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SEO

UStefano Fantin nokwakho Umeluleki we-SEO enikeza izinsiza marketing kwezabo amakhasimende.

Njalo nje


La SEO, isifinyezo se Search injini, isethi yemisebenzi namasu ahlose ukuthuthukisa ukubonakala kwewebhusayithi ku izinjini zokucinga. Ikakhulu, i SEO igxile ekwandiseni iwebhusayithi yamagama angukhiye, okungamagama abasebenzisi abawabhalayo kubha yokusesha ukuze bathole ulwazi.

La SEO ihlukaniswe yaba izigaba ezimbili eziyinhloko:

  • SEO ekhasini: iphathelene nemisebenzi eyenziwa ngaphakathi kwewebhusayithi, efana nokwenza kahle okuqukethwe, ukwakheka kwesayithi kanye nesivinini sokulayisha.
  • SEO ngaphandle kwekhasi: iphathelene nemisebenzi eyenziwa ngaphandle kwewebhusayithi, njengokuthola ama-backlink kwabanye amawebhusayithi.

La SEO kuyinqubo eqhubekayo nethuthukayo, njengoba i izinjini zokucinga bahlala bebuyekeza ama-algorithms wabo wokukhomba. Ngalesi sizathu, kubalulekile ukugcina ulwazi lwakho ngesihloko lusesikhathini samanje SEO futhi basebenzise amasu angcono kakhulu okuthuthukisa ukubekwa yewebhusayithi yakho.

Nazi ezinye zezinzuzo ze SEO:

  • Ukwanda kokubonakala kwewebhusayithi: iwebhusayithi ebekwe kahle izinjini zokucinga izothola ukuvakashelwa okwengeziwe okuvela kubasebenzisi abanentshisekelo kokuqukethwe kwayo.
  • Ithrafikhi yemvelo ethuthukisiwe: i-organic traffic yileyo ekhiqizwa imiphumela yosesho yamahhala, ngaphandle kokuthi ukhokhele izikhangiso.
  • Ukwanda kokuguqulwa: iwebhusayithi ebekwe kahle izinjini zokucinga unethuba elingcono lokuguqula izivakashi zibe amakhasimende.

Umlando we-SEO


Umlando we SEO zingahlukaniswa izigaba ezintathu eziyinhloko:

Iminyaka yokuqala (1990-1999)

Iminyaka yokuqala ye- SEO zazibonakala ngendlela elula futhi enembile. THE izinjini zokucinga yangaleyo nkathi, njenge-AltaVista ne-Yahoo!, zazisekelwe ku-algorithm yenkomba elula, eyayihlola ngokuyinhloko imvamisa lapho igama elingukhiye livela khona ekhasini lewebhu.

Kulo mongo, amasu SEO ezisebenza kahle kakhulu yilezo ezivumela ukuthi imvamisa yegama elingukhiye lenyuke ngaphakathi kwewebhusayithi. Isibonelo, ungaphinda igama elingukhiye kumbhalo wekhasi, izihloko, izincazelo ze-meta, nama-URL.

Iminyaka yegolide ye-Black Hat SEO (2000-2007)

Ngokufika kwe -Google, lo SEO sekuyibhizinisi eliya liyinkimbinkimbi futhi elincintisanayo. -Google yethule ama-algorithms ezinkomba amasha abuye ahlola ezinye izici, njengekhwalithi yokuqukethwe kanye nesakhiwo sewebhusayithi.

Kulesi simo, ezinye izinkampani seziqalile ukusebenzisa amasu SEO "abaphula umthetho", okungukuthi amasu aphule imihlahlandlela ye izinjini zokucinga. Lezi zindlela, ezaziwa ngokuthi Isigqoko Esimnyama SEO, kuhlanganisa ukudalwa kwe amawebhusayithi ikhwalithi ephansi enokuqukethwe okuyimpinda, ukuthenga izixhumanisi kwabanye amawebhusayithi kanye nokukhohlisa kwe-meta tag.

Ukusetshenziswa kwezindlela ze-Black Hat SEO kuholele ekwehleni kwezinga lemiphumela yosesho. -Google bese yethula uchungechunge lwezibuyekezo kuma-algorithms enkomba ukuze ilwe nale mikhuba.

Isikhathi se SEO Isigqoko Esimhlophe (2008–manje)

Kusukela ngo-2008, -Google waqinisa ukulwa namasu SEO Isigqoko Esimnyama. Lokhu kuholele ekwandeni komsebenzi SEO Isigqoko Esimhlophe, okungukuthi imisebenzi ehlonipha imihlahlandlela ye izinjini zokucinga.

