ICanton yaseSt. Gallen

UStefano Fantin isebenza kwi ICanton yaseSt. Gallen njengomcebisi seo e Kwi-Intanethi yeWebhusayithi isebenza kwi ICanton yaseSt. Gallen eze Iwebhusayithi, i-arhente yentengiso yewebhu, Iwebhusayithi ukudala iiwebhusayithi nge nokubekwa seo ed e-commerce nge nokubekwa seo; silawula amaphulo e Imidiya yokuncokola urhwebo kwaye silawula amaphulo AdWords.

Simanye isoftware software, enye nkampani, enye inkampani yophuhliso lwesoftware.

Umsebenzi womcebisi seo inokwahlulwa ngokwezigaba ezithathu:

• Uhlalutyo: Umcebisi seo iqala ngohlalutyo olunzulu lwewebhusayithi yomthengi, imeko yemarike kunye neemfuno zenkampani. Olu hlalutyo lukuvumela ukuba uchonge amandla kunye nobuthathaka bewebhusayithi, uchonge amagama angundoqo afanelekileyo kwaye uchaze iinjongo seo.
• Ukuphunyezwa: Ngokusekelwe kuhlalutyo, umcebisi seo icwangcisa kwaye iphumeze ungenelelo oluyimfuneko ukuphucula nokubekwa yewebhusayithi. Olu ngenelelo lunokuchaphazela ukulungiswa kwekhowudi ye-HTML, imixholo, isakhiwo sewebhusayithi kunye namakhonkco angenayo.
• Ukubeka iliso: Umcebisi seo iliso kwi nokubekwa yewebhusayithi kwaye wenze utshintsho njengoko kufuneka. Oku kubeka esweni kubalulekile ukuqinisekisa ungenelelo ngoncedo seo ziyasebenza kwaye zichonge naziphi na iingxaki.

Nazi ezinye zemisebenzi ethile ukuba umcebisi seo ingenza:

• Uphando lwegama elingundoqo: Umcebisi seo ichonga amagama angundoqo afanelekileyo kwiwebhusayithi yomthengi. La magama angundoqo asetyenziswa ngabasebenzisi ukukhangela ulwazi kwi-intanethi.
• Ukwandisa ikhowudi yeHTML: Umcebisi seo ilungiselela ikhowudi yeHTML yewebhusayithi ukuphucula ukufundeka nokusebenza.
• Ukulungiselela imixholo: Umcebisi seo Yenza umgangatho ophezulu, umxholo ofanelekileyo kumagama angundoqo ekujoliswe kuwo.
• Uphuculo lwesakhiwo sewebhusayithi: Umcebisi seo iqinisekisa ukuba isakhiwo sewebhusayithi sicacile kwaye kulula ukuhamba.
• Ufezekiso lwekhonkco lwangaphakathi: Umcebisi seo ufumana amakhonkco kwabanye iiwebhusayithi ukwandisa igunya lewebhusayithi yomthengi.

Umcebisi seo kufuneka abe noluhlu lwezakhono nolwazi, kubandakanywa:

• Ulwazi lwe iinjini zokukhangela: Umcebisi seo kufuneka uyazi ukuba njani iinjini zokukhangela kunye ne-algorithms esetyenziselwa ukukala iziphumo zophendlo.
• Izakhono zokuhlalutya: Umcebisi seo kufuneka ikwazi ukuqokelela kwaye ihlalutye dati ukwenza izigqibo ezizizo.
• Izakhono zokubhala: Umcebisi seo Kufuneka ukwazi ukubhala umgangatho ophezulu, umxholo ofanelekileyo kumagama angundoqo ekujoliswe kuwo.
• Izakhono zokunxibelelana: Umcebisi seo kufuneka ikwazi ukunxibelelana ngokufanelekileyo kunye i abathengi kunye nabalingane.

Umcebisi seo ungumntu oqeqeshiweyo obalulekileyo kwiinkampani ezifuna ukuphucula ukubonakala kwewebhusayithi yazo iinjini zokukhangela.

Ingcebiso seo yinkonzo yobuchwephesha eyenza iwebhusayithi ilungele i iinjini zokukhangela (seo). Umcebisi seo ihlalutya iwebhusayithi yomthengi, imeko yemarike kunye neemfuno zenkampani, kwaye iyile kwaye iphumeze lonke ungenelelo oluyimfuneko ukuze indawo ibekwe kakuhle kumaphepha eziphumo ze iinjini zokukhangela (I-SERP).

Iinjongo eziphambili zengcebiso seo zezi:

• Yandisa ukubonakala kwewebhusayithi yakho iinjini zokukhangela
• Fumana itrafikhi ethe kratya yendalo
• Phucula isidima senkampani kwi-intanethi
• Yandisa iinguquko

Umcebisi seo iqhuba iqela lemisebenzi yokuphumeza ezi njongo, kuquka:

• Uhlalutyo lwewebhusayithi kunye nomxholo wemarike
• Khangela amagama angundoqo afanelekileyo
• Ukulungiswa kwekhowudi ye-HTML
• Ukulungiselela imixholo
• Ukuphuculwa kwesakhiwo sewebhusayithi
• Ulungiselelo lwekhonkco lwangaphakathi

Ingcebiso seo ingaba yinkonzo yexesha elimiselweyo okanye ixesha elide. Kwimeko yokuqala, umcebisi seo ijongene nokuhlalutya iwebhusayithi kunye nokuphumeza ungenelelo oluyimfuneko ukuyiphucula nokubekwa. Kwimeko yesibini, umcebisi seo unoxanduva lokubeka iliso kwi nokubekwa yewebhusayithi kunye nokwenza utshintsho oluyimfuneko.

Nazi ezinye zeenzuzo zokubonisana seo:

• Ukuphucula ukubonakala kwewebhusayithi iinjini zokukhangela
• Yandisa i-organic traffic
• Phucula isidima senkampani kwi-intanethi
• Yandisa iinguquko
• Ingenziwa ngokwezifiso ngokweemfuno zenkampani

Ukuba ujonge indlela yokuphucula i nokubekwa kwiwebhusayithi yakho iinjini zokukhangela, iingcebiso seo yinkonzo efanele ukuqwalaselwa.

Ayisiyo kuphela abo basondeleyo kuthi abasikhethayo.

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Umcebisi we-SEO uStefano Fantin | UPhuculo kunye nokuBeka indawo.

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