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SEO Naples: Umxhumanisi SEO kanye nezinjini zokusesha Marketing.

Ingabe udinga i-SEO kanye ne-Search Engine Marketing consultant?

Thola ukuthi ngingakusiza kanjani...

La SEO, noma ukulungiselelwa kwe-i izinjini zokucinga, inqubo yokuthuthukisa ukubekwa yewebhusayithi emiphumeleni ye izinjini zokucinga (SERP) yamagama angukhiye afanelekile. Umgomo we SEO ukukhulisa ukubonakala kwewebhusayithi kanye nethrafikhi yezinto eziphilayo, okungaholela ekwandeni kokuthengisa, ukuhola nokunye ukuguqulwa.

Kunezinhlobo ezimbili eziyinhloko ze SEO: SEO ekhasini e SEO ngaphandle kwekhasi.

La SEO ekhasini igxile ekuthuthukiseni izici ngazinye zekhasi lewebhu ukulenza lisebenziseke kalula izinjini zokucinga. Lokhu kuhlanganisa izici ezifana nalezi:

• Ukusesha kwegama elingukhiye: ukuhlonza amagama ayisihluthulelo nemishwana okungenzeka amakhasimende kungenzeka basebenzise ukusesha imikhiqizo noma amasevisi afana nalawo anikezwa yiwebhusayithi.
• Ukulungiselelwa kwesihloko nencazelo ye-meta: Ukusebenzisa amagama angukhiye ahlosiwe esihlokweni kanye nencazelo ye-meta yekhasi lewebhu.
• Ukuthuthukisa okuqukethwe: usebenzisa amagama angukhiye ahlosiwe kumbhalo womzimba wekhasi lewebhu.
• Ukulungiselelwa kwesithombe: Ukusebenzisa amagama angukhiye emagameni wamafayela namagama-ncazo wesithombe.
• Ukudala Izixhumanisi Zangaphakathi: isixhumanisi kwamanye amakhasi ahlobene ngaphakathi kwewebhusayithi.

La SEO ngaphandle kwekhasi igxile ekwakheni ama-backlinks kuwebhusayithi kusuka kwabanye amawebhusayithi igunya. Ama-Backlink athathwa njengophawu lokuthenjwa ngu izinjini zokucinga futhi bangasiza ukuthuthukisa ukubekwa yewebhusayithi kumaSERPs.

Amanye amasu SEO Amakhasi ajwayelekile angaphandle afaka:

• Ukubhuloga kwesivakashi: ukubhala okuthunyelwe kwebhulogi kwabanye amawebhusayithi ngesixhumanisi esiya kuwebhusayithi yakho.
• Ulwazi: ukwethulwa kwewebhusayithi yakho kuma-directory kanye amawebhusayithi yomkhakha.
• ezokuxhum marketing: ukwabelana ngokuqukethwe kuwebhusayithi yakho ku social media.
• Ukwakha Ubudlelwano: ukuthuthukisa ubudlelwano nabanye abaphathi bewebhu ukuthola amathuba e-backlink.

La SEO kuyinqubo eyinkimbinkimbi futhi ehlala ivela. Nokho, kungaba ithuluzi elibalulekile lamabhizinisi abo bonke osayizi ukuthuthukisa ukubonakala kwawo ku-inthanethi futhi afinyelele abantu abasha amakhasimende.

Nawa amanye amathiphu ukuze uqale SEO:

• Yenza ucwaningo lwegama elingukhiye: ukhomba amagama ayisihluthulelo nemishwana engaba namandla amakhasimende kungenzeka basebenzise ukusesha imikhiqizo noma amasevisi afana nalawo anikezwa iwebhusayithi yakho.
• Lungiselela iwebhusayithi yakho ukuthola amagama angukhiye aqondisiwe: Sebenzisa amagama angukhiye ahlosiwe esihlokweni sewebhusayithi yakho, incazelo ye-meta, umbhalo womzimba, namagama wefayela lesithombe.
• Dala okuqukethwe kwekhwalithi ephezulu: dala okuqukethwe okuwusizo nokufundisa izethameli zakho.
• Dala izixhumanisi kuwebhusayithi yakho: yakha ama-backlinks kuwebhusayithi yakho kusuka kwabanye amawebhusayithi igunya.
• Hlala unolwazi lwakamuva ngama-algorithms akamuva -Google: ama-algorithms we -Google zivela njalo, ngakho-ke kubalulekile ukuhlala unolwazi lwakamuva mayelana nezibuyekezo zakamuva ukuze uqinisekise ukuthi iwebhusayithi yakho ilungiselelwe i-i izinjini zokucinga.

