https://unimib.academia.edu/stefanofantin

https://unimib.academia.edu/stefanofantin

doi:https://unimib.academia.edu/stefanofantin

E-commerce

La SEO per e-commerce waa hagaajinta mareegaha e-commerce loogu talagalay matoorada raadinta.

La SEO per e-commerce waa habka farsamada iyo xeeladaha loo isticmaalo in lagu wanaajiyo muuqaalka a dukaanka khadka tooska ah sui matoorada raadinta.

Hadafka waa in la hagaajiyo meelaynta ee mareegahaaga ee natiijooyinka raadinta organic, si loo soo jiito taraafig badan oo loo kordhiyo iibka.

taariikhda

La SEO per e-commerce waa edbin in dhow dhow. Ka hore websaydhyada di e-commerce waxaa la abuuray 90-meeyadii, laakiin SEO per e-commerce waxa ay bilawday in ay si weyn u horumarto sannadihii u dambeeyay. Tani waxay sabab u tahay xaqiiqda ah ine-commerce ayaa noqday mid sii kordheysa oo caan ah, iyo milkiilayaasha websaydhyada di e-commerce waxay bilaabeen inay fahmaan muhiimada SEO si loo helo gaadiid badan oo iibka loo kordhiyo.

Bilawgii

Midka koowaad websaydhyada di e-commerce Inta badan si liidata ayaa loo hagaajiyay, ama xitaa lama hagaajin. Milkiilayaasha kuwaas websaydhyada Waxay inta badan diiradda saareen abuurista buug-gacmeedka alaabta iyo kor u qaadida mareegaha iyada oo loo marayo xayaysiis.

Evolution

Sannadihii 2000-aadkii, i matoorada raadinta Waxay bilaabeen inay hagaajiyaan darajadooda algorithms, taasoo ka dhigaysa mid aad u adag in la hagaajiyo websaydhyada ereyada muhiimka ah ee gaarka ah. Milkiilayaasha websaydhyada di e-commerce waxay bilaabeen inay diirada saaraan abuurista waxyaabo tayo sare leh iyo dhisida isku xirka kuwa kale websaydhyada.

Marxaladda fanku marayo

Maanta, the SEO per e-commerce Waa nidaam adag oo si joogto ah u kobcaya. Milkiilayaasha websaydhyada di e-commerce waa in la isticmaalo farsamooyin iyo xeelado kala duwan si loo gaaro wanaag meelaynta natiijooyinka raadinta.

Qaar ka mid ah isbeddellada ugu waaweyn ee lagu gartey horumarka SEO per e-commerce waxaa ka mid ah:

Muhiimadda ay leedahay tayaynta nuxurka: I matoorada raadinta waxay si aad ah iyo aad u badan u siinayaan tayada iyo faa'iidada nuxurka. Milkiilayaasha websaydhyada di e-commerce waa inay abuuraan waxyaabo ku habboon ereyada muhiimka ah ee bartilmaameedka ah oo awood u leh inay qanciyaan baahida isticmaalaha.
Muhiimadda tayaynta farsamada: I matoorada raadinta waxay door bidaan i websaydhyada kuwaas oo si fiican loo habeeyey oo si degdeg ah u raran. Milkiilayaasha websaydhyada di e-commerce waxay u baahan yihiin inay hubiyaan in shabakadooda loo hagaajiyay SEO farsamo.
Muhiimadda wanaajinta ka baxsan goobta: Xiriirinta kuwa kale websaydhyada wali waa calaamad muhiim u ah caannimada iyo maamulka matoorada raadinta. Milkiilayaasha websaydhyada di e-commerce waa in ay xooga saaraan dhismaha isku xirka websaydhyada tayo sare leh.

gunaanad

La SEO per e-commerce waa istaraatijiyad aasaasi u ah shabakad kasta e-commerce. Hagaajinta SEO kuu ogolaanaysa inaad hagaajiso meelaynta ee mareegahaaga ee natiijooyinka raadinta organic, si loo soo jiito taraafig badan oo loo kordhiyo iibka.

