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doi:https://unimib.academia.edu/stefanofantin

Cilmi baarista ereyga

Cilmi-baadhista ereyga muhiimka ahi waa hab ka kooban aqoonsiga ereyada ama odhaahyada ay isticmaalayaashu ku qoraan bar raadinta si ay u helaan macluumaad ku saabsan Internet.

Waa maxay

Cilmi-baarista ereyga furaha waa qayb muhiim ah oo ka mid ah SEO, maadaama ay kuu ogolaanayso inaad horumariso boggaga ereyada muhiimka ah ee khuseeya ganacsigaaga.

Waxaa jira dhowr hab oo lagu sameeyo cilmi-baarista ereyga muhiimka ah. Mid ka mid ah hababka ugu caansan waa isticmaalka qalabka cilmi-baarista muhiimka ah, sida Google Qorsheeyaha ereyga muhiimka ah ama Semrush. Qalabkani wuxuu kuu ogolaanayaa inaad hesho macluumaadka ku saabsan mugga raadinta, dhibka meelaynta iyo arrimo kale oo khuseeya doorashada ereyga muhiimka ah.

Habka kale ee lagu sameeyo cilmi-baarista ereyga muhiimka ah waa in la falanqeeyo natiijooyinka raadinta ereyo gaar ah. Habkani wuxuu faa'iido u yeelan karaa fahamka sida i matoorada raadinta fasiro ereyada muhiimka ah iyo in la aqoonsado ereyada muhiimka ah ee ugu tartanka badan.

Cilmi-baarista ereyga muhiimka ah waa hawl socota, sida i matoorada raadinta waxay si joogto ah u cusboonaysiiyaan algorithms-ka tusmaynta. Sababtan awgeed, waxaa muhiim ah in aad aqoontaada cilmi-baarista ereyada muhiimka ah ilaa hadda qaadato oo aad qaadato xeeladaha ugu fiican ee lagu aqoonsanayo ereyada muhiimka ah ee ugu waxtarka badan.

Waa kuwan qaar ka mid ah qodobbada ay tahay in la tixgeliyo marka la baarayo ereyada muhiimka ah:

Raadi mugga: Mugga raadinta waa tirada jeer ee kelmadda muhiimka ah laga raadiyo makiinadda raadinta muddo cayiman.
Dhibaatada meelaynta: dhibka ah meelaynta waa cabbir tilmaamaya sida ay u adag tahay in la helo mid wanaagsan meelaynta erayga muhiimka ah
Ujeedada raadinta: Ujeedada raadinta waa sababta isticmaaluhu u raadinayo erey gaar ah.
Tartanka: tartanka waa tirada websaydhyada taas oo u dhiganta kelmad gaar ah.

Markaad aqoonsato ereyada muhiimka ah ee khuseeya ganacsigaaga, waxaad isticmaali kartaa macluumaadkan si aad ugu wanaajiso boggaaga ereyada muhiimka ah ee la doortay.

Waa kuwan qaar ka mid ah siyaabaha aad ugu wanaajin karto degelkaaga ereyada muhiimka ah:

Isticmaal ereyada muhiimka ah ee cinwaannada, sharraxaadaha meta iyo URL-yada.
Isticmaal ereyada muhiimka ah ee ku jira macluumaadkaaga mareegahaaga.
Samee xiriirin gudaha ah oo tilmaamaya boggaga aad rabto inaad ku darajeyso ereyada muhiimka ah ee la doortay.

Cilmi-baarista ereyga muhiimka ahi waa hab-raac aasaasi u ah SEO. Cilmi-baarista ereyga muhiimka ah ee wanaagsan ayaa kaa caawin karta inaad hesho a meelaynta sare ee natiijooyinka raadinta oo soo saar taraafikada shabakadaada.

taariikhda

Taariikhda cilmi-baarista ereyga muhiimka ah ee SEO waxa loo qaybin karaa saddex waji oo waaweyn:

Sanadihii hore (1990-1999)

Sanadaha hore ee SEO waxay ku sifoobeen hab fudud oo dareen leh. THE matoorada raadinta Muddadaas, sida AltaVista iyo Yahoo!, waxay ku salaysnaayeen algorithm tusmaynta fudud, kaas oo inta badan qiimeeyay inta jeer ee kelmad muhiim ahi kaga soo muuqatay bogga shabakadda.

Xaaladdan oo kale, farsamooyinka cilmi-baarista ereyada muhiimka ah ee ugu waxtarka badan waxay ahaayeen kuwa u oggolaaday ereyada muhiimka ah ee ugu caansan in la aqoonsado oo si ballaaran loo isticmaalo nuxurka bogga.

