I-Arhente yeWebhu ekwi-Intanethi ikhethekileyo ekuQondweni kweewebhusayithi E-yorhwebo kwiqonga leWordPress ngeWooCommerce.
Indawo e-commerce yi Ivenkile ye-Intanethi, ekuvumela ukuba ujonge iimveliso kunye neenkonzo zakho rhoqo, kuba iyasebenza 365/7/24 ngaphandle kweziphazamiso.
Kwi-Intanethi yeWebhusayithi kunzima ukusebenzisa iMagento e Kwi-Intanethi yeWebhusayithi kunzima ukusebenzisa i-Prestashop kuba nge-WordPress senze ulwandiso lwe-i iinjini zokukhangela nto leyo eyenza sibe unique kunye nomthengi wethu ofuna a e-commerce yahlukile.
Ukhetheke komsebenzi wethu Ivenkile ye-Intanethi Kuyamangalisa kuba besisebenza kwinkqubo engaphezulu kweminyaka eli-10 ukuphucula nokubekwa phakathi iinjini zokukhangela; amandla ethu kukuba:
- ukuzimela iinjini zokukhangela
- Iminyaka eyi-10 yophando kwi iinjini zokukhangela oko kusivumela ukuba sinikele ixabiso kwezethu abathengi ngokusebenzisa indlela yethu yophando. Ngubani ongayazi ikhowudi yomthombo we iinjini zokukhangela,thina Kwi-Intanethi yeWebhusayithi asimazi, akanakuqiniseka nokubekwa, sinolwazi lwethiyori kunye nophando olusivumela ukuba sibe nenzuzo yokukhuphisana ngokwezakhono zobugcisa kuba, ndiyaphinda, ukuba awuyazi ikhowudi yomthombo we iinjini zokukhangela awunayo i-100% yengqiniseko ngomsebenzi wakho kwaye wenza iinzame ngamanye amaxesha zibe zilungile, ngamanye amaxesha zingalunganga.
Ukusebenza kwi-WordPress kwiivenkile ze-intanethi kulungile kwimbono yethu, ngoko ukuba ungeze ngaphezu kweminyaka eyi-10 yophando iinjini zokukhangela, sijonge ukunika umgangatho ophezulu kwiimveliso zethu abathengi kuba a Ivenkile ye-Intanethi engenzi ngeniso yilahleko kwaye ayilotyalo-mali lwexesha elide.
Kwiwebhu kukho ngaphezulu kwe-10 yeebhiliyoni zamaphepha kunye nangaphezulu kwebhiliyoni e-1 iiwebhusayithi kwaye kule ndawo, uya kufumanisa ukuba sisebenza njani, oko kukuthi, indlela abasebenzisi abasifumana ngayo, ngokusekelwe kwi dati Ezingamafutha ewaka leminyaka elitsha, kodwa ngaphezulu kwako konke uya kufumanisa ukubaingqiqo kwaye umntu wenza ukuqonda ngenxa yoko ikamva lobuchwephesha, hayi umntu ngokuchasene nomatshini, kodwa umntu kunye nomatshini kunye.
Ndiyaphinda, kwiwebhu kukho amaphepha angaphezu kweebhiliyoni ezili-10 nangaphezulu kwebhiliyoni enye iiwebhusayithi kwaye uphendlo ngalunye luneziphumo ezili-10 kwiphepha ngalinye kwaye iibhiliyoni zophendlo lwenziwa ngenyanga. Ukuba phakathi iinjini zokukhangela kuthetha ukukwazi ukufika kwizithuba ze-10 zokuqala kukhangelo olwenziwe ngumsebenzisi, umsebenzi wethu ayingowokuba ufowunele i. abathengi, kodwa kunjalo abathengi ukukubiza kuba uvele phambi kokhuphiswano lokukhangela okukhankanywe apha ngasentla.
Uya kusiqonda isizathu sokuba sisebenze ngaphezulu kweminyaka eli-15 kwinkqubo ekuvumela ukuba ungene kwizikhundla eziphezulu ze-10. Intsimbi seo ligama lenkqubo yethu.
