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SEO

Stefano Fantin le ea hau SEO moeletsi e fanang ka litšebeletso mebaraka ho tsa bona bareki.

Eng


La SEO, khutsufatso bakeng Search Engine baakanyetsa go gogolo, ke sehlopha sa mesebetsi le maano a ikemiselitseng ho ntlafatsa ponahalo ea sebaka sa marang-rang ka lienjineri. Ka ho khetheha, the SEO e shebane le ho ntlafatsa sebaka sa marang-rang bakeng sa mantsoe a bohlokoa, e leng mantsoe ao basebelisi ba a ngolang ka har'a sebaka sa ho batla ho fumana lintlha.

La SEO e arotsoe ka lihlopha tse peli tse kholo:

  • SEO leqepheng la: e ama mesebetsi e etsoang ka har'a sebaka sa Marang-rang, joalo ka ntlafatso ea litaba, sebopeho sa sebaka le lebelo la ho jarolla.
  • SEO kantle ho leqephe: e ameha ka mesebetsi e etsoang kantle ho webosaete, joalo ka ho fumana li-backlink ho tsoa ho ba bang libaka tsa marang-rang.

La SEO ke ts'ebetso e tsoelang pele le e tsoelang pele, joalo ka ha ke lienjineri ba lula ba ntlafatsa li-algorithms tsa bona tsa indexing. Ka lebaka lena, ho bohlokoa ho boloka tsebo ea hau e ntse e le teng ka taba ena SEO le ho sebelisa mekhoa e metle ea ho ntlafatsa placement webosaete ea hau.

Mona ke tse ling tsa melemo ea SEO:

  • Ponahalo ea sebaka sa Marang-rang: sebaka sa marang-rang se lutseng hantle lienjineri e tla fumana ketelo e eketsehileng ho tsoa ho basebelisi ba ratang litaba tsa eona.
  • Sephethephethe se ntlafalitsoeng: organic traffic ke e hlahisoang ke liphetho tsa lipatlisiso tsa mahala, ntle le ho lefella lipapatso.
  • Keketseho ea liphetoho: sebaka sa marang-rang se lutseng hantle lienjineri e na le monyetla o motle oa ho fetolela baeti ho bareki.

Nalane ea SEO


Nalane ea SEO e ka aroloa ka mekhahlelo e meraro:

Lilemo tsa pele (1990-1999)

Lilemo tsa pele tsa SEO li ne li khetholloa ka mokhoa o batlang o le bonolo le o utloahalang. MOTSAMAI lienjineri ea nako eo, joalo ka AltaVista le Yahoo!, li ne li thehiloe ho algorithm e batlang e le bonolo ea indexing, eo haholo-holo e neng e lekola khafetsa eo lentsoe la sehlooho le hlahang leqepheng la webo.

Tabeng ena, mekhoa SEO tse sebetsang ka ho fetisisa e ne e le tse lumellang hore makhetlo a mangata a lentsoe la sehlooho a eketsehe ka har'a websaete. Ka mohlala, u ka pheta lentsoe la sehlooho leqepheng la maqephe, lihlooho, litlhaloso tsa meta le li-URL.

Lilemo tsa khauta tsa Black Hat SEO (2000-2007)

Ka ho fihla ha Google, la SEO e se e le khoebo e rarahanang ka ho eketsehileng le e nang le tlhōlisano. Google e hlahisitse li-algorithms tse ncha tsa indexing tse ileng tsa hlahloba le lintlha tse ling, joalo ka boleng ba litaba le sebopeho sa sebaka sa marang-rang.

Tabeng ena, lik'hamphani tse ling li qalile ho sebelisa mekhoa SEO “batlokotsebe”, ke hore mekhoa e tlotseng litataiso tsa lienjineri. Mekhoa ena, e tsejoang e le Black Hat SEO, e kenyellelitse ho bōptjoa ha libaka tsa marang-rang boleng bo tlase bo nang le dikahare tse kopitsoang, ho reka likhokahano ho tsoa ho ba bang libaka tsa marang-rang le meta tag manipulation.