La SEO kungaba indlela esebenzayo yokuthuthukisa ukubonakala kwenkampani yakho ku-inthanethi futhi ufinyelele abantu abasha amakhasimende. Nokho, kubalulekile ukukhumbula ukuthi SEO kuyinqubo yesikhathi eside futhi akukho sixazululo esisheshayo. Kubalulekile ukuba nesineke futhi uhambisane nemizamo yakho SEO ukubona imiphumela.

Umsebenzi womxhumanisi SEO

Umeluleki SEO uchwepheshe osiza izinkampani ukuthi zithuthukise ezazo ukubekwa yabo amawebhusayithi e izinjini zokucinga (SERP) yamagama angukhiye afanelekile. Inhloso yomeluleki SEO ukukhulisa ukubonakala kwewebhusayithi kanye nethrafikhi yezinto eziphilayo, okungaholela ekwandeni kokuthengisa, ukuhola nokunye ukuguqulwa.

Okwenziwa ngumxhumanisi SEO?

Imisebenzi yomxhumanisi SEO zingahluka kuye ngezidingo ezithile zekhasimende, kodwa ngokuvamile zihlanganisa:

• Ukuhlaziywa kwewebhusayithi: umxhumanisi SEO izobuyekeza iwebhusayithi yeklayenti ukuze ihlonze izindawo ezingathuthukiswa SEO.
• Ukusesha kwegama elingukhiye: umxhumanisi SEO izohlonza amagama ayisihluthulelo nemishwana engaba namandla amakhasimende kungenzeka basebenzise ukusesha imikhiqizo noma amasevisi afana nalawo anikezwa iwebhusayithi yekhasimende.
• Ukulungiselela iwebhusayithi: umxhumanisi SEO izokwenza izinguquko ezidingekayo kuwebhusayithi yeklayenti ukuze ilungiselelwe kangcono i izinjini zokucinga.
• Ukwakhiwa kokuqukethwe: umxhumanisi SEO ingakha okuqukethwe kwekhwalithi ephezulu kwewebhusayithi yeklayenti okuwusizo futhi okufundisa izethameli eziqondiwe.
• Isakhiwo sesixhumanisi: umxhumanisi SEO ingakha ama-backlinks kuwebhusayithi yeklayenti kusuka kwabanye amawebhusayithi igunya.
• Ukuqapha nokubika: umxhumanisi SEO izoqapha ukuqhubeka kwewebhusayithi yeklayenti kumaSERP futhi inikeze imibiko evamile ngemiphumela.

Ayini amakhono ka-consultant SEO?

Umeluleki SEO kufanele abe nolwazi olujulile izinjini zokucinga nokuthi zisebenza kanjani. Ngaphezu kwalokho, kufanele abe nesipiliyoni sokwenza kahle amawebhusayithi ngoba i izinjini zokucinga, ekudaleni okuqukethwe kanye nokwakhiwa kwe-backlink.

Indlela yokukhetha umeluleki SEO?

Lapho ukhetha umeluleki SEO, kubalulekile ukucabangela izici ezilandelayo:

• Isipiliyoni: umxhumanisi SEO kufanele babe nolwazi lwemboni kanye nerekhodi eliqinisekisiwe lempumelelo.
• Amakhono: umxhumanisi SEO kufanele abe nolwazi olujulile izinjini zokucinga nokuthi zisebenza kanjani.
• Indlela yokwenza: umxhumanisi SEO kufanele ibe nendlela ecacile nesobala yomsebenzi wayo.
• Izindleko: izindleko zezinsizakalo zomeluleki SEO zingahluka kuye ngokuthi isipiliyoni kanye namakhono umxhumanisi.

isiphetho

Umeluleki SEO kungaba uzakwethu obalulekile wamabhizinisi afuna ukuthuthukisa ukubonakala kwawo ku-inthanethi futhi afinyelele abantu abasha amakhasimende. Uma ucabanga ukuqasha umxhumanisi SEO, qiniseka ukuthi uyalwenza ucwaningo lwakho bese ukhetha uchwepheshe oqeqeshiwe nonolwazi.

