E-yorhwebo

La seo nganye e-commerce kukwenziwa kwewebhusayithi e-commerce ukwenzela i iinjini zokukhangela.

La seo nganye e-commerce yiseti yobuchule kunye nobuchule obusetyenzisiweyo ukuphucula ukubonakala kwe Ivenkile ye-Intanethi Sui iinjini zokukhangela.

Injongo kukuphucula i nokubekwa yewebhusayithi yakho kwiziphumo zophendlo lwendalo, ukuze utsale i-traffic eninzi kunye nokwandisa intengiso.

Storia

La seo nganye e-commerce luqeqesho lwamva nje. Eyokuqala iiwebhusayithi di e-commerce zadalwa kwi-90s, kodwa i seo nganye e-commerce sele iqalile ukukhula kakhulu kwiminyaka yakutshanje. Oku kungenxa yokuba ie-commerce iye ithandwa kakhulu, kwaye abanini iiwebhusayithi di e-commerce baqala ukuqonda ukubaluleka seo ukufumana i-traffic eninzi kunye nokwandisa ukuthengisa.

Iziqalo

Eyokuqala iiwebhusayithi di e-commerce bezihlala zingalungiswanga kakuhle, okanye zingalungiswanga kwaphela. Abanini bezi iiwebhusayithi bagxile kakhulu ekudaleni ikhathalogu yemveliso kunye nokukhuthaza iwebhusayithi ngokusebenzisa intengiso.

Indaleko

Kwiminyaka ye-2000, i iinjini zokukhangela baqalisile ukuphucula umgangatho wabo we-algorithms, besenza ukuba kube nzima ukwenza ngcono iiwebhusayithi amagama angundoqo athile. Abanini be iiwebhusayithi di e-commerce baqala ukugxila ekudaleni umxholo ophezulu kunye nokwakha amakhonkco avela kwabanye iiwebhusayithi.

Imeko yangoku yobugcisa

Namhlanje, i seo nganye e-commerce Luqeqesho oluntsonkothileyo nolusoloko luphuhla. Abanini be iiwebhusayithi di e-commerce kufuneka asebenzise iindlela ezahlukeneyo zobuchule kunye nezicwangciso zokuphumeza okulungileyo nokubekwa kwiziphumo zophendlo.

Ezinye zeenguqu eziphambili eziye zabonakalisa ukuvela kwe seo nganye e-commerce ziquka:

• Ukubaluleka kokulungiswa komxholo: I iinjini zokukhangela banika ukubaluleka ngakumbi nangakumbi kumgangatho kunye nokuba luncedo komxholo. Abanini be iiwebhusayithi di e-commerce kufuneka benze umxholo ofanelekileyo kumagama angundoqo ekujoliswe kuwo kwaye okwaziyo ukwanelisa iimfuno zabasebenzisi.
• Ukubaluleka kobuchule bobuchule: I iinjini zokukhangela bakhetha i iiwebhusayithi ezicwangciswe kakuhle kwaye zilayisha ngokukhawuleza. Abanini be iiwebhusayithi di e-commerce kufuneka baqinisekise ukuba iwebhusayithi yabo ilungiselelwe seo ubuchule.
• Ukubaluleka kokusebenza ngaphandle kwendawo: Iikhonkco ezivela kwabanye iiwebhusayithi ziseluphawu olubalulekileyo lokuthandwa kunye negunya le iinjini zokukhangela. Abanini be iiwebhusayithi di e-commerce kufuneka bagxininise ekwakheni amakhonkco ukusuka iiwebhusayithi umgangatho ophezulu.

isiphelo

La seo nganye e-commerce sisicwangciso esisisiseko sayo nayiphi na iwebhusayithi e-commerce. Ulungiselelo seo ikuvumela ukuba uphucule i nokubekwa yewebhusayithi yakho kwiziphumo zophendlo lwendalo, ukuze utsale i-traffic eninzi kunye nokwandisa intengiso.