Sannadihii 2000-aadkii (2000-2009)

Iyadoo ay soo ifbaxday Google, Cilmi-baarista ereyga muhiimka ah waxay noqotay hawl aad u adag oo aad u adag. Google soo bandhigay algorithms-indexing cusub kuwaas oo sidoo kale qiimeeyay arrimo kale, sida tayada waxa ku jira iyo qaab-dhismeedka website-ka.

Xaaladdan oo kale, farsamooyinka cilmi-baarista ereyga muhiimka ah ayaa horumaray si loo tixgeliyo arrimahan cusub. Xirfadlayaasha SEO waxay bilaabeen adeegsiga aaladaha cilmi baarista ereyada muhiimka ah si ay u helaan macluumaad faahfaahsan oo ku saabsan ereyada muhiimka ah, sida mugga raadinta, dhibka meelaynta iyo ujeeddada raadinta.

2010-yadii (2010- hadda)

Sannadihii ugu dambeeyay, cilmi-baarista ereyga muhiimka ah waxay noqotay hawl aad u adag. THE matoorada raadinta waxay soo bandhigeen algorithms-indexing cusub kuwaas oo qiimeeya dhowr arrimood, sida tayada nuxurka, waayo-aragnimada isticmaale iyo ku habboonaanta natiijooyinka raadinta.

Xaaladdan oo kale, farsamooyinka cilmi-baarista ereyga muhiimka ah ayaa horumaray si loo tixgeliyo arrimahan cusub. Xirfadlayaasha SEO waxay bilaabeen adeegsiga aalado cilmi-baadhiseed oo aad u casrisan iyo qaadashada xeelado cilmi-baadhiseed oo aad u adag.

Waa kuwan qaar ka mid ah dhacdooyinka ugu muhiimsan ee calaamadeeyay taariikhda cilmi-baarista ereyga muhiimka ah:

1993: Qalabka cilmi baarista ereyga muhiimka ah ee ugu horreeya, Wordtracker, ayaa la sii daayay.
1997: Google waxay soo bandhigaysaa PageRank algorithm, kaas oo qiimeeya tayada mareegaha iyada oo ku saleysan tirada iyo tayada xiriiriyeyaasha soo galaya.
2000: Google soo bandhigaya algorithm Erey bixin, kaas oo u oggolaanaya xayeysiiyayaashu in ay lacag bixiyaan si ay ugu darajo sare ee natiijooyinka raadinta.
2004: Google waxay soo bandhigaysaa algorithm-ka Panda, kaas oo ciqaabaya i websaydhyada oo leh wax tayo hoose leh.
2007: Google waxay soo bandhigaysaa Penguin algorithm, kaas oo ciqaabaya i websaydhyada xiriiro tayo hoose leh.
2011: Google wuxuu soo bandhigay algorithm-ka Hummingbird, kaas oo wanaajinaya fahamka luqadda dabiiciga ah Google.
2015: Google waxay soo bandhigaysaa RankBrain algorithm, kaas oo adeegsadasirdoonka macmal si loo hagaajiyo meelaynta ee natiijooyinka raadinta.
2020: Google waxay soo bandhigaysaa algorithm BERT, kaas oo wanaajinaya fahamka luqadda dabiiciga ah Google.

Cilmi-baadhista ereyga muhiimka ahi waa geeddi-socod mar walba soo kordha, una baahan xirfado iyo aqoon cusub. Si loo gaaro natiijooyin wax ku ool ah, waxaa muhiim ah in la qaato xeeladaha cilmi-baarista ereyga muhiimka ah kuwaas oo ku saleysan isbeddelladii ugu dambeeyay iyo isbeddellada algorithms-yada muhiimka ah. matoorada raadinta.

Waa kuwan qaar ka mid ah talooyin ku saabsan samaynta cilmi-baarista ereyga muhiimka ah ee waxtarka leh:

Qeex hadafyada mareegahaaga. Maxaad doonaysaa inaad ku guulaysato ganacsigaaga internetka? Markaad qeexdo ujeeddooyinkaaga, waxaad dooran kartaa ereyada muhiimka ah ee ugu habboon dhageystayaasha bartilmaameedka ah.
Samee cilmi baaris suuqa. Waa maxay ereyada muhiimka ah ee isticmaalayaashu isticmaalaan si ay u raadiyaan macluumaadka ku saabsan alaabta ama adeegyada aad bixiso? Waxaad isticmaali kartaa qalabka cilmi-baarista ereyga muhiimka ah si aad u hesho macluumaadka ku saabsan mugga raadinta, dhibka meelaynta iyo ujeeddada raadinta.
Dooro ereyada muhiimka ah ee saxda ah. Dhammaan ereyada muhiimka ah isku mid maaha. Qaar ka mid ah ereyada muhiimka ah ayaa ka tartan badan kuwa kale, halka kuwa kale ay leeyihiin mugga raadinta aad u hooseeya. Dooro ereyada muhiimka ah ee khuseeya ganacsigaaga oo haysta mugga raadinta ku filan si aad u abuurto taraafikada mareegahaaga.
U hagaaji mareegahaaga ereyada muhiimka ah ee la doortay. Markaad doorato ereyada muhiimka ah ee saxda ah, waxaad u baahan tahay inaad u wanaajiso boggaaga ereyadan muhiimka ah. Waxaad tan ku samayn kartaa adiga oo isticmaalaya ereyada muhiimka ah ee ku jira cinwaannada degelkaaga, sharraxaadaha meta, iyo nuxurka.