Kwi-Intanethi yeWebhusayithi, yi isoftware software i-wordpress, esebenza kude, eyenziwe ngabadwelisi beprogram abangaphesheya; abadwelisi benkqubo bethu bobabini bama-freelancers e-Italiya kunye nabasebenza ngaphandle kolwandle.
Simanye isoftware software wordpress kude kuba umthengi akafuni ukuba kufutshane nathi, nge Internet singasebenzela zombini abathengi AmaTaliyane ukuba abathengi Abantu baseYurophu ukuba abathengi mzantsiweb.
Sisebenza kwinguqu yedijithali kumashishini kunye nokhenketho kwi Imakethi yaseNtaliyane kwaye sisebenza kwinguqu yedijithali kumashishini kunye nokhenketho kwi imarike yamanye amazwe. Sisebenza kunye neyethu abathengi ukubenza bakhule ngokwedijithali, kokubini ngokuya ngaphaya koko bebekulindele nangokunikezela ngeenkonzo zethu isoftware software i-wordpress ekude.
intsimbi seo 3 yi-wordpress plugin eyandisa i seo ye-WordPress Content Management System. Kukho iiplagi ezininzi seo zombini kwi-WordPress kunye nezinye iiNkqubo zoLawulo loMxholo ezifana neDrupal okanye iJoomla; ezi plugin zinefitsha ezithengiswayo ukuze zisetyenziswe kwi seo, ngoko ke ukuhamba kwezi plugins ezizimeleyo kwiNkqubo yoLawulo loMxholo ayinakuguqulwa. Ekulungiseleleni i iinjini zokukhangela kufuneka ubethe ukhuphiswano kwaye abaninzi basebenzisa iiplagi ezandisa i seo yeNkqubo yoLawulo loMxholo kunye nokubetha ukhuphiswano sithembele ekuhambeni kwe-plugin. Kwi seo xa uthenga iplagin ukuhamba kweplugin akunakuguqulwa kwaye uqeqesho lwenziwa kwi-plugin flow, apho abo bafunda uxwebhu ziiarhente zewebhu okanye iiarhente zewebhu. urhwebo okanye abasebenzi benkampani.
Sebenzisa i-Ayini seo 3, kuthetha ukuxhomekeka Kwi-Intanethi yeWebhusayithi eyenzela umntu ukuhamba kwe seo, faka iplagin seo, qwalasela iplagin seo, iliso kwi seo.
Ngentsimbi seo 3 unexesha lokuphendula ukuya kwiiyure ze-4 kwaye usebenza seo Iiyure ezingama-24 ngosuku, iintsuku ezisi-7 ngeveki, iintsuku ezingama-7 ngonyaka.
La seo di Kwi-Intanethi yeWebhusayithi ayinakuxabisa kakhulu njengokufakela iplagi seo, kutheni ukwenza izivumelwano seo nge Kwi-Intanethi yeWebhusayithi kuthetha ukuthembela kwizakhono ezizodwa ze-Iron seo; senze iplagin seo ukuba kuphela siyazi indlela yokusebenzisa! Sinolwazi kwi seo IiLwimi eziNinzi eziZodwa, ezisivumelayo ukuba sizise izinto ezintsha kubathengi bethu abanokubakho.
Kwi-Intanethi yeWebhusayithi nge Iron seo 3 yi"seo Umboneleli weeNkonzo zoLawulo ".
eCommerce: ithuba elihle ...
Ukusasazeka rhoqo kwe Internet kunye nee-smartphones zivumele inani elikhulayo labantu ukuba lifikelele kwiinkonzo ezininzi ngqo kwiwebhu. Ngokukodwa, ihlabathi lentengiso ye-intanethi libone ukukhula okuthe gqolo kwiminyaka yakutshanje kwaye kulindeleke1 ukuba ngo-2021 ingeniso yehlabathi ifikelele kwi-4.88 yetriliyoni zeedola.
