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SEO

Stefano Fantin iyo kaaga la taliyaha SEO kaas oo bixiya adeegyo marketing ilaa tooda macaamiisha.

Waa maxay


La SEO, oo loo soo gaabiyey Dhiciyaan Search Engine, waa hawlo iyo xeelado ujeedadoodu tahay in lagu wanaajiyo muuqaalka mareegaha matoorada raadinta. Gaar ahaan, SEO waxay xooga saartaa sidii ay u wanaajin lahayd website-ka ereyada muhiimka ah, kuwaas oo ah ereyada ay isticmaalayaashu ku qoraan bar raadinta si ay u helaan macluumaadka.

La SEO waxa loo qaybiyaa laba qaybood oo waaweyn:

  • SEO bogga: waxay khusaysaa hawlaha lagu qabto mareegaha dhexdiisa, sida hagaajinta nuxurka, qaabka goobta iyo xawliga rarida.
  • SEO ka baxsan bogga: waxay khusaysaa hawlaha lagu qabto meel ka baxsan mareegaha, sida ka helida dib-u-xidhiidhinta dadka kale websaydhyada.

La SEO waa geedi socod joogto ah oo horumaraya, sida i matoorada raadinta waxay si joogto ah u cusboonaysiiyaan algorithms-ka tusmaynta. Sababtan awgeed, waxaa muhiim ah in aad aqoontaada mawduuca la jaan qaada SEO oo la qaato xeeladaha ugu fiican si loo horumariyo meelaynta of your website.

Waa kuwan qaar ka mid ah faa'iidooyinka SEO:

  • Kordhinta aragga mareegta: degel si fiican loo dhigay matoorada raadinta waxay ka heli doontaa booqashooyin badan isticmaalayaasha xiiseynaya waxa ku jira.
  • Gaadiidka dabiiciga ah oo la hagaajiyay: taraafikada dabiiciga ah waa ka ay soo saarto natiijooyinka raadinta bilaashka ah, iyada oo aan wax lacag ah laga bixin xayeysiisyada.
  • Kordhinta beddelka: degel si fiican loo dhigay matoorada raadinta ayaa fursad fiican u leh inuu u rogo booqdayaasha macaamiisha.

Taariikhda SEO


Taariikhda SEO waxa loo qaybin karaa saddex waji oo waaweyn:

Sanadihii hore (1990-1999)

Sanadaha hore ee SEO waxay ku sifoobeen hab fudud oo dareen leh. THE matoorada raadinta Muddadaas, sida AltaVista iyo Yahoo!, waxay ku salaysnaayeen algorithm tusmaynta fudud, kaas oo inta badan qiimeeyay inta jeer ee kelmad muhiim ahi kaga soo muuqatay bogga shabakadda.

Xaaladdan oo kale, farsamooyinka SEO kuwa ugu waxtarka badan waxay ahaayeen kuwa oggolaaday inta jeer ee erayga muhiimka ah in lagu kordhiyo bogga internetka. Tusaale ahaan, waxaad ku celin kartaa ereyga muhiimka ah ee qoraalka bogga, cinwaannada, sharraxaadaha meta, iyo URL-yada.

Sannadihii dahabiga ahaa ee Koofiyada Madow SEO (2000-2007)

Iyadoo ay soo ifbaxday Google, ka SEO waxa ay noqotay ganacsi aad u adag oo loo tartamo. Google soo bandhigay algorithms-indexing cusub kuwaas oo sidoo kale qiimeeyay arrimo kale, sida tayada waxa ku jira iyo qaab-dhismeedka website-ka.

Xaaladdan oo kale, shirkadaha qaarkood waxay bilaabeen inay isticmaalaan farsamooyinka SEO "xariif", i.e. farsamooyin jabiyay tilmaamaha matoorada raadinta. Farsamooyinkan, oo loo yaqaan Koofiyadda Madow SEO, waxaa ka mid ahaa abuurista websaydhyada tayo hoose leh oo leh waxyaabo nuqul ah, ka iibsashada xiriiriyeyaasha kuwa kale websaydhyada iyo manipulation meta tag.

Isticmaalka farsamooyinka Koofiyada Madow SEO waxay keentay hoos u dhac ku yimid tayada natiijooyinka raadinta. Google ka dib waxay soo bandhigtay cusbooneysiin taxane ah oo algorithms-keeda tusmaynta si loola dagaallamo dhaqamadan.