Nawa amanye amathiphu okuthola umeluleki SEO:

• Cela ozakwenu noma abanye ochwepheshe embonini yakho ukuze uthole iseluleko.
• Bheka izibuyekezo ze-inthanethi zabaxhumanisi SEO.
• Xhumana nama-ejensi ambalwa SEO futhi ucele izingcaphuno.
• Interview consultants SEO okuthakaselayo ukuze uqiniseke ukuthi ziyilungele iphrojekthi yakho.

Izinkampani zithembele kumxhumanisi SEO ngenxa yezizathu ezimbalwa:

Ukuntuleka kwamakhono angaphakathi: la SEO Kuyinkundla eyinkimbinkimbi futhi ehlala ivela. Izinkampani zingase zingabi nabo ubungcweti bangaphakathi obudingekayo ukuze kuthuthukiswe iwebhusayithi yabo izinjini zokucinga.

Ukonga isikhathi nemali: qasha umeluleki SEO kungasindisa izinkampani isikhathi nemali. Umxhumanisi SEO angakwazi ukwenza yonke imisebenzi edingekayo ukuze kuthuthukiswe SEO yewebhusayithi, ikhulula abasebenzi bangaphakathi isikhathi sokugxila kweminye imisebenzi.

Imiphumela emihle kakhulu: umxhumanisi SEO uchwepheshe angathola imiphumela engcono kunenkampani ezama ukwenza SEO yedwa. Umxhumanisi SEO inokufinyelela kumathuluzi nezinsiza izinkampani okungenzeka zingabi nazo futhi enolwazi olunzulu ngazo izinjini zokucinga nokuthi zisebenza kanjani.

Ukubonakala okukhulu ku-inthanethi: umxhumanisi SEO ingasiza izinkampani ukuthi zithuthukise ukubonakala kwewebhusayithi yazo ku- izinjini zokucinga. Lokhu kungaholela ekwenyukeni kwethrafikhi yemvelo, ukuthengisa, nemikhondo.

Imbuyiselo engcono kakhulu yokutshalwa kwezimali (ROI): ukuqasha umeluleki SEO kungaholela ku-ROI engcono yamabhizinisi. Izindleko zezinsizakalo zomeluleki SEO ngokuvamile iphansi kunezindleko zokuqasha isisebenzi sangaphakathi esinamakhono afanayo.

Ukufinyelela kunethiwekhi yochwepheshe: umxhumanisi SEO inenethiwekhi yoxhumana nabo embonini engaba usizo ezinkampanini. Umxhumanisi SEO ingaxhuma izinkampani nabanye ochwepheshe, njengabaklami bewebhu, abathuthukisi nabakopishi.

Zolile: qasha umeluleki SEO kunganika amabhizinisi ukuthula kwengqondo ngokwazi ukuthi iwebhusayithi yabo isezandleni ezinhle. Umxhumanisi SEO izobhekana nazo zonke izici ze SEO, okuvumela izinkampani ukuthi zigxile ebhizinisini lazo eliyinhloko.

Kafushane, izinkampani zithembele kumxhumanisi SEO ukuthuthukisa ukubonakala kwakho ku-inthanethi, wandise ithrafikhi yezinto eziphilayo futhi uthole i-ROI engcono.

Nazi ezinye izibonelo zalapho inkampani ingase idinge khona umeluleki SEO:

• Inkampani yethula iwebhusayithi entsha futhi ifuna ukwenza isiqiniseko sokuthi ilungiselelwe i izinjini zokucinga.
• Inkampani izama ukuthuthukisa uhlelo ukubekwa yewebhusayithi yakho kumaSERPs wamagama angukhiye athile.
• Inkampani ithola ithrafikhi encane ye-organic kusuka kuwebhusayithi yayo.
• Inkampani ifuna ukukhulisa ukuthengisa noma ukuhola kusuka kuwebhusayithi yayo.

Uma ungumnikazi webhizinisi futhi ucabanga ukuqasha umeluleki SEO, qiniseka ukuthi uyalwenza ucwaningo lwakho bese ukhetha uchwepheshe oqeqeshiwe nonolwazi.