Eminyakeni yamuva, i- SEO sekuwumsebenzi othuthukayo futhi oyinkimbinkimbi. THE izinjini zokucinga sethule ama-algorithms amasha ezinkomba ahlola uchungechunge lwezici, njengekhwalithi yokuqukethwe, ulwazi lomsebenzisi kanye nokufaneleka kwemiphumela yosesho.

Ukuze uthole okuhle ukubekwa ukulandela izinjini zokucinga, udinga ukusebenzisa isu SEO lokho kusekelwe kulezi zici.

Nazi ezinye zezehlakalo ezinkulu eziphawule umlando we SEO:

  • 1990: Injini yokusesha yokuqala, i-Archie, ishicilelwe.
  • 1993: Injini yokusesha yokuqala eyisithombe, iWebCrawler, iyakhululwa.
  • 1994: I-AltaVista, enye yokuqala, ikhululiwe izinjini zokucinga edumile.
  • 1995: I-Yahoo!, enye yokuqala, ishicilelwe izinjini zokucinga ngokwezigaba.
  • 1996: Ishicilelwe -Google, okuzothi eminyakeni embalwa kube yinjini yokusesha edume kakhulu emhlabeni.
  • 1998: -Google yethula i-algorithm ye-PageRank, ehlola ikhwalithi yewebhusayithi ngokusekelwe kubuningi nekhwalithi yezixhumanisi ezingenayo.
  • 2000: -Google yethula i-algorithm ye-Panda, ejezisa i amawebhusayithi ngokuqukethwe kwekhwalithi ephansi.
  • 2007: -Google yethula i-algorithm yePenguin, ejezisa i amawebhusayithi ngezixhumanisi zekhwalithi ephansi.
  • 2011: -Google yethula i-algorithm ye-Hummingbird, ethuthukisa ukuqonda kolimi lwemvelo ngokuthi -Google.
  • 2015: -Google yethula i-algorithm ye-RankBrain, esebenzisa i-ubuhlakani bokufakelwa ukuthuthukisa ukubekwa yemiphumela yosesho.
  • 2020: -Google yethula i-algorithm ye-BERT, ethuthukisa ukuqonda kolimi lwemvelo ngokuthi -Google.

La SEO kuwumsebenzi ovela njalo, odinga amakhono nolwazi lwakamuva. Ukuze uthole okuhle ukubekwa ukulandela izinjini zokucinga, kubalulekile ukwamukela isu SEO lokho kusekelwe kumathrendi akamuva kanye nezinguquko ku-algorithms yekhompyutha izinjini zokucinga.

Kungani

Kunezizathu eziningi zokwenza SEO. Nazi ezinye ezibaluleke kakhulu:

  • Ukwanda kokubonakala kwewebhusayithi: iwebhusayithi ebekwe kahle izinjini zokucinga izothola ukuvakashelwa okwengeziwe okuvela kubasebenzisi abanentshisekelo kokuqukethwe kwayo.
  • Ithrafikhi yemvelo ethuthukisiwe: i-organic traffic yileyo ekhiqizwa imiphumela yosesho yamahhala, ngaphandle kokuthi ukhokhele izikhangiso.
  • Ukwanda kokuguqulwa: iwebhusayithi ebekwe kahle izinjini zokucinga unethuba elingcono lokuguqula izivakashi zibe amakhasimende.

Ikakhulukazi, i- SEO kungaba usizo ku-:

  • Izinkampani ezifuna ukukhulisa ukubonakala komkhiqizo wazo futhi zifinyelele izethameli ezibanzi.
  • Amabhizinisi afuna ukukhiqiza ithrafikhi efanelekile kuwebhusayithi yawo.
  • E-commerce abafuna ukwandisa ukuthengisa.
  • Ochwepheshe abafuna ukuzenza baziwe futhi bathole abasha amakhasimende.

La SEO wutshalomali lwesikhathi eside olungaholela emiphumeleni ebalulekile yebhizinisi lakho.