Xilligii SEO Koofiyada Cad (2008- hadda)

Laga bilaabo 2008, Google xoojiyey dagaalka ka dhanka ah farsamooyinka SEO Koofiyada Madow: Tani waxay keentay kororka dhaqdhaqaaqa SEO Koofiyada Cad, ie, hawlaha ixtiraamaya tilmaamaha matoorada raadinta.

Sanadihii la soo dhaafay, the SEO waxay noqotay hawl aad u sii cakiran oo kakan. THE matoorada raadinta waxay soo bandhigeen algorithms-indexing cusub kuwaas oo qiimeeya dhowr arrimood, sida tayada nuxurka, waayo-aragnimada isticmaale iyo ku habboonaanta natiijooyinka raadinta.

Si aad u hesho mid wanaagsan meelaynta sui matoorada raadinta, waxaad u baahan tahay inaad qaadato xeelad SEO taas oo ku salaysan arrimahan.

Waa kuwan qaar ka mid ah dhacdooyinka ugu waaweyn ee calaamad u ah taariikhda SEO:

  • 1990: Matoorka ugu horreeya ee raadinta, Archie, waa la daabacay.
  • 1993: Matoorka raadinta garaafiga ee ugu horreeya, WebCrawler, ayaa la sii daayay.
  • 1994: AltaVista, mid ka mid ah kuwa ugu horreeya, waa la sii daayay matoorada raadinta caan ah.
  • 1995: Yahoo!, mid ka mid ah kuwa ugu horreeya, ayaa la daabacay matoorada raadinta kala sareyn.
  • 1996: Waa la daabacay Google, kaas oo dhowr sano gudahood noqon doona mashiinka raadinta ugu caansan adduunka.
  • 1998: Google waxay soo bandhigaysaa PageRank algorithm, kaas oo qiimeeya tayada mareegaha iyada oo ku saleysan tirada iyo tayada xiriiriyeyaasha soo galaya.
  • 2000: Google waxay soo bandhigaysaa algorithm-ka Panda, kaas oo ciqaabaya i websaydhyada oo leh wax tayo hoose leh.
  • 2007: Google waxay soo bandhigaysaa Penguin algorithm, kaas oo ciqaabaya i websaydhyada xiriiro tayo hoose leh.
  • 2011: Google wuxuu soo bandhigay algorithm-ka Hummingbird, kaas oo wanaajinaya fahamka luqadda dabiiciga ah Google.
  • 2015: Google waxay soo bandhigaysaa RankBrain algorithm, kaas oo adeegsadasirdoonka macmal si loo hagaajiyo meelaynta ee natiijooyinka raadinta.
  • 2020: Google waxay soo bandhigaysaa algorithm BERT, kaas oo wanaajinaya fahamka luqadda dabiiciga ah Google.

La SEO waa hawl si joogto ah u koraysa, una baahan xirfad iyo aqoon cusub. Si aad u hesho mid wanaagsan meelaynta sui matoorada raadinta, waa muhiim in la qaato istiraatijiyad SEO taas oo ku salaysan isbeddelladii ugu dambeeyay iyo isbeddellada algorithms-ka kumbuyuutarka matoorada raadinta.

Sababta

Waxaa jira sababo badan oo loo sameeyo SEO. Waa kuwan qaar ka mid ah kuwa ugu muhiimsan:

  • Kordhinta aragga mareegta: degel si fiican loo dhigay matoorada raadinta waxay ka heli doontaa booqashooyin badan isticmaalayaasha xiiseynaya waxa ku jira.
  • Gaadiidka dabiiciga ah oo la hagaajiyay: taraafikada dabiiciga ah waa ka ay soo saarto natiijooyinka raadinta bilaashka ah, iyada oo aan wax lacag ah laga bixin xayeysiisyada.
  • Kordhinta beddelka: degel si fiican loo dhigay matoorada raadinta ayaa fursad fiican u leh inuu u rogo booqdayaasha macaamiisha.

Gaar ahaan, SEO waxay faa'iido u yeelan kartaa:

  • Shirkadaha doonaya inay kordhiyaan muuqaalka calaamaddooda oo ay gaaraan dhegaystayaal ballaadhan.
  • Meheradaha raba inay ka abuuraan taraafikada boggooda internetka.
  • E-commerce kuwaas oo doonaya in ay kordhiyaan iibka.
  • Xirfadlayaasha doonaya inay is-muujiyaan oo helaan kuwo cusub macaamiisha.

