e-commerce

I-Agenzia-Web Online igxile ekwenziweni kwamawebhusayithi E-commerce epulatifomu ye-WordPress ngokusebenzisa iWooCommerce.

Isiza e-commerce kungukuthi esitolo online, ekuvumela ukuthi ubuke imikhiqizo nezinsizakalo zakho njalo, ngoba iyasebenza 365/7/24 ngaphandle kweziphazamiso.

I-Intanethi yeWebhusayithi ungasebenzisi Magento e I-Intanethi yeWebhusayithi ayisebenzisi neze i-Prestashop ngoba nge-WordPress sidale isandiso se-i izinjini zokucinga okusenza sihluke futhi ikhasimende lethu elifuna a e-commerce ihlukile.

Ukuhluka komsebenzi wethu ku esitolo online kuyamangalisa ngoba besisebenza kuhlelo iminyaka engaphezu kwengu-10 ukwenza ngcono ukubekwa e izinjini zokucinga; amandla ethu:

• ukuzimela kusuka izinjini zokucinga
• Iminyaka engu-10 yocwaningo ku izinjini zokucinga lokho kusivumela ukuthi sinikeze ukubaluleka kokwethu amakhasimende ngokusebenzisa indlela yethu yocwaningo. Ubani ongayazi ikhodi yomthombo ye izinjini zokucinga, thina kwe I-Intanethi yeWebhusayithi asimazi, akanakuqiniseka ngakho ukubekwa, sinolwazi lwethiyori nocwaningo olusivumela ukuthi sibe nenzuzo yokuncintisana ngokwamakhono ezobuchwepheshe ngoba, ngiyaphinda, uma ungayazi ikhodi yomthombo izinjini zokucinga awunaso isiqiniseko esingu-100% ngomsebenzi wakho futhi wenza imizamo ngezinye izikhathi eyakhayo, ngezinye izikhathi engemihle.

Ukusebenza ku-WordPress ezitolo eziku-inthanethi kulungile ngokombono wethu, khona-ke uma ungeza ngaphezu kweminyaka eyi-10 yocwaningo izinjini zokucinga, sihlose ukunikeza ikhwalithi ephezulu kakhulu emikhiqizweni yethu amakhasimende ngoba a esitolo online lokho okungalethi imali engenayo kungukulahleka hhayi utshalomali lwesikhathi eside.

Kuwebhu kunamakhasi angaphezu kwezigidigidi eziyi-10 nangaphezulu kwebhiliyoni elingu-1 amawebhusayithi futhi kule sayithi, uzothola ukuthi sisebenza kanjani, okungukuthi, ukuthi abasebenzisi basithola kanjani, ngokusekelwe idatha okungawoyela wemillennium entsha, kodwa ngaphezu kwakho konke uzothola ukuthiubuhlakani bokufakelwa futhi umuntu wakha ukucabanga ngakho-ke ikusasa lobuchwepheshe, hhayi umuntu ngokumelene nomshini, kodwa umuntu nomshini ndawonye.

Ngiyaphinda, kuwebhu kunamakhasi angaphezu kwezigidigidi eziyi-10 nangaphezulu kwebhiliyoni elilodwa amawebhusayithi futhi ukusesha ngakunye kunemiphumela eyi-10 ekhasini ngalinye futhi ukusesha kwezigidigidi kwenziwa nyanga zonke. Ukuba phakathi izinjini zokucinga kusho ukukwazi ukufika ezikhundleni eziyishumi zokuqala ekusesheni okwenziwa ngumsebenzisi, umsebenzi wethu akukhona ukuthi ungifonele amakhasimende, kepha yimi amakhasimende ukukushayela ngoba uvele ngaphambi komncintiswano wokusesha okungenhla.

Uzoqonda ukuthi kungani sisebenze iminyaka engaphezu kwengu-15 kuhlelo olukuvumela ukuthi ungene ezikhundleni eziphezulu eziyi-10. Insimbi SEO igama lohlelo lwethu.

