https://unimib.academia.edu/stefanofantin

https://unimib.academia.edu/stefanofantin

doi:https://unimib.academia.edu/stefanofantin

Keyword research

Keyword research inzira yekuziva mazwi kana mitsara inonyorwa nevashandisi mubhara yekutsvaga kuti vawane ruzivo nezvayo Internet.

Chii

Keyword research chikamu chakakosha che SEO, sezvo ichikubvumidza iwe kukwenenzvera webhusaiti yemazwi akakosha anoenderana nebhizinesi rako.

Pane nzira dzinoverengeka dzekuita keyword research. Imwe yedzakajairika nzira ndeye kushandisa keyword research maturusi, akadai Google Keyword Planner kana Semrush. Zvishandiso izvi zvinokutendera kuti uwane ruzivo rwehuwandu hwekutsvaga, kuoma kwe placement uye zvimwe zvinhu zvine chekuita nesarudzo yeshoko.

Imwe nzira yekuita tsvakiridzo yemazwi akakosha ndeyekuongorora mhinduro dzekutsvaga kune chaiwo mazwi akakosha. Iyi nzira inogona kubatsira mukunzwisisa kuti i injini dzekutsvaga kududzira mazwi makuru uye kuona mazwi akakosha anonyanya kukwikwidza.

Keyword research inzira inoenderera mberi, senge i injini dzekutsvaga vanoramba vachivandudza indexing algorithms yavo. Nechikonzero ichi, zvakakosha kuti uchengetedze ruzivo rwako rwekutsvagisa mazwi akakosha kusvika parizvino uye kutora nzira dzakanakisa dzekuona iwo anonyanya kushanda mazwi.

Heano zvimwe zvezvinhu zvekufunga kana uchitsvaga keywords:

Tsvaga vhoriyamu Kutsvaga vhoriyamu ndiyo nhamba yenguva iyo kiyi izwi rinotsvagwa painjini yekutsvaga munguva yakatarwa.
Zvakaoma zve placement: kuoma kwe placement chiyero chinoratidza kuti zvakaoma sei kuwana yakanaka placement kune keyword.
Kutsvaga: Chinangwa chekutsvaga chikonzero nei mushandisi ari kutsvaga rimwe kiyi kiyi.
Makwikwi: makwikwi ndiyo nhamba ye mawebhusaiti iyo chinzvimbo cherimwe keyword.

Kana uchinge waona mazwi akakosha anoenderana nebhizinesi rako, unogona kushandisa ruzivo urwu kukwenenzvera webhusaiti yako kune akasarudzwa akakosha mazwi.

Hedzino dzimwe nzira dzekukwirisa webhusaiti yako kune keywords:

Shandisa mazwi makuru mumazita, meta tsananguro uye maURL.
Shandisa mazwi akakosha mune yako webhusaiti zvirimo.
Gadzira zvinongedzo zvemukati zvinonongedza kumapeji aunoda kuisa chinzvimbo chemazwi akasarudzwa.

Keyword research inzira yakakosha ye SEO. Yakanaka keyword research inogona kukubatsira iwe kuwana a placement yakakwirira mumibairo yekutsvaga uye gadzira yakawanda traffic kune yako webhusaiti.

nhoroondo

Nhoroondo ye keyword research in SEO inogona kukamurwa muzvikamu zvitatu zvikuru:

Makore ekutanga (1990-1999)

Makore ekutanga e SEO vaionekwa nenzira iri nyore uye inonzwisisika. THE injini dzekutsvaga yenguva iyoyo, seAltaVista neYahoo!, yaive yakavakirwa pane yakapusa indexing algorithm, iyo yainyanya kuongorora mafambisirwo ayo izwi rakakosha rakaonekwa pawebhu peji.

Muchirevo chechinyorwa chino, maitiro anonyanya kushanda ekutsvaga mazwi aive ayo akabvumira mazwi anonyanya kufarirwa kuti aonekwe uye ashandiswe zvakanyanya mune zvemukati webhusaiti.

