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SEO

Stefano Fantin uye yako SEO consultant iyo inopa masevhisi Marketing kwavo vatengi.

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La SEO, Acronym for Tsvaga Engine Optimization, ndiyo seti yezviitwa uye mazano ane chinangwa chekuvandudza kuoneka kwewebhusaiti pa injini dzekutsvaga. Kunyanya, the SEO inotarisa pakugadzirisa webhusaiti yemazwi akakosha, ari iwo mazwi anonyorwa nevashandisi mubhari yekutsvaga kuti vawane ruzivo.

La SEO rakakamurwa kuva mapoka makuru maviri:

  • SEO papeji: zvine chekuita nezviitiko zvinoitwa mukati mewebhusaiti, senge optimization yemukati, saiti chimiro uye kurodha kumhanya.
  • SEO kunze kwepeji: zvine chekuita nezviitiko zvinoitwa kunze kwewebhusaiti, sekutora backlinks kubva kune vamwe mawebhusaiti.

La SEO inzira inoenderera uye inoshanduka, seni injini dzekutsvaga vanoramba vachivandudza indexing algorithms yavo. Nechikonzero ichi, zvakakosha kuti uchengetedze ruzivo rwako ruchienderana nezvechinyorwa SEO uye tora nzira dzakanakisa dzekuvandudza placement yewebhusaiti yako.

Hezvino zvimwe zvakanakira SEO:

  • Kuwedzera kuoneka kwewebhusaiti: webhusaiti yakamisikidzwa zvakanaka injini dzekutsvaga ichagamuchira kushanyirwa kwakawanda kubva kune vashandisi vanofarira zviri mukati maro.
  • Yakavandudzwa organic traffic: organic traffic ndiyo inogadzirwa nemahara ekutsvaga mhinduro, pasina kubhadhara kushambadzira.
  • Kuwedzera kwekushandurwa: webhusaiti yakamisikidzwa zvakanaka injini dzekutsvaga ine mukana uri nani wekushandura vashanyi kune vatengi.

Nhoroondo yeSEO


Nhoroondo ye SEO inogona kukamurwa muzvikamu zvitatu zvikuru:

Makore ekutanga (1990-1999)

Makore ekutanga e SEO vaionekwa nenzira iri nyore uye inonzwisisika. THE injini dzekutsvaga yenguva iyoyo, seAltaVista neYahoo!, yaive yakavakirwa pane yakapusa indexing algorithm, iyo yainyanya kuongorora mafambisirwo ayo izwi rakakosha rakaonekwa pawebhu peji.

Muchirevo chechinyorwa ichi, maitiro SEO iyo inonyanya kushanda ndiyo iyo yakabvumira kuwanda kwezwi guru kuti riwedzere mukati mewebsite. Semuenzaniso, unogona kudzokorora izwi rakakosha mune peji mavara, mazita, tsananguro yemeta, uye maURL.

Makore egoridhe eBlack Hat SEO (2000-2007)

Nekuuya kwa Googlela SEO rave bhizinesi rinowedzera kuoma uye rinokwikwidza. Google yakaunza itsva indexing algorithms iyo yakaongororawo zvimwe zvinhu, semhando yezvirimo uye chimiro chewebhusaiti.

Muchirevo chechinyorwa ichi, mamwe makambani akatanga kushandisa matekiniki SEO "vapanduki", kureva maitiro aityora nhungamiro ye injini dzekutsvaga. Aya maitiro, anozivikanwa seBlack Hat SEO, yaisanganisira kusikwa kwe mawebhusaiti low quality ine duplicate content, kutenga zvinongedzo kubva kune vamwe mawebhusaiti uye meta tag manipulation.

Kushandiswa kweBlack Hat maitiro SEO zvakakonzera kudzikira kwemhando yetsvakiridzo. Google ndokuunza nhevedzano yezvigadziriso kune yayo indexing algorithms kurwisa aya maitiro.

Nguva ye SEO White Hat (2008–ikozvino)

Kubva muna 2008, Google akawedzera kurwisa maitiro SEO Black Hat. Izvi zvakaita kuti basa riwedzere SEO White Hat, kureva zviitiko zvinoremekedza nhungamiro ye injini dzekutsvaga.

