Amazon

Amazon yinkampani yaseMelika e-commerce kwaye ilifu ikhompuyutha eyasekwa kwi-1994 nguJeff Bezos. Yenye yeenkampani ezintlanu zetekhnoloji ezinkulu zase-US, kunye ne-Alphabet (inkampani engumzali we Uphando), iApple, iMeta kunye neMicrosoft.

Amazon yaqala njengendawo yokugcina iincwadi ekwi-intanethi, kodwa ekuhambeni kwexesha iye yanda ukuze ithengise uluhlu olubanzi lweemveliso, ezibandakanya izinto zombane, iimpahla, izinto zokudlala, igrosari, nokunye. Inkampani ikwabonelela ngeenkonzo ezifana ne-Prime, enikezela ngayo abathengi ukuthunyelwa kwamahhala kunye nezinye izibonelelo, e Amazon Iinkonzo zeWebhu (AWS), ezibonelela ngeenkonzo zewebhu ilifu ikhompyutha kumashishini kunye noorhulumente.

Amazon ngoyena mthengisi mkhulu kwihlabathi kwaye ungomnye wababoneleli benkonzo abakhulu ilifu. Inkampani isekelwe kwi Seattle, Washington, kwaye inabasebenzi abangaphezu kwe-1,5 yezigidi kwihlabathi jikelele.

Nazi ezinye zezizathu zokuba Amazon idume kakhulu:

• Ukukhetha okukhulu kweemveliso: Amazon ithengisa malunga nayo yonke into onokuyithelekelela, ukusuka kwiincwadi ukuya kwizinto zombane ukuya kwigrosari.
• ** amaxabiso akhuphisanayo:** Amazon iyaziwa ngamaxabiso ayo akhuphisanayo kwaye ihlala ibonelela ngezaphulelo kunye nentengiso.
• Ukuhanjiselwa ngenqanawe mahala: nge Amazon Inkulumbuso, i abathengi inokonwabela ukuthunyelwa kwasimahla kwizigidi zezinto.
• inkonzo abathengi kuhle kakhulu: Amazon yaziwa ngenkonzo yayo ebalaseleyo abathengi. Inkampani inikezela ukuba abathengi indlela elula yokuqhagamshelana nenkxaso kunye nokusombulula naziphi na iingxaki.
• Ukuthuthuzela: Amazon Yindlela efanelekileyo yokuthenga. THE abathengi banokuodola iimveliso kwikhompyuter yabo, i-smartphone okanye ithebhulethi kwaye bafumane ukuhanjiswa ekhaya okanye kwiofisi yabo.

Amazon ibenefuthe elibonakalayo kwihlabathi lokuthengisa. Inkampani yenze ukuba kube lula kwaye kube lula kubathengi ukuthenga iimveliso kwi-Intanethi. Amazon iye yanceda kwakhona ukunciphisa amaxabiso emveliso, ngenxa yokukhuphisana kwayo nabathengisi bemveli.

Ngokubanzi, Amazon yinkampani eyenza izinto ezintsha kwaye ekhokelayo kwicandelo le-e-commerce. Inkampani inikeza ukhetho olukhulu lweemveliso ngamaxabiso akhuphisanayo, kunye nokuthunyelwa kwamahhala kunye nenkonzo ebalaseleyo abathengi. Amazon lukhetho olufanelekileyo nolufanelekileyo lokuthenga.

Storia

Amazon yasekwa nguJeff Bezos ngoJulayi 5, 1994. UBezos, ngelo xesha wayengusomashishini oneminyaka engamashumi amathathu anesine ubudala. Seattle, wayenombono wokudala i Ivenkile ye-Intanethi abathengisa iincwadi. Inkampani ekuqaleni yayibizwa ngokuba yiCadabra.com, kodwa uBezos watshintsha igama laba Amazon kwi1995.

Amazon waqala ukuthengisa iincwadi kwi-intanethi ngo-1995 kwaye ngokukhawuleza wafumana ukuthandwa. Inkampani yaqala ukwanda kwamanye amashishini ngo-1998, yongeza iiCD, iiDVD, isoftware kunye nokunye. Amazon yafika kwi-stock market ngo-1997 kwaye yaqhubeka ikhula ngokukhawuleza kwiminyaka elandelayo.

Kwi-2005, Amazon wasungula inkonzo Prime, enikezela ukuba abathengi ukuthunyelwa kwamahhala kunye nezinye izibonelelo. Inkonzo yeNkulumbuso ibe ngumnikelo odumileyo kwaye iye yanceda ukuqinisa isikhundla se Amazon njengenkokeli kwi-e-commerce.

Kwi-2006, Amazon waphosa Amazon Iinkonzo zeWebhu (AWS), inkonzo ilifu ikhompuyutha. I-AWS ngokukhawuleza yaba ngumnikelo oyimpumelelo kwaye yanceda ukuhambisa Amazon inkokeli kushishino ilifu ikhompyutha.

Amazon iye yaqhubeka isanda kwiindawo ezintsha ukutyhubela iminyaka. Inkampani yasungula iAmazonFresh, inkonzo yokuhanjiswa kwegrosari kwi-intanethi, ngo-2007. Amazon iye yafumana i-Whole Foods Market, ikhonkco levenkile enkulu, ngo-2017.