I-Intanethi yeWebhusayithi, a isoftware software i-wordpress, esebenza ukude, eyenziwe ngabahleli bezinhlelo abangaphesheya kwezilwandle; Abahleli bezinhlelo bethu bobabili ama-freelancers ase-Italy kanye nama-freelancers angaphesheya kwezilwandle.

Simunye isoftware software i-wordpress yesilawuli kude ngoba ikhasimende alidingi ukuba seduze nathi, nge Internet singakusebenzela sobabili amakhasimende AmaNtaliyane ngubani amakhasimende AbaseYurophu lokho amakhasimende Okwezwe.

Sisebenza kuguquko lwedijithali lwamabhizinisi nezokuvakasha e- Imakethe yase-Italy futhi sisebenza kuguquko lwedijithali lwamabhizinisi nezokuvakasha e imakethe yamazwe omhlaba. Sisebenza nathi amakhasimende ukubenza bakhule ngokwedijithali, kokubili ngokwedlula lokho abebekulindele nangokunikela ngamasevisi ethu isoftware software i-wordpress ekude.

Iron SEO 3 iyi-plugin ye-wordpress enweba i- SEO ye-WordPress Content Management System. Kunama-plugin amaningi SEO kokubili kwe-WordPress kanye namanye amasistimu okuphatha okuqukethwe njenge-Drupal noma i-Joomla; lawa ma-plugin anesici athe adayiswa ukuze asetshenziswe ku- SEO, ngakho-ke ukugeleza kwalawa ma-plugin azimele ku-Content Management System akulungiseki. Ekulungiseleleni i izinjini zokucinga kufanele unqobe umncintiswano futhi abaningi basebenzisa ama-plugin anweba SEO Yohlelo Lokuphathwa Kokuqukethwe kanye nokwehlula umncintiswano sithembele ekuhambeni kwe-plugin. Ku SEO lapho uthenga i-plugin ukugeleza kwe-plugin akukwazi ukuguqulwa futhi ukuqeqeshwa kwenziwa ekugelezeni kwe-plugin, lapho labo abafunda imibhalo kuyi-ejensi yewebhu noma i-ejensi yewebhu. marketing noma abasebenzi benkampani. 

Sebenzisa i-Iron SEO 3, kusho ukuncika I-Intanethi yeWebhusayithi okwenza kube ngokwakho ukugeleza kwe SEO, faka i-plugin SEO, lungiselela i-plugin SEO, qapha i SEO.

Nge-Iron SEO 3 unesikhathi sokuphendula esingafika emahoreni angu-4 futhi usebenza kuso SEO Amahora angu-24 ngosuku, izinsuku ezingu-7 ngesonto, izinsuku ezingu-7 ngonyaka.

La SEO di I-Intanethi yeWebhusayithi ayikwazi ukubiza kakhulu njengokufaka i-plugin SEO, kungani wenze izinkontileka SEO con I-Intanethi yeWebhusayithi kusho ukuthembela kumakhono ayingqayizivele e-Iron SEO; senze i-plugin SEO ukuthi kuphela esikwaziyo ukuthi sisetshenziswa kanjani! Sinolwazi ku SEO Izilimi Ezihlukile Eziningi, ezisivumela ukuthi silethe izinto ezintsha kulabo abangase babe amakhasimende ethu.

I-Intanethi yeWebhusayithi nge-Iron SEO 3 ngu"SEO Umhlinzeki Wezinsizakalo Zokuphatha ".

eCommerce

eCommerce: ithuba elihle ...

Ukusabalala okwandayo kwe Internet nama-smartphones avumele inani elikhulayo labantu ukuthi lifinyelele izinsiza eziningi ngqo kuwebhu. Ikakhulukazi, umhlaba wokuthengiswa kwe-inthanethi ubone ukukhula okuqhubekayo eminyakeni yamuva futhi kulindeleke1 ukuthi ngo-2021 imali engenayo yomhlaba wonke izofinyelela ku-4.88 trillion dollars.