Injini Yokusesha Marketing (SEM): ukukhangisa ukunqoba ikhasi lokuqala

Injini Yokusesha Marketing, evame ukufushaniswa ku-SEM, isu le ukumaketha kwedijithali egxile ukukhuthazwa kwe amawebhusayithi ngezikhangiso ezikhokhelwayo izinjini zokucinga. Ngokuyisisekelo, esikhundleni sokulinda ukubeka phezulu emiphumeleni ephilayo (yamahhala), yebo khokha ukuze isayithi lakho livele ezikhundleni eziphezulu lapho abasebenzisi basesha amagama angukhiye athile.

nayi i- amaphuzu abalulekile we-SEM:

• injongo: Khulisa ukubonakala kwewebhusayithi kanye nethrafikhi emikhiqizweni ethile noma amasevisi.
• I-Funzionamento: Ukukhokhela ukufakwa kokukhangisa izinjini zokucinga woza -Google, Bing kanye ne-Yahoo.
• izinzuzo: Isivinini ekuboneni imiphumela, ukuba nokwenzeka kokukhomba okunembe kakhulu kwezithameli, ukulandeleka okuphelele kwemikhankaso.
• Okubi: Izindleko ezihambisana nokuchofoza komsebenzisi (pay-per-click), zidinga amakhono athile ukuze uphathe imikhankaso ngempumelelo.

Isebenza kanjani i-SEM:

1. Ukuhlonza igama elingukhiye: Khomba amagama angukhiye nemishwana abasebenzisi abayifunayo uma benentshisekelo emikhiqizweni noma kumasevisi afana neyakho.
2. Ukwakhiwa kwezikhangiso: Bhala izikhangiso ezihehayo nezihambisanayo ezifaka amagama angukhiye owakhethile futhi ukhuthaze abasebenzisi ukuthi bachofoze.
3. Ukusetha ibhajethi yakho nokukhomba: Thola ukuthi yimalini ozimisele ukuyisebenzisa ekuchofozweni futhi uchaze izethameli ezithile ongazibonisa izikhangiso (iminyaka, izintshisekelo, indawo, njll.).
4. Izipesheli nezindali: Bamba iqhaza ezindalini ngo izinjini zokucinga ukubeka izikhangiso zakho ngokusekelwe kusabelomali esinikezwayo kanye nokufaneleka kwamagama angukhiye.
5. Ukuqapha kanye nokwenza kahle: Hlaziya imiphumela yomkhankaso, lungiselela izikhangiso namagama angukhiye ukuze uthuthukise ukusebenza.

Izinhlobo zemikhankaso ye-SEM:

• Khokha Ngokuchofoza ngakunye (PPC): Ukhokha njalo uma umsebenzisi achofoza esikhangisweni sakho.
• I-Cost-Per-Acquisition (CPA): Ukhokha kuphela uma umsebenzisi enza isenzo esithile, njengokuthenga noma ukubhalisa.
• Ukumaketha kabusha: Ubonisa izikhangiso kubasebenzisi asebevele bavakashele iwebhusayithi yakho ngaphambilini.

Izinzuzo ze-SEM:

• Imiphumela Esheshayo: Ungabona imiphumela yemikhankaso yakho ye-SEM ngokushesha okukhulu, ngokungafaniyo SEO okuthatha isikhathi esengeziwe.
• Ukuqondisa okunembe: Ungakwazi ukufinyelela izethameli ngqo ozifunayo ngezinketho ezithuthukisiwe zokukhomba.
• Kuyalinganiseka futhi kuyalandeleka: Ungakwazi ukulandelela ngokunembile ukusebenza kwemikhankaso yakho futhi ubone ukuthi yimaphi amagama angukhiye nezikhangiso ezisebenza kahle kakhulu.
• I-Scalable: Ungakwazi ukwandisa noma wehlise isabelomali semikhankaso yakho ngokwezidingo zakho.

Ukungalungi kwe-SEM:

• Izindleko: Kungabiza, ikakhulukazi uma ukhetha amagama angukhiye ancintisanayo.
• Umncintiswano: Kufanele uqhudelane nezinye izinkampani usebenzisa ithuluzi elifanayo.
• Amakhono adingekayo: Ukuphatha ngempumelelo imikhankaso ye-SEM kudinga amakhono athile nolwazi.

Sengiphetha, i-SEM iyithuluzi elinamandla ukumaketha kwedijithali okungakusiza ukuthi ufinyelele izithameli zakho ngokushesha futhi uthole imiphumela yangempela. Nokho, kubalulekile ukuqaphela izindleko nokuncintisana, futhi uqinisekise ukuthi unamakhono adingekayo ukuze uphathe imikhankaso ngempumelelo.

Umsebenzi womxhumanisi Wenjini Yokusesha Marketing (SEM)

Umxhumanisi we-SEM ngu-a ochwepheshe abanolwazi esiza amabhizinisi ukuthi athuthukise ukubonakala kwawo ku-inthanethi futhi afinyelele abantu abasha amakhasimende ngokusebenzisa i- imikhankaso yokukhangisa ivuliwe izinjini zokucinga.

