E-commerce: ithuba elihle ...
Ukusabalala okwandayo kwe Internet nama-smartphones avumele inani elikhulayo labantu ukuthi lifinyelele izinsiza eziningi ngqo kuwebhu. Ikakhulukazi, umhlaba wokuthengiswa kwe-inthanethi ubone ukukhula okuqhubekayo eminyakeni yamuva futhi kulindeleke ukuthi ngo-2021 imali engenayo yomhlaba wonke izofinyelela ku-4.88 trillion dollars.
Lesi simo, uma sixhashazwa kahle, sinikeza ithuba elibalulekile ezinkampanini; enikeza umsebenzi wayo e-commerceempeleni, ngisho namaqiniso amancane awakwazi ukufinyelela amasha kuphela amakhasimende ezimakethe zabo zasendaweni, kepha futhi finyelela okubanzi imakethe yamazwe omhlaba, okuholela ekunyukeni okukhulu okungenzeka kokuthengisa kwayo.
Enye inzuzo ebalulekile yokuthengiswa kwe-inthanethi ukuthi kungenzeka ukuthi ukhombise umsebenzisi ngakho-ke umnikeze okuhlangenwe nakho okwenzelwe wena nokwenziwe ngcono, ngokwesibonelo ngokumnikeza imikhiqizo ekhaya lesayithi lakho okungenzeka ayithande. Ukubhalwa kwabasebenzisi bayo nakho kukuvumela ukuthi uqonde kangcono ukuthanda kwabo nezisusa zabo, ngaleyo ndlela kwenze kube nokwenzekae ukulungiselelwa isu lakho marketing.
… Kodwa futhi inselele enzima
Njengoba kungalindelwa, umhlaba wokuthengisa online ngokuqinisekile unikeza amathuba abalulekile, kepha kuphela labo ababhekana ngempumelelo nobunzima obuyingqayizivele obubonakalayo. Ukuzama ukuvula isitolo esiku-inthanethi ngaphandle kosizo lochwepheshe abaqeqeshiwe kungaholela ekuchithekeni okukhulu kwesikhathi, imali nezinsizakusebenza. Sibala ezinye zezinselelo okufanele sizinqobe ukuze sikwazi ukuphatha ifayela le- e-commerce ngempumelelo:
- Lapho uvula a e-commerce imakethe enkudlwana iyatholakala, kepha ngasikhathi sinye kufanele kubhekanwe nomncintiswano obanzi ngokulinganayo: esimweni se- a esitolo izimbangi zomzimba okufanele ziqaphele kukhona inani elinqunyelwe kwezinye izitolo endaweni yendawo; esimweni a esitolo online esikhundleni salokho, indawo ezindawo ilahlekelwa kakhulu ukubaluleka kwayo futhi abasebenzisi bayo bangaheha okunikezwayo okuvela ezitolo ezisezindaweni ezikude kakhulu.
Ukuncintisana ngakho-ke kuyaqina kakhulu ngomphumela wokuthi kuvame ukuba imininingwane eyenza umehluko nokunikeza abasebenzisi bakho ulwazi olungaphansi kokuhle kakhulu kungadala ukulahleka okukhulu ebhizinisini lakho. - Kungaba nzima ukuthi isitolo se-inthanethi sitholakale ku-inthanethi, ikakhulukazi uma umkhiqizo wakho ungekho ezingeni eliphezulu kakhulu. Ukunikeza umbono wobunzima balo msebenzi, kunamasayithi angaphezu kwebhiliyoni elingu-1 nengxenye kuwebhu ahambisana nezigidigidi zamakhasi. Izotholakala ngokusesha ku google kuyadingeka ukuthi umsebenzisi enze usesho futhi isayithi lakho livela ezindaweni eziyishumi zokuqala (izikhundla ezingemuva kweyeshumi azivamile ukuchofozwa ngabasebenzisi). Ngenxa yalesi sizathu ukuvulwa kwe-a e-commerce ayikwazi ukuziba umsebenzi ohloselwe ukukhulisa amathuba okuthi ukhethwe ngu izinjini zokucinga, ebizwa nangokuthi umsebenzi SEO (Search injini), futhi okudinga isibalo esizinikezele somsebenzi.
