Instagram iyinethiwekhi yokuxhumana nabantu kanye nohlelo lokusebenza lweselula lokwabelana ngezithombe namavidiyo, athengwe kuwo Facebook ngo-2012 nge-$1 billion. Iqalwe ngo-Okthoba 2010 futhi isikhule yaba ngaphezu kwezigidigidi eziyi-1,2 zabasebenzisi abasebenzayo njalo ngenyanga.
Instagram ivumela abasebenzisi ukuthi bathathe izithombe namavidiyo, basebenzise izihlungi nemiphumela, futhi babelane ngakho nabalandeli babo. Abasebenzisi bangaphinda balandele abanye abasebenzisi ukuze babuke okuqukethwe kwabo. Instagram selidume kakhulu entsheni, ikakhulukazi abesifazane, ngenxa yokusebenziseka kalula kanye nekhono lokwabelana ngezithombe namavidiyo nabantu abaningi.
Instagram isetshenziswa futhi yizinkampani ukukhangisa ngemikhiqizo namasevisi azo. Amabhizinisi angadala ama-akhawunti Instagram izinkampani zokushicilela okuqukethwe, ukuxhumana nazo amakhasimende futhi bakhuthaze okunikezwayo kwabo. Instagram isibe yithuluzi marketing isebenza kahle kumabhizinisi abo bonke osayizi, ikakhulukazi amabhizinisi amancane.
Nazi ezinye izici eziyinhloko ze Instagram:
- Ukuthumela izithombe namavidiyo: Abasebenzisi bangathatha izithombe namavidiyo, basebenzise izihlungi nemiphumela, futhi babelane ngakho nabalandeli babo.
- Landela abanye abasebenzisi: Abasebenzisi bangalandela abanye abasebenzisi ukuze babuke okuqukethwe kwabo.
- Hlola: Abasebenzisi bangahlola okuqukethwe okusha ngokusekelwe kulokho abakuthakaselayo.
- Izindaba: Abasebenzisi bangathumela Izindaba, eziwukuqukethwe kwesikhashana okunyamalala ngemva kwamahora angu-24.
- Bukhoma: Abasebenzisi bangasakaza amavidiyo abukhoma kubalandeli babo.
- Imilayezo Eqondile: Abasebenzisi bangathumela imilayezo eqondile kwabanye abasebenzisi.
Ezinye zezinzuzo zokusebenzisa Instagram:
- Ukusebenziseka kalula: Instagram Kuyinto isicelo okulula ukusisebenzisa, ngisho nalabo abangenalo ulwazi oluthile lobuchwepheshe.
- Ikhono lokwabelana ngezithombe namavidiyo nezithameli eziningi: Instagram ivumela abasebenzisi ukuthi babelane ngokuqukethwe kwabo nezithameli eziningi, ngisho nabantu abangabazi.
- Ikhono lokulandela abanye abasebenzisi ukubuka okuqukethwe kwabo: Instagram ivumela abasebenzisi ukuthi balandele abanye abasebenzisi ukuze babuke okuqukethwe kwabo futhi bahlale benolwazi mayelana nemisebenzi yabo.
- Amandla okuxhumana nabanye abasebenzisi: Instagram ivumela abasebenzisi ukuthi bahlanganyele nabanye abasebenzisi ngamazwana, ukuthanda kanye nemiyalezo eqondile.
- Amathuba okuthuthukisa imikhiqizo namasevisi: Instagram iyithuluzi marketing isebenza kahle kumabhizinisi abo bonke osayizi, ikakhulukazi amabhizinisi amancane.
Ekuphetheni, Instagram iyinethiwekhi yokuxhumana nabantu kanye nohlelo lokusebenza lweselula lokwabelana ngezithombe namavidiyo adumile emhlabeni wonke. Instagram inikeza izici eziningi ezikwenza kube inketho elula nesebenziseka kalula yokwabelana ngokuqukethwe nezithameli eziningi kanye nokuphromotha imikhiqizo namasevisi.
Storia
Instagram yasungulwa ngo-2010 nguKevin Systrom noMike Krieger, ababengabasebenzi ababili be-Odeo, inkampani ye-podcasting. U-Systrom no-Krieger babenombono wokwenza uhlelo lokusebenza lweselula oluzovumela abasebenzisi ukuthi babelane ngezithombe namavidiyo nabangane babo nabalandeli.
Isicelo sethulwa ngo-Okthoba 2010 futhi sathola ukuthandwa ngokushesha. Ngo-December 2010, Instagram ifinyelele kubasebenzisi abayisigidi esingu-1. Ngo-2012, Instagram yatholwa ngu Facebook ngamarandi ayizigidi eziyizinkulungwane ezingu-1.
Ngemva kokutholwa ngu Facebook, Instagram yaqhubeka ikhula ngokushesha. Uhlelo lokusebenza lufinyelele ingqophamlando yabasebenzisi abasebenzayo abayizigidi eziyi-1 ngo-2018 kanye nabasebenzisi abasebenzayo abayizigidi eziyizinkulungwane ezi-2 ngo-2020.
Nazi ezinye zezehlakalo ezinkulu emlandweni we Instagram:
- 2010: UKevin Systrom noMike Krieger basungulwa Instagram.
- 2010: Instagram yethulwa esidlangalaleni.
- 2011: Instagram sethula umsebenzi wokuhlunga.
- 2012: Instagram itholwa ngu Facebook.
- 2013: Instagram yethula ukusebenza kwe-hashtag.
- 2014: Instagram wethula isici sezindaba.