Tšebeliso ea mekhoa ea Black Hat SEO e lebisitse ho theoheng ha boleng ba liphetho tsa lipatlisiso. Google e ntan'o hlahisa letoto la lintlafatso ho li-algorithms tsa eona tsa indexing ho loantša mekhoa ena.

Mehla ea SEO White Hat (2008–hona joale)

Ho tloha ka 2008, Google e matlafalitse ntoa khahlanong le mekhoa SEO Black Hat. Sena se ile sa lebisa keketsehong ea mosebetsi SEO White Hat, ke hore mesebetsi e hlomphang litataiso tsa lienjineri.

Lilemong tsa morao tjena, the SEO e se e le mosebetsi o rarahaneng le o rarahaneng ka ho eketsehileng. MOTSAMAI lienjineri ba hlahisitse mekhoa e mecha ea indexing e hlahlobang letoto la lintlha, joalo ka boleng ba litaba, boiphihlelo ba basebelisi le bohlokoa ba liphetho tsa lipatlisiso.

Ka ho toba placement latela lienjineri, o hloka ho nka leano SEO seo se theilwe hodima mabaka ana.

Mona ke tse ling tsa liketsahalo tse kholo tse tšoaileng nalane ea SEO:

  • 1990: Enjene ea pele ea ho batla, Archie, e phatlalalitsoe.
  • 1993: Enjine ea pele ea ho batla, WebCrawler, e lokollotsoe.
  • 1994: AltaVista, e 'ngoe ea tsa pele, e lokolloa lienjineri ratoa.
  • 1995: Yahoo!, e 'ngoe ea tsa pele, e hatisitsoe lienjineri ya maemo a phahameng.
  • 1996: E hatisitsoe Google, eo ka mor'a lilemo tse 'maloa e tla fetoha enjine ea ho batla e tsebahalang haholo lefatšeng.
  • 1998: Google e hlahisa PageRank algorithm, e hlahlobang boleng ba sebaka sa marang-rang ho latela bongata le boleng ba lihokelo tse kenang.
  • 2000: Google e hlahisa algorithm ea Panda, e fanang ka kotlo i libaka tsa marang-rang e nang le dikahare tsa boleng bo tlase.
  • 2007: Google e hlahisa algorithm ea Penguin, e fanang ka kotlo i libaka tsa marang-rang e nang le lihokelo tsa boleng bo tlase.
  • 2011: Google e hlahisa algorithm ea Hummingbird, e ntlafatsang kutloisiso ea puo ea tlhaho ka Google.
  • 2015: Google e hlahisa algorithm ea RankBrain, e sebelisang thebohlale ba maiketsetso ho ntlafatsa placement ea liphetho tsa lipatlisiso.
  • 2020: Google e hlahisa algorithm ea BERT, e ntlafatsang kutloisiso ea puo ea tlhaho ka Google.

La SEO ke ketsahalo e lulang e fetoha, e hlokang tsebo le tsebo ea morao-rao. Ho fumana e ntle placement latela lienjineri, ke habohlokoa ho nka leano SEO seo se ipapisitse le litloaelo tsa morao-rao le liphetoho tsa algorithm ea khomphutha lienjineri.

Hobaneng

Ho na le mabaka a mangata a ho etsa joalo SEO. Mona ke tse ling tsa tse bohlokoa ka ho fetisisa:

  • Ponahalo ea sebaka sa Marang-rang: sebaka sa marang-rang se lutseng hantle lienjineri e tla fumana ketelo e eketsehileng ho tsoa ho basebelisi ba ratang litaba tsa eona.
  • Sephethephethe se ntlafalitsoeng: organic traffic ke e hlahisoang ke liphetho tsa lipatlisiso tsa mahala, ntle le ho lefella lipapatso.
  • Keketseho ea liphetoho: sebaka sa marang-rang se lutseng hantle lienjineri e na le monyetla o motle oa ho fetolela baeti ho bareki.

Ka ho khetheha, the SEO e ka ba molemo ho:

  • Likhamphani tse batlang ho eketsa ponahalo ea mofuta oa tsona le ho fihlela bamameli ba bangata.
  • Likhoebo tse batlang ho hlahisa sephethephethe se tšoanelehang webosaeteng ea bona.
  • E-khoebo ba batlang ho eketsa thekiso.
  • Litsebi tse batlang ho itsebahatsa le ho fumana tse ncha bareki.