Le meko, ukuba isetyenziswe ngokufanelekileyo, inika ithuba elibalulekileyo kwiinkampani; inikezela ngenkonzo yayo eCommerceenyanisweni, kwanezinto ezincinci azinakufikelela kuphela kumatsha abathengi Kwimarike yabo yasekuhlaleni, kodwa ukufikelela kububanzi imarike yamanye amazwe, okubangela ukwanda okukhulu kokuthengiswa kwayo.
Olunye uncedo olubalulekileyo kwintengiso ekwi-Intanethi kukuba kunokwenzeka ukuba ubonise iprofayile yomsebenzisi kwaye ke umnike amava ahambelana nalawo afanelekileyo, umzekelo ngokumnika iimveliso kwikhaya lendawo yakho ekunokwenzeka ukuba ayithande. Ukufakwa profiling kwabasebenzisi bayo kukwavumela ukuba uqonde ngcono ukuthanda kwabo kunye nezizathu, ngokwenza oko ukuba kwenzekee ukulungiselelwa kweqhinga lakho urhwebo.
… Kodwa ke ngumceli mngeni onzima
Njengoko unokulindela, umhlaba wentengiso ekwi-Intanethi ngokuqinisekileyo ubonelela ngamathuba abalulekileyo, kodwa kuphela kwabo bajongene ngempumelelo nobunzima obubodwa. Ukuzama ukuvula ivenkile ekwi-intanethi ngaphandle kwenkxaso yeengcali ezifanelekileyo kunokubangela inkcitho enkulu yexesha, imali kunye nezixhobo. Dwelisa eminye yemiceli mngeni ekufuneka siyoyisile ukuze silawule eCommerce ngempumelelo:
- Xa uvula a eCommerce unokufikelela kwimakethi enkulu kakhulu, kodwa kwangaxeshanye kuya kufuneka ujongane nokhuphiswano olubanzi ngokulinganayo: kwimeko ye shop abantu abakhuphisana nabo ngokwasemzimbeni ukuba balumkele inani elincinci lezinye ivenkile kwindawo yendawo; kwimeko a Ivenkile ye-Intanethi Endaweni yoko, indawo yejografi ilahlekelwa kukubaluleka kwayo kwaye abasebenzisi bayo banokutsalwa zizibonelelo zevenkile kwiindawo ezikude kakhulu.
Ukhuphiswano ke luba nzima ngakumbi ngenxa yokuba zihlala ziinkcukacha ezenza umahluko kunye nokubonelela abasebenzisi bakho ngamava angaphantsi kokugqwesa kunokubangela ilahleko enkulu kwishishini lakho. - Kunokuba nzima ukuba ivenkile ye-intanethi ifumaneke kwi-intanethi, ngakumbi ukuba i-brand yakho ayilona nqanaba liphezulu. Ukunika umbono wobunzima balo msebenzi, kwiwebhu kukho ngaphezu kwe-1 kunye nesiqingatha seebhiliyoni zeesayithi2 ezihambelana neebhiliyoni ezininzi zamaphepha. Ukufunyanwa ngophendlo kwi uphando kuyimfuneko ukuba umsebenzisi enze uphando kwaye isayithi lakho livela kwiindawo ezilishumi zokuqala (izikhundla emva kweyeshumi azifane zicofe ngabasebenzisi). Ngenxa yesi sizathu ukuvulwa kwe-a eCommerce ayinakungahoyi umsebenzi ojolise ekwandiseni amathuba okuba ukhethwe ngu iinjini zokukhangela, ekwabizwa ngokuba ngumsebenzi seo (UkuSebenza kweeNjini zoPhando), kwaye efuna umntu ozinikeleyo wobungcali.
