Instagram

Instagram yinethiwekhi yoluntu kunye nesicelo esiphathwayo sokwabelana ngeefoto kunye neevidiyo, ezithengiweyo Facebook ngo-2012 kwi-1 yeebhiliyoni zeedola. Iqaliswe ngo-Okthobha ka-2010 kwaye ikhule yaya kutsho ngaphezulu kwe-1,2 yeebhiliyoni zabasebenzisi abasebenzayo ngenyanga.

Instagram ivumela abasebenzisi ukuba bathathe iifoto kunye neevidiyo, basebenzise izihluzi kunye neziphumo, kwaye babelane ngazo nabalandeli babo. Abasebenzisi banokulandela abanye abasebenzisi ukujonga umxholo wabo. Instagram iye yathandwa phakathi kwabantu abatsha, ngakumbi abafazi, ngenxa yokusetyenziswa kwayo ngokulula kunye nokukwazi ukwabelana ngemifanekiso kunye neevidiyo kunye nabaphulaphuli abaninzi.

Instagram ikwasetyenziswa ziinkampani ukukhuthaza iimveliso kunye neenkonzo zazo. Amashishini anokwenza iiakhawunti Instagram iinkampani ukupapasha umxholo, ukusebenzisana abathengi kunye nokukhuthaza izibonelelo zabo. Instagram ibe sisixhobo urhwebo esebenzayo kumashishini abo bonke ubukhulu, ngakumbi amashishini amancinci.

Nazi ezinye zeempawu eziphambili ze Instagram:

• Ukuthumela iifoto kunye neevidiyo: Abasebenzisi banokuthatha iifoto kunye neevidiyo, basebenzise izihluzi kunye neziphumo, kwaye babelane ngazo nabalandeli babo.
• Landela abanye abasebenzisi: Abasebenzisi banokulandela abanye abasebenzisi ukujonga umxholo wabo.
• Phonononga: Abasebenzisi banokujonga umxholo omtsha ngokusekwe kwizinto abanomdla kuzo.
• Amabali: Abasebenzisi banokuthumela amabali, anomxholo wethutyana othi anyamalale emva kweeyure ezingama-24.
• Live: Abasebenzisi banokusasaza iividiyo ezibukhoma kubalandeli babo.
• Imiyalezo ethe ngqo: Abasebenzisi banokuthumela imiyalezo ngokuthe ngqo kwabanye abasebenzisi.

Ezinye zeenzuzo zokusebenzisa Instagram:

• Ukusetyenziswa ngokulula: Instagram Sisicelo ekulula ukusisebenzisa, nakwabo bangenalo ulwazi oluthile lobugcisa.
• Ukukwazi ukwabelana ngemifanekiso kunye neevidiyo nabaphulaphuli abaninzi: Instagram ivumela abasebenzisi ukuba babelane ngomxholo wabo nabaphulaphuli abaninzi, nkqu nabantu abangabaziyo.
• Ukukwazi ukulandela abanye abasebenzisi ukujonga umxholo wabo: Instagram ivumela abasebenzisi ukuba balandele abanye abasebenzisi ukujonga umxholo wabo kwaye bahlale behlaziyiwe kwimisebenzi yabo.
• Ukukwazi ukusebenzisana nabanye abasebenzisi: Instagram ivumela abasebenzisi ukusebenzisana nabanye abasebenzisi ngamagqabantshintshi, ukuthanda kunye nemiyalezo ethe ngqo.
• Ukubanakho ukukhuthaza iimveliso kunye neenkonzo: Instagram sisixhobo urhwebo esebenzayo kumashishini abo bonke ubukhulu, ngakumbi amashishini amancinci.

Ukuqukumbela, Instagram yinethiwekhi yoluntu kunye nesicelo esiphathwayo sokwabelana ngeefoto kunye neevidiyo ezidumileyo kwihlabathi liphela. Instagram inikeza inani leempawu ezenza kube lula kwaye kulula ukuyisebenzisa ukhetho lokwabelana ngomxholo kunye nabaphulaphuli abaninzi kunye nokukhuthaza iimveliso kunye neenkonzo.

Storia

Instagram yasekwa ngo-2010 nguKevin Systrom noMike Krieger, ababini ababengabasebenzi baka-Odeo, inkampani yepodcasting. I-Systrom kunye noKrieger babenombono wokwenza usetyenziso lweselula oluza kuvumela abasebenzisi ukuba babelane ngeefoto kunye neevidiyo nabahlobo babo kunye nabalandeli.

Isicelo saphehlelelwa ngo-Okthobha ka-2010 kwaye ngokukhawuleza safumana ukuthandwa. NgoDisemba 2010, Instagram ifikelele kwisigidi sabasebenzisi. Ngo-1, Instagram yafunyanwa ngu Facebook nge-1 yeebhiliyoni zeerandi.

Emva kokufunyanwa ngu Facebook, Instagram yaqhubeka ikhula ngokukhawuleza. Isicelo sifikelele kwinqanaba le-1 yebhiliyoni yabasebenzisi abasebenzayo ngo-2018 kunye ne-2 yezigidigidi zabasebenzisi abasebenzayo ngo-2020.

