Facebook is a social network uye mobile application yekugovana zvirimo, yakagadzirwa naMark Zuckerberg uye yakavambwa muna 2004. Facebook ndiyo imwe yemasocial network ane mukurumbira pasi rose, ine vanopfuura mabhiriyoni 2,9 pamwedzi vanoshandisa.
Facebook inobvumira vashandisi kugadzira profiles, kubatana neshamwari nemhuri, kugovera midhiya, kujoinha mapoka nemapeji, uye kutamba mitambo. Facebook inoshandiswawo nemakambani kusimudzira zvigadzirwa nemasevhisi avo, nekudyidzana nawo vatengi.
Heano mamwe emhando huru dze Facebook:
- Kugadzira ma profiles: vashandisi vanogona kugadzira ma profiles kuti vagovane ruzivo nezvavo, senge zita ravo, zera, hunyanzvi uye zvavanofarira.
- Kubatana neshamwari uye nemhuri: vashandisi vanogona kutsvaga uye kubatana neshamwari uye mhuri pa Facebook. Vashandisi vanogonawo kuona kuti ndevapi shamwari dzavo pamwe nevamwe vashandisi.
- Kugovera zvemukati zvemultimedia: vashandisi vanogona kugovera zvemukati zvemultimedia pa Facebook, semifananidzo, mavhidhiyo, uye zvinongedzo. Vashandisi vanogonawo kugovera zvemukati kubva kune vamwe mawebhusaiti.
- Kutora chikamu mumapoka nemapeji: vashandisi vanogona kujoinha mapoka uye mapeji pa Facebook zvichibva pane zvavanofarira. Mapoka uye Mapeji inharaunda dzepamhepo uko vashandisi vanogona kugovera zvirimo, kukurukura misoro, uye kutaurirana nevamwe vashandisi.
- Ndinotamba mitambo: vashandisi vanogona kutamba mitambo pa Facebook. Facebook inopa mitambo yakasiyana-siyana, kusanganisira mitambo yemazuva ose, mitambo yekutamba-yekutamba uye mitambo yemazano.
- Kusimudzirwa kwezvigadzirwa uye masevhisi emakambani: mabhizinesi anogona kugadzira mapeji ebhizinesi pa Facebook kusimudzira zvigadzirwa nemasevhisi avo. Makambani anogona kushambadza zvirimo pamapeji avo, kutaurirana nazvo vatengi uye kupa zvideredzwa uye makuponi.
Zvimwe zvezvakanakira kushandisa Facebook:
- Kusununguka kwekushandisa: Facebook Icho chishandiso chiri nyore kushandisa, kunyangwe kune avo vasina ruzivo rwehunyanzvi.
- Kugona kubatana neshamwari uye mhuri: Facebook inobvumira vashandisi kubatana neshamwari uye mhuri pasi rese.
- Kugona kugovera zvemukati zvemultimedia: Facebook inobvumira vashandisi kugovera mafoto, mavhidhiyo uye zvinongedzo neshamwari dzavo nevateveri.
- Kugona kutora chikamu mumapoka nemapeji: Facebook inobvumira vashandisi kujoina mapoka nemapeji zvichienderana nezvavanofarira.
- Kugona kutamba mitambo: Facebook inopa huwandu hwakawanda hwemitambo iyo vashandisi vanogona kutamba mahara.
- Kugona kusimudzira zvigadzirwa uye masevhisi kumakambani: Facebook inobvumira mabhizinesi kugadzira mapeji ebhizinesi kusimudzira zvigadzirwa nemasevhisi avo.
