Facebook

Facebook iyinethiwekhi yokuxhumana nabantu kanye nesicelo seselula sokwabelana ngokuqukethwe, esakhiwe nguMark Zuckerberg futhi yethulwa ngo-2004. Facebook ingenye yezinkundla zokuxhumana ezidume kakhulu emhlabeni, enabasebenzisi abasebenzayo abangaphezu kwezigidi eziyizinkulungwane ezingu-2,9.

Facebook ivumela abasebenzisi ukuthi benze amaphrofayili abo, baxhumane nabangane nomndeni, babelane ngemidiya, bajoyine amaqembu namakhasi, futhi badlale imidlalo. Facebook iphinde isetshenziswe izinkampani ukukhangisa imikhiqizo namasevisi azo, kanye nokuxhumana nayo amakhasimende.

Nazi ezinye izici eziyinhloko ze Facebook:

• Ukudala amaphrofayili womuntu siqu: abasebenzisi bangakha amaphrofayili womuntu siqu ukuze babelane ngolwazi olumayelana nabo, olufana namagama abo, ubudala, ubungcweti kanye nezinto abazithandayo.
• Ukuxhumana nabangane nomndeni: abasebenzisi bangakwazi ukusesha futhi baxhumane nabangani nomndeni ku Facebook. Abasebenzisi bangakwazi futhi ukubona ukuthi obani abangani babo bobabili nabanye abasebenzisi.
• Ukwabelana ngokuqukethwe kwe-multimedia: abasebenzisi bangabelana ngokuqukethwe kwe-multimedia kuvuliwe Facebook, njengezithombe, amavidiyo, nezixhumanisi. Abasebenzisi bangaphinda babelane ngokuqukethwe okuvela kwabanye amawebhusayithi.
• Ukubamba iqhaza emaqenjini namakhasi: abasebenzisi bangajoyina amaqembu namakhasi Facebook ngokusekelwe kulokho abakuthakaselayo. Amaqembu namakhasi imiphakathi eku-inthanethi lapho abasebenzisi bangabelana khona ngokuqukethwe, baxoxe ngezihloko, futhi bahlanganyele nabanye abasebenzisi.
• Ngidlala imidlalo: abasebenzisi bangadlala imidlalo Facebook. Facebook inikeza izinhlobonhlobo zemidlalo, okuhlanganisa imidlalo engavamile, imidlalo yokulingisa kanye nemidlalo yamasu.
• Ukuphromothwa kwemikhiqizo namasevisi ezinkampani: amabhizinisi angakha amakhasi ebhizinisi ku Facebook ukukhangisa imikhiqizo namasevisi abo. Izinkampani zingashicilela okuqukethwe emakhasini azo, zihlanganyele amakhasimende futhi unikeze izaphulelo namakhuphoni.

Ezinye zezinzuzo zokusebenzisa Facebook:

• Ukusebenziseka kalula: Facebook Kuyinto isicelo okulula ukusisebenzisa, ngisho nalabo abangenalo ulwazi oluthile lobuchwepheshe.
• Amandla okuxhumana nabangane nomndeni: Facebook ivumela abasebenzisi ukuthi baxhumane nabangane nomndeni emhlabeni jikelele.
• Ikhono lokwabelana ngokuqukethwe kwe-multimedia: Facebook ivumela abasebenzisi ukuthi babelane ngezithombe, amavidiyo nezixhumanisi nabangane babo nabalandeli.
• Amathuba okubamba iqhaza emaqenjini namakhasi: Facebook ivumela abasebenzisi ukuthi bajoyine amaqembu namakhasi ngokusekelwe kulokho abakuthandayo.
• Ikhono lokudlala imidlalo: Facebook inikeza anhlobonhlobo imidlalo abasebenzisi abangayidlala mahhala.
• Amathuba okuthuthukisa imikhiqizo namasevisi ezinkampani: Facebook ivumela amabhizinisi ukuthi enze amakhasi ebhizinisi ukuze aphromothe imikhiqizo namasevisi awo.

Ekuphetheni, Facebook iyinethiwekhi yokuxhumana nabantu edumile futhi enemisebenzi eminingi enikezela ngezici kanye nezinzuzo kubasebenzisi namabhizinisi.