Wenzani umeluleki we-SEM?

Imisebenzi yomxhumanisi we-SEM ingahluka kuye ngezidingo ezithile zeklayenti, kodwa ngokuvamile zihlanganisa:

• Ukuhlaziywa kwebhizinisi newebhusayithi: Umxhumanisi we-SEM uzohlola ibhizinisi leklayenti, iwebhusayithi yakhe kanye nezinjongo zakhe marketing ukuthuthukisa isu le-SEM elisebenzayo.
• Ukusesha kwegama elingukhiye: Umxhumanisi we-SEM uzohlonza amagama angukhiye nemishwana engaba khona amakhasimende kungenzeka basebenzise ukusesha imikhiqizo noma amasevisi afana nalawo anikezwa ikhasimende.
• Ukudalwa kwemikhankaso yokukhangisa: Umxhumanisi we-SEM uzodala imikhankaso yokukhangisa izinjini zokucinga (Kanjani -Google Izikhangiso, Bing Ads) usebenzisa amagama angukhiye akhonjiwe.
• Ukuphathwa komkhankaso: Umxhumanisi we-SEM uzoqapha imikhankaso yokukhangisa futhi ayilungiselele ukuthuthukisa ukusebenza kwayo.
• Ukubika nokuhlaziya: Umxhumanisi we-SEM uzonikeza iklayenti imibiko evamile ngemiphumela yemikhankaso yokukhangisa.

Yimaphi amakhono omxhumanisi we-SEM?

Umxhumanisi we-SEM kufanele abe nolwazi olujulile izinjini zokucinga, izinhlobo ezahlukene zemikhankaso yokukhangisa kanye ne ukumaketha kwedijithali ngenjwayelo. Ukwengeza, kufanele abe nolwazi lokuphatha imikhankaso ye-SEM nokudala izikhangiso eziphumelelayo.

Ungamkhetha kanjani umeluleki we-SEM?

Lapho ukhetha umeluleki we-SEM, kubalulekile ukucabangela izici ezilandelayo:

• Isipiliyoni: Umxhumanisi we-SEM kufanele abe nolwazi lwemboni kanye nerekhodi eliqinisekisiwe lempumelelo.
• Amakhono: Umxhumanisi we-SEM kufanele abe nolwazi olunzulu izinjini zokucinga kanye nezinhlobo ezahlukene zemikhankaso yokukhangisa.
• Indlela yokwenza: Umxhumanisi we-SEM kufanele abe nendlela ecacile nesobala yomsebenzi wakhe.
• Izindleko: Izindleko zezinsizakalo zomeluleki we-SEM zingahluka kuye ngokuthi unolwazi namakhono akhe.

Sengiphetha, umeluleki we-SEM angaba uzakwethu obalulekile wezinkampani ezifuna ukuthuthukisa ukubonakala kwazo ku-inthanethi futhi zifinyelele abantu abasha amakhasimende ngemikhankaso yokukhangisa izinjini zokucinga.

Nawa amanye amathiphu okuthola umeluleki we-SEM:

• Cela ozakwenu noma abanye ochwepheshe embonini yakho ukuze uthole iseluleko.
• Bheka izibuyekezo eziku-inthanethi zabaxhumanisi be-SEM.
• Xhumana nama-ejensi amaningana e-SEM futhi ucele izingcaphuno.
• Xoxa nabaxhumanisi be-SEM onentshisekelo kubo ukuze uqiniseke ukuthi bayilungele iphrojekthi yakho.

Izinkampani zithembele kumxhumanisi we-SEM ngezizathu ezimbalwa:

Ukuntuleka kwamakhono angaphakathi: I-SEM iyinkambu eyinkimbinkimbi futhi ehlala ivela. Izinkampani zingase zingabi nabo ubungcweti bangaphakathi obudingekayo ukuze baphathe ngempumelelo imikhankaso yabo yokukhangisa ku-inthanethi izinjini zokucinga.

Ukonga isikhathi nemali: Ukuqasha umeluleki we-SEM kungakongela izinkampani isikhathi nemali. Umxhumanisi we-SEM angakwazi ukwenza yonke imisebenzi edingekayo ukudala nokuphatha imikhankaso yokukhangisa, akhulule isikhathi sabasebenzi bangaphakathi ukuze bagxile kweminye imisebenzi.