Mukupedzisa, Facebook inzvimbo yakakurumbira uye inoshanda zvakasiyana-siyana pasocial network inopa akati wandei maficha uye mabhenefiti kune vashandisi nemabhizinesi.
nhoroondo
Facebook yakatangwa naMark Zuckerberg, Eduardo Saverin, Dustin Moskovitz naChris Hughes, vadzidzi vana veHarvard, muna 2004. Nzvimbo yepaIndaneti yakatanga kunzi "TheFacebook" uye yaiwanikwa chete kuvadzidzi veHarvard. Muna 2005, Facebook yakazarurirwa vadzidzi vanobva kune mamwe mayunivhesiti uye zvikoro zvepamusoro muUnited States. Muna 2006, Facebook yakazarurirwa veruzhinji.
Facebook Yakakurumidza kukura mukuzivikanwa uye yakasvika padanho revashandisi vane mamirioni zana muna 2007. Muna 100, Facebook yasvika pachinhanho chemamiriyoni mazana mashanu evashandisi vanoshanda. Muna 500, Facebook yasvika padanho repamusoro revashandisi vanoshanda bhiriyoni imwe.
Mumakore, Facebook yakawedzera huwandu hwezvinhu zvitsva, zvinosanganisira kugona kugovera mafoto nemavhidhiyo, kugadzira mapoka nemapeji, uye kutamba mitambo. Facebook yakatangawo kupa masevhisi akati wandei anobhadharwa, akadai sekushambadzira uye kutumira mameseji.
Mu 2012, Facebook atora Instagram, foto uye vhidhiyo yekugovana application. Muna 2014, Facebook atora WhatsApp, chirongwa chekutumira mameseji chiriporipo.
Mu 2018, Facebook yakashandura zita rayo kuita Meta Platforms, Inc. kuratidza kuwedzera kwayo kupfuura social network.
Hezvino zvimwe zvezviitiko zvikuru munhoroondo ye Facebook:
- 2004: Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz naChris Hughes vakavamba Facebook.
- 2005: Facebook Yakavhurika kuvadzidzi vemamwe mayunivhesiti uye zvikoro zvepamusoro muUnited States.
- 2006: Facebook inovhurika kune veruzhinji.
- 2007: Facebook inosvika pachinhanho chemamiriyoni zana evashandisi vanoshanda.
- 2010: Facebook inosvika pachinhanho chemamiriyoni zana evashandisi vanoshanda.
- 2012: Facebook inosvika pakakwirira ye1 bhiriyoni vashandisi vanoshanda.
- 2012: Facebook kuwana Instagram.
- 2014: Facebook kuwana WhatsApp.
- 2018: Facebook inoshandura zita rayo kuita Meta Platforms, Inc.
Zvinhu zvakakonzera kubudirira kwe Facebook zvinosanganisira:
- Kusununguka kwekushandisa: Facebook Icho chishandiso chiri nyore kushandisa, kunyangwe kune avo vasina ruzivo rwehunyanzvi. Izvi zvakazviita Facebook inowanikwa kune vanhu vakawanda.
- Hunhu hwayo: Facebook i social network, zvinoreva kuti inobvumira vanhu kuti vabatane neshamwari nemhuri pasi rese. Izvi zvakazviita Facebook inzvimbo yakakurumbira yekuti vanhu vagovane zvavanosangana nazvo uye vagare vakabatana nevanhu vavanofarira.
- Kukura kwayo organic: Facebook yakakurumidza kukura mukuzivikanwa kuburikidza neshoko remuromo uye Marketing utachiona. Izvi zvakabatsira kugadzira network mhedzisiro, uko vanhu vazhinji vakasaina Facebook kugara uchibatana neshamwari uye mhuri dzanga dzichitoishandisa.
Facebook ndiyo imwe yesocial network ine mukurumbira pasi rose uye yakabata zvakanyanya nzanga. Webhusaiti iyi yakabvumira vanhu kuti vabatane neshamwari uye nemhuri pasi rose, yakabatsira kuparadzira ruzivo nemazano, uye yakashandura matauriro nekudyidzana kwevanhu online.
Kubudirira kwe Facebook imhaka yezvizhinji zvezvikonzero, zvinosanganisira:
- Zviri nyore kushandisa: Facebook Icho chishandiso chiri nyore kushandisa, kunyangwe kune avo vasina ruzivo rwehunyanzvi. Izvi zvakazviita Facebook inowanikwa kune vanhu vakawanda.
