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E-commerce: mukana wakanaka ...

Kupararira kuri kuramba kuchiwedzera kwe Internet uye mafoni akabvumira nhamba iri kukura yevanhu kuwana masevhisi akawanda zvakananga pawebhu. Kunyanya, nyika yekutengesa kwepamhepo yakaona kuramba ichikura mumakore achangopfuura uye zvinotarisirwa kuti panosvika 2021 mari yepasi rose ichasvika 4.88 trillion emadhora.

Aya mamiriro, kana akanyatsoshandiswa, anopa mukana wakakosha kumakambani; ichipa basa rayo pachayo e-zvokutengeseranamuchokwadi, kunyangwe zvidiki zviitiko hazvigone chete kusvika zvitsva vatengi mumisika yavo yemuno, asi zvakare pinda yakafara musika wepasi rese, zvichikonzera kuwedzera kwakakosha kuwedzera mukutengesa kwayo.

Imwe bhenefiti yakakosha yekutengesa pamhepo ndeyekuti zvinokwanisika kufanidza mushandisi uye nekudaro kumupa ruzivo rwakasarudzika uye rwakakwenenzverwa, semuenzaniso nekumupa zvigadzirwa mumba mewebsite yako zvinonyanya kufarira. Iyo profiling yevashandisi vayo zvakare inobvumidza iwe kuti unzwisise zvirinani zvavanofarira uye zvinokurudzira, nokudaro zvichiita kuti zvikwanisikee optimization yehurongwa hwako Marketing. 

… Asi zvakare kwakaoma kunetsa

Sezvaunogona kutarisira, nyika yekutengesa pamhepo zvirokwazvo inopa mikana yakakosha, asi chete kune avo vanobudirira kutarisana neakasarudzika matambudziko anozviratidza. Kuedza kuvhura shopu repamhepo pasina rutsigiro rwevanyanzvi vanogona kukonzera kutambisa nguva, mari uye zviwanikwa. Isu tinonyora mamwe ematambudziko ekukunda kuitira kubata a e-zvokutengeserana zvakabudirira:

1. Paunovhura a e-zvokutengeserana iwe unokwanisa kuwana kumusika wakakura kwazvo, asi panguva imwechete iwe unofanirwa kusangana nemakwikwi akaenzana akaenzana: mune a chitoro vakwikwidzi vemuviri kuti vangwarire kune vashoma nhamba yezvimwe zvitoro munzvimbo yemuno; mune a online chitoro pachinzvimbo, nzvimbo yenzvimbo inorasikirwa nekukosha kwayo uye vashandisi vayo vanogona kukwezva nezvipo kubva kuzvitoro munzvimbo dziri kure kwazvo.
   Makwikwi saka anova akaomarara zvakanyanya nemhedzisiro yekuti kazhinji ndiwo maratidziro anoita mutsauko uye nekupa vashandisi vako ruzivo rwakaderera pane rwakanakisa zvinogona kukonzera kurasikirwa kukuru kubhizinesi rako. 
2. Zvinogona kunetsa kuti chitoro chepamhepo chiwanikwe online, kunyanya kana mhando yako isiri yepamusoro-soro. Kupa pfungwa yekuoma kwebasa iri, kune anopfuura bhiriyoni 1 masaiti pawebhu anoenderana nemabhiriyoni emapeji. Kuwanikwa kuburikidza nekutsvaga pa google zvinodikanwa kuti mushandisi aite tsvakiridzo uye saiti yako inoonekwa munzvimbo gumi dzekutanga (zvinzvimbo mushure megumi hazviwanzo kudzvanywa nevashandisi). Nechikonzero ichi kuvhurwa kwea e-zvokutengeserana haigone kufuratira chiitiko chine chinangwa chekugadzirisa mukana wekusarudzwa nawo injini dzekutsvaga, inonziwo basa SEO (Tsvaga Engine Optimization), uye izvo zvinoda munhu akazvitsaurira nyanzvi.
3. Kusiyana nezvinoitika kuzvitoro zvepanyama, uko kushambadzira kunoitika nezvirongwa zvakapfava, munyika yekutengesa pamhepo, kushambadza kunowanzobhadharwa pakukiya uye mutengo weumwe neumwe wemabhatani aya unowanzosiyana zvichienderana nezviteedzana zvehunyanzvi parameter izvo zvinoda yemunhu akazvipira nyanzvi (zvakare nyanzvi SEO) kugadziridzwa. Sezvo kushambadzira kushandisa kuri, mune iyo nyaya ye e-zvokutengeserana, kazhinji yakakura, zvakakosha kutaura nezvenhamba yakagadziriswa iyo inoderedza kushandisa pakubaya.
4. Kusiyana nezvinoitika muzvitoro zvepanyama, mukati e-zvokutengeserana mutengi haakwanise kuyedza zvinhu asati azvitenga, uye izvi zvinodzosera kumashure vatengi vazhinji kana nzira dzekumisidzana dzisina kukodzera dzikasaitwa. Kunyanya, zvakakosha kupa mukana wekudzorera chigadzirwa pasina muripo wekuwedzera. Nechikonzero chimwe chete ichocho zvakare zvakakosha kupa machira echigadzirwa akapfuma mune zvakadzama, mapikicha uye kunyange anoratidza mavhidhiyo, izvo zvinopa mushandisi iyo yakajeka pfungwa inogoneka yehunhu hwechigadzirwa. Zvitoro zvakabudirira kwazvo zvinobvumidza vashandisi kubvunza mibvunzo nezvekuti chigadzirwa chinoshanda sei; iyi mibvunzo inoonekwa pane saiti uye vamwe vashandisi vakaedza chigadzirwa vanogona kupindura. Kuita izvi kunowedzera kuvimba muchigadzirwa pane chikamu che vatengi paunenge uchideredza nhamba yekufona kune yako toll-yemahara nhamba.