Sababta

Cilmi-baarista ereyga muhiimka ahi waa hab-raac aasaasi u ah SEO sababtoo ah waxay kuu ogolaaneysaa inaad u wanaajiso bogga internetka ereyada muhiimka ah ee khuseeya ganacsigaaga.

Erayada furaha waa ereyada ama weedhaha ay isticmaalayaashu ku qoraan bar raadinta si ay u helaan macluumaad ku saabsan Internet. Cilmi-baarista ereyga muhiimka ah waxay kuu oggolaaneysaa inaad aqoonsato ereyada muhiimka ah ee isticmaalayaashu u adeegsadaan raadinta badeecadaha ama adeegyada aad bixiso.

Markaad aqoonsato ereyada muhiimka ah ee khuseeya ganacsigaaga, waxaad isticmaali kartaa macluumaadkan si aad ugu wanaajiso boggaaga ereyada muhiimka ah ee la doortay.

Hagaajinta mareegaha ereyada muhiimka ah waxay ku lug leedahay adeegsiga ereyada muhiimka ah ee cinwaanada degelkaaga, sharraxaadaha meta, iyo nuxurka. Tani waxay u ogolaaneysaa matoorada raadinta si aad si fiican u fahamto waxa ku jira mareegaha oo aad meel sare uga dhigto natiijooyinka raadinta ereyada muhiimka ah ee la doortay.

Cilmi-baarista ereyga muhiimka ahi waa hab-raac aasaasi u ah SEO Sababta:

Waxay kuu ogolaaneysaa inaad kordhiso muuqaalka shabakada. Marka mareegaha loo hagaajiyo ereyada muhiimka ah ee khuseeya, waxay u badan tahay inay ka soo muuqdaan natiijooyinka raadinta ereyada muhiimka ah.
Waxay kuu ogolaanaysaa inaad abuurto taraafikada badan ee shabakada. Marka website-ku si fiican ugu meeleeyo natiijooyinka raadinta, waxay heli doontaa booqashooyin badan oo ka yimaada isticmaalayaasha xiisaynaya nuxurkiisa.
Waxay kuu ogolaanaysaa inaad hagaajiso beddelka. Websaydh si fiican ugu meelaysan natiijooyinka raadinta ayaa fursad fiican u leh inuu beddelo booqdayaasha macaamiisha.

Si loo helo natiijooyin wax ku ool ah SEO, waa muhiim in la sameeyo cilmi-baaris ereyga muhiimka ah oo waxtar leh. Waa kuwan qaar ka mid ah talooyin ku saabsan samaynta cilmi-baarista ereyga muhiimka ah ee waxtarka leh:

Qeex hadafyada mareegahaaga. Maxaad doonaysaa inaad ku guulaysato ganacsigaaga internetka? Markaad qeexdo ujeeddooyinkaaga, waxaad dooran kartaa ereyada muhiimka ah ee ugu habboon dhageystayaasha bartilmaameedka ah.
Samee cilmi baaris suuqa. Waa maxay ereyada muhiimka ah ee isticmaalayaashu isticmaalaan si ay u raadiyaan macluumaadka ku saabsan alaabta ama adeegyada aad bixiso? Waxaad isticmaali kartaa qalabka cilmi-baarista ereyga muhiimka ah si aad u hesho macluumaadka ku saabsan mugga raadinta, dhibka meelaynta iyo ujeeddada raadinta.
Dooro ereyada muhiimka ah ee saxda ah. Dhammaan ereyada muhiimka ah isku mid maaha. Qaar ka mid ah ereyada muhiimka ah ayaa ka tartan badan kuwa kale, halka kuwa kale ay leeyihiin mugga raadinta aad u hooseeya. Dooro ereyada muhiimka ah ee khuseeya ganacsigaaga oo haysta mugga raadinta ku filan si aad u abuurto taraafikada mareegahaaga.
U hagaaji mareegahaaga ereyada muhiimka ah ee la doortay. Markaad doorato ereyada muhiimka ah ee saxda ah, waxaad u baahan tahay inaad u wanaajiso boggaaga ereyadan muhiimka ah. Waxaad tan ku samayn kartaa adiga oo isticmaalaya ereyada muhiimka ah ee ku jira cinwaannada degelkaaga, sharraxaadaha meta, iyo nuxurka.