Nazi ezinye zezinzuzo ezithile ze SEO:

  • Ukunyuka kwethrafikhi yewebhusayithi: la SEO ingakusiza uthole a ukubekwa phezulu emiphumeleni yosesho, okusho ukuthi abantu abaningi bazobona iwebhusayithi yakho.
  • Isithunzi esithuthukisiwe ku-inthanethi: iwebhusayithi ebekwe kahle emiphumeleni yosesho ibonakala njengenegunya futhi ithembekile.
  • Ukwanda kokuguqulwa: la SEO ingakusiza ukuthi uguqulele izivakashi eziningi amakhasimende.
  • Inzuzo enhle ekutshalweni kwezimali (ROI): la SEO kuwukutshalwa kwezimali okunezindleko eziphansi okungaholela ku-ROI ebalulekile.

sipho

UStefano Fantin nokwakho Umeluleki we-SEO osebenza ku SEO futhi ikunikeza:

I-SEO emakethe yase-Italy

I-Intanethi yeWebhusayithi yenza imisebenzi ye-ejensi yayo SEO, ezindaweni zokusebenza ezilandelayo:

Sisebenza njenge-ejensi SEO e Imakethe yase-Italy futhi imakethe yamazwe omhlaba.

I-Intanethi yeWebhusayithi yenza imisebenzi ye-ejensi yayo SEO in I-Canton Ticino :

I-Intanethi yeWebhusayithi yi-ejensi SEO, ezabo amakhasimende, kuwo wonke ama-cantons Svizzera :

I-SEO emakethe yamazwe ngamazwe

Sisebenza njenge-ejensi SEO e Imakethe yase-Italy futhi imakethe yamazwe omhlaba.

