Social noma amawebhusayithi?
Ukukhula kwezinkundla zokuxhumana
Eminyakeni yamuva sibone ukukhula okukhulu kokubaluleka kwe social media: ukusekelwa kwezinhlelo zokusebenza ezisheshayo nezisebenziseka kalula kuvumele noma ubani ukuthi avule ubukhona bakhe ku-inthanethi ngaphandle kwezinkinga zobuchwepheshe ezidingwa ezinye izindlela zendabuko ezifana amawebhusayithi namabhulogi.
Ukubonakala okwandisiwe kwalezi ziteshi zokuxhumana kuphinde kwaholela ezinkampanini eziningi, ikakhulukazi ezincane, ukusungula ubukhona bazo kwi-inthanethi kuphela kuzo, zihehwa ukungabikho kwezindleko nokushesha kokusebenza kwazo.
Ngokungangabazeki kulezi zinsuku ukuba nephrofayili yokuxhumana nabantu cishe kuyimpoqo kuwo wonke amabhizinisi, njengenethiwekhi efana nayo facebook, LinkedIn, instagram njll. ungavumeli nje kuphela ukwenza ibhizinisi lakho lifinyeleleke ngokushesha kubalandeli abaningi, kodwa futhi ngaphezu kwakho konke ukugcina ubudlelwano obusebenzayo nawe amakhasimende.
Ngakolunye uhlangothi, iwebhusayithi ijabulela izici ezithile okunzima ukuziphindaphinda nezinye iziteshi zokuxhumana, ezisetshenziswe ngobuchule ngesu lokuxhumana ngokucophelela. marketing, ingaletha izinzuzo ezibalulekile ebhizinisini lakho. Ake sizibone ngokuningiliziwe.
Impahla yenhlangano
Umumo facebook, i-YouTube noma okufanayo kulawulwa umnikazi wenethiwekhi, onganquma ngokuzimela ukususa iphrofayela noma ukuguqula imithetho yenethiwekhi yakhe yokuxhumana nabantu ngokuvumelana nezikhombisi-ndlela ezingaba zimbi kunoma ubani ophethe iphrofayela, futhi okungenzeka ukuthi otshale imali eningi kuyo isikhathi nemali yakhe.
Ngakolunye uhlangothi, iwebhusayithi iyingxenye yezimpahla zezinkampani zalabo abangabanikazi bayo, abangakwazi ukunquma ngokukhululekile ukuthi bangayisebenzisa kanjani noma ngisho, uma kubonakala kufanelekile, ukuthi ingakanani nokuthi ingathengiselwa abantu besithathu. Ngalo mqondo, konke ukutshalwa kwezimali kuwebhusayithi yakho kungukutshalwa kwemali isikhathi eside ebhizinisini lakho.
lunye
Iphrofayili yezenhlalo inikela ngezici ezithuthukile kepha ezijwayelekile, ngenkathi iwebhusayithi yenziwa ukulingana izidingo zenkampani eziyithumela njengegilavu: kusayithi elenziwe kahle yonke ifomu lokuxhumana, isithombe, i-configurator noma isilayida senzelwe ukuqondisa umsebenzisi isu elakhiwe ngumnikazi walo.
Isilungiselelo ku e-commerce, ngokwesibonelo, kungaba ngaphezu kwethuluzi elitholwa itilosi ukuze likwazi ukusesha ngokushesha imikhiqizo eliyithandayo: uma licatshangelwe kahle, lingaba ngumthombo oyigugu kakhulu, liqondise ukukhetha kwekhasimende ukuthenga amasu abalulekile enkampanini.
Ubunikazi Bokumaketha
Bambalwa osomabhizinisi abebengabamba ibhizinisi labo egumbini elingaphansi elinothuli elinezindonga zokuxebula, noma ngabe belisebenza ngokwanele ukusingatha imisebenzi yebhizinisi: ibhilidi alisetshenziselwa kuphela ukuqukatha abantu nezinto, kepha likhuthaza ukubonakala kokuqala amakhasimende, abaphakeli nabasebenzi abayivakashelayo kanye nabantu abadlula ngendlela.
Ngokufanayo, iwebhusayithi eyakhiwe kahle ayisona nje isitsha se- idatha, kodwa idlulisa ubunikazi bokubeka uphawu lomnikazi wayo futhi iqinise uphawu lwayo. Ezweni eliya ngokuya liba nobumbano lomhlaba jikelele, lapho ukuncintisana kuvame ukwenziwa umhlaba wonke futhi kuqinile, lokhu kukuvumela ukuthi uhlukanise ukunikezwa kwebhizinisi lakho futhi ufinyelele izingxenye zemakethe ezithakazelisa kakhudlwana.
Ukuhlaziywa kwezabo amakhasimende
Ngemikhiqizo yamahhala enikezwa ngu google kungenzeka ukwenza ucwaningo oluningiliziwe ngokuziphatha kwezivakashi kuwebhusayithi yethu futhi ngenxa yalokho wandise amasu akho okuxhumana nawokuthengisa, njenge:
- yimaphi amakhasi afundwa kakhulu? Imaphi amakhasi, ngakolunye uhlangothi, aweqiwa ngokushesha aye phansi?
- Amavidiyo e-costossimi owadalile abukwa ngempela owakho amakhasimende? Ingabe ukubuka eyodwa yalawa mavidiyo empeleni kuyandisa imvamisa yokuthenga elandelayo? Malini?
- Abasebenzisi baziphatha kanjani uma bebuka umkhiqizo wakho? Iyiphi ingxenye yekhasi abahlala kakhulu?
iziphetho
Ukuphetha, isu lezentengiselwano eliyimpumelelo alikwazi ukusekelwe kuphela esiteshini sokuxhumana (social media kanye nesizindalwazi esikhona), kodwa kufanele ikwazi ukuhlanganisa zonke iziteshi zokuxhumana zenkampani futhi zizihlanganise ukuze ziqinisane.
Oyedwa eduze kwethu akasikhethi !!!
Thola okwengeziwe ku-SEO Consultant
Bhalisa ukuze uthole izindatshana zakamuva nge-imeyili.