- Hunhu hwayo: Facebook i social network, zvinoreva kuti inobvumira vanhu kuti vabatane neshamwari nemhuri pasi rese. Izvi zvakazviita Facebook inzvimbo yakakurumbira yekuti vanhu vagovane zvavanosangana nazvo uye vagare vakabatana nevanhu vavanofarira.
- Kukura kwayo organic: Facebook yakakurumidza kukura mukuzivikanwa kuburikidza neshoko remuromo uye Marketing utachiona. Izvi zvakabatsira kugadzira network mhedzisiro, uko vanhu vazhinji vakasaina Facebook kugara uchibatana neshamwari uye mhuri dzanga dzichitoishandisa.
Mukuwedzera, Facebook yakabudirira kuburikidza nenzira dzakasiyana-siyana Marketing uye kubudirira, kusanganisira:
- Kutengwa kwemamwe makambani: Facebook yakawana akati wandei mamwe makambani, kusanganisira Instagram e WhatsApp. Kutorwa uku kwakabvumira a Facebook kuwedzera chigadzirwa chayo uye sevhisi zvinopihwa uye kusvika kune vakawanda vateereri.
- Iyo innovation: Facebook inogara ichivandudza nekuwedzera zvinhu zvitsva nekuvandudza zviripo. Izvi zvakabatsira kuchengetedza Facebook chinhu chinonakidza uye chinokwezva kune vashandisi.
Mukupedzisa, kubudirira kwe Facebook imhaka yemubatanidzwa wezvinhu, zvinosanganisira kureruka kwekushandisa, magariro ayo, kukura kwayo kwehupenyu uye kwayo Marketing nebudiriro.
Sei
Vanhu vanoshandisa Facebook nokuda kwezvikonzero zvakasiyana-siyana, kusanganisira:
- Batanidza neshamwari uye nemhuri: Facebook Iyo inokurumidza uye iri nyore nzira yekugara yakabatana neshamwari uye nemhuri pasi rese. Vashandisi vanogona kugovera mafoto, mavhidhiyo uye mamiriro ekugadzirisa kuti varambe vachizivana nehupenyu hweumwe neumwe.
- Kugovera zvirimo: Facebook inzvimbo yekugovera zvirimo, zvakaita semifananidzo, mavhidhiyo, zvinongedzo uye zvinyorwa. Vashandisi vanogona kushandisa Facebook kugovera zvaunosangana nazvo, mazano uye zvaunofarira nevamwe.
- Dzidza uye zvizivise iwe pachako: Facebook ndiko kunobva ruzivo uye nhau. Vashandisi vanogona kushandisa Facebook kutevera zviitiko zvazvino, kudzidza zvinhu zvitsva uye kubatana nevanhu vanogovana zvavanofarira.
- Batanidza nemakambani nemasangano: Facebook inzira yekubatana nemabhizinesi nemasangano. Vashandisi vanogona kushandisa Facebook kuti udzidze zvakawanda nezve zvigadzirwa nemasevhisi, tsvaga zvinopihwa uye kutora chikamu mukukwidziridzwa.
- Kuwana kugadzira: Facebook inzvimbo yekuratidza kugona kwako. Vashandisi vanogona kushandisa Facebook kugadzira uye kugovera mafoto, mavhidhiyo, mimhanzi uye zvimwe zvekugadzira zvemukati.
Pazasi, vanhu vanoshandisa Facebook nokuda kwezvikonzero zvakasiyana-siyana, kubva pavaraidzo iri nyore kusvika pakubatana nevamwe uye kugovera ruzivo.
Heano mamwe emamwe mabhenefiti ekuishandisa Facebook:
- Kusununguka kwekushandisa: Facebook Icho chishandiso chiri nyore kushandisa, kunyangwe kune avo vasina ruzivo rwehunyanzvi.