Amazon ngoyena namhlanje umthengisi omkhulu we-intanethi kwihlabathi kwaye ungomnye wababoneleli benkonzo abakhulu ilifu. Inkampani isekelwe kwi Seattle, Washington, kwaye inabasebenzi abangaphezu kwe-1,5 yezigidi kwihlabathi jikelele.

Nazi ezinye zeziganeko eziphambili kwimbali ye Amazon:

• 1994: Amazon yasekwa nguJeff Bezos.
• 1995: Amazon qala ukuthengisa iincwadi kwi-intanethi.
• 1997: Amazon imihlaba kwi-stock exchange.
• 1998: Amazon qala ukuthengisa iiCD, iiDVD, isoftware kunye nokunye.
• 2005: Amazon isungula inkonzo yeNkulumbuso.
• 2006: Amazon umkhonto Amazon Iinkonzo zewebhu (AWS).
• 2007: Amazon isungula iAmazonFresh.
• 2017: Amazon ifumana i-Whole Foods Market.

Amazon ibenefuthe elibonakalayo kwihlabathi lokuthengisa. Inkampani yenze ukuba kube lula kwaye kube lula kubathengi ukuthenga iimveliso kwi-Intanethi. Amazon iye yanceda kwakhona ukunciphisa amaxabiso emveliso, ngenxa yokukhuphisana kwayo nabathengisi bemveli.

Ngoba

Kukho izizathu ezininzi zokuba kutheni abantu bekhetha ukuthenga Amazon. Nazi ezinye zezona zixhaphakileyo:

• Ukukhetha okukhulu kweemveliso: Amazon inikeza ukhetho olukhulu lweemveliso, kubandakanya iincwadi, izinto zombane, iimpahla, izinto zokudlala, igrosari nokunye. Oku kuthetha ukuba i abathengi banokufumana phantse yonke into abayifunayo kwiwebhusayithi enye.
• Amaxabiso akhuphisanayo: Amazon yaziwa ngamaxabiso ayo akhuphisanayo. Inkampani ihlala ibonelela ngezaphulelo kunye nentengiso ukutsala abathengi abathengi.
• Ukuhanjiselwa ngenqanawe mahala: nge Amazon Inkulumbuso, i abathengi inokonwabela ukuthunyelwa kwasimahla kwizigidi zezinto. Oku kuyinzuzo ebaluleke kakhulu kwi abathengi abathenga rhoqo kwi Amazon.
• inkonzo abathengi kuhle kakhulu: Amazon yaziwa ngenkonzo yayo ebalaseleyo abathengi. Inkampani inikezela ukuba abathengi indlela elula yokuqhagamshelana nenkxaso kunye nokusombulula naziphi na iingxaki.
• Ukuthuthuzela: Amazon Yindlela efanelekileyo yokuthenga. THE abathengi banokuodola iimveliso kwikhompyuter yabo, i-smartphone okanye ithebhulethi kwaye bafumane ukuhanjiswa ekhaya okanye kwiofisi yabo.

Ukongeza, Amazon inikeza inani leenkonzo ezongezelelweyo ezinokuba luncedo abathengi, Njani:

• Amazon Ividiyo eyintloko: ividiyo ngenkonzo yokusasaza imfuno ebonelela ngekhathalogu yeefilimu, uthotho lweTV kunye namaxwebhu.
• Amazon Umculo: inkonzo yokusasaza umculo enikezela ngekhathalogu yeengoma zomculo.
• Amazon Uhlobo: i-e-book reader evumela abasebenzisi ukuba bafunde iincwadi ze-elektroniki.
• Amazon alexa: umncedisi welizwi onokusetyenziselwa ukulawula izixhobo ezihlakaniphile zasekhaya.

Ezi nkonzo zongezelelweyo zingenza Amazon ukhetho olunomtsalane ngakumbi kwi abathengi.

Nantsi eminye imizekelo ethile yendlela Amazon iphucule ubomi babantu:

• Yenze ukuba kube lula kwaye kube lula ukuba abantu bathenge iimveliso kwi-Intanethi. Ngaphambili, ukuthenga kwi-intanethi kwakudla ngokuba yinto ephazamisayo. THE abathengi kwafuneka ukuba bakhangele iimveliso ezahlukeneyo Iiwebhusayithi zewebhu, thelekisa amaxabiso kwaye emva koko ulinde iintsuku okanye iiveki zokuhanjiswa. Amazon yenza oku kwalula kwaye kwakhawuleza kakhulu.
• Incede ukunciphisa amaxabiso emveliso. Ukhuphiswano lwe Amazon inyanzelise abathengisi bemveli ukuba banciphise amaxabiso eemveliso zabo. Oku kukhokelele kwiinzuzo kubathengi, abanokuthi ngoku bathenge iimveliso ngamaxabiso aphantsi.
• Idale imisebenzi. Amazon idale izigidi zemisebenzi kwihlabathi jikelele. Le misebenzi incede ekuphuculeni uqoqosho nokudala namathuba abantu.

Ukuqukumbela, Amazon yinkampani enefuthe elibonakalayo kwihlabathi. Inkampani yenze ukuba kube lula, kube lula kwaye kufikeleleke kubantu ukuba bathenge iimveliso kwi-Intanethi. Amazon kukwancede ekunciphiseni amaxabiso emveliso nokudala imisebenzi.

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Umcebisi we-SEO uStefano Fantin | UPhuculo kunye nokuBeka indawo.

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