Lesi simo, uma sixhashazwa kahle, sinikeza ithuba elibalulekile ezinkampanini; enikeza umsebenzi wayo ezokuhweba ngekhompyuthaempeleni, ngisho namaqiniso amancane awakwazi ukufinyelela amasha kuphela amakhasimende ezimakethe zabo zasendaweni, kepha futhi finyelela okubanzi imakethe yamazwe omhlaba, okuholela ekunyukeni okukhulu okungenzeka kokuthengisa kwayo.

Enye inzuzo ebalulekile yokuthengiswa kwe-inthanethi ukuthi kungenzeka ukuthi ukhombise umsebenzisi ngakho-ke umnikeze okuhlangenwe nakho okwenzelwe wena nokwenziwe ngcono, ngokwesibonelo ngokumnikeza imikhiqizo ekhaya lesayithi lakho okungenzeka ayithande. Ukubhalwa kwabasebenzisi bayo nakho kukuvumela ukuthi uqonde kangcono ukuthanda kwabo nezisusa zabo, ngaleyo ndlela kwenze kube nokwenzekae ukulungiselelwa isu lakho marketing. 

… Kodwa futhi inselele enzima

Njengoba kungalindelwa, umhlaba wokuthengisa online ngokuqinisekile unikeza amathuba abalulekile, kepha kuphela labo ababhekana ngempumelelo nobunzima obuyingqayizivele obubonakalayo. Ukuzama ukuvula isitolo esiku-inthanethi ngaphandle kosizo lochwepheshe abaqeqeshiwe kungaholela ekuchithekeni okukhulu kwesikhathi, imali nezinsizakusebenza. Sibala ezinye zezinselelo okufanele sizinqobe ukuze sikwazi ukuphatha ifayela le- ezokuhweba ngekhompyutha ngempumelelo:

1. Lapho uvula a ezokuhweba ngekhompyutha imakethe enkudlwana iyatholakala, kepha ngasikhathi sinye kufanele kubhekanwe nomncintiswano obanzi ngokulinganayo: esimweni se- a esitolo izimbangi zomzimba okufanele ziqaphele kukhona inani elinqunyelwe kwezinye izitolo endaweni yendawo; esimweni a esitolo online esikhundleni salokho, indawo ezindawo ilahlekelwa kakhulu ukubaluleka kwayo futhi abasebenzisi bayo bangaheha okunikezwayo okuvela ezitolo ezisezindaweni ezikude kakhulu.
   Ukuncintisana ngakho-ke kuyaqina kakhulu ngomphumela wokuthi kuvame ukuba imininingwane eyenza umehluko nokunikeza abasebenzisi bakho ulwazi olungaphansi kokuhle kakhulu kungadala ukulahleka okukhulu ebhizinisini lakho. 
2. Kungaba nzima ukuthi isitolo se-inthanethi sitholakale ku-inthanethi, ikakhulukazi uma umkhiqizo wakho ungekho ezingeni eliphezulu kakhulu. Ukunikeza umbono wobunzima balo msebenzi, kuwebhu kukhona amasayithi angaphezu kwebhiliyoni elingu-1 nengxenye2 ahambisana nezigidigidi zamakhasi. Izotholakala ngokusesha ku google kuyadingeka ukuthi umsebenzisi enze usesho futhi isayithi lakho livela ezindaweni eziyishumi zokuqala (izikhundla ezingemuva kweyeshumi azivamile ukuchofozwa ngabasebenzisi). Ngenxa yalesi sizathu ukuvulwa kwe-a ezokuhweba ngekhompyutha ayikwazi ukuziba umsebenzi ohloselwe ukukhulisa amathuba okuthi ukhethwe ngu izinjini zokucinga, ebizwa nangokuthi umsebenzi SEO (Search injini), futhi okudinga isibalo esizinikezele somsebenzi.
3. Ngokungafani nokwenzeka ezitolo ezingokoqobo, lapho ukukhangisa kwenzeka ngezikimu ezilula, emhlabeni wokuthengiswa kwe-inthanethi, izikhangiso zivame ukukhokhwa ngokuchofoza ngakunye futhi izindleko zokuchofoza ngakunye kuvame ukwehluka ngokuya ngochungechunge lwamapharamitha obuchwepheshe adinga womuntu oqeqeshiwe ozinikele (futhi uchwepheshe SEO) ukwenziwa ngcono. Njengoba imali yokukhangisa ikhona, esimweni se- ezokuhweba ngekhompyutha, kaningi kakhulu, kubalulekile ukubhekisa kunombolo efanelekile enciphisa ukusetshenziswa kwemali ngokuchofoza ngakunye.
4. Ngokungafani nalokho okwenzeka ezitolo zomzimba, ngaphakathi ezokuhweba ngekhompyutha ikhasimende alikwazi ukuzama izimpahla ngaphambi kokuzithenga, futhi lokhu kubambezela abathengi abaningi uma izindlela zokulwa ezifanele zingasetshenziswa. Ikakhulu, kubalulekile ukunikela ngamathuba okubuyisa umkhiqizo ngaphandle kwezindleko ezengeziwe. Ngesizathu esifanayo kubalulekile ukuhlinzeka ngamashidi womkhiqizo acebile ngemininingwane, izithombe ngisho namavidiyo abonisa, anikeza umsebenzisi umbono ocacile ongaba khona wezimpawu zomkhiqizo. Izitolo eziphumelela kakhulu zivumela nabasebenzisi ukuthi babuze imibuzo mayelana nokuthi umkhiqizo usebenza kanjani; le mibuzo iyabonakala kusayithi nabanye abasebenzisi abazame umkhiqizo bangaphendula. Ukwenza kanjalo kukhulisa ukuzethemba kumkhiqizo ohlangothini lwe amakhasimende ngenkathi unciphisa inani lezingcingo kunombolo yakho engakhokhelwa.