- Ngokungafaniyo nokwenzeka kwiivenkile ezibonakalayo, apho intengiso yenzeka khona ngezikimu ezilula, kwihlabathi lentengiso ekwi-Intanethi, iintengiso zihlala zihlawulwa ngokunqakraza kwaye indleko nganye kwezi zicofwayo zihlala zihluka ngokothotho lweeparameter zobuchwephesha ezifuna Umntu oqeqeshiweyo ozinikeleyo (kwakhona ingcali seo) ukuba ulungiselelwe. Kuba inkcitho yentengiso ikwimeko ye eCommerce, rhoqo kubaluleke kakhulu, kubalulekile ukubhekisa kumanani afanelekileyo anciphisa inkcitho ngokuchofoza.
- Ngokungafaniyo nento eyenzekayo kwiivenkile ezibonakalayo, ngaphakathi eCommerce Umthengi akanakukuzama ukuzithenga iimpahla ngaphambi kokuba azithenge, kwaye oku kubambezela abathengi abaninzi ukuba amanyathelo afanelekileyo akwenziwanga. Ngokukodwa, kubalulekile ukunika ithuba lokubuyisela imveliso ngaphandle kwendleko ezongezelelweyo. Ngesizathu esifanayo kubalulekile ukuba ubonelele ngeemakhishithi zemveliso ezityebileyo kwiinkcukacha, iifoto kunye neevidiyo ezibonisa, ezinika umsebenzisi umbono ocacileyo weempawu zemveliso. Iivenkile eziphumelele kakhulu zivumela abasebenzisi ukuba babuze imibuzo malunga nendlela esebenza ngayo imveliso; le mibuzo iyabonakala kwindawo kunye nabanye abasebenzisi abaye bazama imveliso bangaphendula. Ukwenza njalo kukonyusa ukuzithemba kwimveliso kwicala le abathengi ngelixa kuncitshiswa inani leminxeba kwinombolo yakho engahlawulelwayo.
Yintoni ekufuneka uyenze ukuqala a eCommerce
Njengoko kuchaziwe apha ngasentla, ukuthengisa kwi-Intanethi ngumsebenzi onzima ofuna iseti eqinileyo yezakhono kunye nobungcali kuzo zombini izigaba zokuseta kunye nakwimisebenzi yemihla ngemihla. Kuyimfuneko ke ngoko ukuthembela kwii-arhente ezifanelekileyo zewebhu, ezinakho ukunika inkxaso kuzo zonke izigaba nakuzo zonke iindawo zokubeka kwi-intanethi kunye nokugcina Ivenkile ye-Intanethi.
Ukwenza njalo kuya kukhulisa ukuthengisa kunye nokunciphisa iindleko zentengiso kunye nenkxaso yabasebenzi.
Iarhente yethu iyakwazi ukukunika inkxaso kuzo zonke izigaba zokumitha, ukumiliselwa kunye nokulawulwa kwivenkile ekwi-intanethi:
- Siza kukukhokela ekukhetheni elona qonga lilungileyo lokuphumeza (woocommerce, prestashop, magento ...) okanye, ukuba kufanelekile, siya kuphakamisa kwaye siphumeze isisombululo sokuthengisa.
- Enkosi kubasebenzi bethu abaqeqeshiweyo siza kwenza imisebenzi yakho eCommerce Ukuqinisekisa ukubonakala kweshishini lakho ngeyona ndleko intengiso.
- Ukuba ufuna ukufuduka okanye uye kwamanye amaqonga sinokusebenzisa izisombululo zokungenisa / ukuthumela ngaphandle kunye nezisombululo zolungelelwaniso kunye neemarike zangaphandle ezifana Amazon okanye eBay.
- Ngesicelo singabonelela ngezifundo zoqeqesho lolawulo oluchanekileyo lwevenkile yakho ekwintanethi, okanye ukuba ukhetha, baxhase ngokuthe ngqo abasebenzi abaziingcali ukuze bayilondoloze.
Ukuba ufuna ulwazi oluthe kratya, nxibelelana nathi ngaphandle kwesibophelelo kwidilesi ye-imeyile stefano.fantin@agenzia-web.online, okanye ucele ukuqeshwa kwiiofisi zethu Milano.
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