La SEO waa maalgashi wakhti dheer ah oo u horseedi kara natiijooyin la taaban karo ganacsigaaga.

Waa kuwan qaar ka mid ah faa'iidooyinka gaarka ah ee SEO:

  • Kordhinta isu socodka shabakada la SEO ayaa kaa caawin kara inaad hesho a meelaynta sare ee natiijooyinka raadinta, taas oo macnaheedu yahay dad badan ayaa arki doona boggaaga.
  • Sumcada khadka ee la hagaajiyay: Mareeg si fiican ugu meelaysan natiijooyinka raadinta ayaa loo arkaa mid awood badan oo la isku halayn karo.
  • Kordhinta beddelka: la SEO waxay kaa caawin kartaa inaad u beddesho booqdayaal badan macaamiisha.
  • Soo noqoshada wanaagsan ee maalgashiga (ROI): la SEO waa maalgashi jaban oo u horseedi kara ROI muhiim ah.

dalab

Stefano Fantin iyo kaaga la taliyaha SEO yaa ka shaqeeya SEO wuxuuna ku siinayaa:

SEO ee suuqa Talyaaniga

Wakaaladda Websaydhka fulisa hawlaheeda wakaaladeed SEO, meelaha soo socda ee hawlgalka:

Waxaan u shaqaynaa hay’ad ahaan SEO nel Suuqa Talyaani iyo gudaha suuqa caalamiga ah.

Wakaaladda Websaydhka fulisa hawlaheeda wakaaladeed SEO in Kanton Ticino :

Wakaaladda Websaydhka waa wakaalad SEO, iyaga u gaar ah macaamiisha, dhamaan gobolada Svizzera :

SEO ee suuqa caalamiga ah

Waxaan u shaqaynaa hay’ad ahaan SEO nel Suuqa Talyaani iyo gudaha suuqa caalamiga ah.