Storia

Facebook yasungulwa nguMark Zuckerberg, Eduardo Saverin, Dustin Moskovitz kanye noChris Hughes, abafundi abane baseHarvard, ngo-2004. Le webhusayithi ekuqaleni yayibizwa ngokuthi "TheFacebook" futhi yayifinyeleleka kubafundi baseHarvard kuphela. Ngo-2005, Facebook yavulelwa abafundi bakwamanye amanyuvesi nezikole eziphakeme e-United States. Ngo-2006, Facebook kwavulelwa umphakathi jikelele.

Facebook Yakhula ngokushesha ekudumeni futhi yafinyelela ingqophamlando yabasebenzisi abasebenzayo abayizigidi eziyi-2007 ngo-100. Ngo-2010, Facebook isifinyelele ingqophamlando yabasebenzisi abasebenzayo abayizigidi ezingu-500. Ngo-2012, Facebook ifinyelele ingqophamlando yabasebenzisi abasebenzayo abayisigidigidi esingu-1.

Phakathi neminyaka, Facebook yengeze inani lezici ezintsha, okuhlanganisa ikhono lokwabelana ngezithombe namavidiyo, ukudala amaqembu namakhasi, nokudlala imidlalo. Facebook iphinde yaqala ukunikeza izinsiza eziningi ezikhokhelwayo, njengokukhangisa nokuthumela imiyalezo esheshayo.

Ku-2012, Facebook utholile Instagram, uhlelo lokusebenza lokwabelana ngesithombe nevidiyo. Ngo-2014, Facebook utholile WhatsApp, uhlelo lokusebenza lokuthumela imiyalezo esheshayo.

Ku-2018, Facebook ishintshe igama layo laba yi-Meta Platforms, Inc. ukuze ibonise ukwanda kwayo ngale kwenethiwekhi yokuxhumana nomphakathi.

Nazi ezinye zezehlakalo ezinkulu emlandweni we Facebook:

• 2004: UMark Zuckerberg, u-Eduardo Saverin, uDustin Moskovitz noChris Hughes basungulwa Facebook.
• 2005: Facebook Ivulekele abafundi bakwamanye amanyuvesi kanye nezikole eziphakeme e-United States.
• 2006: Facebook ivulekele umphakathi jikelele.
• 2007: Facebook ifinyelela ingqophamlando yabasebenzisi abasebenzayo abayizigidi eziyi-100.
• 2010: Facebook ifinyelela ingqophamlando yabasebenzisi abasebenzayo abayizigidi eziyi-500.
• 2012: Facebook ifinyelela ingqophamlando yabasebenzisi abasebenzayo abayibhiliyoni elingu-1.
• 2012: Facebook izuza Instagram.
• 2014: Facebook izuza WhatsApp.
• 2018: Facebook ishintsha igama layo libe yi-Meta Platforms, Inc.

Izinto ezibe nomthelela empumelelweni ye Facebook zihlanganisa:

• Ukusebenziseka kalula: Facebook Kuyinto isicelo okulula ukusisebenzisa, ngisho nalabo abangenalo ulwazi oluthile lobuchwepheshe. Lokhu kwakwenza Facebook ifinyeleleka kubabukeli abaningi.
• Imvelo yayo yomphakathi: Facebook iyinethiwekhi yokuxhumana nabantu, okusho ukuthi ivumela abantu ukuthi baxhumane nabangane nomndeni emhlabeni jikelele. Lokhu kwakwenza Facebook indawo edumile yokuthi abantu babelane ngolwazi lwabo futhi bahlale bexhumene nabantu ababakhathalelayo.
• Ukukhula kwayo okuphilayo: Facebook ikhule ngokushesha ekudumeni ngomlomo futhi marketing igciwane. Lokhu kusize ukudala umphumela wenethiwekhi, lapho abantu abaningi ngokwengeziwe bebhalisela khona Facebook ukuze uhlale uxhumene nabangani nomndeni abebevele bewusebenzisa.

Facebook ingenye yezinkundla zokuxhumana ezidume kakhulu emhlabeni futhi ibe nomthelela omkhulu emphakathini. Le webhusayithi ivumele abantu ukuthi baxhumane nabangane nomndeni emhlabeni wonke, isize ukusabalalisa ulwazi nemibono, futhi yashintsha indlela abantu abaxhumana ngayo nabaxhumana ngayo ku-inthanethi.