Mumakore achangopfuura, the SEO rave basa rinowedzera kuoma uye rakaoma kunzwisisa. THE injini dzekutsvaga vakaunza mitsva ye indexing algorithms inoongorora zvakatevedzana zvezvinhu, senge yemukati mhando, ruzivo rwemushandisi uye kukosha kwezviwanikwa zvekutsvaga.

Kuti uwane zvakanaka placement sui injini dzekutsvaga, unofanira kutora zano SEO izvo zvinobva pazvinhu izvi.

Hezvino zvimwe zvezviitiko zvikuru zvakaratidza nhoroondo ye SEO:

  • 1990: Injini yekutanga yekutsvaga, Archie, inoburitswa.
  • 1993: Yekutanga graphical yekutsvaga injini, WebCrawler, inoburitswa.
  • 1994: AltaVista, imwe yekutanga, inoburitswa injini dzekutsvaga popular.
  • 1995: Yahoo!, imwe yekutanga, inoburitswa injini dzekutsvaga hierarchical.
  • 1996: Inotsikiswa Google, iyo mumakore mashomanana ichava injini yekutsvaga yakakurumbira munyika.
  • 1998: Google inosuma iyo PageRank algorithm, iyo inoongorora kunaka kwewebhusaiti zvichienderana nehuwandu uye kunaka kwezvinopinda zvinongedzo.
  • 2000: Google inosuma iyo Panda algorithm, iyo inoranga i mawebhusaiti ine low quality content.
  • 2007: Google inosuma iyo Penguin algorithm, iyo inoranga i mawebhusaiti nemhando dzakaderera.
  • 2011: Google inosuma Hummingbird algorithm, iyo inovandudza kunzwisisa kwemutauro wechisikigo ne Google.
  • 2015: Google inosuma iyo RankBrain algorithm, inoshandisa iyokungwara kwekunyepedzera kuvandudza placement yezvawanikwa.
  • 2020: Google inosuma iyo BERT algorithm, iyo inovandudza kunzwisisa kwemutauro wechisikigo ne Google.

La SEO ibasa rinogara richishanduka, rinoda hunyanzvi uye ruzivo rwechizvino-zvino. Kuti uwane zvakanaka placement sui injini dzekutsvaga, zvakakosha kutora zano SEO izvo zvinoenderana neazvino maitiro uye shanduko mumakombuta algorithms injini dzekutsvaga.

Sei

Pane zvikonzero zvakawanda zvekuita SEO. Heano mamwe akanyanya kukosha:

  • Kuwedzera kuoneka kwewebhusaiti: webhusaiti yakamisikidzwa zvakanaka injini dzekutsvaga ichagamuchira kushanyirwa kwakawanda kubva kune vashandisi vanofarira zviri mukati maro.
  • Yakavandudzwa organic traffic: organic traffic ndiyo inogadzirwa nemahara ekutsvaga mhinduro, pasina kubhadhara kushambadzira.
  • Kuwedzera kwekushandurwa: webhusaiti yakamisikidzwa zvakanaka injini dzekutsvaga ine mukana uri nani wekushandura vashanyi kune vatengi.

Kunyanya, the SEO inogona kubatsira kune:

  • Makambani anoda kuwedzera kuoneka kwemhando yavo uye kusvika kune vakawanda vateereri.
  • Mabhizinesi anoda kugadzira traffic akakodzera pawebhusaiti yavo.
  • E-commerce vanoda kuwedzera kutengesa.
  • Nyanzvi dzinoda kuzvizivisa uye kuwana zvitsva vatengi.

La SEO iko kudyara kwenguva refu kunogona kutungamira kune zvakakosha mhedzisiro yebhizinesi rako.

