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UStefano Fantin eyakho Umcebisi we-SEO enikezela ngeenkonzo urhwebo kwezabo abathengi.

Intoni


La seo, isifinyezo se UkuSebenza kweeNjini zoPhando, yiseti yemisebenzi kunye nezicwangciso ezijolise ekuphuculeni ukubonakala kwewebhusayithi kwi iinjini zokukhangela. Ngokukodwa, i seo igxile ekwandiseni iwebhusayithi yamagama angundoqo, angamagama abhalwa ngabasebenzisi kwibha yokukhangela ukufumana ulwazi.

La seo yahlulwe yaziindidi ezimbini eziphambili:

  • seo kwiphepha: ichaphazela imisebenzi eyenziwa ngaphakathi kwiwebhusayithi, efana nokulungiswa komxholo, isakhiwo sesayithi kunye nesantya sokulayisha.
  • seo ngaphandle kwephepha: imisebenzi exhalabisayo eyenziwa ngaphandle kwewebhusayithi, njengokufumana i-backlinks kwabanye iiwebhusayithi.

La seo yinkqubo eqhubekayo neguqukayo, njengoko i iinjini zokukhangela bahlala behlaziya i-algorithms yabo yesalathisi. Ngesi sizathu, kubalulekile ukugcina ulwazi lwakho ngalo mbandela lusexesheni seo kunye nokwamkela ezona zicwangciso zingcono zokuphucula nokubekwa kwiwebhusayithi yakho.

Nazi ezinye iingenelo ze seo:

  • Ukwanda kokubonakala kwewebhusayithi: iwebhusayithi ebekwe kakuhle iinjini zokukhangela izakufumana utyelelo olungakumbi kubasebenzisi abanomdla kwimixholo yayo.
  • Ukuphuculwa kwetrafikhi yezinto eziphilayo: i-organic traffic yileyo yenziwa ziziphumo zophendlo zasimahla, ngaphandle kokuhlawula iintengiso.
  • Ukunyuka kweenguquko: iwebhusayithi ebekwe kakuhle iinjini zokukhangela unethuba elingcono lokuguqula iindwendwe ku abathengi.

Imbali ye-SEO


Imbali ye seo inokwahlulwa ngokwezigaba ezithathu:

Iminyaka yokuqala (1990-1999)

Iminyaka yokuqala ye seo zaziphawulwa ngendlela elula necacileyo. THE iinjini zokukhangela yelo xesha, njenge-AltaVista kunye ne-Yahoo!, zazisekwe kwi-algorithm ye-indexing elula, eyayivavanya ubukhulu becala apho igama elingundoqo livela kwiphepha lewebhu.

Kulo mxholo, ubuchule seo eyona nto isebenzayo yayiye yavumela ukuba i-frequency yegama elingundoqo linyuswe ngaphakathi kwewebhusayithi. Umzekelo, unokuphinda igama eliphambili kumbhalo wephepha, izihloko, iinkcazo zemeta, kunye nee-URL.

Iminyaka yegolide ye-Black Hat seo (2000-2007)

Ngokufika kwe Uphando, la seo iye yaba lishishini elintsonkothileyo nelinokhuphiswano. Uphando yazisa i-algorithms entsha ye-indexing ekwavavanya ezinye izinto, ezinjengomgangatho womxholo kunye nesakhiwo sewebhusayithi.

Kule meko, ezinye iinkampani ziye zaqalisa ukusebenzisa ubuchule seo “abaphuli-mthetho”, o.k.t. iindlela zobuchule ezaphula izikhokelo ze iinjini zokukhangela. Ezi ndlela, eyaziwa ngokuba Black Hat seo, ibandakanya ukudalwa kwe iiwebhusayithi umgangatho ophantsi onomxholo ophindwe kabini, ukuthenga amakhonkco kwabanye iiwebhusayithi kunye ne-meta tag manipulation.

Ukusetyenziswa kobuchule boMnqwazi oMnyama seo kukhokelele ekwehleni komgangatho weziphumo zophendlo. Uphando emva koko yazisa uluhlu lohlaziyo kwi-algorithms yesalathiso ukulwa nolu qheliselo.

Ixesha le seo Umnqwazi oMhlophe (2008–ngoku)

Ukusukela ngo-2008, Uphando Uqinise umlo ochasene nobuchule seo Umnqwazi omnyama. Oku kwakhokelela ekwandeni komsebenzi seo Umnqwazi oMhlophe, o.k.ke imisebenzi ehlonipha izikhokelo ze iinjini zokukhangela.