Sababta

La SEO per e-commerce waxay muhiim u tahay dhowr sababood oo ay ka mid yihiin:

Kordhi gaadiidka La SEO kuu ogolaanaysa inaad hagaajiso meelaynta ee mareegaha natiijooyinka raadinta dabiiciga ah, si loo soo jiito taraafig badan. Gaadiidka dabiiciga ah waa bilaash oo tayo sare leh, maadaama ay ka timaaddo isticmaalayaasha kuwaas oo horeyba u xiisaynayay alaabada ama adeegyada ay bixisoe-commerce.
Horumari beddelka: La SEO kuu ogolaanaysa inaad hagaajiso meelaynta ee mareegaha ereyada muhiimka ah ee khuseeya, kuwaas oo ah kuwa ay isticmaalayaashu ku qoraan matoorada raadinta marka ay raadinayaan alaab ama adeegyo sida kuwa ay bixiyaane-commerce. Tani waxay horseedi kartaa korodhka beddelka, i.e. iibka.
Kordhi muuqaalka: La SEO wuxuu kuu ogolaanayaa inaad hagaajiso muuqaalka bogga internetka e-commerce sui matoorada raadinta. Tani waxay horseedi kartaa korodhka wacyigelinta sumadda ee shirkadda iyo sumcadda internetka.e-commerce.

Halkan waxaa ah qaar ka mid ah faa'iidooyinka gaarka ah ee SEO per e-commerce:

Wanaaji meelaynta Natiijooyinka raadinta: La SEO kuu ogolaanaysa inaad hagaajiso meelaynta ee mareegaha ereyada muhiimka ah ee khuseeya, si aad uga dhex muuqato natiijooyinka raadinta ugu horreeya. Tani waxay horseedi kartaa korodhka taraafikada dabiiciga ah, kaas oo bilaash ah oo tayo sare leh.
Muuqaal online ka weyn: La SEO wuxuu kuu ogolaanayaa inaad hagaajiso muuqaalka bogga internetka matoorada raadinta, si ay si fudud ugu helaan isticmaalayaasha. Tani waxay horseedi kartaa korodhka wacyigelinta sumadda ee shirkadda iyo sumcadda internetka.e-commerce.
Kordhinta beddelka: La SEO waxay kuu ogolaanaysaa inaad soo jiidato isticmaalayaasha xiisaynaya badeecadaha ama adeegyada ay bixiyaane-commerce, si loo kordhiyo beddelka.
Soo noqoshada wanaagsan ee maalgashiga (ROI): La SEO waa maalgashi horseedi kara soo laabasho wanaagsan oo ku saabsan maalgashiga.

Gabagabadii, SEO per e-commerce waa istaraatijiyad aasaasi u ah shabakad kasta e-commerce kuwaas oo doonaya in ay soo jiidaan gaadiid badan oo ay kordhiyaan iibka.

SEO ee ganacsiga E-commerce ee suuqa Talyaaniga

Wakaaladda Websaydhka fulisa hawlaheeda wakaaladeed SEO per e-commerce, meelaha soo socda ee hawlgalka:

Lombardy : Milan, Bergamo, Brescia, Como, jeelka, Lecco, Lodi, Mantova, Monza iyo kuwa Brianza, Pavia, Sondrio, Varese;
Abruzzo : Chieti, TheAquila, Pescara, Teramo;
Basilicata : Matera, xoog;
Calabria : Catanzaro, Cosenza, Crotone, Reggio Calabria, Vibo Valentia;
Campania : Avellino, Benevento, Caserta, Naples, Salerno;
Emilia Romagna : Bologna, Ferrara, Forlì, Cesena, Modena, Parma, Piacenza, Ravenna, Reggio Emilia, Rimini;
Friuli Venezia Giulia : GORIZIA, Pordenone, Trieste, Udine;
Lazio : Frosinone, Latina, Rieti, Roma, Viterbo;
Liguria : Genoa, ImperiaThe Spezia, Savona;
Maarso : Ancona, Ascoli piceno, Joojiyay, Macerata, waan miisaamaa, Urbino;
Molise : Campobasso, Isernia;
Piedmont : Alessandria, Asti, Biella, Cuneo, Novara, Turin, Verbano, Cusio, Ossola, Vercelli;
Puglia : Bari, Bartletta, Andria, Trani, Brindisi, Foggia, Lecce, Taranto;
Sardegna : Cagliari, Kaarboonka, Kaniisadaha, Dhexdhexaad Campidano, Nuuro, Ogliastra, Olbia, Macbudka, Oristano, Sassari;
Sicilia : Agrigento, Caltanissetta, Catania, Enna, Messina, Palermo, Ragusa, Syracuse, Trapani;
Tuscany : Arezzo, Florence, Grosseto, Livorno, Lucca, Massa, Carrara, Pisa, Pistoia, Prato, Siena;
Trentino Alto Adige : Bolzano, Trento;
Umbria : Perugia, Turin;
Valle d'Aosta : Ciyaayrahan;
Veneto : Belluno, Padua, Rovigo, Treviso, Venice, Verona, Vicenza;
Svizzera : Gobolka Appenzell Dibadda, Gobolka Appenzell Gudaha, Gobolka Aargau, Gobolka Basel Baadiyaha, Gobolka Basel Magaalada, Gobolka Bern, Gobolka Fribourg, Kanton ee Geneva, Gobolka Jura, Gobolka Glarus, Gobolka Grisons, Gobolka Lucerne, Gobolka Nidwalden, Gobolka Neuchatel, Gobolka Obwalden, Kanton ee St. Gallen, Gobolka Schaffhausen, Gobolka Solothurn, Gobolka Schwyz, Kanton ee Thurgau, Kanton Uri, Gobolka Valais, Gobolka Vaud, Gobolka Zug, Kanton Zürich, Kanton Ticino.

Waxaan u shaqaynaa hay’ad ahaan SEO per e-commerce nel Suuqa Talyaani iyo gudaha suuqa caalamiga ah.

Wakaaladda Websaydhka fulisa hawlaheeda wakaaladeed SEO per e-commerce in Kanton Ticino :

degmada ee mendrisio oo leh wareegyada mendrisio, nibiriga, Caneggio, Stabiyo e Riva San Vitale;
degmada ee Lugano oo leh wareegyada Lugano waa, Lugano galbeed, Lugano waqooyi, Ceresium, Paradiso, Magliasina, agno, sessa, sonvico, Vezia, Bren, Pregassona, Capriasca e Maqaaxida:
degmada ee Locarno oo leh wareegyada Locarno, Jasiiradaha harada Maggiore, Onsernon, Gambarogno, Tufaax, Markabka e Verzasca;
degmada ee Vallemaggia oo leh wareegyada rovan, magigii e Lavizzara;
degmada ee Bellinzona oo leh wareegyada Bellinzona, Ticino iyo Giubiasco;
Degmada Riviera oo leh naadiga Riviera;
degmada ee Blenium oo leh wareegyada Serravalle, Aquarossa e Blenium;
degmada ee Leventine oo leh wareegyada Giornico, Faaido, Shanaad e Airolo.

Wakaaladda Websaydhka waa wakaalad SEO, iyaga u gaar ah macaamiisha, dhamaan gobolada Svizzera :

SEO ee ganacsiga E-commerce ee suuqa caalamiga ah

Waxaan u shaqaynaa hay’ad ahaan SEO per e-commerce nel Suuqa Talyaani iyo gudaha suuqa caalamiga ah.

Waa maxay sababta ganacsiga e-commerce?

Ecommerce: fursad weyn...

Faafidda mar walba sii kordhaysa ee Internet iyo taleefannada casriga ah ayaa u oggolaaday tiro sii kordheysa oo dad ah inay si toos ah uga helaan shabakadda internetka adeegyo badan. Gaar ahaan, adduunka iibka khadka tooska ah wuxuu arkay kobac joogto ah sannadihii la soo dhaafay waxaana la filayaa in sanadka 2021 dakhliga adduunka uu ahaa ku dhawaad 4.88 tiriliyan dollar. Marka loo eego cilmi baaris ay sameysay Statista, sanadka 2023, ganacsiga e-commerce ee caalamiga ah ayaa la filayaa inuu gaaro $6,5 tiriliyan.