Heano mamwe emamwe mabhenefiti e SEO:

  • Kuwedzera webhusaiti traffic: la SEO inogona kukubatsira kuwana a placement yakakwirira mumibairo yekutsvaga, zvinoreva kuti vanhu vazhinji vachaona webhusaiti yako.
  • Kuvandudzwa kwemukurumbira wepamhepo: webhusaiti yakamisikidzwa zvakanaka mumigumo yekutsvaga inoonekwa seine chiremera uye yakavimbika.
  • Kuwedzera kwekushandurwa: la SEO inogona kukubatsira kushandura vashanyi vakawanda vatengi.
  • Positive return on investment (ROI): la SEO iyo inodhura-inodhura mari inogona kutungamira kune yakakosha ROI.

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Stefano Fantin uye yako SEO consultant anoshanda mukati SEO uye inokupa:

SEO mumusika weItaly

Webhusaiti Webhusaiti inoita mabasa ayo ehurumende SEOmunzvimbo dzinotevera dzekushanda:

Tinoshanda sesangano SEO nel Soko reItaly uye mukati musika wepasi rese.

Webhusaiti Webhusaiti inoita mabasa ayo ehurumende SEO in Canton yeTicino :

Webhusaiti Webhusaiti isangano SEO, nokuda kwavo vatengi, mumakantoni ose e Svizzera :

SEO mumusika wepasi rose

Tinoshanda sesangano SEO nel Soko reItaly uye mukati musika wepasi rese.