SEO ee suuqa Talyaaniga

Wakaaladda Websaydhka fulisa hawlaheeda wakaaladeed SEO, meelaha soo socda ee hawlgalka:

Lombardy : Milan, Bergamo, Brescia, Como, jeelka, Lecco, Lodi, Mantova, Monza iyo kuwa Brianza, Pavia, Sondrio, Varese;
Abruzzo : Chieti, TheAquila, Pescara, Teramo;
Basilicata : Matera, xoog;
Calabria : Catanzaro, Cosenza, Crotone, Reggio Calabria, Vibo Valentia;
Campania : Avellino, Benevento, Caserta, Naples, Salerno;
Emilia Romagna : Bologna, Ferrara, Forlì, Cesena, Modena, Parma, Piacenza, Ravenna, Reggio Emilia, Rimini;
Friuli Venezia Giulia : GORIZIA, Pordenone, Trieste, Udine;
Lazio : Frosinone, Latina, Rieti, Roma, Viterbo;
Liguria : Genoa, ImperiaThe Spezia, Savona;
Maarso : Ancona, Ascoli piceno, Joojiyay, Macerata, waan miisaamaa, Urbino;
Molise : Campobasso, Isernia;
Piedmont : Alessandria, Asti, Biella, Cuneo, Novara, Turin, Verbano, Cusio, Ossola, Vercelli;
Puglia : Bari, Bartletta, Andria, Trani, Brindisi, Foggia, Lecce, Taranto;
Sardegna : Cagliari, Kaarboonka, Kaniisadaha, Dhexdhexaad Campidano, Nuuro, Ogliastra, Olbia, Macbudka, Oristano, Sassari;
Sicilia : Agrigento, Caltanissetta, Catania, Enna, Messina, Palermo, Ragusa, Syracuse, Trapani;
Tuscany : Arezzo, Florence, Grosseto, Livorno, Lucca, Massa, Carrara, Pisa, Pistoia, Prato, Siena;
Trentino Alto Adige : Bolzano, Trento;
Umbria : Perugia, Turin;
Valle d'Aosta : Ciyaayrahan;
Veneto : Belluno, Padua, Rovigo, Treviso, Venice, Verona, Vicenza;
Svizzera : Gobolka Appenzell Dibadda, Gobolka Appenzell Gudaha, Gobolka Aargau, Gobolka Basel Baadiyaha, Gobolka Basel Magaalada, Gobolka Bern, Gobolka Fribourg, Kanton ee Geneva, Gobolka Jura, Gobolka Glarus, Gobolka Grisons, Gobolka Lucerne, Gobolka Nidwalden, Gobolka Neuchatel, Gobolka Obwalden, Kanton ee St. Gallen, Gobolka Schaffhausen, Gobolka Solothurn, Gobolka Schwyz, Kanton ee Thurgau, Kanton Uri, Gobolka Valais, Gobolka Vaud, Gobolka Zug, Kanton Zürich, Kanton Ticino.

Waxaan u shaqaynaa hay’ad ahaan SEO nel Suuqa Talyaani iyo gudaha suuqa caalamiga ah.

Wakaaladda Websaydhka fulisa hawlaheeda wakaaladeed SEO in Kanton Ticino :

degmada ee mendrisio oo leh wareegyada mendrisio, nibiriga, Caneggio, Stabiyo e Riva San Vitale;
degmada ee Lugano oo leh wareegyada Lugano waa, Lugano galbeed, Lugano waqooyi, Ceresium, Paradiso, Magliasina, agno, sessa, sonvico, Vezia, Bren, Pregassona, Capriasca e Maqaaxida:
degmada ee Locarno oo leh wareegyada Locarno, Jasiiradaha harada Maggiore, Onsernon, Gambarogno, Tufaax, Markabka e Verzasca;
degmada ee Vallemaggia oo leh wareegyada rovan, magigii e Lavizzara;
degmada ee Bellinzona oo leh wareegyada Bellinzona, Ticino iyo Giubiasco;
Degmada Riviera oo leh naadiga Riviera;
degmada ee Blenium oo leh wareegyada Serravalle, Aquarossa e Blenium;
degmada ee Leventine oo leh wareegyada Giornico, Faaido, Shanaad e Airolo.

Wakaaladda Websaydhka waa wakaalad SEO, iyaga u gaar ah macaamiisha, dhamaan gobolada Svizzera :

SEO ee suuqa caalamiga ah

Waxaan u shaqaynaa hay’ad ahaan SEO nel Suuqa Talyaani iyo gudaha suuqa caalamiga ah.

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