Ngoba

La seo nganye e-commerce ibalulekile ngenxa yezizathu ezininzi, kuquka:

• Yandisa itrafikhi: La seo ikuvumela ukuba uphucule i nokubekwa yewebhusayithi kwiziphumo zophendlo lwendalo, ukuze kutsalwe ukugcwala kwabantu abaninzi. I-Organic traffic isimahla kwaye ikumgangatho ophezulu, kuba ivela kubasebenzisi abasele benomdla kwiimveliso okanye iinkonzo ezibonelelwae-commerce.
• Phucula uguqulo: La seo ikuvumela ukuba uphucule i nokubekwa yewebhusayithi yamagama angundoqo afanelekileyo, angawo abasebenzisi abachwetheza kuwo iinjini zokukhangela xa befuna iimveliso okanye iinkonzo ezifana nezo zinikezelwa yie-commerce. Oku kunokukhokelela ekunyuseni kokuguqulwa, oko kukuthi ukuthengisa.
• Yandisa ukubonakala: La seo ikuvumela ukuba uphucule ukubonakala kwewebhusayithi e-commerce Sui iinjini zokukhangela. Oku kunokukhokelela ekwandeni kolwazi lophawu kunye nodumo lwe-intanethi lwee-commerce.

Nazi ezinye iinzuzo ezithile seo nganye e-commerce:

• Phucula nokubekwa kwiziphumo zophendlo: La seo ikuvumela ukuba uphucule i nokubekwa yewebhusayithi yamagama angundoqo afanelekileyo, ukuze uvele phakathi kweziphumo zophendlo lokuqala. Oku kunokukhokelela ekwandeni kwe-traffic organic, esimahla kunye nomgangatho ophezulu.
• Ukubonakala okukhulu kwi-intanethi: La seo ikuvumela ukuba uphucule ukubonakala kwewebhusayithi kwi iinjini zokukhangela, ukuze ifumaneke ngokulula ngakumbi ngabasebenzisi. Oku kunokukhokelela ekwandeni kolwazi lophawu kunye nodumo lwe-intanethi lwee-commerce.
• Ukunyuka kweenguquko: La seo ikuvumela ukuba utsale abasebenzisi abanomdla kwiimveliso okanye iinkonzo ezinikezelwa yie-commerce, ukwenzela ukwandisa ukuguqulwa.
• Imbuyekezo entle kutyalo-mali (ROI): La seo lutyalo-mali olungakhokelela kwimbuyekezo entle kutyalo-mali.

Ukuqukumbela, i seo nganye e-commerce sisicwangciso esisisiseko sayo nayiphi na iwebhusayithi e-commerce ofuna ukutsala i-traffic eninzi kunye nokwandisa ukuthengisa.

I-SEO ye-E-Commerce kwimarike yaseItali

Kwi-Intanethi yeWebhusayithi yenza imisebenzi yayo ye-arhente seo nganye e-commerce, kwezi ndawo zokusebenza zilandelayo:

• Lombardia : Milano, Bergamo, Brescia, Como, Cremona, Lecco, Lodi, Mantova, Monza kunye UBrianza, Pavia, Sondrio, Varese;
• Abruzzo : Chieti, IAkwila, Pescara, Teramo;
• Basilicata : Matera, Potenza;
• labria : ICatanzaro, ICosenza, Crotone, Reggio Calabria, UVibo Valentia;
• Campania : Avellino, Benevento, Caserta, Naples, I-Salerno;
• Emilia Romagna : Bologna, UFerrara, Forlì, Cesena, Modena, Parma, Piacenza, I-Ravenna, UReggio Emilia, Rimini;
• UFriuli Venezia Giulia : Gorizia, His hisque hisque hisquequequequeque hisquequeque hisqueque following, Trieste, Udine;
• Lazio : Frosinone, Latina, Rieti, eRoma, IViterbo;
• Liguria : Genoa, Imperia, I Spezia, Savona;
• Ukuhamba : Ancona, UAscoli PicenoImisiwe, Macerata, I-Pesaro, Urbino;
• Molise : ICampobasso, Isernia;
• Piedmont : Alessandria, Asti, Biella, Cuneo, Novara, eTurin, Verbano, Cusio, Ossola, IVercelli;
• Puglia : Bari, IBarletta, UAndria, Trani, Brindisi, Foggia, Lecce, Taranto;
• eSardinia : Cagliari, ICarbonia, Iicawa, Phakathi Campidano, I-Nuoro, I-Ogliastra, Olbia, Itempile, Oristano, Sassari;
• sicilià : IAgrigento, ICaltanissetta, Catania, Enna, UMessina, Palermo, Ragusa, eSirakusa, Trapani;
• Tuscany : I-Arezzo, Florence, Grosseto, ILivorno, Lucca, Massa, UCarrara, Pisa, Pistoia, Prato, Siena;
• UTrentino Alto Adige : Bolzano, Ukuya;
• Umbria : Perugia, Terni;
• Valle d'Aosta : Aosta;
• Veneto : Belluno, Padova, URovigo, Treviso, Venezia, IVerona, Vicenza;
• Svizzera : Canton of Appenzell Ngaphandle, Canton of Appenzell Ngaphakathi, Kwidolophu yaseAargau, Idolophu yaseBasel Ezweni, Idolophu yaseBasel Isixeko, Idolophu yaseBern, Kwidolophu yaseFriborg, Canton yaseGeneva, Canton of Jura, Canton of Glarus, Canton of Grisons, Canton of Lucerne, Idolophu yaseNidwalden, Kwidolophu yaseNeuchatel, Canton of Obwalden, ICanton yaseSt. Gallen, Kwidolophu yaseSchaffhausen, Canton of Solothurn, Canton of Schwyz, Kwidolophu yaseThurgau, Canton of Uri, KwiCanton yaseValais, Kwidolophu yaseVaud, Kwidolophu yaseZug, Canton of Zurich, Canton of Ticino.

Sisebenza njenge-arhente seo nganye e-commerce Nel Imakethi yaseNtaliyane kunye imarike yamanye amazwe.

Kwi-Intanethi yeWebhusayithi yenza imisebenzi yayo ye-arhente seo nganye e-commerce in Canton of Ticino :

• isithili se i-endrisio kunye nezangqa ze i-endrisio, umnenga, Caneggio, ukuzinzisa e Riva eSan Vitale;
• isithili se Lugano kunye nezangqa ze Lugano Est, Lugano intshona, Lugano mantla, Ceresium, Paradiso, Magliasina, UAgno, I-Sessa, sonvico, UVezia, Bren, IPregassona, Capriasca e ithaveni:
• isithili se Indawo kunye nezangqa ze Indawo, Iziqithi zeLake Maggiore, Onsernon, Gambarogno, apile, Isitya e Verzasca;
• isithili se I-Vallemaggia kunye nezangqa ze i-rovana, UMaggia e Lavizzara;
• isithili se UBellinzona kunye nezangqa ze UBellinzona, Ticino kunye Giubiasco;
• Isithili saseRiviera kunye neklabhu yaseRiviera;
• isithili se Iblenium kunye nezangqa ze Serravalle, Aquarossa e Iblenium;
• isithili se Leventine kunye nezangqa ze IGiornico, UFaido, Isihlanu e Umoya.

Kwi-Intanethi yeWebhusayithi yiarhente seo, kwezabo abathengi, kuzo zonke iicanton ze Svizzera :

• Canton of Ticino,
• Canton of Zurich,
• Kwidolophu yaseZug,
• Kwidolophu yaseVaud,
• KwiCanton yaseValais,
• Canton of Uri,
• Kwidolophu yaseThurgau,
• Canton of Schwyz,
• Canton of Solothurn,
• Kwidolophu yaseSchaffhausen,
• ICanton yaseSt. Gallen,
• Canton of Obwalden,
• Kwidolophu yaseNeuchatel,
• Idolophu yaseNidwalden,
• Canton of Lucerne,
• Canton of Grisons,
• Canton of Glarus,
• Canton of Jura,
• Canton yaseGeneva,
• Kwidolophu yaseFriborg,
• Idolophu yaseBern,
• Idolophu yaseBasel,
• Kwidolophu yaseAargau,
• Canton of Appenzell.

I-SEO ye-E-Commerce kwimarike yamazwe ngamazwe

Sisebenza njenge-arhente seo nganye e-commerce Nel Imakethi yaseNtaliyane kunye imarike yamanye amazwe.