Webhusaiti Webhusaiti inoita mabasa ayo ehurumende SEO munzvimbo dzinotevera dzekushanda dze musika wepasi rese: New York guta, Los Angeles, Chicago, Houston, Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, New York guta, Los Angeles, Chicago, Houston, Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; Kanadha: Toronto, Montreal, Calgary, Ottawa, Edhomuni, missisauga, Winnipeg, Vancouver; UK: London, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; Europe: London, Berlin, Madrid, Roma, Paris, Bucharest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monako, Milan, Sofia, Prague, kweBrussels, Birmingham, Suburb, Naples, Stockholm, Turin, Marseille, Amsterdam, Zagreb, Valencia, Moscow, Düsseldorf;
Webhusaiti Webhusaiti inoita mabasa ayo ehurumende SEO mumaguta makuru enyika: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, St. Paul, Lahore, Delhi, Jakarta, Kinshasa, Seoul, Mexico City, London, New York, Bangalore, Ho Chi Minh, Lima, Hanoi, Bogota, Tehran, Hong Kong, Bangkok, Dhaka, Cairo, Rio de Janeiro, reCaracas, Baghdad, St. Pietroburgo, Riad, Calcutta, Singapowo, Santiago, Sydney, Surat, Chennai, Melbourne, Yangon, Alexandria yeEjipitori, Shenyang, Hyderabad, Los Angeles, Ahmedabad, Ankara, Johannesburg, Wuhan, Yokohama, Abidjan, Busan, CapeTown, Durban, isa, Jeddah, Berlin, Casablanca, Pyongyang, Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Ermimi, Brasilia, Salvador, Buenos Aires, Roma, Chicago, Fortaleza, Chittagong, Ibirité, Toronto; UK: Aberdeen, basingstoke, kugeza, Belfast oenda, Birmingham, Brighton, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Gray, Greenhithe, Kingston pamusoro peThames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle paTyne, Norwich, Plymouth, kuverenga, Sheffield, Solihull, Southampton, Watford; Australia Guta Guru: Canberra, South Australia, Rundle Nzvimbo, New South Wales bondi, Broadway, Castle Towers, Charlestown, Chatswood kudzingirira, Hornsby, Miranda, Penrith, Sydney, Queensland:Brisbane , Carindale, Chermside, Robina, Victoria, Chadstone, Southland, Doncaster, Tsime Retsime; Ositiriya: Vienna, Bherujiyamu: kweBrussels, Bhuraziri:Barra da Tijuca, São Paulo, Kanadha: Alberta (Kanadha), Calgary, Edmonton, British Columbia (Kanadha) Burnaby,Coquitlam, Richmond, Surrey, Vancouver, Manitoba (Kanadha), Winnipeg, Nova Scotia (Kanadha), Halifax, Ontario (Kanadha),Burlington, London, Markham, Mississauga, Newmarket, Ottawa, Toronto, Waterloo, Quebec (Kanadha),brossard, Laval, Montreal, Pointe Claire, Quebec City; Mubatanidzwa Arabhu Emeretsi : Abu Dhabi, Dubai; Furanzi: Aix en Provence, Bordeaux, Dijon, The Chesnay, Nzvimbo tsvene, Lille, Lyon, Marne-la-Vallee, Marseille, Montpellier, Zvakanaka, ParisPuteaux: Dziviriro, Rosny-Sous-Bois, Musande Herblain, Strasbourg, Velizy-Villacoublay; Jerimani: Augsburg, Berlin, Cologne, Dresden, Düsseldorf, muFrankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Sulzbach; Speini: Kuyerera kweEncomienda, arroyomolinos, Barcelona, Churra, Leganés, Mayadahonda, Marbella, Valencia, Zaragoza, Siwidheni: Helsingborg, Malmö, Taby; Svizzera muBasel, Geneva, Glattzentrum uye Wallisellen, Zurich. Webhusaiti Webhusaiti anoshanda muUnited States of America sesangano SEO. Webhusaiti Webhusaiti anoshanda muCanada seajensi SEO. Webhusaiti Webhusaiti Europa inoshanda sesangano SEO, Arubhaniya: Tirana; Jerimani: Berlin; Andora: Andorra la Vella; Ositiriya: Vienna; Bherujiyamu: kweBrussels; Bherarusi: Minsk; Bosnia Herzegovina: Sarajevo; Bharugeriya: Sofia; Kiroshiya: Zagreb; Dhenimaki: Copenhagen; Sirovhakiya: Bratislava; Sirovhinyiya: Ljubljana; Speini: Madrid; Esitoniya: Tallinn; Finirendi: Helsinki; Furanzi: Paris; Girisi: Atene; Hangari: Budapest; Ayarendi: Dublin; Aisirendi: Reykjavik; Rativhiya: Riga; Liechtenstein: Vaduz; Rituaniya: Vilnius; Luxembourg: Luxembourg; Maruta: Valletta; Morodhovha: Chisinau; Monako: Monako; Mondenegiro: Podgorica; Noweyi: Oslo; Netharenzi: Amsterdam; Porendi: Warsaw; Putugaro: Lisbon; UK: London; Czech Republic: Prague; Republic of Masedhonia: Skopje; Romaniya: Bucharest; San Marino: San Marino; Sebhiya: Belgrade; Siwidheni: Stockholm; Svizzera: Lugano, Canton Ticino, bellinzone, Locarno, mendrisio, Chiasso, Bern; Ukireni: Kiev; Webhusaiti Webhusaiti inoshanda muAsia, Afghanistan: Kabul; Saudhi Arabhiya : Yangon; Arumeniya: Yerevan; Azabhaijani: Baku; Bhahareni: Manama; Bhangiradheshi: Dhaka; Bhutani: Thimphu; Burma: Naypyidaw; Bhuruneyi: Bandar Bharu; Kambodhiya: kuPhnom Penh; China: Beijing; Mawodzanyemba Koriya : Pyongyang; Chammhembe Koria : Seoul; Mubatanidzwa Arabhu Emeretsi : Abu Dhabi; Firipaini: Manila; Jojiya: Tbilisi; Japani : Tokyo; Jodhani: Amman; India: New Delhi; Indonezhiya: Jakarta; Iran: Tehran; Iraki: Baghdad; Izirayeri: Jerusalem; Khazakisitani: Astana; Kijisitani: Bishkek; Kuweti: Kuwait City; Rayosi: reVientiane; Rebhanoni: Beirut; Marudhivhu: Malé; Marazhiya: Kuala Lumpur; Mongoriya: Ulan Bator; Neparo: Kathmandu; Omani: Mascate; Pakisitani: Islamabad; Paresitina: Jerusalem Mabvazuva; Kwata: Doha; Singapowo : Singapowo; Siriya: Dhamasiko; Shiri Ranga : Sri Jayawardenapura Kotte; Tajikisitani: Dushanbe; Taiwan: Taipei; Tairendi: Bangkok; Teki: Ankara; Tekimenisitani: Ashgabat; Uzebhekisitani: Tashkent; Vhetinamu: Hanoi; Yemeni: iwe; Webhusaiti Webhusaiti inoshanda muAfrica, Algeria: Algiers; Angora: Luanda; Benin: Benin; Botswana: Gaborone; Bhakina Faso: Kuching; Bhurundi: Bujumbura; Kameruni: YaoundÃ; Kepu Vhedhi: Praia; Chadhi: N'Djamena; Komorosi: Moroni; Ivory Coast: Yamoussoukro; Ijipita: Cairo; Eritiriya: reAsmara; Ithiyopiya: Addis Ababa; Gabhoni: Libreville; Gambiya: Banjul; Ghana: Accra; Jibhuti: Jibhuti; Gini: Conakry; Gini-Bissau: Bissau; Ikwetoriya Gini: Malabo; Kenya: Nairobi; Resoto: Maseru; Raibheriya: Monrovia; Ribhiya: Tripoli; Madhagasika: Antananarivo; Marawi: Lilongwe; Mari: Bamako; Mauritaniya: Mauritaniya; Morishiyasi: Port Louis; Moroko: Rabat; Mozambiki: Maputo; Namibhiya: Windhoek; Naija: Niamey; Naijeriya: Abuja; Yepakati Ripabhuriki Afrika: Bangui; Republic of Zimbabwe: Brazzaville; Zimbabwe: Kinshasa; Rwanda: Kigali; São Tomé uye Prince: Dobra yeSão Tomé e Prince; Senegaro: Dakar; Secheres: Victoria; Siyera Riyoni: Freetown; Somaria: muMogadishu; Chamhembe Afrika: Pretoria, CapeTown, Bloemfontein; Sudhani: Khartoum; Maodzanyemba eSudan: okuberekwa anogara kudunhu reJuba; Sikwazirendi: Mbabane, lobamba; Tanzania: Dodoma; Kuenda: muLomé; Tunisiya: Tunis; Uganda: Kampala; Zambia: Lusaka; Zimbabwe: Harare; Webhusaiti Webhusaiti inoshanda muSouth America, Argentina: Buenos Aires; Borivhiya: Sucre; Bhuraziri: Brasilia; Chire: Santiago de Chile; Korombiya: Bogota; Ekwadho: reQuito; Guyana: Georgetown; Paragwayi: Asunción; Peru: Lima; Suriname: Paramaribo; Urugwayi: Montevideo; Vhenezwera: reCaracas; Webhusaiti Webhusaiti anoshanda muCentral America sesangano SEO Bherizi: Belmopan, Commonwealth nzvimbo; Kosita Rika: San José; Iye Salvador : San Salvador; Gwatemara: Guatemala Guta; Hondurasi: Tegucigalpa; Nikaraguwa: Managua; Panama: Panama; Kiyuba: Havana; Dhominika: Roseau; Haiti: Port-au-Prince; Ripabhuriki Dhominika: Santo Domingo; Trinidhadhi neTobhago: Port of Spain; Andiguya neBhabhudha: Saint John's; Bhahamasi: Nassau; Bhabhadhosi: Bridgetown; Jamaika: Kingston; Girenadha: Saint George's; Sendi Kitsi ne Nevhisi: Basseterre; Sendi Rusiya: Castries; Sendi Vincent neGirenadhini: Kingstown; Webhusaiti Webhusaiti inoshanda muOceania, Australia: Canberra, bondi, Broadway, Castle Hill, Charlestown, Chatswood, Hornsby, Miranda, Penrith, Sydney, Brisbane City, Carindale, Chermside, Adelaide, Chadstone, Cheltenham, Doncaster, Tsime Retsime, Maribyrnong, Booragoon, Perth; New Zeland: Wellington; Papa Nyu Gini: Port Moresby; Fiji: Suva; Zvitsuwa Soromoni: Honiara; Vanhwatu: Port Vila; Maikironezhiya: Palikir; Kiribati: Maodzanyemba Tarawa; Zvitsuwa Masharo: Majuro; Parau: Ngerulmud; Nauru: Yaren; Samoya: Apia; Tonga: Nuku'alofa; Tuvharu: Funafuti.

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SEO consultant Stefano Fantin | Optimization uye Positioning.
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