- Ngokungafani nokwenzeka ezitolo ezingokoqobo, lapho ukukhangisa kwenzeka ngezikimu ezilula, emhlabeni wokuthengiswa kwe-inthanethi, izikhangiso zivame ukukhokhwa ngokuchofoza ngakunye futhi izindleko zokuchofoza ngakunye kuvame ukwehluka ngokuya ngochungechunge lwamapharamitha obuchwepheshe adinga womuntu oqeqeshiwe ozinikele (futhi uchwepheshe SEO) ukwenziwa ngcono. Njengoba imali yokukhangisa ikhona, esimweni se- e-commerce, kaningi kakhulu, kubalulekile ukubhekisa kunombolo efanelekile enciphisa ukusetshenziswa kwemali ngokuchofoza ngakunye.
- Ngokungafani nalokho okwenzeka ezitolo zomzimba, ngaphakathi e-commerce ikhasimende alikwazi ukuzama izimpahla ngaphambi kokuzithenga, futhi lokhu kubambezela abathengi abaningi uma izindlela zokulwa ezifanele zingasetshenziswa. Ikakhulu, kubalulekile ukunikela ngamathuba okubuyisa umkhiqizo ngaphandle kwezindleko ezengeziwe. Ngesizathu esifanayo kubalulekile ukuhlinzeka ngamashidi womkhiqizo acebile ngemininingwane, izithombe ngisho namavidiyo abonisa, anikeza umsebenzisi umbono ocacile ongaba khona wezimpawu zomkhiqizo. Izitolo eziphumelela kakhulu zivumela nabasebenzisi ukuthi babuze imibuzo mayelana nokuthi umkhiqizo usebenza kanjani; le mibuzo iyabonakala kusayithi nabanye abasebenzisi abazame umkhiqizo bangaphendula. Ukwenza kanjalo kukhulisa ukuzethemba kumkhiqizo ohlangothini lwe amakhasimende ngenkathi unciphisa inani lezingcingo kunombolo yakho engakhokhelwa.
Okufanele ukwenze ukuqala a e-commerce
Njengoba kuchaziwe ngenhla, ukuthengisa nge-inthanethi kungumsebenzi odingayo odinga isethi eqinile yamakhono nobungcweti ezigabeni zokusetha naphakathi nokusebenza kwansuku zonke. Ngakho-ke kuyadingeka ukuthembela ngokushesha kuma-ejensi wewebhu afanelekayo, akwazi ukuxhasa kuzo zonke izigaba nakuzo zonke izindawo zokubeka online nokugcina esitolo online.
Ukwenza lokhu kuzokhulisa ukuthengisa futhi kunciphise izindleko zokukhangisa nokusekela abasebenzi.
I-ejensi yethu iyakwazi ukukunika ukwesekwa kuzo zonke izigaba zokukhulelwa, ukwethulwa nokuphathwa kwesitolo esiku-inthanethi:
- Sizokuqondisa ekukhetheni ipulatifomu enhle kakhulu yokwenza (woocommerce, prestashop, magento ...) noma, uma kufanele, sizophakamisa futhi sisebenzise isixazululo sokuphathelene.
- Ngenxa yabasebenzi bethu abaqeqeshiwe sizokwengeza okwakho e-commerce ukuze kuqinisekiswe ukubonakala okuphezulu kwebhizinisi lakho ngezindleko zemakethe ezihamba phambili.
- Uma udinga ukusuka noma uye kwezinye izinkundla singasebenzisa izixazululo zokungenisa/ukuthekelisa kanye nezixazululo zokuvumelanisa nezimakethe zangaphandle njenge Amazon noma eBay.
- Uma ucela singaphinde sinikeze ngezifundo zokuqeqesha ukuphathwa okulungile kwesitolo sakho esiku-inthanethi, noma uma uthanda, sekela abasebenzi abachwepheshe ngokuqondile ukuze basebenze.
Uma udinga eminye imininingwane, xhumana nathi ngaphandle kwesibopho ekhelini le-imeyili stefano.fantin@agenzia-web.online, noma ucele isikhathi sokubonisana, sithola a Legnano.
Thola okwengeziwe ku-SEO Consultant
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