Kwiminyaka yakutshanje, i seo iye yaba yinto ephucukileyo nentsonkothileyo. THE iinjini zokukhangela baye bazisa i-algorithms entsha ye-indexing evavanya uluhlu lwezinto, ezifana nomgangatho womxholo, amava omsebenzisi kunye nokufaneleka kweziphumo zokukhangela.

Ukuze ufumane okulungileyo nokubekwa Sui iinjini zokukhangela, kufuneka wamkele iqhinga seo oko kusekelwe kwezi zinto.

Nazi ezinye zeziganeko eziphambili eziye zaphawula imbali ye seo:

  • 1990: Injini yokuqala yokukhangela, Archie, ishicilelwe.
  • 1993: Injini yokukhangela yokuqala yomzobo, iWebCrawler, iyakhululwa.
  • 1994: I-AltaVista, enye yokuqala, ikhululiwe iinjini zokukhangela ethandwayo.
  • 1995: Yahoo!, enye yokuqala, ipapashwe iinjini zokukhangela ngokwemigangatho.
  • 1996: Ipapashwa Uphando, eya kuthi kwiminyaka embalwa ibe yeyona njini yokukhangela idumileyo kwihlabathi.
  • 1998: Uphando ingenisa i-algorithm ye-PageRank, evavanya umgangatho wewebhusayithi ngokusekelwe kubuninzi kunye nomgangatho wezixhumanisi ezingenayo.
  • 2000: Uphando yazisa iPanda algorithm, eyohlwaya i iiwebhusayithi ngomgangatho ophantsi.
  • 2007: Uphando yazisa iPenguin algorithm, eyohlwaya i iiwebhusayithi ngamakhonkco akumgangatho ophantsi.
  • 2011: Uphando yazisa i-algorithm ye-Hummingbird, ephucula ukuqonda kolwimi lwendalo ngo Uphando.
  • 2015: Uphando yazisa iRankBrain algorithm, esebenzisa iingqiqo ukuphucula i nokubekwa yeziphumo zophendlo.
  • 2020: Uphando yazisa i-algorithm ye-BERT, ephucula ukuqonda kolwimi lwendalo ngo Uphando.

La seo ngumsebenzi osoloko uvela, ofuna izakhono nolwazi oluhlaziyiweyo. Ukuze ufumane okulungileyo nokubekwa Sui iinjini zokukhangela, kubalulekile ukwamkela isicwangciso seo oko kusekwe kwiintsingiselo zamva nje kunye notshintsho kwii-algorithms zekhompyuter iinjini zokukhangela.

Ngoba

Zininzi izizathu zokwenza seo. Nazi ezinye zezona zibalulekileyo:

  • Ukwanda kokubonakala kwewebhusayithi: iwebhusayithi ebekwe kakuhle iinjini zokukhangela izakufumana utyelelo olungakumbi kubasebenzisi abanomdla kwimixholo yayo.
  • Ukuphuculwa kwetrafikhi yezinto eziphilayo: i-organic traffic yileyo yenziwa ziziphumo zophendlo zasimahla, ngaphandle kokuhlawula iintengiso.
  • Ukunyuka kweenguquko: iwebhusayithi ebekwe kakuhle iinjini zokukhangela unethuba elingcono lokuguqula iindwendwe ku abathengi.

Ngokukodwa, i seo inokuba luncedo ku:

  • Iinkampani ezifuna ukwandisa ukubonakala kohlobo lwazo kwaye zifikelele kubaphulaphuli ababanzi.
  • Amashishini afuna ukuvelisa i-traffic efanelekileyo kwiwebhusayithi yabo.
  • E-yorhwebo abafuna ukwandisa intengiso.
  • Abachwephesha abafuna ukuzenza baziwe kwaye bafumane ezintsha abathengi.

La seo lutyalo-mali lwexesha elide olunokukhokelela kwiziphumo ezibalulekileyo kwishishini lakho.

