenga olimbikitsa malonda, ntchito kapena lingaliro. The malonda zimachokera pa mndandanda wa njira ndi njira zomwe zimakulolani kuti mufikire omvera ndikuchita chidwi ndi malonda kapena ntchito. Njirazi zikuphatikiza:

Kafukufuku wamsika. Kafukufuku wamsika ndi njira yosonkhanitsa ndikusanthula zambiri kuti mumvetsetse momwe ogula amagwirira ntchito komanso zosowa zawo.
Tanthauzo la zolozerazo. Omvera omwe akutsata ndi gulu la anthu omwe cholinga chawo ndi chinthu kapena ntchito.
Kupanga uthenga. Uthengawu ndizomwe zimagwiritsidwa ntchito poyankhulana ndi anthu omwe akufuna.
Kugawidwa kwa uthenga. Uthengawu umagawidwa kudzera mu njira zingapo, monga chikhalidwe TV, kutsatsa komanso zomwe zili patsamba.

Wolemekezeka

Kulemba SEO ndi malonda ndi maphunziro awiri omwe ali ndi mfundo zambiri zofanana. Maphunziro onsewa amayang'ana pakumvetsetsa anthu omwe akuwatsata ndikupanga mauthenga omwe ali ofunikira komanso othandiza kwa omverawo.

Komabe, palinso kusiyana kwakukulu pakati pa maphunziro awiriwa. Kulemba SEO imayang'ana kwambiri kukulitsa zomwe zili mu i zosaka, pomwe fayilo ya malonda imayang'ana kwambiri pakupanga mauthenga omwe ali othandiza pofikira omvera.

Zowonjezera

Kulemba SEO ndi malonda ndi maphunziro awiri othandizira omwe amagwira ntchito limodzi kuti akwaniritse zolinga zomwezo. Kulemba kwabwino SEO zitha kuthandiza kuwongolera mawonekedwe awebusayiti, zomwe zimapangitsa kuti ikhale yogwira mtima malonda.

Mwachitsanzo, tsamba lawebusayiti lomwe lili ndi zinthu zapamwamba kwambiri zokongoletsedwa ndi i zosaka zitha kupezeka ndi ogwiritsa ntchito omwe akufunafuna zambiri pazogulitsa kapena ntchito zoperekedwa ndi kampaniyo. Izi zitha kubweretsa kuchuluka kwa kuchuluka kwa anthu pawebusayiti komanso kutembenuka kowonjezereka.

Pomaliza, kulemba SEO ndi malonda ndi njira ziwiri zomwe zingagwiritsidwe ntchito limodzi kukwaniritsa zolinga za kampani.

SEO pamsika waku Italy

Webusayiti Yapaintaneti imagwira ntchito zamabungwe ake SEO, m'madera otsatirawa ntchito:

Lombardy : Milan, Bergamo, Brescia, Como, Cremona, Lecco, Lodi, Mantova, Monza ndi za Brianza, Pavia, Sondrio, Varese;
Abruzzo : Chieti,Aquila, Pescara, Teramo;
Basilicata : Matera, Potenza;
Calabria : Catanzaro, Cosenza, Crotone, Reggio Calabria, Vibo Valentia;
Campania : Avellino, Benevento, Caserta, Naples, Salerno;
Emilia Romagna : Bologna, Ferrara, Forlì, Cesena, Modena, Parma, tawuni ya Piacenza, Ravenna, Reggio Emilia, Rimini;
Friuli Venezia Giulia : Gorizia, Pordenone, Trieste, Udine;
Lazio : Frosinone, Latina, Rieti, Rome, Viterbo;
Liguria : Genoa, Imperia, The Spezia, Savona;
Marichi : Ancona, Ascoli Piceno, Kuyimitsidwa, Macerata, Chimon, Urbino;
Molise : Campobaso, Isernia;
Piedmont : Alessandria, Asti, Biella, Cuneo, Novara, Turin, Verbano, Cusio, Ossola, Vercelli;
Puglia : Bari, Barletta, andria, Trani, Brindisi, Foggia, Lecce, Taranto;
Sardinia : Cagliari, Mpweya, Mipingo, Pakati Campidano, mtima, Ogliastra, Olbia, Kachisi, Oristano, Sassari;
Sicilia : agrigento, Kalitani, Catania, Enna, Messina, Palermo, Ragusa, Surakusa, Trapani;
Tuscany : Arezzo, Florence, Grosseto, Livorno, Lucca, Massa, Carrara, Pisa, Pistoia, Prato, Siena;
Trentino Alto Adige : Bolzano, Kupita;
Umbria : Perugia, Terni;
Valle d'Aosta : Aosta;
Veneto : Belluno, amapemphera, Rovigo, Treviso, Venice, Verona, Vicenza;
Svizzera : Canton of Appenzell Zakunja, Canton of Appenzell Zamkati, Chigawo cha Aargau, Canton of Basel Dziko, Canton of Basel City, Canton waku Bern, Mzinda wa Friborg, Canton wa Geneva, Canton of Jura, Canton of Glarus, Canton of Grisons, Canton of Lucerne, Canton of Nidwalden, Chigawo cha Neuchatel, Canton of Obwalden, Canton ya St. Gallen, Chigawo cha Schaffhausen, Canton of Solothurn, Canton of Schwyz, Canton of Thurgau, Canton of Uri, Canton of Valais, Canton of Vaud, Canton of Zug, Canton of Zurich, Canton of Ticino.

Timagwira ntchito ngati bungwe SEO Mu Msika waku Italiya ndi msika wapadziko lonse.

Webusayiti Yapaintaneti imagwira ntchito zamabungwe ake SEO in Canton of Ticino :

chigawo cha mankhwala ndi mabwalo a mankhwala, Balerna, PA, Caneggio, stabilizer e Riva San Vitale;
chigawo cha Lugano ndi mabwalo a Lugano Est, Lugano kumadzulo, Lugano kumpoto, Ceresium, paradiso, Magliasina, agno, Sesa, sonvico, Vezia, Breno, Pregassona, Capriasca e malo omwera mowa:
chigawo cha Locarno ndi mabwalo a Locarno, Zilumba za Nyanja ya Maggiore, Onsernon, Gambarogno, apulosi, Chombo e Verzasca;
chigawo cha Vallemaggia ndi mabwalo a rovana, magiya e Lavizzara;
chigawo cha bellinzone ndi mabwalo a bellinzone, Ticino ndi Giubiasco;
Chigawo cha Riviera ndi kalabu ya Riviera;
chigawo cha Blenium ndi mabwalo a Serravalle, Aquarossa e Blenium;
chigawo cha Leventine ndi mabwalo a Giornico, faido, Chachisanu e Airolo.

Webusayiti Yapaintaneti ndi bungwe SEO, kwa iwo eni makasitomala, m'ma cantons onse a Svizzera :

SEO pamsika wapadziko lonse lapansi

Timagwira ntchito ngati bungwe SEO Mu Msika waku Italiya ndi msika wapadziko lonse.

0/5 (0 Ndemanga)

Dziwani zambiri kuchokera kwa SEO Consultant

Lembetsani kuti mulandire nkhani zaposachedwa ndi imelo.

boma CEO

Katswiri wa SEO Stefano Fantin | Kukhathamiritsa ndi Positioning.

Onani Full Bio