Kwi-Intanethi yeWebhusayithi yenza imisebenzi yayo ye-arhente seo nganye e-commerce kwezi ndawo zilandelayo zokusebenza ze imarike yamanye amazwe: Isixeko saseNew York, los Angeles, Chicago, Houston, IPhiladelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Isixeko saseNew York, los Angeles, Chicago, Houston, IPhiladelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; Khanada: Toronto, Montréal, Calgary, Ottawa, I-Edomonton, emissauga, eyayiseWinnipeg, Vancouver; UK: London, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; IYurophu: London, Berlin, Madrid, eRoma, Paris, Ndiyamkhumbula, Vienna, IHamburg, Budapest, EWarsaw, I-Barcelona, Monakho, Milano, Sofia, Prague, Bruxelles, Birmingham, Ihlomela-dolophu, Naples, Stockholm, eTurin, EMarseille, Amsterdam, Zagreb, Valencia, eMoscow, Dusseldorf;
Kwi-Intanethi yeWebhusayithi yenza imisebenzi yayo ye-arhente seo kwizixeko ezikhulu zehlabathi: tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, tokyoeGuangzhou, Mumbai, eMoscow, St. UPawulos, Lahore, Delhi, EJakarta, Kinshasa, kuphela, SaseMexico City, London, Inew york, Bangalore, Ho Chi Minh, Lima, Hanoi, UBogota, Tehran, Hong Kong, Bangkok, UDhaka, ICairo, Rio de Janeiro, Caracas, Baghdad, I-St Pietroburgo, Riad, yaseCalcutta, Singapho , Santiago, Sydney, Surat, Chennai, Melbourne, Yangon, IAlexandria yase-Egypt, Shenyang, Hyderabad, los Angeles, Ahmedabad, Ankara, Rhawutini, Wuhan, I Yokohama, Abidjan, IPusan, Kapa, Thekwini, wabeka, UJedda, Berlin, Casablanca, Pyongyang, I-Kanpur, Madrid, Jaipur, Nairobi, I-Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, eRoma, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto; UK: Aberdeen, IBasingstoke, ibhafu, EBelfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Rugby, Edinburgh, Exeter, Gateshead, Glasgow, Imibala, Greenhithe, Kingston phezu kweThames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, ENewcastle eTyne, ENorwich, Plymouth, Kufunda, Sheffield, Isolihull, Southampton, eWatford; Ummandla Omkhulu WaseAustralia: Canberra, EMzantsi Australia, kwiRundle Place, eNew South Wales bondi, Broadway, Inqaba eTowers, Charlestown, Chatswood Sukela, Iimpondo, Miranda, I-penrith, Sydney, EQueensland:yaseBrisbane , ICarindale, KwiChermside, URobina, Victoria, IChadstone, Mzantsi, IDoncaster, Isango lomthombo; Ostriya: Vienna, Bheljiyam: Brussels, Brazil:IBarra da Tijuca, São Paulo, Khanada: E Alberta (Khanada), Calgary, Edmonton, British Columbia (Khanada) Burnaby,Coquitlam, Richmond, Surrey, Vancouver, Manitoba (Khanada), eyayiseWinnipeg, Nova Scotia (Khanada), Halifax, Ontario (Khanada),Burlington, London, UMarkham, Mississauga, Newmarket, Ottawa, Toronto, Waterloo, Quebec (Khanada),Umnqamlezo, Laval, Montreal, UPointe-Claire, SaseQuebec City; Iemireyithi yamaArabhu Amanyene : Abu Dhabi, dubai; Fransi: Aix-en-Provence, Bordeaux, Dijon, IChesnay, uLieusaint, Lille, Lyon, IMarne-la-Vallee, Marseille, Montpellier, Intle, Paris, IPuteaux: Ukukhusela, I-Rosny-Sous-Bois, INgcwele uHerblain, Strasbourg, Velizy-Villacoublay; Jemani: Augsburg, Berlin, Cologne, Dresden, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich, I-Oberhausen, Sindelfingen, Sulzbach; Speyin: IArroyo de la Encomienda, arroyomolinos, Barcelona, Churra, Imvelaphi, Mayadahonda, Marbella, Valencia, Zaragoza, Swiden: I-Helsingborg, Malmö, Taby; Svizzera Basel, Geneva, IGlattzentrum ibe yiWallisellen, Zurich. Kwi-Intanethi yeWebhusayithi usebenza eUnited States of America njenge arhente seo. Kwi-Intanethi yeWebhusayithi usebenza eCanada njenge arhente seo. Kwi-Intanethi yeWebhusayithi I-Europa isebenza njenge-arhente seo, Alibhaniya: Tirana; Jemani: Berlin; Andora: Andorra la Vella; Ostriya: Vienna; Bheljiyam: Bruxelles; Bhelarusi: Minsk; I-Bosnia Herzegovina: ESarajevo; Bhulgariya: Sofia; Khroweyishiya: Zagreb; Dominikha: ICopenhagen; Slovakiya: Bratislava; Sloveniya: ULjubljana; Speyin: Madrid; Estoniya: Tallinn; Finlend: Helsinki; Fransi: Paris; Grisi: IAthene; Hangari: Budapest; Ayalend: IDublin; Ayisilend: Reykjavik; Lathviya: Riga; Likhtensteyin: Vaduz; Lithuwaniya: Vilnius; Luxembourg: Luxembourg; Maltha: IValletta; Moldova: Chisinau; Monakho: Monakho; Montenegro: IPodgorica; Norowe: Oslo; ElamaDatshi: Amsterdam; Pholend: EWarsaw; Photshugo: ILisbon; UK: London; Umphakathi waseCzech: Prague; IRiphabhlikhi yaseMakedoni: Skopje; Romaniya: Ndiyamkhumbula; San Marino: San Marino; Sebhiya: Belgrade; Swiden: Stockholm; Svizzera: Lugano, ICantono Ticino, UBellinzona, Indawo, i-endrisio, ingxolo, Bern; Yukreyini: Kiev; Kwi-Intanethi yeWebhusayithi isebenza eAsia, Afghanistan: Kabul; ISaudi Arabia : IRiyadh; Armeniya: Yerevan; Azerbayijani: Baku; Bhareyini: Manama; Bhangladeshi: Dhaka; Bhutan: Thimphu; IBurma: Hayipyidaw; Bruneyi: Bandar Seri Begawan; Khambodiya: Phnom Penh; I-China: Beijing; Emantla ekorea : Pyongyang; Emaznstie ekorea : kuphela; Iemireyithi yamaArabhu Amanyene : Abu Dhabi; Filipayinzi: Manila; Jojiya: Tbilisi; Japhan : tokyo; Jordan: Amman; Indiya: ENew Delhi; Indoneshiya: EJakarta; I-Iran: Tehran; Irakh: Baghdad; Sirayeli: iYerusalem; Kazakhstan: Astana; Khirgizstan: Bishkek; Khuweyithi: IMadinat al-Kuwait; Lawos: Vientiane; Libhanon: Beirut; Maldivs: Indoda; Maleyishiya: ikuala Lumpur; Mongoliya: Ulaanbaatar; Nephal: Kathmandu; Oman: IMuscat; Phakistan: Islamabad; Palestina: iYerusalem Bucala ngasekhohlo; Khwatha: Doha; Singapho : Singapho ; Siriya: eDamasko; Esri Lanka : ISri Jayawardenapura Kotte; Tajikistan: Dushanbe; ETaiwan: ku Taipei; Thayilendi: Bangkok; Thekhi: Ankara; Turkmenistani: Ashgabat; Uzbhekistan: I-Tashkent; Viyethnam: Hanoi; Yemen: wena; Kwi-Intanethi yeWebhusayithi