Nazi ezinye zezibonelelo ezithile seo:

  • Ukonyuka kwetrafikhi yewebhusayithi: la seo inokukunceda ufumane i nokubekwa phezulu kwiziphumo zokukhangela, okuthetha ukuba abantu abaninzi baya kuyibona iwebhusayithi yakho.
  • Isidima esiphuculweyo kwi-intanethi: Iwebhusayithi ebekwe kakuhle kwiziphumo zophando ibonwa njengenegunya kwaye ithembekile.
  • Ukunyuka kweenguquko: la seo inokukunceda uguqule iindwendwe ezininzi abathengi.
  • Imbuyekezo entle kutyalo-mali (ROI): la seo lutyalo-mali oluphantsi olungakhokelela kwi-ROI ebalulekileyo.

banikele

UStefano Fantin eyakho Umcebisi we-SEO osebenza ngaphakathi seo kwaye ikunika:

SEO kwimarike Italian

Kwi-Intanethi yeWebhusayithi yenza imisebenzi yayo ye-arhente seo, kwezi ndawo zokusebenza zilandelayo:

Sisebenza njenge-arhente seo Nel Imakethi yaseNtaliyane kunye imarike yamanye amazwe.

Kwi-Intanethi yeWebhusayithi yenza imisebenzi yayo ye-arhente seo in Canton of Ticino :

Kwi-Intanethi yeWebhusayithi yiarhente seo, kwezabo abathengi, kuzo zonke iicanton ze Svizzera :

SEO kwimarike yamazwe ngamazwe

Sisebenza njenge-arhente seo Nel Imakethi yaseNtaliyane kunye imarike yamanye amazwe.