Kuma2000 (2000-2009)

Nekuuya kwa Google, tsvakurudzo yemazwi akakosha yave iri kuwedzera kuoma uye yakaoma basa. Google yakaunza itsva indexing algorithms iyo yakaongororawo zvimwe zvinhu, semhando yezvirimo uye chimiro chewebhusaiti.

Muchirevo chechinyorwa ichi, keyword tsvakiridzo matekiniki akashanduka kuti atore izvi zvitsva zvinhu muaccount. Nyanzvi dze SEO vatanga kushandisa keyword research tools kuti uwane rumwe ruzivo rwakadzama nezve keywords, senge vhoriyamu yekutsvaga, kuoma kwe placement uye kutsvaga chinangwa.

The 2010s (2010-nhasi)

Mumakore achangopfuura, keyword research rave iro rakatooma basa. THE injini dzekutsvaga vakaunza mitsva ye indexing algorithms inoongorora zvakatevedzana zvezvinhu, senge yemukati mhando, ruzivo rwemushandisi uye kukosha kwezviwanikwa zvekutsvaga.

Muchirevo chechinyorwa ichi, keyword tsvakiridzo matekiniki akashanduka kuti atore izvi zvitsva zvinhu muaccount. Nyanzvi dze SEO vakatanga kushandisa zvakanyanya kuomarara keyword research maturusi uye kutora mamwe akaomarara keyword research strategy.

Heano zvimwe zvezviitiko zvikuru zvakaratidza nhoroondo yekutsvagisa mazwi makuru:

1993: Yekutanga keyword research tool, Wordtracker, inoburitswa.
1997: Google inosuma iyo PageRank algorithm, iyo inoongorora kunaka kwewebhusaiti zvichienderana nehuwandu uye kunaka kwezvinopinda zvinongedzo.
2000: Google inosuma iyo algorithm Adwords, iyo inobvumira vashambadziri kubhadhara kuti vakwire pamusoro pezviwanikwa zvekutsvaga.
2004: Google inosuma iyo Panda algorithm, iyo inoranga i mawebhusaiti ine low quality content.
2007: Google inosuma iyo Penguin algorithm, iyo inoranga i mawebhusaiti nemhando dzakaderera.
2011: Google inosuma Hummingbird algorithm, iyo inovandudza kunzwisisa kwemutauro wechisikigo ne Google.
2015: Google inosuma iyo RankBrain algorithm, inoshandisa iyokungwara kwekunyepedzera kuvandudza placement yezvawanikwa.
2020: Google inosuma iyo BERT algorithm, iyo inovandudza kunzwisisa kwemutauro wechisikigo ne Google.

Keyword research inzira inogara ichishanduka, inoda hunyanzvi hwezvino uye ruzivo. Kuti uwane mhedzisiro inoshanda, zvakakosha kutora akakosha mazwi ekutsvagisa mazano anoenderana neazvino maitiro uye shanduko mune keyword algorithms. injini dzekutsvaga.

Heano mamwe matipi ekuita zvinobudirira keyword research:

Tsanangura zvinangwa zvewebhusaiti yako. Chii chaunoda kuwana nebhizinesi rako repamhepo? Kana uchinge watsanangura zvinangwa zvako, unogona kusarudza akanyanya kukodzera mazwi evateereri vako.
Ita tsvakurudzo yemusika. Ndeapi mazwi akakosha anoshandiswa nevashandisi kutsvaga ruzivo nezve zvigadzirwa kana masevhisi aunopa? Iwe unogona kushandisa keyword research maturusi kuti uwane ruzivo nezve vhoriyamu yekutsvaga, kuoma kwe placement uye kutsvaga chinangwa.
Sarudza mazwi akakosha. Haasi ese makiyi mazwi akafanana. Mamwe mazwi akakosha anokwikwidza kupfuura mamwe, nepo mamwe ane yakaderera vhoriyamu yekutsvaga. Sarudza mazwi akakosha anoenderana nebhizinesi rako uye uine yakakwana yekutsvaga vhoriyamu kuburitsa traffic kune yako webhusaiti.
Gadzirisa webhusaiti yako kune akasarudzwa mazwi makuru. Kana uchinge wasarudza iwo akakosha mazwi, iwe unofanirwa kukwidziridza webhusaiti yako kune aya mazwi akakosha. Iwe unogona kuita izvi nekushandisa mazwi makuru mune yako webhusaiti mazita, meta tsananguro, uye zvirimo.