Xaaladdan, haddii si habboon looga faa'iidaysto, waxay siinaysaa fursad muhiim ah shirkadaha; bixinta adeeg u gaar ah ecommercedhab ahaantii, xitaa xaqiiqooyinka yaryar ma gaari karaan oo kaliya kuwa cusub macaamiisha suuqa gudaha iyaga u gaar ah, laakiin sidoo kale galaan ballaaran suuqa caalamiga ah, taasoo keentay koror weyn oo suurtagal ah iibkeeda.

Faa'iidada kale ee muhiimka ah ee iibka internetka ayaa ah in ay suurtogal tahay in la soo bandhigo isticmaalaha oo sidaas darteed u soo bandhigo khibrad shakhsi ahaaneed oo la hagaajiyay, tusaale ahaan adigoo u soo bandhigaya alaabta gurigaaga ee goobtaada oo ay u badan tahay inuu jecel yahay. Soo bandhigida isticmaaleyaasheeda waxay sidoo kale kuu ogolaaneysaa inaad si fiican u fahamto dhadhankooda iyo dhiirigelintooda, taas oo suurtogal ka dhigaysae hagaajinta istaraatiijiyadaada marketing.

Laakiin sidoo kale caqabad adag

Sida aad filan karto, adduunka iibka khadka tooska ah ayaa runtii bixiya fursado muhiim ah, laakiin kaliya kuwa si guul leh ula kulma dhibaatooyinka gaarka ah ee lagu garto. Isku dayga in la furo dukaan online ah iyada oo aan la helin taageerada xirfadlayaal aqoon u leh waxay keeni kartaa waqti lumis weyn, lacag iyo agab. Waxaan taxnay qaar ka mid ah caqabadaha jira si loo maareeyo a ecommerce guul leh:

Markaad furto a ecommerce Waxaad fursad u heli kartaa suuq aad u weyn, laakiin isla markaa waa inaad la kulantaa tartan isku mid ah oo ballaaran: haddii ay dhacdo a dukaanka tartamayaasha jir ahaaneed ee ay tahay in laga digtoonaado waa tiro xadidan oo dukaanno kale ah oo ku yaal agagaarka; dhanka a dukaanka khadka tooska ah Taa beddelkeeda, goobta juqraafiyeed waxay luminaysaa muhiimad badan oo isticmaaleyaasheeda waxaa soo jiidan kara dukaannada laga bixiyo meelo aad u fog.
Tartanku waxa uu noqdaa mid aad u adag natiijada ka dhalata in inta badan ay tahay tafaasiisha ka dhigaysa faraqa iyo siinta isticmaalayaashaada khibrad ka yar oo aad u fiican waxay sababi kartaa khasaare weyn ganacsigaaga.
Way adkaan kartaa in dukaan online ah laga helo khadka, gaar ahaan haddii summadaadu aanay ahayn heerka ugu sarreeya. Si aad fikrad uga dhiibato dhibka hawshan, shabakadda waxaa jira in ka badan 1 bilyan iyo bar goobood2 oo u dhiganta balaayiin bogag ah. Si looga helo raadinta google waa lagama maarmaan in adeegsaduhu uu sameeyo baaritaan oo goobtaadu waxay u muuqataa tobanka boos ee ugu horreeya (boosaska ka dib tobnaad ayaa dhif u ah isticmaalayaasha). Sababtan awgeed furitaanka a ecommerce ma iska indho tiri karo hawl lagu doonayo in lagu wanaajiyo ixtimaalka in lagu soo xusho matoorada raadinta, oo sidoo kale loo yaqaan waxqabad SEO (Dhiciyaan Search Engine), oo u baahan qof xirfad leh oo go'an.
Si ka duwan waxa ka dhaca dukaamada jireed, halkaas oo xayaysiisku uu ku dhaco nidaamyo fudud, aduunka iibka onlaynka ah, xayaysiisyada waxaa inta badan la bixiyaa dhagsi kasta iyo qiimaha mid kasta oo ka mid ah gujisyadan sida caadiga ah way kala duwan yihiin iyadoo loo eegayo taxane farsamo oo xaddidan oo u baahan. qof xirfad leh oo go'an (mar labaad khabiirka SEO) in la hagaajiyo. Maaddaama ay kharash garayso xayeysiisku, xaaladdu tahay ecommerce, badiyaa joogto ah, waa muhiim in la tixraaco qof u qalma kaas oo yareeya qiimaha riix kasta.
Si ka duwan waxa ka dhacaya dukaamada jirka, gudaha ecommerce macaamiishu ma tijaabin karaan alaabta ka hor inta aysan iibsan, tanina waxay dib u celisaa macaamiil badan haddii aan la fulin tallaabooyinka ka hortagga ah ee ku habboon. Gaar ahaan, waxaa muhiim ah in la bixiyo suurtagalnimada soo celinta alaabta iyada oo aan wax kharash ah lagu kordhin. Isla sababtaas awgeed, sidoo kale waa lagama maarmaan in la bixiyo xaashida alaabada qani ku ah tafatirka, sawirrada iyo xitaa fiidiyowyada sawirada, kuwaas oo siinaya isticmaalaha fikradda ugu cad ee suurtagalka ah ee sifooyinka alaabta. Dukaamada ugu guulaha badan waxay sidoo kale u oggolaanayaan isticmaalayaasha inay waydiiyaan su'aalo ku saabsan sida alaabtu u shaqeyso; su'aalahan ayaa ka muuqda goobta iyo isticmaalayaasha kale ee tijaabiyay alaabta ayaa ka jawaabi kara. Samaynta sidaas waxay kordhisaa kalsoonida alaabta ee dhinaca macaamiisha adigoo yareynaya tirada wicitaanada lambarkaaga bilaashka ah.