Kwi-Intanethi yeWebhusayithi yenza imisebenzi yayo ye-arhente seo kwezi ndawo zilandelayo zokusebenza ze imarike yamanye amazwe: Isixeko saseNew York, los Angeles, Chicago, Houston, IPhiladelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Isixeko saseNew York, los Angeles, Chicago, Houston, IPhiladelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; Khanada: Toronto, Montréal, Calgary, Ottawa, I-Edomonton, emissauga, eyayiseWinnipeg, Vancouver; UK: London, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; IYurophu: London, Berlin, Madrid, eRoma, Paris, Ndiyamkhumbula, Vienna, IHamburg, Budapest, EWarsaw, I-Barcelona, Monakho, Milano, Sofia, Prague, Bruxelles, Birmingham, Ihlomela-dolophu, Naples, Stockholm, eTurin, EMarseille, Amsterdam, Zagreb, Valencia, eMoscow, Dusseldorf;
Kwi-Intanethi yeWebhusayithi yenza imisebenzi yayo ye-arhente seo kwizixeko ezikhulu zehlabathi: tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, tokyoeGuangzhou, Mumbai, eMoscow, St. UPawulos, Lahore, Delhi, EJakarta, Kinshasa, kuphela, SaseMexico City, London, Inew york, Bangalore, Ho Chi Minh, Lima, Hanoi, UBogota, Tehran, Hong Kong, Bangkok, UDhaka, ICairo, Rio de Janeiro, Caracas, Baghdad, I-St Pietroburgo, Riad, yaseCalcutta, Singapho , Santiago, Sydney, Surat, Chennai, Melbourne, Yangon, IAlexandria yase-Egypt, Shenyang, Hyderabad, los Angeles, Ahmedabad, Ankara, Rhawutini, Wuhan, I Yokohama, Abidjan, IPusan, Kapa, Thekwini, wabeka, UJedda, Berlin, Casablanca, Pyongyang, I-Kanpur, Madrid, Jaipur, Nairobi, I-Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, eRoma, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto; UK: Aberdeen, IBasingstoke, ibhafu, EBelfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Rugby, Edinburgh, Exeter, Gateshead, Glasgow, Imibala, Greenhithe, Kingston phezu kweThames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, ENewcastle eTyne, ENorwich, Plymouth, Kufunda, Sheffield, Isolihull, Southampton, eWatford; Ummandla Omkhulu WaseAustralia: Canberra, EMzantsi Australia, kwiRundle Place, eNew South Wales bondi, Broadway, Inqaba eTowers, Charlestown, Chatswood Sukela, Iimpondo, Miranda, I-penrith, Sydney, EQueensland:yaseBrisbane , ICarindale, KwiChermside, URobina, Victoria, IChadstone, Mzantsi, IDoncaster, Isango lomthombo; Ostriya: Vienna, Bheljiyam: Brussels, Brazil:IBarra da Tijuca, São Paulo, Khanada: E Alberta (Khanada), Calgary, Edmonton, British Columbia (Khanada) Burnaby,Coquitlam, Richmond, Surrey, Vancouver, Manitoba (Khanada), eyayiseWinnipeg, Nova Scotia (Khanada), Halifax, Ontario (Khanada),Burlington, London, UMarkham, Mississauga, Newmarket, Ottawa, Toronto, Waterloo, Quebec (Khanada),Umnqamlezo, Laval, Montreal, UPointe-Claire, SaseQuebec City; Iemireyithi yamaArabhu Amanyene : Abu Dhabi, dubai; Fransi: Aix-en-Provence, Bordeaux, Dijon, IChesnay, uLieusaint, Lille, Lyon, IMarne-la-Vallee, Marseille, Montpellier, Intle, Paris, IPuteaux: Ukukhusela, I-Rosny-Sous-Bois, INgcwele uHerblain, Strasbourg, Velizy-Villacoublay; Jemani: Augsburg, Berlin, Cologne, Dresden, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich, I-Oberhausen, Sindelfingen, Sulzbach; Speyin: IArroyo de la Encomienda, arroyomolinos, Barcelona, Churra, Imvelaphi, Mayadahonda, Marbella, Valencia, Zaragoza, Swiden: I-Helsingborg, Malmö, Taby; Svizzera Basel, Geneva, IGlattzentrum ibe yiWallisellen, Zurich. Kwi-Intanethi yeWebhusayithi usebenza eUnited States of America njenge arhente seo. Kwi-Intanethi yeWebhusayithi usebenza eCanada njenge arhente seo. Kwi-Intanethi yeWebhusayithi I-Europa isebenza njenge-arhente seo, Alibhaniya: Tirana; Jemani: Berlin; Andora: Andorra la Vella; Ostriya: Vienna; Bheljiyam: Bruxelles; Bhelarusi: Minsk; I-Bosnia Herzegovina: ESarajevo; Bhulgariya: Sofia; Khroweyishiya: Zagreb; Dominikha: ICopenhagen; Slovakiya: Bratislava; Sloveniya: ULjubljana; Speyin: Madrid; Estoniya: Tallinn; Finlend: Helsinki; Fransi: Paris; Grisi: IAthene; Hangari: Budapest; Ayalend: IDublin; Ayisilend: Reykjavik; Lathviya: Riga; Likhtensteyin: Vaduz; Lithuwaniya: Vilnius; Luxembourg: Luxembourg; Maltha: IValletta; Moldova: Chisinau; Monakho: Monakho; Montenegro: IPodgorica; Norowe: Oslo; ElamaDatshi: Amsterdam; Pholend: EWarsaw; Photshugo: ILisbon; UK: London; Umphakathi waseCzech: Prague; IRiphabhlikhi