Impumelelo ye Facebook kungenxa yezinto eziningi, ezihlanganisa:

• Ukusebenziseka kwayo kalula: Facebook Kuyinto isicelo okulula ukusisebenzisa, ngisho nalabo abangenalo ulwazi oluthile lobuchwepheshe. Lokhu kwakwenza Facebook ifinyeleleka kubabukeli abaningi.
• Imvelo yayo yomphakathi: Facebook iyinethiwekhi yokuxhumana nabantu, okusho ukuthi ivumela abantu ukuthi baxhumane nabangane nomndeni emhlabeni jikelele. Lokhu kwakwenza Facebook indawo edumile yokuthi abantu babelane ngolwazi lwabo futhi bahlale bexhumene nabantu ababakhathalelayo.
• Ukukhula kwayo okuphilayo: Facebook ikhule ngokushesha ekudumeni ngomlomo futhi marketing igciwane. Lokhu kusize ukudala umphumela wenethiwekhi, lapho abantu abaningi ngokwengeziwe bebhalisela khona Facebook ukuze uhlale uxhumene nabangani nomndeni abebevele bewusebenzisa.

Ngaphezu kwalokho, Facebook ibe yimpumelelo ngokusebenzisa amasu anhlobonhlobo marketing kanye nokuthuthukiswa, okuhlanganisa:

• Ukuthengwa kwezinye izinkampani: Facebook ithole inombolo yezinye izinkampani, okuhlanganisa Instagram e WhatsApp. Lokhu kutholwa kuye kwavumela a Facebook ukwandisa umkhiqizo kanye nezinsizakalo ezinikezwayo futhi ufinyelele izethameli ezibanzi.
• Ukuqamba okusha: Facebook ihlale iqamba izinto ezintsha ngokwengeza izici ezintsha nokuthuthukisa ezikhona. Lokhu kwasiza ukugcina Facebook umkhiqizo othokozisayo nokhangayo wabasebenzisi.

Sengiphetha, impumelelo ye Facebook kungenxa yenhlanganisela yezinto, okuhlanganisa ukusebenziseka kwayo kalula, isimo sayo senhlalo, ukukhula kwayo kwemvelo kanye namasu ayo okumaketha. marketing kanye nentuthuko.

Kungani

Abantu basebenzisa Facebook ngezizathu ezahlukahlukene, ezihlanganisa:

• Xhumana nabangani nomndeni: Facebook Kuyindlela esheshayo nelula yokuhlala uxhumekile nabangane nomndeni emhlabeni jikelele. Abasebenzisi bangabelana ngezithombe, amavidiyo kanye nezibuyekezo zesimo ukuze bahlale benolwazi lwakamuva ngezimpilo zomunye nomunye.
• Ukwabelana ngokuqukethwe: Facebook yindawo yokwabelana ngokuqukethwe, okufana nezithombe, amavidiyo, izixhumanisi nezindatshana. Abasebenzisi bangasebenzisa Facebook ukwabelana ngolwazi lwakho, imibono kanye nezinto ozithakaselayo nabanye.
• Funda futhi uzazise: Facebook iwumthombo wolwazi nezindaba. Abasebenzisi bangasebenzisa Facebook ukulandela izehlakalo zamanje, ukufunda izinto ezintsha nokuxhumana nabantu ababelana ngezinto abazithandayo.
• Xhumana nezinkampani nezinhlangano: Facebook kuyindlela yokuxhumana namabhizinisi nezinhlangano. Abasebenzisi bangasebenzisa Facebook ukuze ufunde kabanzi mayelana nemikhiqizo namasevisi, thola okunikezwayo futhi ubambe iqhaza kumaphromoshini.
• Ukudala: Facebook iyindawo yokuveza ubuhlakani bakho. Abasebenzisi bangasebenzisa Facebook ukudala nokwabelana ngezithombe, amavidiyo, umculo nokunye okuqukethwe kokuqamba.

Empeleni, abantu basebenzisa Facebook ngezizathu ezahlukahlukene, kusukela ekuzijabuliseni okulula ukuya ekuxhumaneni nabanye nokwabelana ngolwazi.