La SEO ke letsete la nako e telele le ka lebisang liphellong tse kholo khoebong ea hau.

Mona ke tse ling tsa melemo e itseng ea SEO:

  • Keketseho ea sephethephethe sa Marang-rang: la SEO e ka u thusa ho fumana a placement holimo ho liphetho tsa lipatlisiso, ho bolelang hore batho ba bangata ba tla bona sebaka sa hau sa Marang-rang.
  • Setumo se ntlafetseng inthaneteng: sebaka sa Marang-rang se boemong bo botle liphethong tsa lipatlisiso se bonoa e le e nang le matla le e tšepahalang.
  • Keketseho ea liphetoho: la SEO e ka u thusa ho sokolla baeti ba bangata ho bareki.
  • Positive return on investment (ROI): la SEO ke chelete e theko e tlaase e ka lebisang ho ROI ea bohlokoa.

nyehelo

Stefano Fantin le ea hau SEO moeletsi ya sebetsang ho SEO 'me e u fa:

SEO 'marakeng oa Italy

Webosaete ea Marang-rang e etsa mesebetsi ea eona ea boemeli SEO, libakeng tse latelang tsa ts'ebetso:

Re sebetsa re le setsi SEO Nel Mmaraka oa Italy le kahare mmaraka oa machabeng.

Webosaete ea Marang-rang e etsa mesebetsi ea eona ea boemeli SEO in Motse oa Ticino :

Webosaete ea Marang-rang ke setsi SEO, bakeng sa bona bareki, likantoneng tsohle tsa Svizzera :

SEO marakeng oa machaba

Re sebetsa re le setsi SEO Nel Mmaraka oa Italy le kahare mmaraka oa machabeng.