Imiphumela emihle kakhulu: Umxhumanisi we-SEM onolwazi angathola imiphumela engcono kunenkampani ezama ukuphatha imikhankaso yayo yokukhangisa iyodwa. Umxhumanisi we-SEM unokufinyelela kumathuluzi nezinsiza izinkampani okungenzeka zingabi nazo futhi unolwazi olujulile ngazo izinjini zokucinga nokuthi imikhankaso yokukhangisa isebenza kanjani.

Ukubonakala okukhulu ku-inthanethi: Umxhumanisi we-SEM angasiza izinkampani ukuthi zithuthukise ukubonakala kwewebhusayithi yazo izinjini zokucinga. Lokhu kungaholela ekwenyukeni kwethrafikhi yemvelo, ukuthengisa, nemikhondo.

Imbuyiselo engcono kakhulu yokutshalwa kwezimali (ROI): Ukuqasha umeluleki we-SEM kungaholela ku-ROI engcono yamabhizinisi. Izindleko zezinsizakalo zomxhumanisi we-SEM ngokuvamile zingaphansi kwezindleko zokuqasha isisebenzi sangaphakathi esinamakhono afanayo.

Ukufinyelela kunethiwekhi yochwepheshe: Umxhumanisi we-SEM unenethiwekhi yoxhumana nabo embonini engaba usizo ezinkampanini. Umxhumanisi we-SEM angaxhuma izinkampani nabanye ochwepheshe, njengabakhi bewebhu, abathuthukisi nabakopishi.

Zolile: Ukuqasha umeluleki we-SEM kunganikeza amabhizinisi ukuthula kwengqondo kokwazi ukuthi imikhankaso yabo yokukhangisa isezandleni ezinhle. Umxhumanisi we-SEM uzobhekana nazo zonke izici ze-SEM, evumela izinkampani ukuthi zigxile ebhizinisini lazo eliyinhloko.

Kafushane, amabhizinisi athembele kumeluleki we-SEM ukuze athuthukise ukubonakala kwawo ku-inthanethi, andise ithrafikhi yezinto eziphilayo futhi azuze i-ROI engcono.

Nazi ezinye izibonelo zokuthi inkampani ingadinga nini umxhumanisi we-SEM:

• Inkampani yethula umkhiqizo noma isevisi entsha futhi ifuna ukubonakala ngokushesha izinjini zokucinga.
• Inkampani izama ukukhulisa ukuthengisa noma ukuhola kusuka kuwebhusayithi yayo.
• Inkampani inesabelomali esilinganiselwe marketing futhi ufuna ukuthola imbuyiselo ephezulu ekutshalweni kwezimali.
• Inkampani ayinawo amakhono angaphakathi okuphatha imikhankaso yayo yokukhangisa izinjini zokucinga.

isiphetho

Kafushane, izizathu eziyinhloko zokuthi kungani inkampani kufanele ithembele kumxhumanisi SEO kanye ne-SEM yilezi:

Ukuntuleka kwamakhono angaphakathi: Il SEO kanye ne-SEM yizinkambu eziyinkimbinkimbi futhi ezihlala zivela. Ukuqasha umeluleki onguchwepheshe kukuvumela ukuthi ugcwalise lesi sikhala futhi uthole imiphumela engcono.

Ukonga isikhathi nemali: Umxhumanisi SEO/SEM inakekela yonke imisebenzi edingekayo, ikhulula isikhathi sabasebenzi bangaphakathi kweminye imisebenzi. Ngaphezu kwalokho, ingakusiza ukuthi uthuthukise isabelomali sakho futhi uthole i-ROI engcono.

Imiphumela emihle kakhulu: Umxhumanisi onguchwepheshe unokufinyelela kumathuluzi nezinsiza ezithuthukile futhi wazi amasu angcono kakhulu okuthuthukisa ukubonakala nokutholwa ku-inthanethi amakhasimende.

Ukubonakala okukhulu ku-inthanethi: Yiba newebhusayithi ebekwe kahle izinjini zokucinga nemikhankaso yokukhangisa eqondisiwe ikuvumela ukuthi ufinyelele izethameli eziningi futhi wandise ithrafikhi.

Imbuyiselo engcono kakhulu yokutshalwa kwezimali (ROI): Ukuqasha umeluleki SEO/SEM ingaholela ekubuyiselweni okuphezulu ekutshalweni kwezimali kune-DIY.

