1. Marketing
Il marketing kuyinqubo yokudala, ukuxhumana, ukuletha kanye nokushintshisana ngeminikelo enenani lokuthi i amakhasimendei amakhasimende, abalingani kanye nomphakathi wonkana.
Il marketing kuyinqubo ebandakanya yonke imisebenzi yenkampani okuhloswe ngayo ukudala, ukuxhumana, ukuletha kanye nokushintshisana ngezipesheli zenani kumakhasimende. amakhasimende.
Imisebenzi ye marketing ingahlukaniswa izigaba ezine eziyinhloko:
- Ucwaningo lwemakethe: Lesi sigaba sigxile ekuqondeni izidingo kanye nezidingo amakhasimende.
- Ukuthuthukiswa komkhiqizo noma kwesevisi: lesi sigaba sigxile ekudaleni umkhiqizo noma isevisi ehlangabezana nezidingo ze amakhasimende.
- Ukuhlela kwe marketing: lesi sigaba sigxile ekuchazeni izinjongo ze marketing kanye nokwakha isu lokuzifeza.
- Ukuqaliswa kwe marketing: Lesi sigaba sigxile ekwenzeni uhlelo marketing.
Il ukumaketha kwedijithali ukusetshenziswa kobuchwepheshe bedijithali ukufinyelela amakhasimende futhi sikhuthaze imikhiqizo noma amasevisi.
Il ukumaketha kwedijithali isuselwe enanini lamashaneli, okuhlanganisa:
- Iwebhusayithi e social media: iwebhusayithi yenkampani imvamisa iyisiqalo se-i amakhasimende. I social media ingasetshenziswa ukwakha umphakathi we amakhasimende futhi sikhuthaze imikhiqizo noma amasevisi.
- imeyili marketing: i-imeyili marketing Kuyindlela esebenzayo yokuhlala uxhumekile amakhasimende futhi ukhuthaze okunikezwayo okusha.
- Ukukhangisa ku-inthanethi: Ukukhangisa ku-inthanethi kungasetshenziswa ukufinyelela izethameli ezithile ngemilayezo eqondiwe.
- Okuqukethwe marketing: okuqukethwe marketing igxile ekudaleni okuqukethwe kwekhwalithi ephezulu okuhambisana nezithameli eziqondiwe.
3. Iwebhu marketing
Iwebhu marketing iyingxenye ye ukumaketha kwedijithali egxile ekusetshenzisweni kwe Internet ukufika i amakhasimende.
Iwebhu marketing ihlanganisa imisebenzi efana nale:
- Ukulungiselela i izinjini zokucinga (SEO): la SEO inqubo yokuthuthukisa iwebhusayithi ukuze ibonakale kakhudlwana emiphumeleni yosesho.
- Pay-per-click (PPC) ukukhangisa: I-PPC iyindlela yokukhangisa ku-inthanethi lapho abakhangisi bakhokha kuphela lapho abasebenzisi bechofoza ezikhangisweni zabo.
- ezokuxhum marketing: il social media marketing ukusetshenziswa kwe social media ukukhangisa imikhiqizo noma amasevisi.
- imeyili marketing: i-imeyili marketing Kuyindlela esebenzayo yokuhlala uxhumekile amakhasimende futhi ukhuthaze okunikezwayo okusha.
4. Marketing e izinjini zokucinga
Il marketing e izinjini zokucinga (SEM) inqubo esebenzisa i izinjini zokucinga ukufika i amakhasimende.
I-SEM ihlanganisa imisebenzi efana nale:
- Ukulungiselela i izinjini zokucinga (SEO): la SEO inqubo yokuthuthukisa iwebhusayithi ukuze ibonakale kakhudlwana emiphumeleni yosesho.
- Pay-per-click (PPC) ukukhangisa: I-PPC iyindlela yokukhangisa ku-inthanethi lapho abakhangisi bakhokha kuphela lapho abasebenzisi bechofoza ezikhangisweni zabo.
5. I-ejensi yokuthengisa ye-inthanethi
A 'i-web agency yezokumaketha yinkampani ehlinzeka ngemisebenzi ukumaketha kwedijithali ezinkampanini.
Ama-ejensi ewebhu marketing inganikela ngezinsizakalo ezahlukahlukene, kufaka phakathi:
- Ukuthuthukiswa kwe amawebhusayithi: ama-ejensi ewebhu marketing bangasiza izinkampani ukuthi zithuthuke amawebhusayithi ngempumelelo.
- Marketing ukulandela social media: ama-ejensi ewebhu marketing ingasiza izinkampani ukuthi zidale futhi zilawule imikhankaso ye-imeyili social media.
- SEO: ama-ejensi ewebhu marketing bangasiza amabhizinisi ukuthi athuthukise ukubonakala kwawo emiphumeleni yosesho.
- I-PPC: ama-ejensi ewebhu marketing bangasiza izinkampani ukuthi zidale futhi zilawule imikhankaso ye-PPC.
Ama-ejensi ewebhu marketing zingaba yinsiza ebalulekile yamabhizinisi afuna ukuthuthukisa ubukhona bawo ku-inthanethi.
Thola okwengeziwe ku-SEO Consultant
Bhalisa ukuze uthole izindatshana zakamuva nge-imeyili.