Webosaete ea Marang-rang e etsa mesebetsi ea eona ea boemeli SEO libakeng tse latelang tsa ts'ebetso ea mmaraka oa machabeng: Motse oa New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Motse oa New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; Canada: Toronto, Montreal, Calgary, Ottawa, Edomoonton, missisauga, Winnipeg, Vancouver; UK: Londra, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; Europe: Londra, Berlin, Madrid, Roma, Paris, Bucharest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milano, Sofia, Prague, Bruxelles, Birmingham, Colonia, Napoli, Stockholm, bologna torino, Marseille, Amsterdam, Zagreb, Valencia, Moscow, Dusseldorf;
Webosaete ea Marang-rang e etsa mesebetsi ea eona ea boemeli SEO metseng e meholo ea lefatše: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, Mohalaleli Paul, Lahore, Delhi, Jakarta, Kinshasa, Seoul, Mexico City, Londra, New York, Bangalore, Ho Chi Minh, Lima, Hanoi, Bogota, Tehran, Hong Kong, Bangkok, Dhaka, Cairo, Rio De Janeiro, Caracas, Baghdad, St. Petersburg, Riad, Calcutta, Singapore, Santiago, Sydney, Surat, Chennai, Melbourne, Yangon, Alexandria ea Egepeta, Shenyang, Hyderabad, Los Angeles, Ahmedabad, Ankara, Johannesburg, Wuhan, Yokohama, Abidjan, Busan, Motse Kapa, Durban, beha, Jedda, Berlin, Casablanca, Pyongyang, Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, Roma, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto; UK: Aberdeen, basingstoke, Bathe, Belfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Lithokoa, Greenhithe, Kingston holim'a Thames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle upon Tyne, Norwich, Plymouth, ho bala, Sheffield, Solihull, Southampton, Watford; Sebaka sa Motse-moholo oa Australia: Canberra, Australia Boroa, Rundle Place, New South Wales bondi, Broadway, Litora tsa Castle, Charlestown, Chatswood Lelekisa, Hornsby, Miranda, Penrith, Sydney, Queensland:Brisbane , Carindale, Chermside, Robina, Victoria, Chadstone, Southland, Doncaster, Heke ea Seliba; Austria: Vienna, Belgium: Brussels, Brazil:Barra da Tijuca, São Paulo, Canada: Alberta (Canada), Calgary, Edmonton, British Columbia (Canada) Burnaby,Coquitlam, Richmond, Surrey, Vancouver, Manitoba (Canada), Winnipeg, Nova Scotia (Canada), Halifax, Ontario (Canada),Burlington, London, Markham, Mississauga, Newmarket, Ottawa, Toronto, Waterloo, Quebec (Canada),Mohlankana, Laval, Montreal, Pointe Claire, Quebec City; United Arab Emirates: Abu Dhabi, Dubai; France: E-en-Provence, Bordeaux, Dijon, Le Chesnays, Sebaka se halalelang, Lille, Lyon, Marne-la-Vallee, Marseille, Montpellier, Nice, ParisPuteaux: la Tšireletso, Rosny-Sous-Bois, Mohalaleli Herblain, Strasbourg, Velizy-Villacoublay; Jeremane: Augsburg, Berlin, Cologne, Dresden, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Sulzbach; Spain: Molaetsa oa Encomienda, li-arroyomolinos, Barcelona, Churra, Leganés, Mayadahonda, Marbella, Valencia, Zaragoza, Sweden: Helsingborg, Malmö, Taby; Svizzera Basel, Geneva, Glattzentrum bei Wallisellen, Zurich. Webosaete ea Marang-rang e sebetsa United States of America e le setsi SEO. Webosaete ea Marang-rang e sebetsa Canada joalo ka setsi SEO. Webosaete ea Marang-rang Europa e sebetsa e le setsi SEO, Albania: Tirana; Jeremane: Berlin; Andorra: Andorra la Vella; Austria: Vienna; Belgium: Bruxelles; Belarus: Minsk; Bosnia Herzegovina: Sarajevo; Bulgaria: Sofia; Croatia: Zagreb; Denmark: Kopenhagen; Slovakia: Bratislava; Slovenia: Ljubljana; Spain: Madrid; Estonia: Tallinn; Finland: Helsinki; France: Paris; Greece: Athene; Hungary: Budapest; Ireland: Dublin; Iceland: Reykjavik; Latvia: Riga; Liechtenstein: Vaduz; Lithuania: Vilnius; Luxembourg: Luxembourg; Malta: Valletta; Moldova: Chisinau; Monaco: Monaco; Montenegro: Podgorica; Norway: Oslo; Netherlands: Amsterdam; Poland: Warsaw; Portugal: Lisbon; UK: Londra; Riphaboliki ea Czech: Prague; Rephabliki ea Macedonia: Skopje; Romania: Bucharest; San Marino: San