Zvekuita kutanga a e-zvokutengeserana

Sezvatsanangurwa pamusoro apa, kutengesa pamhepo chiitiko chinodaidzira chinoda seti yakasimba yehunyanzvi nehunyanzvi zvese muzvikamu zvekumisikidza uye panguva dzekushanda kwemazuva ese. Saka zvinodikanwa kuti tivimbe nekukurumidza nemawebsite anokwanisa, anokwanisa kupa rutsigiro muzvikamu zvese nenzvimbo dzese dzekuisa online uye kuchengetedza online chitoro.

Kuita izvi kuchaita kuti uwedzere kutengesa uye kudzikise kushambadzira uye rubatsiro rwevashandi.

Sangano redu rinokwanisa kukupa iwe rutsigiro muzvikamu zvese zvekubata, kuvhura uye manejimendi yechitoro chepamhepo:

1. Isu tichakutungamira mukusarudza yakanakisa chikuva chekushandisa (woocommerce, prestashop, magento...) kana, kana zvakakodzera, isu tichapa zano nekuita mhinduro yevaridzi.
2. Kutenda kune vashandi vedu vane ruzivo rwakanyanya isu tichagadzira yako e-zvokutengeserana kuitira kuti uve nechokwadi chekuonekwa kwakanyanya kwebhizinesi rako pamutengo wakanakisa wemusika.
3. Kana iwe uchida kutama kubva kana kuenda kune mamwe mapuratifomu isu tinokwanisa kupinza / kutumira kunze mhinduro pamwe nekugadzirisa mhinduro nemisika yekunze senge. Amazon kana eBay.
4. Pamunokumbira tinokwanisawo kupa makosi ekudzidzira ekutonga kwakaringana kwechitoro chako chepa online, kana kana uchida, tsigira zvakananga vashandi vehunyanzvi nezvekuchengetedza kwayo.

Kana iwe uchida rumwe ruzivo, taura nesu pasina chinosungirwa pane iyo email kero stefano.fantin@agenzia-web.online, o chiedi un appuntamento per una consulenza, riceviamo a Legnano.

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SEO consultant Stefano Fantin | Optimization uye Positioning.

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