Wakaaladda Websaydhka fulisa hawlaheeda wakaaladeed SEO meelaha soo socda ee hawlgalka ee suuqa caalamiga ah: Magaalada New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Magaalada New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; Kanada: Toronto, Montreal, Calgary, Ottawa, Edomonton, missauga, Winnipeg, Vancouver; Boqortooyada Ingiriiska: Londra, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; Yurub: Londra, Berlin, Madrid, Roma, Paris, Bucarest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milan, Sofia, Prague, Brussels, Birmingham, Colonia, Naples, Stockholm, Turin, Marseille, Amsterdam, Zagreb, Valencia, Moscow, Dusseldorf;
Wakaaladda Websaydhka fulisa hawlaheeda wakaaladeed SEO magaalooyinka waaweyn ee aduunka: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, Tokyo, Kanton, Mumbai, Moscow, St. Paul, Lahore, Delhi, Jakarta, Kinshasa, oo keliya, Mexico City, Londra, New York, Bangalore, Ho Chi Minh, Lima, Hanoi, Bogota, Tehran, Hong Kong, Bangkok, Dhaka, Qaahira, Rio de Janeiro, Caracas, Baghdad, St. Petersburg, Riad, Calcutta, Singapore, Santiago, Sydney, Sawir, Chennai, Melbourne, Yangon, Alexandria ee Masar, Shenyang, Hyderabad, Los Angeles, Axmedabad, Ankara, Johannesburg, Wuhan, Yokohama, Abidjan, Busan, Cape Town, Durban, gelin, Jeddah, Berlin, Casablanca, Pyongyang, Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, Roma, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto; Boqortooyada Ingiriiska: Aberdeen, Basingstoke, Bath, Belfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Grays, Greenhithe, Kingston on Thames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle upon Tyne, Norwich, Taribo, Reading, Sheffield, Solihull, Southampton, Watford; Territoriga Magaalo-madaxda Australia: Canberra, Koonfurta Australia, Rundle Place, New South Wales Boondi, Broadway, Guryaha Daarta, Charlestown, Chatswood - Chase, Horsby, Miranda, Penrith, Sydney, Queensland:Brisbane , Carindale, Chermside, Robina, Victoria, Jaadstone, Southland, Doncaster, Iridda Isha; Awstaria: Vienna, Belgium: Brussels, Baraasiil:Barra da Tijuca, São Paulo, Kanada: Alberta (Kanada), Calgary, Edmonton, British Columbia (Kanada) Gubasho,Coquitlam, Richmond, Surrey, Vancouver, Manitoba (Kanada), Winnipeg, Nova Scotia (Kanada), Halifax, Ontario (Kanada),Burlington, London, kaslena, Mississauga, Newmarket, Ottawa, Toronto, Waterloo, Quebec (Kanada),brossard, Laval, Montreal, Pointe Claire, Quebec City; Imaaraadka Carabta: Abu Dhabi, Dubai; Faransiiska: Aix-en-Provence, Bordeaux, Dijon, Le Chesnays, Meel quduus ah, Lille, Lyon, Marne-la-Vallee, Marseilles, Montpellier, Nice, ParisPuteaux: la Difaaca, Rosny-Sous-Bois, Saint Herblain, Strasbourg, Velizy-Villacoublay; Jarmalka: Augsburg, Berlin, Cologne, Dresden, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Sulzbach; Isbaanish: Socodka Encomienda, arroyomolinos, Barcelona, Churra, Leganés, Mayahonda, Ku waasi, Valencia, Zaragoza, Sweden: Helsingborg, Malmö, Taby; Svizzera Basel, Geneva, Glattzentrum waa Wallisellen, Zurich. Wakaaladda Websaydhka waxay ka shaqeysaa dalka Mareykanka oo ah wakaalad ahaan SEO. Wakaaladda Websaydhka waxay Kanada uga shaqeysaa wakaalad ahaan SEO. Wakaaladda Websaydhka Europe waxay u shaqeysaa sidii wakaalad ahaan SEO, Albania: Tirana; Jarmalka: Berlin; Andorra: Andorra la Vella; Awstaria: Vienna; Belgium: Brussels; Belarus: Minsk; Bosnia Herzegovina: Sarajevo; Bulgaariya: Sofia; Croatia: Zagreb; Danmark: Kobanheegan; Slovakia: Bratislava; Isloveniya: Ljubljana; Isbaanish: Madrid; Estonia: Tallinn; Finland: Helsinki; Faransiiska: Paris; Griiga: Athens; Hungary: Budapest; Ireland: Dublin; Iceland: Reykjavik; Latfiya: Riga; Liechtenstein: Vaduz; Lithuania: Vilnius; Luxembourg: Luxembourg; Malta: Valetta; Moldova: Chisinau; Monaco: Monaco; Montenegro: Podgorica; Noorway: Oslo; Nederland: Amsterdam; Booland: Warsaw; Boortaqiiska: Lisbon; Boqortooyada Ingiriiska: Londra; Czech Republic: Prague; Jamhuuriyadda