Maxaa la sameeyaa si loo bilaabo a ecommerce

Sida kor lagu sharaxay, iibinta onlaynku waa hawl adag oo u baahan xirfado adag iyo xirfad labadaba marxaladaha habaynta iyo inta lagu jiro hawl maalmeedka. Sidaa darteed waa lagama maarmaan in si degdeg ah loogu tiirsanaado wakaaladaha mareegaha ee aqoonta u leh, awoodna u leh inay bixiyaan taageero wejiyada oo dhan iyo dhammaan dhinacyada gelinta internetka iyo ilaalinta dukaanka khadka tooska ah.

Haddii sidaas la sameeyo waxay sare u qaadi doontaa iibka waxayna yaraynaysaa xayaysiiska iyo kharashka shaqaalaha labadaba.

Kuweena wakaaladda webka wuxuu awoodaa inuu ku siiyo taageero dhammaan wejiyada rimidda, bilaabista iyo maareynta mid dukaanka khadka tooska ah:

Waxaan ku hagi doonaa doorashada habka ugu wanaagsan ee hirgelinta (woocommerce, prestashop, magento...) ama, haddii ay habboon tahay, waxaan soo jeedin doonaa oo hirgelin doonaa xal lahaanshaha.
Waad ku mahadsan tahay shaqaalahayaga aqoonta sare leh waxaanu hagaajin doonaa kuwaaga ecommerce si loo xaqiijiyo muuqaalka ugu sarreeya ee ganacsigaaga qiimaha ugu fiican ee suuqa.
Haddii aad u baahan tahay inaad ka guurto ama aad u guurto goobo kale waxaan hirgelin karnaa xalalka soo dejinta/dhoofinta iyo sidoo kale xalalka isku xidhka ee suuqyada dibadda sida Amazon ama eBay.
Codsi ahaan waxaan sidoo kale ku siin karnaa koorsooyin tababar oo loogu talagalay maamulka saxda ah ee dukaankaaga internetka, ama haddii aad doorbideyso, si toos ah adoo garab socda shaqaale khibrad u leh dayactirkiisa.

Waxaad nala soo xidhiidhi kartaa bilaa waajib.

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