- Kugona kubatana neshamwari uye mhuri: Facebook inobvumira vashandisi kubatana neshamwari uye mhuri pasi rese.
- Kugona kugovera zvemukati zvemultimedia: Facebook inobvumira vashandisi kugovera mafoto, mavhidhiyo uye zvinongedzo neshamwari dzavo nevateveri.
- Kugona kutora chikamu mumapoka nemapeji: Facebook inobvumira vashandisi kujoina mapoka nemapeji zvichienderana nezvavanofarira.
- Kugona kutamba mitambo: Facebook inopa huwandu hwakawanda hwemitambo iyo vashandisi vanogona kutamba mahara.
- Kugona kusimudzira zvigadzirwa uye masevhisi kumakambani: Facebook inobvumira mabhizinesi kugadzira mapeji ebhizinesi kusimudzira zvigadzirwa nemasevhisi avo.
Zvirokwazvo, Facebook inzvimbo yakakurumbira uye inoshanda zvakasiyana-siyana pasocial network inopa akati wandei maficha uye mabhenefiti kune vashandisi nemabhizinesi.
Makambani anoshandisa Facebook nokuda kwezvikonzero zvakasiyana-siyana, kusanganisira:
- Kusvika kune vateereri pasi rose: Facebook ine vanopfuura mabhiriyoni 2,9 pamwedzi vanoshandisa vashandisi pasi rese. Izvi zvinoreva kuti mabhizinesi ane kugona kusvika kune vateereri vepasirese nezvavari uye zvavanopa.
- Gadzira brand inozivikanwa: Facebook inzira yakanaka yekuti mabhizinesi agadzire brand inozivikanwa uye kuvaka hukama nayo vatengi. Mabhizinesi anogona kushandisa Facebook kugovera zvemhando yepamusoro, izvo zvinogona kubatsira kugadzira yakanaka brand image.
- Kurudzira zvigadzirwa nemasevhisi: Facebook inzira huru yekuti mabhizinesi akurudzire zvigadzirwa nemasevhisi avo. Mabhizinesi anogona kushandisa Facebook kubudisa mapikicha nemavhidhiyo ezvigadzirwa zvavo, kupa zvideredzwa uye makuponi uye kuunganidza mhinduro kubva vatengi.
- Kuyera mibairo: Facebook inopa seti yezvishandiso zveanalytics zvinobvumira makambani kuyera mhedzisiro yemushandirapamwe wavo. Izvi zvinobvumira makambani kuti awedzere maitiro avo Marketing uye uwane zvakanyanya kubva mukudyara kwako Facebook.
Mukupedzisa, Facebook chishandiso chine simba chinogona kubatsira makambani kuzadzisa zvinangwa zvebhizinesi ravo.
Heano mamwe emamwe mabhenefiti ekuishandisa Facebook kumakambani:
- Targeting: Facebook inobvumira makambani kunanga zvirimo uye anopa kune chaivo vateereri, zvichibva pazvinhu zvakaita sezera, murume kana mukadzi, zvaunofarira nenzvimbo.
- Kuzvipira: Facebook inzira inoshanda yekuti mabhizinesi adyidzane nayo vatengi uye kuvaka hukama navo. Mabhizinesi anogona kushandisa Facebook kupindura mibvunzo ya vatengi, kupa rubatsiro uye kuunganidza mhinduro.
- Shanduko: Facebook inogona kubatsira mabhizinesi kushandura vashanyi kune vatengi. Mabhizinesi anogona kushandisa Facebook kusimudzira zvinopihwa uye kukwidziridzwa, kero i vatengi kune webhusaiti yako uye unganidza zvinotungamira.
Zvisinei, zvinokosha kuziva izvozvo Facebook haisi mhinduro yemashiripiti kune iyo Marketing. Makambani anofanira kushandisa Facebook zvine hunyanzvi kuti uwane mhedzisiro yakanaka.
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