Sei

Keyword research inzira yakakosha ye SEO nekuti inokutendera iwe kukwirisa webhusaiti yemazwi akakosha kune bhizinesi rako.

Keywords ndiwo mazwi kana mitsara iyo vashandisi vanonyora mubhara yekutsvaga kuti vawane ruzivo nezvayo Internet. Keyword research inobvumidza iwe kuona mazwi akakosha anoshandiswa nevashandisi kutsvaga zvigadzirwa kana masevhisi aunopa.

Kana uchinge waona mazwi akakosha anoenderana nebhizinesi rako, unogona kushandisa ruzivo urwu kukwidziridza webhusaiti yako kune akasarudzwa mazwi.

Webhusaiti optimization yemazwi akakosha inosanganisira kushandisa mazwi makuru mumazita ewebhusaiti yako, tsananguro yemeta, uye zvirimo. Izvi zvinobvumira injini dzekutsvaga kuti unzwisise zviri nani zviri mukati mewebhusaiti uye kuti uiise kumusoro mumitsva yekutsvaga yemashoko akasarudzwa.

Keyword research inzira yakakosha ye SEO Sei:

Inokubvumira kuti uwedzere kuonekwa kwewebsite. Kana webhusaiti yakagadziridzwa kune akakodzera mazwi akakosha, inowanzoonekwa mumibairo yekutsvaga yeaya mazwi akakosha.
Iyo inokutendera iwe kugadzira yakawanda traffic pane webhusaiti. Kana webhusaiti yakamira zvakanaka mumibairo yekutsvaga, inogashira kushanyirwa kwakawanda kubva kune vashandisi vanofarira zviri mairi.
Inokubvumira kuvandudza kutendeuka. Webhusaiti yakamisikidzwa zvakanaka mumibairo yekutsvaga ine mukana uri nani wekushandura vashanyi vatengi.

Kuti uwane mhinduro dzinoshanda kubva SEO, zvakakosha kuita zvinobudirira keyword research. Heano mamwe matipi ekuita zvinobudirira keyword research:

Tsanangura zvinangwa zvewebhusaiti yako. Chii chaunoda kuwana nebhizinesi rako repamhepo? Kana uchinge watsanangura zvinangwa zvako, unogona kusarudza akanyanya kukodzera mazwi evateereri vako.
Ita tsvakurudzo yemusika. Ndeapi mazwi akakosha anoshandiswa nevashandisi kutsvaga ruzivo nezve zvigadzirwa kana masevhisi aunopa? Iwe unogona kushandisa keyword research maturusi kuti uwane ruzivo nezve vhoriyamu yekutsvaga, kuoma kwe placement uye kutsvaga chinangwa.
Sarudza mazwi akakosha. Haasi ese makiyi mazwi akafanana. Mamwe mazwi akakosha anokwikwidza kupfuura mamwe, nepo mamwe ane yakaderera vhoriyamu yekutsvaga. Sarudza mazwi akakosha anoenderana nebhizinesi rako uye uine yakakwana yekutsvaga vhoriyamu kuburitsa traffic kune yako webhusaiti.
Gadzirisa webhusaiti yako kune akasarudzwa mazwi makuru. Kana uchinge wasarudza iwo akakosha mazwi, iwe unofanirwa kukwidziridza webhusaiti yako kune aya mazwi akakosha. Iwe unogona kuita izvi nekushandisa mazwi makuru mune yako webhusaiti mazita, meta tsananguro, uye zvirimo.