isebenza e-Afrika, Algeria: Algiers; Angola: Luanda; Benin: Benin; Botswana: Gaborone; Bhekina Faso: Ouagadougou; Burundi: Bujumbura; Khameruni: Yaoundé; Kheyip Verde: Ibhitshi; Tshad: N'Djamena; Khomoros: Moroni; Ivory Coast: Yamoussoukro; Jiphethe: ICairo; Erithriya: Asmara; Yuthophiya: Addis Ababa; Gabhon: Libreville; Gambiya: Banjul; Gana: Accra; Djibouti: Djibouti; Gini: Conakry; Gini-Bissau: Bissau; Ekhwithoriyal Gini: Malabo; Khenya: Nairobi; Lesotho: Maseru; Layibheriya: Monrovia; Libhiya: Tripoli; Madagaska: Antananarivo; Malawi: Lilongwe; Ububi: Bamako; Morithaniya: Morithaniya; Morishiyasi: EPort Louis; Morokho: Rabat; Mozambikh: Maputo; Namibhiya: Windhoek; Nayija: Niamey; Nayijeriya: Abuja; Iriphabliki yaseAfrika eseMbindini: Bangui; IRiphabhlikhi yaseCongo: EBrazzaville; IDemocratic Republic of Congo: Kinshasa; Rhuwanda: Kigali; I-São Tomé kunye Ipríncipe: Ixabiso lokutshintsha kwe Sao Tome ukuya São Tomé ngo-XNUMX e Ipríncipe; Senego: Dakar; Seytshels: Victoria; Sira Liyoni: Freetown; Somaliya: UMogadishu; Mzantsi Afrika: Undlunkulu welizwe, Kapa, KwelaBesuthu; Sudan: Khartoum; EMazantsi eSudan: Juba; Swazini: Mbabane, lobamba; Thanzaniya: Dodoma; Thogo: Lomé; Thunishiya: Tunis; Yuganda: Kampala; Zambiya: Lusaka; Zimbhabhwe: Harare; Kwi-Intanethi yeWebhusayithi usebenza eMzantsi Melika, eArgentina: Buenos Aires; Bholiviya: sugar; Brazil: Brasilia; Tshile: ISantiago de Chile; Kholambiya: UBogota; Ekhuwado: Quito; Guyana: Georgetown; Pharaguwayi: Isi-Asunción; Peru: Lima; Suriname: Paramaribo; Uruguwayi: Montevideo; Venezuwela: Caracas; Kwi-Intanethi yeWebhusayithi usebenza kuMbindi Merika njengearhente seo Bheliz: EBelmopan, Ummandla we-Commonwealth; Khosta Rika: San José; Yena Salvador : San Salvador; Guwatamela: Isixeko saseGuatemala; Honduras: Tegucigalpa; Nikharaguwa: Managua; Phanama: Phanama; Tyhubha: IHavana; Dominikha: URoseau; Hayiti: IPort-au-Prince; Ilizwe lasedominic: Santo Domingo; Thrinidadi neThubhago: Port yaseSpain; Antiguwa neBarbuda: NguYohane oNgcwele; Bhahamas: Nassau; Bharbhados: Bridgetown; Jameyikha: Kingston; Grenada: YeSaint George; Seyint Kitsi neNevis: Isiseko; Seyint Lushiya: I-Castries; Seyint Vinsent neGrenadins: Inkosi; Kwi-Intanethi yeWebhusayithi usebenza e-Oceania, e-Australia: Canberra, bondi, Broadway, Inqaba yeLitye, Charlestown, Chatswood, Iimpondo, Miranda, I-penrith, Sydney, Isixeko saseBrisbane, ICarindale, KwiChermside, Adelaide, IChadstone, I-Cheltenham, IDoncaster, Isango lomthombo, I-Maribyrnong, IBoronagoon, Perth; Entsha Zeland: Wellington; Gini eNtsha yasePapuwa: Port Moresby; Fiji: Suva; Isiqithi saseSolomon: Honiara; Vanuwata: IPort Vila; Mikhroneshiya: I-Palikir; Kriribhati: EMzantsi Tarawa; Isiqithi saseMashal: Majuro; Palawu: I-Ngerulmud; Nawuru: Yaren; Samowa: Apia; Thonga: Nuku'alofa; Tuvalu: Funafuti.