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Napoli

Umlando wedolobha lase Naples iqhubeka cishe iminyaka eyizinkulungwane ezintathu. Indawo okuyiyonayona lapho idolobha lakhiwe khona, okungukuthi igquma le-Pizzofalcone kanye nezindawo ezizungezile, ihanjelwa abantu abaningi futhi ihlalwa cishe ngokuqhubekayo kusukela ngasekupheleni kwe-Neolithic.

Eyasendulo Naples

Ubufakazi bokuqala bokuhlaliswa kwabantu endaweni bahlehlela emuva ekhulwini lesi-9 BC, lapho iqembu lamakoloni angamaGreki avela eCuma asungula idolobha elibizwa ngokuthi iPartenope. Leli dolobha lalisesiqhingini esincane esibheke ogwini, namuhla esaziwa ngokuthi iCastel dell'Ovo.

Ngo-470 BC, amaGreki aseCuman anquma ukuthola idolobha langempela, ekhetha indawo esempumalanga yeParthenope endala. Igama elikhethiwe kwakungeleNeyapholi (“idolobha elisha”), ukuze lihlukaniswe nesizinda sedolobha sangaphambili (iPalepolis, “idolobha elidala”).

INeyapholi yaba ebaluleke kakhulu ikoloni kaMagna Graecia, kanye Taranto kanye neCuma. Idolobha lalicebile ngezakhiwo zokukhulekela kanye nezinsiza zomphakathi: amathempeli, i-curia, yaseshashalazini, i-hippodrome.

Naples ngezansi amaRom

Ngo-326 BC, iNeyapholi yanqotshwa amaRoma. Idolobha laba isikhungo esibalulekile sezentengiselwano namasiko eMbusweni WaseRoma. Kulesi sikhathi, Naples lalihlalwa abantu bamasiko nezinkolo ezihlukahlukene, kuhlanganise amaRoma, amaGreki, amaJuda namaKrestu.

Naples ngeNkathi Ephakathi

Ngemva kokuwa koMbuso WamaRoma WaseNtshonalanga, Naples yaba ngaphansi kokubusa kwamaByzantium. Ngekhulu lesi-8, leli dolobha lahlubuka kumbusi waseByzantium futhi laba i-duchy ezimele.

Ku-1137, Naples yanqotshwa amaNorman. AmaNorman enza leli dolobha laba inhloko-dolobha yombuso wabo, okuhlanganisa nezwe Sicilia.

Naples ngaphansi kwe-Angevins kanye ne-Aragonese

Ku-1266, Naples yanqotshwa ama-Angevins. Abakwa-Angevin benza leli dolobha laba elinye lezinhloko-dolobha zombuso wabo, elalihlanganisa neFrance.

Ku-1442, Naples yanqotshwa abase-Aragon. Abantu base-Aragon benza leli dolobha laba inhloko-dolobha yombuso wabo, elalihlanganisa neSpain.

Naples ngaphansi kweBourbons

Ku-1734, Naples yanqotshwa amaBourbons. I-Bourbons yenza leli dolobha laba inhloko-dolobha yombuso wabo, okwakuhlanganisa nayo yonke ingxenye eseningizimu ye-Italy.

Naples ekhulwini leshumi nesishiyagalolunye

Ku-1860, Naples yanqotshwa abasePiedmontese. Idolobha laba yingxenye yoMbuso wase-Italy.

Naples ekhulwini lamashumi amabili

Ngekhulu lamashumi amabili, Naples kwakuyi-protagonist yezenzakalo ezibalulekile zomlando, kuhlanganise nokuvukela kukaSan Gennaro ka-1943 kanye nokuzamazama komhlaba kwe-1980.

Naples namuhla

Naples namuhla liyidolobha lesimanje neliphilayo. Idolobhana liyikhaya lezikhungo ezibalulekile zamasiko, okuhlanganisa iFederico II University kanye neNational Archaeological Museum. Naples futhi iyindawo ebalulekile yezivakashi, ngenxa yamagugu ayo omlando namasiko.