- 2015: Instagram sethula umsebenzi wokusakaza bukhoma.
- 2016: Instagram yethula ukusebenza komlayezo oqondile.
- 2017: Instagram yethula ukusebenza kwe Instagram Izindaba Ezivelele.
- 2018: Instagram yethula ukusebenza kwe Instagram Amagumbi Abukhoma.
- 2019: Instagram yethula ukusebenza kwe Instagram Ama-reels.
- 2020: Instagram yethula ukusebenza kwe Instagram Iziqondiso.
- 2021: Instagram yethula ukusebenza kwe Instagram Ukuthenga.
Instagram isibe enye yezinkundla ze social media edume kakhulu emhlabeni. Uhlelo lokusebenza lusetshenziswa abantu bayo yonke iminyaka nasemhlabeni jikelele ukwabelana ngezithombe namavidiyo, ukuxhumana nabangane nabalandeli, nokukhuthaza imikhiqizo namasevisi.
E-Italy, Instagram ingumsamo we social media esetshenziswa kakhulu, enabasebenzisi abasebenzayo abangaphezu kwezigidi ezingama-30. Isicelo sithandwa ikakhulukazi phakathi kwentsha, ikakhulukazi abesifazane.
Kungani
Izinkampani nabantu basebenzisa futhi benze ibhizinisi kuyo Instagram ngezizathu ezahlukahlukene, ezihlanganisa:
Okwezinkampani:
- Ukuxhumana no-i amakhasimende: Instagram kuyindlela elula neqondile yamabhizinisi ukuxhumana nayo amakhasimende. Amabhizinisi angasebenzisa Instagram ukuphendula imibuzo ka amakhasimende, inikeze usizo futhi ikhuthaze imikhiqizo namasevisi ayo.
- Marketing nokuthengisa: Instagram ingasetshenziswa ukudala imikhankaso marketing nokuthengisa okuhlosiwe. Amabhizinisi angasebenzisa Instagram ukuthumela imilayezo yokukhangisa kuyo amakhasimende, nikeza izaphulelo namakhuphoni, futhi uqoqe impendulo.
- Ukuqasha: Instagram ingasetshenziswa ukuthola nokuqasha abasebenzi abasha. Amabhizinisi angasebenzisa Instagram ukuthumela izikhangiso zemisebenzi, ukuxhumana nabazokhethwa futhi uhlele izinhlolokhono.
- Ukubambisana: Instagram ingasetshenziswa ukusebenzisana nabalingani nabaphakeli. Amabhizinisi angasebenzisa Instagram ukwabelana ngamafayela, ukuxhumanisa amaphrojekthi nokuxazulula izinkinga.
Okwabantu:
- Ukuxhumana nabangane nomndeni: Instagram Kuyindlela esheshayo nelula yokuhlala uxhumekile nabangani nomndeni. Abantu bangasebenzisa Instagram ukushintshanisa imiyalezo, ukushaya izingcingo nokwabelana ngokuqukethwe kwe-multimedia.
- Inhlangano yemicimbi: Instagram Ingasetshenziselwa ukuhlela imicimbi nemihlangano. Abantu bangasebenzisa Instagram ukwabelana ngolwazi, ukumema ababambiqhaza kanye nokuxhumanisa imisebenzi.
- Ukushintshisana ngolwazi: Instagram ingasetshenziswa ukwabelana ngolwazi nezindaba. Abantu bangasebenzisa Instagram ukuze ulandele okuthakaselayo, uhlale unolwazi lwakamuva ngezindaba zakamuva futhi ubambe iqhaza ezingxoxweni.
Ekuphetheni, Instagram iyinkundla eguquguqukayo engasetshenziswa ngezinjongo eziningi, ezomuntu siqu nezomsebenzi. Uhlelo lokusebenza ludumile emhlabeni wonke futhi lunikeza izici eziningi ezilwenza lube inketho elula nesebenziseka kalula.
Nazi ezinye zezinzuzo ezithile zokuyisebenzisa Instagram okwezinkampani:
- Ukufinyelela izethameli zomhlaba wonke: Instagram inabasebenzisi abasebenzayo abangaphezu kwezigidigidi ezingu-1,2 emhlabeni wonke. Lokhu kusho ukuthi amabhizinisi anamandla okufinyelela izethameli zomhlaba wonke ngokuqukethwe kwawo neminikelo.
- Dala umkhiqizo owaziwayo: Instagram kuyindlela enhle yokuthi amabhizinisi akhe uhlobo olubonakalayo futhi akhe ubudlelwano nalo amakhasimende. Amabhizinisi angasebenzisa Instagram ukwabelana ngokuqukethwe kwekhwalithi ephezulu, okungasiza ekudaleni isithombe esihle somkhiqizo.
- Nyusa imikhiqizo namasevisi: Instagram kuyindlela enhle yokuthi amabhizinisi aphromothe imikhiqizo namasevisi awo. Amabhizinisi angasebenzisa Instagram ukushicilela izithombe namavidiyo emikhiqizo yabo, ukunikeza izaphulelo namakhuphoni futhi uqoqe impendulo evela amakhasimende.
- Imiphumela yokulinganisa: Instagram inikeza isethi yamathuluzi okuhlaziya avumela izinkampani ukuthi zilinganise imiphumela yemikhankaso yazo. Lokhu kuvumela izinkampani ukuthi zithuthukise amasu azo marketing futhi uthole okuningi kutshalomali lwakho Instagram.
Ngokuqondile, Instagram iyithuluzi elinamandla elingasiza izinkampani ukufeza izinhloso zazo zebhizinisi.
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