Makedoniya: Skopje; Roomaaniya: Bucarest; San Marino: San Marino; Seerbiya: Belgrade; Iswiidhan: Stockholm; Svizzera: Lugano, Kanton Ticino, Bellinzona, Locarno, mendrisio, buuq, Bern; Yukreeniyaan: Kiev; Wakaaladda Websaydhka wuxuu ka shaqeeyaa Aasiya, Afgaanistaan: Kabul; Sacuudi Carabiya : Riyadh; Armenia: Yerevan; Azerbaijan: Baku; Baxreyn: Manama; Bangaladesh: Dhaka; Bhutan: Thimphu; Burma: Naypyidaw; Brunei: Bandar Seri Begawan; Kamboodiya: Phnom Penh; Shiinaha: Beijing; Kuuriyada waqooyi : Pyongyang; Kuuriyada Koofureed: oo keliya; Imaaraadka Carabta: Abu Dhabi; Filibiin: Manila; Georgia: Tifsi; Jabbaan: Tokyo; Urdun: Amman; Hindiya: New Delhi; Indonesia: Jakarta; Iiraan: Tehran; Ciraaq: Baghdad; Israa'iil: Yeruusaalem; Kazakhstan: Astana; Kyrgyzstan: Bishkek; Kuweyt: Madiinat al-Kuwait; Laos: Vientiane; Lubnaan: Beirut; Maldives: lab; Malaysia: Kuala Lumpur; Mongolia: Ulan Bator; Nepal: Kathmandu; Cumaan: Mascate; Baakistaan: Islamabad; Falastiin: Yeruusaalem Bari; Qadar: Doha; Singapore : Singapore; Siiriya: Dimishaq; Sirilaanka : Sri Jayawardenapura Kotte; Tajikistan: Dushanbe; Taiwan: Taipei; Thailand: Bangkok; Turkiga: Ankara; Turkmenistan: Ashgabat; Uzbekistan: Tashkent; Fiyatnaam: Hanoi; Yemen: Sana; Wakaaladda Websaydhka wuxuu ka shaqeeyaa Afrika, Algeria: Algiers; Angola: Luanda; Benin: Benin; Botswana: Gaborone; Burkina Faso: Ouagadougou; Burundi: Bujumbura; Cameroon: Yaounde; Cape Verde: Praia; Jaad: N'Djamena; Comoros: Moroni; Ivory Coast: Yamoussoukro; Masar: Qaahira; Eritrea: Asmara; Itoobiya: Addis Ababa; Gabon: Libreville; Gambiya: Banjul; Gaana: Accra; Jabuuti: Jabuuti; Gini: Conakry; Gini-Bissau: Bissau; Equatorial Guinea: Malabo; Kenya: Nairobi; Lesotho: Maseru; Laybeeriya: Monrovia; Liibiya: Tripoli; Madagaskar: Antananarivo; Malawi: Lilongwe; Maali: Bamako; Mauritania: Mauritania; Mauritius: Port Louis; Marooko: Rabat; Mozambique: Maputo; Naamibiya: Namibia; Niger: Niamey; Nigeria: Abuja; Jamhuuriyadda Afrikada Dhexe: Bangui; Jamhuuriyadda Congo: Brazzaville; Jamhuuriyadda Dimuqraadiga Congo: Kinshasa; Ruwanda Kigali; São Tomé iyo Prince: Dobra ee São Tomé e Prince; Senegal: Dakar; Seychelles: Victoria; Siiraaliyoon: Freetown; Soomaaliya: Muqdisho; Koonfur Afrika: Pretoria, Cape Town, Bloemfontein; Suudaan: Khartoum; Koonfurta Suudaan: Juba; Swaziland: Mbabane, lobamba; Tansaaniya: Dodoma; Togo: Lome; Tuniisiya: Tunis; Ugaandha: Kampala; Zambia: Lusaka; Zimbabwe: Harare; Wakaaladda Websaydhka wuxuu ka shaqeeyaa Koonfurta Ameerika, Argentina: Buenos Aires; Bolivia: Sucre; Brazil: Brasilia; Chile: Santiago de Chile; Kolombiya: Bogota; Ecuador: Quito; Guyana: Georgetown; Paraguay: Asunción; Peru: Lima; Suriname: Paramaribo; Uruguay: Montevideo; Venezuela: Caracas; Wakaaladda Websaydhka Waxay uga shaqeysaa Bartamaha Ameerika wakaalad ahaan SEO Belize: Belmopan, Boqortooyada Barwaaqo Sooranka; Costa Rica: San José; Isaga Salvador : San Salvador; Guatemala: Magaalada Guatemala; Honduras: Tegucigalpa; Nicaragua: Managua; Panama: Panama; Cuba: Havana; Dominica: Roseau; Haiti: Port-au-Prince; Jamhuuriyadda Dominikan: Santo Domingo; Trinidad iyo Tobago: Port of Spain; Antigua iyo Barbuda: Saint John's; Bahamas: Nassau; Barbados: Bridgetown; Jamaica: Kingston; Grenada: Saint George's; Saint Kitts iyo Nevis: Basseterre; Saint Lucia: Castries; Saint Vincent iyo Grenadines: Kingstown; Wakaaladda Websaydhka wuxuu ka shaqeeyaa Oceania, Australia: Canberra, Boondi, Broadway, Castle Hill, Charlestown, Chatswood, Horsby, Miranda, Penrith, Sydney, Brisbane City, Carindale, Chermside, Adelaide, Jaadstone, Cheltenham, Doncaster, Iridda Isha, Maribyrnong, Booragoon, Perth; New Zeland: Wellington; Papua New Guinea: Port Moresby; Fiji: Suva; Jasiiradaha Solomon: Honiara; Vanuatu: Port Vila; Micronesia: Palikir; Kiribati: Koonfurta Tarawa; Jasiiradaha Marshall: Majuro; Palau: Neerulmud; Nauru: Yaren; Samoa: Apia; Tonga: Nuku'alofa; Tuvalu: Funafuti.

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