Marino; Serbia: Belgrade; Sweden: Stockholm; Svizzera: Lugano, Canton Ticino, Bellinzona, Locarno, mendrisio, lerata, Bern; Ukraine: Kiev; Webosaete ea Marang-rang e sebetsa Asia, Afghanistan: Kabul; Saudi Arabia : Riyadh; Armenia: Yerevan; Azerbaijan: Baku; Bahrain: Manama; Bangladesh: Dhaka; Bhutan: Thimphu; Burma: Naypyidaw; Brunei: Kelana Seri Begawan; Cambodia: Phnom Penh; Chaena: Beijing; Korea Leboea : Pyongyang; Korea Boroa: Seoul; United Arab Emirates: Abu Dhabi; Philippines: Manila; Georgia: Tbilisi; Japane: Tokyo; Jordane: Amman; India: New Delhi; Indonesia: Jakarta; Iran: Tehran; Iraq: Baghdad; Iseraele: Jerusalema; Kazakhstan: Astana; Kyrgyzstan: Bishkek; Kuwait: Motse oa Kuwait; Laos: Vientiane; Lebanone: Beirut; Maldives: e motona; Malaysia: kuala lumpur; Mongolia: Ulan Bator; Nepal: Kathmandu; Oman: Mascate; Pakistan: Islamabad; Palestina: Jerusalema Bochabela; Qatar: Doha; Singapore : Singapore; Syria: Damaseka; Sri Lanka: Sri Jayawardenapura Kotte; Tajikistan: Dushanbe; Taiwan: Taipei; Thailand: Bangkok; Kalakuni: Ankara; Turkmenistan: Ashgabat; Uzbekistan: Tashkent; Vietnam: Hanoi; Yemen: o; Webosaete ea Marang-rang e sebetsa Afrika, Algeria: Algiers; Angola: Luanda; Benin: Benin; Botswana: gaborone botswana; Burkina Faso: Ouagadougou; Burundi: Bujumbura; Cameroon: Yaoundé; Cape Verde: Praia; Chad: N'Djamena; Li-Comoros: Moroni; Ivory Coast: Yamoussoukro; Egepeta: Cairo; Eritrea: Asmara; Ethiopia: Addis Ababa; Gabon: Libreville; Gambia: Banjul; Ghana: Krrish; Djibouti: Djibouti; Guinea: Conakry; Guinea-Bissau: Bissau; Equatorial Guinea: Malabo; Kenya: Nairobi; Lesotho: Maseru; Liberia: Monrovia; Libya: Tripoli; Madagascar: Antananarivo; Malawi: Lilongwe; Bokhopo: Bamako; Mauritania: Mauritania; Mauritius: Port Louis; Moroko: Rabat; Mozambique: Maputo; Namibia: Windhoek; Niger: Niamey; Nigeria: Abuja; Rephaboliki ea Afrika Bohareng: Bangui; Rephabliki ea Congo: Brazzaville; Democratic Republic of Congo: Kinshasa; Rwanda: Kigali; São Tomé le Prince: Dobra ea São Tomé e Prince; Senegal: Dakar; Seychelles: Victoria; Sierra Leone: Freetown; Somalia: Mogadishu; Afrika Boroa: Pretoria, Motse Kapa, Bloemfontein; Sudan: Khartoum; Sudan Boroa: Juba; Swaziland: Mbabane, lobamba; Tanzania: Dodoma; Togo: Lome; Tunisia: Tunis; Uganda: Kampala; Zambia: Lusaka; Zimbabwe: Harare; Webosaete ea Marang-rang e sebetsa Amerika Boroa, Argentina: Buenos Aires; Bolivia: tsoekere; Brazil: Brasilia; Chile: Santiago de Chile; Colombia: Bogota; Ecuador: Quito; Guyana: Georgetown; Paraguay: Selekane; Peru: Lima; Suriname: Paramaribo; Uruguay: Montevideo; Venezuela: Caracas; Webosaete ea Marang-rang e sebetsa Amerika Bohareng e le setsi SEO Belize: Belmopan, Sebaka sa Commonwealth; Costa Rica: San José; He Salvador : San Salvador; Guatemala: Motse oa Guatemala; Honduras: Tegucigalpa; Nicaragua: Managua; Panama: Panama; Cuba: Le Havana; Dominica: Roseau; Haiti: Port-au-Prince; Dominican Republic: Santo Domingo; Trinidad le Tobago: Port of Spain; Antigua le Barbuda: Mohalaleli Johanne; Bahamas: Nassau; Barbados: Bridgetown; Jamaica: Kingston; Grenada: Mohalaleli George's; Mohalaleli Kitts le Nevis: Basseterre; Mohalaleli Lucia: Castries; Saint Vincent le Grenadines: Kingstown; Webosaete ea Marang-rang e sebetsa Oceania, Australia: Canberra, bondi, Broadway, Qhobosheane ea Thaba, Charlestown, Chatswood, Hornsby, Miranda, Penrith, Sydney, Brisbane City, Carindale, Chermside, Adelaide, Chadstone, Cheltenham, Doncaster, Heke ea Seliba, Tseleng, Booragoon, Perth; Zeland e Ncha: Wellington; Papua New Guinea: Port Moresby; Fiji: Suva; Solomon Islands: Honiara; Vanuatu: Port Vila; Micronesia: Palikir; Kiribati: South Tarawa; Lihlekehleke tsa Marshall: Majuro; Palau: Ngerulmud; Nauru: Yaren; Samoa: Apia; Tonga: Nuku'alofa; Tuvalu: Funafuti.

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SEO moeletsi Stefano Fantin | Ntlafatso le Boemo.
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