I-Intanethi yeWebhusayithi yenza imisebenzi ye-ejensi yayo SEO kulezi zindawo zokusebenza ezilandelayo ze imakethe yamazwe omhlaba: Idolobha laseNew York, e-Los Angeles, Chicago, Houston, I-Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, i-San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Idolobha laseNew York, e-Los Angeles, Chicago, Houston, I-Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, i-San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; ECanada: Toronto, Montreal, Calgary, Ottawa, I-Edomonton, UMissisauga, Winnipeg, Vancouver; UK: London, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; I-Europe: London, Berlin, Madrid, amaRom, Paris, Bucharest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milan, Sofia, Prague, Brussels, Birmingham, I-Colonia, Naples, Stockholm, eTurin, EMarseille, Amsterdam, I-Zagreb, Valencia, Moscow, Dusseldorf;
I-Intanethi yeWebhusayithi yenza imisebenzi ye-ejensi yayo SEO emadolobheni amakhulu omhlaba: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, UPaul, Lahore, Delhi, EJakarta, Kinshasa, kuphela, I-Mexico City, London, I-New York, Bangalore, Ho Chi Minh, Lima, Hanoi, UBogota, Tehran, i-Hong Kong, Bangkok, UDacca, ICairo, Rio de Janeiro, Caracas, I-Baghdad, ESt. Petersburg, Riad, Calcutta, Singapore, Santiago, Sydney, Surat, Chennai, Melbourne, Yangon, I-Alexandria yaseGibhithe, Shenyang, Hyderabad, e-Los Angeles, I-Ahmedabad, Ankara, Johannesburg, Wuhan, I-Yokohama, Abidjan, I-Pusan, eKapa, Durban, ukubeka, UJedda, Berlin, Casablanca, Pyongyang, I-Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, amaRom, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto; UK: Aberdeen, I-Basingstoke, Bath, Belfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Imibala, I-Greenhithe, Kingston phezu kweThames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle upon Tyne, Norwich, Plymouth, Ukufunda, Sheffield, ISolihull, Southampton, Watford; Indawo Enkulu Yase-Australia: Canberra, ENingizimu Australia, eRundle Place, eNew South Wales UBondi, Broadway, Castle Towers, Charlestown, Chatswood jaha, Izimpondo, Miranda, U-Penrith, Sydney, EQueensland:Brisbane , ICarindale, IChermside, URobina, Victoria, IChadstone, I-Southland, I-Doncaster, Isango Lomthombo; I-Austria: Vienna, EBelgium: Brussels, EBrazil:IBarra da Tijuca, São Paulo, ECanada: I-Alberta (ECanada), Calgary, Edmonton, British Columbia (Canada) Burnaby,I-Coquitlam, Richmond, Surrey, Vancouver, Manitoba (ECanada), Winnipeg, Nova Scotia (ECanada), Halifax, Ontario (ECanada),Burlington, London, UMarkham, UMississauga, I-Newmarket, Ottawa, Toronto, Waterloo, Quebec (ECanada),i-brossard, uLaval, Montreal, UPointe-Claire, I-Quebec City; I-United Arab Emirates : Abu Dhabi, Dubai; EFrance: Aix-en-Provence, Bordeaux, Dijon, I-Chesnay, uLieusaint, Lille, Lyon, UMarne-la-Vallee, eMarseilles, Montpellier, Nice, Paris, IPuteaux: uMvikeli, URosny-Sous-Bois, USaint Herblain, Strasbourg, I-Velizy-Villacoublay; EJalimane: Augsburg, Berlin, Cologne, Dresden, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Sulzbach; I-Spain: I-Arroyo de la Encomienda, I-Arroyomolinos, Barcelona, I-Churra, Leganés, Majadahonda, Marbella, Valencia, I-Zaragoza, ESweden: IHelsingborg, Malmö, Taby; Svizzera Basel, Geneva, IGlattzentrum bei Wallisellen, Zurich. I-Intanethi yeWebhusayithi usebenza e-United States of America njenge-ejensi SEO. I-Intanethi yeWebhusayithi usebenza eCanada njenge-ejensi SEO. I-Intanethi yeWebhusayithi I-Europa isebenza njenge-ejensi SEO, Albania: Tirana; EJalimane: Berlin; I-Andorra: I-Andorra la Vella; I-Austria: Vienna; IBelgium: Brussels; IBelarus: Minsk; I-Bosnia Herzegovina: Sarajevo; IBulgaria: Sofia; ECroatia: I-Zagreb; IDenmark: ICopenhagen; ISlovakia: Bratislava; ISlovenia: ULjubljana; I-Spain: Madrid; I-Estonia: Tallinn; EFinland: Helsinki; EFrance: Paris; IGrisi: E-Athene; IHungary: Budapest; I-Ireland: E-Dublin; I-Iceland: Reykjavik; I-Latvia: Riga; ILiechtenstein: Vaduz; ILithuania: Vilnius; Luxembourg: Luxembourg; I-Malta: IValletta; IMoldova: Chisinau; Monaco: Monaco; IMontenegro: Podgorica; ENorway: Oslo; ENetherlands: Amsterdam; EPoland: Warsaw; EPortugal: I-Lisbon; UK: London; I-Czech Republic: Prague; IRiphabhulikhi yaseMakedoniya: Skopje; IRomania: Bucharest; San Marino: San Marino; ISerbia: Belgrade; ISweden: Stockholm; Svizzera: Lugano, UCantono Ticino, UBellinzona, I-Locarno, UMendrisio, umsindo, UBern; I-Ukraine: Kiev; I-Intanethi yeWebhusayithi isebenza e-Asia, e-Afghanistan: Kabul; I-Saudi Arabia : Riyadh; I-Armenia: Yerevan; I-Azerbaijan: Baku; I-Bahrain: Manama; I-Bangladesh: Dhaka; IBhutan: Thimphu; IBurma: Naypyidaw; I-Brunei: Bandar Seri Begawan; ECambodia: Phnom Penh; I-China: Beijing; E-North Korea : Pyongyang; INingizimu Korea : kuphela; I-United Arab Emirates : Abu Dhabi; IPhilippines: Manila; IGeorgia: Tbilisi; EJapan: Tokyo; IJordani: Amman; I-India: ENew Delhi; I-Indonesia: EJakarta; I-Iran: Tehran; I-Iraq: I-Baghdad; Israyeli: eJerusalema; Kazakhstan: Astana; I-Kyrgyzstan: IBishkek; I-Kuwait: I-Madinat al-Kuwait; I-Laos: Vientiane; ILebhanon: Beirut; IMaldives: Malé; EMalaysia: Kuala Lumpur; IMongolia: Ulan Bator; ENepal: Kathmandu; I-Oman: isifihlwa; EPakistan: Islamabad; IPalestine: eJerusalema EMpumalanga; I-Qatar: Doha; Singapore : Singapore; ISiriya: Damascus; I-Sri Lanka : ISri Jayawardenapura Kotte; I-Tajikistan: Dushanbe; E-Taiwan: Taipei; I-Thailand: Bangkok; Igalikuni : Ankara; I-Turkmenistan: I-Asgabat; I-Uzbekistan: Tashkent; IVietnam: Hanoi; I-Yemen: Sana; I-Intanethi yeWebhusayithi usebenza e-Afrika, e-Algeria: I-Algiers; I-Angola: Luanda; Benin: Benin; IBotswana: Gaborone; IBurkina Faso: Ouagadougou; IBurundi: Bujumbura; ECameroon: Yaoundé; ICape Verde: Praia; I-Chad: N'Djamena; EComoros: Moroni; I-Ivory Coast: Yamoussoukro; IGibhithe: ICairo; I-Eritrea: Asmara; I-Ethiopia: Addis Ababa; IGabon: Libreville; IGambia: Banjul; IGhana: Accra; Djibouti: Djibouti; IGuinea: Conakry; I-Guinea-Bissau: Bissau; I-Equatorial Guinea: Malabo; EKenya: Nairobi; ELesotho: Maseru; ELiberia: Monrovia; I-Libya: Tripoli; EMadagascar: Antananarivo; IMalawi: Lilongwe; I-Mali: Bamako; Mauritania: Mauritania; EMauritius: Port Louis; EMorocco: Rabat; EMozambiki: Maputo; ENamibia: Windhoek; ENiger: Niamey; ENigeria: Abuja; I-Central African Republic: Bangui; IRiphabhulikhi yaseCongo: I-Brazzaville; IDemocratic Republic of Congo: Kinshasa; IRwanda: Kigali; I-São Tomé ne Prince: UDobra waseSão Tomé e Prince; ISenegal: Dakar; I-Seychelles: Victoria; ISierra Leone: I-Freetown; ESomalia: Mogadishu; Iningizimu Afrika: Pretoria, eKapa, IBloemfontein; ESudan: Khartoum; ISudan eseNingizimu: Juba; eSwazini: Mbabane, lobamba; ETanzania: Dodoma; Ukuhamba: Lome; I-Tunisia: Tunis; E-Uganda: Kampala; IZambia: Lusaka; Zimbabwe: Harare; I-Intanethi yeWebhusayithi usebenza eNingizimu Melika, e-Argentina: Buenos Aires; IBolivia: ushukela; EBrazil: Brasilia; I-Chile: ISantiago de Chile; EColombia: UBogota; I-Ecuador: Quito; IGuyana: Georgetown; I-Paraguay: I-Asunción; EPeru: Lima; I-Suriname: Paramaribo; I-Uruguay: Montevideo; IVenezuela: Caracas; I-Intanethi yeWebhusayithi usebenza e-Central America njenge-ejensi SEO IBelize: I-Belmopan, Umbuso weCommonwealth; ICosta Rica: San José; He Salvador : San Salvador; IGuatemala: IGuatemala City; I-Honduras: Tegucigalpa; ENicaragua: Managua; I-Panama: I-Panama; ECuba: IHavana; IDominica: Roseau; IHaiti: I-Port-au-Prince; I-Dominican Republic: Santo Domingo; I-Trinidad neTobago: I-Port yaseSpain; I-Antigua neBarbuda: Saint John; I-Bahamas: Nassau; IBarbados: Bridgetown; IJamaica: Kingston; IGrenada: I-Saint George's; ISaint Kitts neNevis: Basseterre; I-Saint Lucia: Ama-Castries; I-Saint Vincent namaGrenadines: I-Kingstown; I-Intanethi yeWebhusayithi usebenza e-Oceania, e-Australia: Canberra, UBondi, Broadway, Castle Hill, Charlestown, Chatswood, Izimpondo, Miranda, U-Penrith, Sydney, IBrisbane City, ICarindale, IChermside, Adelaide, IChadstone, Cheltenham, I-Doncaster, Isango Lomthombo, I-Maribyrnong, I-Booragoon, Perth; ENew Zeland: Wellington; I-Papua New Guinea: EPort Moresby; Fiji: Suva; I-Solomon Islands: Honiara; IVanuatu: I-Port Vila; Micronesia: Palikir; I-Kiribati: INingizimu Tarawa; Iziqhingi zaseMarshall: Majuro; I-Palau: Ngerulmud; Nauru: Yaren; ISamoa: I-Apia; Tonga: Nuku'alofa; I-Tuvalu: Funafuti.

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Umeluleki we-SEO uStefano Fantin | Ukuthuthukisa kanye nokuma.
Ubumfihlo bami be-Agile
Lesi sizindalwazi sisebenzisa amakhukhi wobuchwepheshe nawokwenza iphrofayela. Ngokuchofoza u-Yamukela ugunyaza wonke amakhukhi okwenza iphrofayela. Ngokuchofoza enqabeni noma ku-X, wonke amakhukhi okwenza iphrofayela ayanqatshwa. Ngokuchofoza ukwenza ngendlela oyifisayo kuyenzeka ukhethe ukuthi imaphi amakhukhi wokuphrofayili ozowasebenzisa.
Lesi sizindalwazi sihambisana noMthetho Wokuvikelwa Kwedatha (i-LPD), uMthetho We-Federal Law wangomhla zingama-25 kuSepthemba 2020, kanye ne-GDPR, Umthetho we-EU 2016/679, ohlobene nokuvikelwa kwedatha yomuntu siqu kanye nokuhamba mahhala kwaleyo datha.