Ezinye izigaba ezibalulekile emlandweni we Naples

• Ikhulu lesi-9 BC: isisekelo seParthenope ngamaGreki.
• 470 BC: isisekelo seNeapolis ngamaGreki aseCuman.
• 326 BC: ukunqotshwa kweNeyapholi ngamaRoma.
• Ikhulu lesi-8: Naples iba yi-autonomous duchy.
• 1137: ukunqotshwa kwe Naples ngamaNorman.
• 1266: ukunqotshwa kwe Naples ngo-Angevins.
• 1442: ukunqotshwa kwe Naples ngama-Aragonese.
• 1734: ukunqotshwa kwe Naples ngamaBourbons.
• 1860: ukunqotshwa kwe Naples ngabasePiedmontese.
• 1943: Ukuvukela kweSan Gennaro a Naples.
• 1980: ukuzamazama komhlaba Naples.

KUNGANI I-NAPLES

Naples yidolobha elinomnotho odlangile futhi okhulayo. Idolobhana liyikhaya lezinkampani ezibalulekile, zombili zase-Italy nezamazwe ngamazwe, futhi linikeza indawo ekahle yokutshalwa kwezimali.

Nazi ezinye izizathu zokwenza ibhizinisi Naples:

• Imakethe engaba khona enkulu futhi ehlukahlukene. Naples yidolobha elinabantu ababalelwa ezigidini ezi-3, elimele imakethe engaba khona enkulu futhi ehlukahlukene. Leli dolobha linezimboni ezinkulu, ezihlanganisa ezokuvakasha, ezohwebo, ezokukhiqiza kanye nezinsizakalo.
• Izindleko zokuphila ezincintisanayo. Izindleko zokuphila a Naples iphansi kunamanye amadolobha ase-Italy, njenge Milan o amaRom. Lokhu kwenza idolobha libe yindawo ekhangayo ezinkampanini ezifuna ukwehlisa izindleko zokukhiqiza noma zokuphatha.
• Ingqalasizinda yesimanje futhi ephumelelayo. Naples ifakwe nengqalasizinda yesimanje nesebenzayo, ehlanganisa imigwaqo emikhulu, izikhumulo zezindiza namachweba. Idolobha lixhumeke kahle nayo yonke i-Italy neYurophu.
• Abasebenzi abaqeqeshiwe nabatholakalayo. Naples iyikhaya labasebenzi abaqeqeshiwe nabatholakalayo. Leli dolobha linamanyuvesi abalulekile, aqeqesha izinkulungwane zabafundi abaphothula izifundo zabo minyaka yonke.

Ngaphezu kwalokho, Naples iyidolobha elicebile ngomlando namasiko, elinikeza indawo ejabulisayo neshukumisayo. Idolobhana liyikhaya lezikhungo ezibalulekile zamasiko, okubandakanya iFederico II University kanye neNational Archaeological Museum. Naples futhi iyindawo enkulu yezivakashi, eheha izigidi zezivakashi minyaka yonke.

Konke lokhu kuyasiza Naples idolobha elikahle lokwenza ibhizinisi.

IZINDAWO ZOKUSEBENZA

Sisebenza komasipala abalandelayo: Acerra, Afragola, Agerola, Anacapri, Arzano, Bacoli, Barano d'Ischia, Boscoreale, Boscotrecase, Brusciano, Caivano, Calvizzano, Camposano, Capri, Carbonara di Nola, Cardito, Casalnuovo di Naples, Casamarciano, Casamicciola Terme, Casandrino, Casavatore, Casola di Naples, Casoria, Castellammare di Stabia, Cisterna Castle, Cercola, Cicciano, Cimitile, Comiziano, Crispano, Herculaneum, Forio, Frattamaggiore, Frattaminore, Giugliano in I-Campania, Gragnano, Grumo Nevano, Ischia, Lacco Ameno, Lettere, Liveri, Marano di Naples, Mariglianella, Marigliano, Massa kaSomma, Massa Lubrense, Melito di Naples, Meta, Monte di Procida, Mugnano di Naples, Naples, Nola, Octavian, Palma I-Campania, Piano di Sorrento, Pimonte, Poggiomarino, Pollena Trocchia, Pomigliano d'Arco, Pompeii, Portici, Pozzuoli, Procida, Qualiano, Quarto, Roccarainola, San Gennaro Vesuviano, San Giorgio a Cremano, San Giuseppe Vesuviano, UPaul Indawo enhle, San Sebastiano al Vesuvio, San Vitaliano, Sant'Agnello, Sant'Anastasia, Sant'Antimo, Sant'Antonio Abate, Santa Maria la Carità, Saviano, Scisciano, Serrara Fontana, Somma Vesuviana, Sorrento, Striano, Terzigno, Torre Annunziata, Torre del Greco, Trecase, Tufino, Vico Equense, Villaricca, Visciano, Volla.

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