Kutheni une-e-commerce?

eCommerce: ithuba elihle ...

Ukusasazeka rhoqo kwe Internet kunye nee-smartphones zivumele inani elikhulayo labantu ukuba lifikelele kwiinkonzo ezininzi ngqo kwiwebhu. Ngokukodwa, ilizwe lentengiso ye-intanethi libone ukukhula okuthe gqolo kule minyaka yamva nje kwaye kulindeleke ukuba ngo-2021 ingeniso yehlabathi ibimalunga ne-4.88 yetriliyoni zeedola. Ngokophando olwenziwa nguStatista, ngo-2023, urhwebo lwe-elektroniki lwehlabathi kulindeleke ukuba lufikelele kwi-6,5 yeebhiliyoni zeedola.

Le meko, ukuba isetyenziswe ngokufanelekileyo, inika ithuba elibalulekileyo kwiinkampani; inikezela ngenkonzo yayo eCommerceenyanisweni, kwanezinto ezincinci azinakufikelela kuphela kumatsha abathengi Kwimarike yabo yasekuhlaleni, kodwa ukufikelela kububanzi imarike yamanye amazwe, okubangela ukwanda okukhulu kokuthengiswa kwayo.

Olunye uncedo olubalulekileyo kwintengiso ekwi-Intanethi kukuba kunokwenzeka ukuba ubonise iprofayile yomsebenzisi kwaye ke umnike amava ahambelana nalawo afanelekileyo, umzekelo ngokumnika iimveliso kwikhaya lendawo yakho ekunokwenzeka ukuba ayithande. Ukufakwa profiling kwabasebenzisi bayo kukwavumela ukuba uqonde ngcono ukuthanda kwabo kunye nezizathu, ngokwenza oko ukuba kwenzekee ukulungiselelwa kweqhinga lakho urhwebo. 

… Kodwa ke ngumceli mngeni onzima

Njengoko unokulindela, umhlaba wentengiso ekwi-Intanethi ngokuqinisekileyo ubonelela ngamathuba abalulekileyo, kodwa kuphela kwabo bajongene ngempumelelo nobunzima obubodwa. Ukuzama ukuvula ivenkile ekwi-intanethi ngaphandle kwenkxaso yeengcali ezifanelekileyo kunokubangela inkcitho enkulu yexesha, imali kunye nezixhobo. Dwelisa eminye yemiceli mngeni ekufuneka siyoyisile ukuze silawule eCommerce ngempumelelo:

1. Xa uvula a eCommerce unokufikelela kwimakethi enkulu kakhulu, kodwa kwangaxeshanye kuya kufuneka ujongane nokhuphiswano olubanzi ngokulinganayo: kwimeko ye shop abantu abakhuphisana nabo ngokwasemzimbeni ukuba balumkele inani elincinci lezinye ivenkile kwindawo yendawo; kwimeko a Ivenkile ye-Intanethi Endaweni yoko, indawo yejografi ilahlekelwa kukubaluleka kwayo kwaye abasebenzisi bayo banokutsalwa zizibonelelo zevenkile kwiindawo ezikude kakhulu.
   Ukhuphiswano ke luba nzima ngakumbi ngenxa yokuba zihlala ziinkcukacha ezenza umahluko kunye nokubonelela abasebenzisi bakho ngamava angaphantsi kokugqwesa kunokubangela ilahleko enkulu kwishishini lakho. 
2. Kunokuba nzima ukuba ivenkile ye-intanethi ifumaneke kwi-intanethi, ngakumbi ukuba i-brand yakho ayilona nqanaba liphezulu. Ukunika umbono wobunzima balo msebenzi, kwiwebhu kukho ngaphezu kwe-1 kunye nesiqingatha seebhiliyoni zeesayithi2 ezihambelana neebhiliyoni ezininzi zamaphepha. Ukufunyanwa ngophendlo kwi uphando kuyimfuneko ukuba umsebenzisi enze uphando kwaye isayithi lakho livela kwiindawo ezilishumi zokuqala (izikhundla emva kweyeshumi azifane zicofe ngabasebenzisi). Ngenxa yesi sizathu ukuvulwa kwe-a eCommerce ayinakungahoyi umsebenzi ojolise ekwandiseni amathuba okuba ukhethwe ngu iinjini zokukhangela, ekwabizwa ngokuba ngumsebenzi seo (UkuSebenza kweeNjini zoPhando), kwaye efuna umntu ozinikeleyo wobungcali.
3. Ngokungafaniyo nokwenzeka kwiivenkile ezibonakalayo, apho intengiso yenzeka khona ngezikimu ezilula, kwihlabathi lentengiso ekwi-Intanethi, iintengiso zihlala zihlawulwa ngokunqakraza kwaye indleko nganye kwezi zicofwayo zihlala zihluka ngokothotho lweeparameter zobuchwephesha ezifuna Umntu oqeqeshiweyo ozinikeleyo (kwakhona ingcali seo) ukuba ulungiselelwe. Kuba inkcitho yentengiso ikwimeko ye eCommerce, rhoqo kubaluleke kakhulu, kubalulekile ukubhekisa kumanani afanelekileyo anciphisa inkcitho ngokuchofoza.
4. Ngokungafaniyo nento eyenzekayo kwiivenkile ezibonakalayo, ngaphakathi eCommerce Umthengi akanakukuzama ukuzithenga iimpahla ngaphambi kokuba azithenge, kwaye oku kubambezela abathengi abaninzi ukuba amanyathelo afanelekileyo akwenziwanga. Ngokukodwa, kubalulekile ukunika ithuba lokubuyisela imveliso ngaphandle kwendleko ezongezelelweyo. Ngesizathu esifanayo kubalulekile ukuba ubonelele ngeemakhishithi zemveliso ezityebileyo kwiinkcukacha, iifoto kunye neevidiyo ezibonisa, ezinika umsebenzisi umbono ocacileyo weempawu zemveliso. Iivenkile eziphumelele kakhulu zivumela abasebenzisi ukuba babuze imibuzo malunga nendlela esebenza ngayo imveliso; le mibuzo iyabonakala kwindawo kunye nabanye abasebenzisi abaye bazama imveliso bangaphendula. Ukwenza njalo kukonyusa ukuzithemba kwimveliso kwicala le abathengi ngelixa kuncitshiswa inani leminxeba kwinombolo yakho engahlawulelwayo.

Yintoni ekufuneka uyenze ukuqala a eCommerce

Njengoko kuchaziwe apha ngasentla, ukuthengisa kwi-Intanethi ngumsebenzi onzima ofuna iseti eqinileyo yezakhono kunye nobungcali kuzo zombini izigaba zokuseta kunye nakwimisebenzi yemihla ngemihla. Kuyimfuneko ke ngoko ukuthembela kwii-arhente ezifanelekileyo zewebhu, ezinakho ukunika inkxaso kuzo zonke izigaba nakuzo zonke iindawo zokubeka kwi-intanethi kunye nokugcina Ivenkile ye-Intanethi.

Ukwenza njalo kuya kukhulisa ukuthengisa kunye nokunciphisa iindleko zentengiso kunye nenkxaso yabasebenzi.

Eyethu Iwebhusayithi iyakwazi ukukunika inkxaso kuwo onke amanqanaba okukhulelwa, ukuqaliswa kunye nokulawula enye Ivenkile ye-Intanethi:

1. Siza kukukhokela ekukhetheni elona qonga lilungileyo lokuphumeza (woocommerce, prestashop, magento ...) okanye, ukuba kufanelekile, siya kuphakamisa kwaye siphumeze isisombululo sokuthengisa.
2. Enkosi kubasebenzi bethu abaqeqeshiweyo siza kwenza imisebenzi yakho eCommerce Ukuqinisekisa ukubonakala kweshishini lakho ngeyona ndleko intengiso.
3. Ukuba ufuna ukufuduka okanye uye kwamanye amaqonga sinokusebenzisa izisombululo zokungenisa / ukuthumela ngaphandle kunye nezisombululo zolungelelwaniso kunye neemarike zangaphandle ezifana Amazon okanye eBay.
4. Ngesicelo singabonelela ngezifundo zoqeqesho lolawulo oluchanekileyo lwevenkile yakho ekwintanethi, okanye ukuba ukhetha, baxhase ngokuthe ngqo abasebenzi abaziingcali ukuze bayilondoloze.

Ungaqhagamshelana nathi ngaphandle kokuzibophelela.