yaseMakedoni: Skopje; Romaniya: Ndiyamkhumbula; San Marino: San Marino; Sebhiya: Belgrade; Swiden: Stockholm; Svizzera: Lugano, ICantono Ticino, UBellinzona, Indawo, i-endrisio, ingxolo, Bern; Yukreyini: Kiev; Kwi-Intanethi yeWebhusayithi isebenza eAsia, Afghanistan: Kabul; ISaudi Arabia : IRiyadh; Armeniya: Yerevan; Azerbayijani: Baku; Bhareyini: Manama; Bhangladeshi: Dhaka; Bhutan: Thimphu; IBurma: Hayipyidaw; Bruneyi: Bandar Seri Begawan; Khambodiya: Phnom Penh; I-China: Beijing; Emantla ekorea : Pyongyang; Emaznstie ekorea : kuphela; Iemireyithi yamaArabhu Amanyene : Abu Dhabi; Filipayinzi: Manila; Jojiya: Tbilisi; Japhan : tokyo; Jordan: Amman; Indiya: ENew Delhi; Indoneshiya: EJakarta; I-Iran: Tehran; Irakh: Baghdad; Sirayeli: iYerusalem; Kazakhstan: Astana; Khirgizstan: Bishkek; Khuweyithi: IMadinat al-Kuwait; Lawos: Vientiane; Libhanon: Beirut; Maldivs: Indoda; Maleyishiya: ikuala Lumpur; Mongoliya: Ulaanbaatar; Nephal: Kathmandu; Oman: IMuscat; Phakistan: Islamabad; Palestina: iYerusalem Bucala ngasekhohlo; Khwatha: Doha; Singapho : Singapho ; Siriya: eDamasko; Esri Lanka : ISri Jayawardenapura Kotte; Tajikistan: Dushanbe; ETaiwan: ku Taipei; Thayilendi: Bangkok; Thekhi: Ankara; Turkmenistani: Ashgabat; Uzbhekistan: I-Tashkent; Viyethnam: Hanoi; Yemen: wena; Kwi-Intanethi yeWebhusayithi isebenza e-Afrika, Algeria: Algiers; Angola: Luanda; Benin: Benin; Botswana: Gaborone; Bhekina Faso: Ouagadougou; Burundi: Bujumbura; Khameruni: Yaoundé; Kheyip Verde: Ibhitshi; Tshad: N'Djamena; Khomoros: Moroni; Ivory Coast: Yamoussoukro; Jiphethe: ICairo; Erithriya: Asmara; Yuthophiya: Addis Ababa; Gabhon: Libreville; Gambiya: Banjul; Gana: Accra; Djibouti: Djibouti; Gini: Conakry; Gini-Bissau: Bissau; Ekhwithoriyal Gini: Malabo; Khenya: Nairobi; Lesotho: Maseru; Layibheriya: Monrovia; Libhiya: Tripoli; Madagaska: Antananarivo; Malawi: Lilongwe; Ububi: Bamako; Morithaniya: Morithaniya; Morishiyasi: EPort Louis; Morokho: Rabat; Mozambikh: Maputo; Namibhiya: Windhoek; Nayija: Niamey; Nayijeriya: Abuja; Iriphabliki yaseAfrika eseMbindini: Bangui; IRiphabhlikhi yaseCongo: EBrazzaville; IDemocratic Republic of Congo: Kinshasa; Rhuwanda: Kigali; I-São Tomé kunye Ipríncipe: Ixabiso lokutshintsha kwe Sao Tome ukuya São Tomé ngo-XNUMX e Ipríncipe; Senego: Dakar; Seytshels: Victoria; Sira Liyoni: Freetown; Somaliya: UMogadishu; Mzantsi Afrika: Undlunkulu welizwe, Kapa, KwelaBesuthu; Sudan: Khartoum; EMazantsi eSudan: Juba; Swazini: Mbabane, lobamba; Thanzaniya: Dodoma; Thogo: Lomé; Thunishiya: Tunis; Yuganda: Kampala; Zambiya: Lusaka; Zimbhabhwe: Harare; Kwi-Intanethi yeWebhusayithi usebenza eMzantsi Melika, eArgentina: Buenos Aires; Bholiviya: sugar; Brazil: Brasilia; Tshile: ISantiago de Chile; Kholambiya: UBogota; Ekhuwado: Quito; Guyana: Georgetown; Pharaguwayi: Isi-Asunción; Peru: Lima; Suriname: Paramaribo; Uruguwayi: Montevideo; Venezuwela: Caracas; Kwi-Intanethi yeWebhusayithi usebenza kuMbindi Merika njengearhente seo Bheliz: EBelmopan, Ummandla we-Commonwealth; Khosta Rika: San José; Yena Salvador : San Salvador; Guwatamela: Isixeko saseGuatemala; Honduras: Tegucigalpa; Nikharaguwa: Managua; Phanama: Phanama; Tyhubha: IHavana; Dominikha: URoseau; Hayiti: IPort-au-Prince; Ilizwe lasedominic: Santo Domingo; Thrinidadi neThubhago: Port yaseSpain; Antiguwa neBarbuda: NguYohane oNgcwele; Bhahamas: Nassau; Bharbhados: Bridgetown; Jameyikha: Kingston; Grenada: YeSaint George; Seyint Kitsi neNevis: Isiseko; Seyint Lushiya: I-Castries; Seyint Vinsent neGrenadins: Inkosi; Kwi-Intanethi yeWebhusayithi usebenza e-Oceania, e-Australia: Canberra, bondi, Broadway, Inqaba yeLitye, Charlestown, Chatswood, Iimpondo, Miranda, I-penrith, Sydney, Isixeko saseBrisbane, ICarindale, KwiChermside, Adelaide, IChadstone, I-Cheltenham, IDoncaster, Isango lomthombo, I-Maribyrnong, IBoronagoon, Perth; Entsha Zeland: Wellington; Gini eNtsha yasePapuwa: Port Moresby; Fiji: Suva; Isiqithi saseSolomon: Honiara; Vanuwata: IPort Vila; Mikhroneshiya: I-Palikir; Kriribhati: EMzantsi Tarawa; Isiqithi saseMashal: Majuro; Palawu: I-Ngerulmud; Nawuru: Yaren; Samowa: Apia; Thonga: Nuku'alofa; Tuvalu: Funafuti.

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Umcebisi we-SEO uStefano Fantin | UPhuculo kunye nokuBeka indawo.
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