Nazi ezinye zeziganeko eziphambili kwimbali ye Instagram:

• 2010: UKevin Systrom kunye noMike Krieger basekwa Instagram.
• 2010: Instagram yaziswa esidlangalaleni.
• 2011: Instagram yazisa umsebenzi wokucoca.
• 2012: Instagram ifunyanwa ngu Facebook.
• 2013: Instagram yazisa umsebenzi we-hashtag.
• 2014: Instagram yazisa amabali.
• 2015: Instagram yazisa ukusebenza kosasazo ngqo.
• 2016: Instagram yazisa umsebenzi womyalezo othe ngqo.
• 2017: Instagram yazisa ukusebenza kwe Instagram Iimbalasane zamabali.
• 2018: Instagram yazisa ukusebenza kwe Instagram Amagumbi okuhlala.
• 2019: Instagram yazisa ukusebenza kwe Instagram Iintsimbi.
• 2020: Instagram yazisa ukusebenza kwe Instagram Izikhokelo.
• 2021: Instagram yazisa ukusebenza kwe Instagram Ukuthenga.

Instagram iye yaba lelinye lamaqonga e Imidiya yokuncokola eyona idumileyo ehlabathini. Isicelo sisetyenziswa ngabantu bayo yonke iminyaka kunye nehlabathi jikelele ukwabelana ngeefoto kunye neevidiyo, ukudibanisa nabahlobo kunye nabalandeli, kunye nokukhuthaza iimveliso kunye neenkonzo.

EItali, Instagram liqonga le Imidiya yokuncokola uninzi olusetyenziswayo, olunabasebenzisi abasebenzayo abangaphezu kwezigidi ezingama-30. Isicelo sithandwa kakhulu phakathi kwabantu abancinci, ngakumbi abafazi.

Ngoba

Iinkampani kunye nabantu basebenzisa kwaye benze ishishini kwi Instagram ngenxa yezizathu ezininzi, kuquka:

Iinkampani:

• Unxibelelwano ne abathengi: Instagram yindlela elula nethe ngqo yamashishini anxibelelana nayo abathengi. Amashishini angasebenzisa Instagram ukuphendula imibuzo ye abathengi, ukunika uncedo nokukhuthaza iimveliso kunye neenkonzo zayo.
• Marketing kunye nentengiso: Instagram ingasetyenziselwa ukwenza amaphulo urhwebo kunye neentengiso ekujoliswe kuzo. Amashishini angasebenzisa Instagram ukuthumela imiyalezo yentengiso kuyo abathengi, nikeza izaphulelo kunye namakhuphoni, kwaye uqokelele impendulo.
• Ukuqashwa: Instagram ingasetyenziselwa ukufumana nokuqesha abasebenzi abatsha. Amashishini angasebenzisa Instagram ukuthumela iintengiso zemisebenzi, qhagamshelana nabaviwa kwaye ulungiselele udliwano-ndlebe.
• Intsebenziswano: Instagram ingasetyenziselwa ukusebenzisana namaqabane kunye nababoneleli. Amashishini angasebenzisa Instagram ukwabelana ngeefayile, ukulungelelanisa iiprojekthi kunye nokusombulula iingxaki.

Kubantu:

• Unxibelelwano nabahlobo kunye nosapho: Instagram Yindlela ekhawulezayo nelula yokuhlala uqhagamshelwe nabahlobo kunye nosapho. Abantu banokusebenzisa Instagram ukutshintshiselana ngemiyalezo, ukufowuna kunye nokwabelana ngomxholo wemultimedia.
• Ulungelelwaniso lwemisitho: Instagram Ingasetyenziselwa ukuququzelela imicimbi kunye neentlanganiso. Abantu banokusebenzisa Instagram ukwabelana ngolwazi, ukumema abathathi-nxaxheba kunye nokulungelelanisa imisebenzi.
• Utshintshiselwano ngolwazi: Instagram ingasetyenziselwa ukwabelana ngolwazi kunye neendaba. Abantu banokusebenzisa Instagram ukulandela izinto onomdla kuzo, hlala uhlaziyiwe kwiindaba zamva nje kwaye uthathe inxaxheba kwiingxoxo.

Ukuqukumbela, Instagram liqonga eliguquguqukayo elinokusetyenziselwa inani leenjongo, zombini kunye nezobuchwephesha. Isicelo sithandwa kwihlabathi liphela kwaye sibonelela ngezinto ezininzi ezenza ukuba kube lula kwaye kulula ukuyisebenzisa ukhetho.

Nazi ezinye zeenzuzo ezithile zokuyisebenzisa Instagram kwiinkampani:

• Ukufikelela kubaphulaphuli behlabathi: Instagram inabasebenzisi abasebenzayo abangaphezulu kwe-1,2 yeebhiliyoni kwihlabathi liphela. Oku kuthetha ukuba amashishini anamandla okufikelela kubaphulaphuli behlabathi ngomxholo kunye neminikelo.
• Yenza uphawu olwaziwayo: Instagram yindlela entle yokuba amashishini enze uphawu olwaziwayo kwaye akhe ubudlelwane kunye abathengi. Amashishini angasebenzisa Instagram ukwabelana ngomxholo womgangatho ophezulu, onokunceda ukudala umfanekiso we-brand efanelekileyo.
• Yazisa iimveliso kunye neenkonzo: Instagram yindlela entle yokuba amashishini akhuthaze iimveliso kunye neenkonzo zawo. Amashishini angasebenzisa Instagram ukupapasha iifoto kunye neevidiyo zeemveliso zabo, unikeze izaphulelo kunye namakhuphoni kwaye uqokelele impendulo evela abathengi.
• Iziphumo zokulinganisa: Instagram inikeza isethi yezixhobo zokuhlalutya ezivumela iinkampani ukuba zilinganise iziphumo zemikhankaso yazo. Oku kuvumela iinkampani ukuba ziphucule izicwangciso zazo urhwebo kwaye ufumane okuninzi kutyalo-mali lwakho Instagram.

Ngokuqinisekileyo, Instagram sisixhobo esinamandla esinokunceda iinkampani ukuba zifezekise iinjongo zazo zoshishino.

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