Nazi ezinye zezinzuzo ezithile zokuyisebenzisa Facebook:

• Ukusebenziseka kalula: Facebook Kuyinto isicelo okulula ukusisebenzisa, ngisho nalabo abangenalo ulwazi oluthile lobuchwepheshe.
• Amandla okuxhumana nabangane nomndeni: Facebook ivumela abasebenzisi ukuthi baxhumane nabangane nomndeni emhlabeni jikelele.
• Ikhono lokwabelana ngokuqukethwe kwe-multimedia: Facebook ivumela abasebenzisi ukuthi babelane ngezithombe, amavidiyo nezixhumanisi nabangane babo nabalandeli.
• Amathuba okubamba iqhaza emaqenjini namakhasi: Facebook ivumela abasebenzisi ukuthi bajoyine amaqembu namakhasi ngokusekelwe kulokho abakuthandayo.
• Ikhono lokudlala imidlalo: Facebook inikeza anhlobonhlobo imidlalo abasebenzisi abangayidlala mahhala.
• Amathuba okuthuthukisa imikhiqizo namasevisi ezinkampani: Facebook ivumela amabhizinisi ukuthi enze amakhasi ebhizinisi ukuze aphromothe imikhiqizo namasevisi awo.

Ngokuqondile, Facebook iyinethiwekhi yokuxhumana nabantu edumile futhi enemisebenzi eminingi enikezela ngezici kanye nezinzuzo kubasebenzisi namabhizinisi.

Izinkampani zisebenzisa Facebook ngezizathu ezahlukahlukene, ezihlanganisa:

• Ukufinyelela izethameli zomhlaba wonke: Facebook inabasebenzisi abasebenzayo abangaphezu kwezigidigidi ezingu-2,9 emhlabeni wonke. Lokhu kusho ukuthi amabhizinisi anamandla okufinyelela izethameli zomhlaba wonke ngokuqukethwe kwawo neminikelo.
• Dala umkhiqizo owaziwayo: Facebook kuyindlela enhle yokuthi amabhizinisi akhe uhlobo olubonakalayo futhi akhe ubudlelwano nalo amakhasimende. Amabhizinisi angasebenzisa Facebook ukwabelana ngokuqukethwe kwekhwalithi ephezulu, okungasiza ekudaleni isithombe esihle somkhiqizo.
• Nyusa imikhiqizo namasevisi: Facebook kuyindlela enhle yokuthi amabhizinisi aphromothe imikhiqizo namasevisi awo. Amabhizinisi angasebenzisa Facebook ukushicilela izithombe namavidiyo emikhiqizo yabo, ukunikeza izaphulelo namakhuphoni futhi uqoqe impendulo evela amakhasimende.
• Imiphumela yokulinganisa: Facebook inikeza isethi yamathuluzi okuhlaziya avumela izinkampani ukuthi zilinganise imiphumela yemikhankaso yazo. Lokhu kuvumela izinkampani ukuthi zithuthukise amasu azo marketing futhi uthole okuningi kutshalomali lwakho Facebook.

Ekuphetheni, Facebook iyithuluzi elinamandla elingasiza izinkampani ukufeza izinhloso zazo zebhizinisi.

Nazi ezinye zezinzuzo ezithile zokuyisebenzisa Facebook okwezinkampani:

• Ukuqondisa: Facebook ivumela izinkampani ukuthi ziqondise okuqukethwe kwazo futhi zinikeze izethameli ezithile, ngokusekelwe ezicini ezifana neminyaka, ubulili, izintshisekelo kanye nendawo.
• Ukuzibandakanya: Facebook kuyindlela esebenzayo yamabhizinisi ukuxhumana nayo amakhasimende futhi wakhe ubudlelwano nabo. Amabhizinisi angasebenzisa Facebook ukuphendula imibuzo ka amakhasimende, hlinzeka ngosizo futhi uqoqe impendulo.
• Ukuguqulwa: Facebook ingasiza amabhizinisi aguqulele izivakashi kuzo amakhasimende. Amabhizinisi angasebenzisa Facebook ukukhuthaza okunikezwayo nokukhushulwa, ukuqondisa i amakhasimende kuwebhusayithi yakho futhi uqoqe imikhondo.

Nokho, kubalulekile ukuqaphela lokho Facebook akusona isisombululo somlingo we marketing. Izinkampani kufanele zisebenzise Facebook ngamasu ukuzuza imiphumela emihle.

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