Okufanele ukwenze ukuqala a ezokuhweba ngekhompyutha

Njengoba kuchaziwe ngenhla, ukuthengisa nge-inthanethi kungumsebenzi odingayo odinga isethi eqinile yamakhono nobungcweti ezigabeni zokusetha naphakathi nokusebenza kwansuku zonke. Ngakho-ke kuyadingeka ukuthembela ngokushesha kuma-ejensi wewebhu afanelekayo, akwazi ukuxhasa kuzo zonke izigaba nakuzo zonke izindawo zokubeka online nokugcina esitolo online.

Ukwenza lokhu kuzokhulisa ukuthengisa futhi kunciphise izindleko zokukhangisa nokusekela abasebenzi.

I-ejensi yethu iyakwazi ukukunika ukwesekwa kuzo zonke izigaba zokukhulelwa, ukwethulwa nokuphathwa kwesitolo esiku-inthanethi:

1. Sizokuqondisa ekukhetheni ipulatifomu enhle kakhulu yokwenza (woocommerce, prestashop, magento ...) noma, uma kufanele, sizophakamisa futhi sisebenzise isixazululo sokuphathelene.
2. Ngenxa yabasebenzi bethu abaqeqeshiwe sizokwengeza okwakho ezokuhweba ngekhompyutha ukuze kuqinisekiswe ukubonakala okuphezulu kwebhizinisi lakho ngezindleko zemakethe ezihamba phambili.
3. Uma udinga ukusuka noma uye kwezinye izinkundla singasebenzisa izixazululo zokungenisa/ukuthekelisa kanye nezixazululo zokuvumelanisa nezimakethe zangaphandle njenge Amazon noma eBay.
4. Uma ucela singaphinde sinikeze ngezifundo zokuqeqesha ukuphathwa okulungile kwesitolo sakho esiku-inthanethi, noma uma uthanda, sekela abasebenzi abachwepheshe ngokuqondile ukuze basebenze.

Uma udinga eminye imininingwane, xhumana nathi ngaphandle kwesibopho ekhelini le-imeyili stefano.fantin@agenzia-web.online, noma ucele aphoyintimenti emahhovisi ethu ku Milan.

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