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Bing

Bing is a search engine owned by Microsoft, launched in June 2009. It is available in over 100 languages ​​and in over 40 countries. Bing it is the second most popular search engine in the world, after Google.

Bing offers a number of features, including:

  • Web search: Bing uses a series of algorithms to find the most relevant results for a search query. Bing combines a variety of factors to determine the relevance of a result, including page content, page title, keywords, and website structure.
  • Image search: Bing allows users to search for images on Internet. Bing offers a variety of filters to help users find the most relevant images, including image size, image type, and image color.
  • Video search: Bing allows users to search for videos on Internet. Bing offers a variety of filters to help users find the most relevant videos, including video length, video publish date, and video quality.
  • Search maps: Bing offers an online map service that allows users to search for places and get driving directions. Bing Maps offers a variety of features, including satellite view, street view, and panorama view.
  • Search news: Bing allows users to search for news on Internet. Bing offers a variety of filters to help users find the most relevant news, including the news source, the news publication date, and the news topic.
  • Shopping search: Bing allows users to search for products online and compare prices. Bing Shopping offers a variety of filters to help users find the most relevant products, including product category, product price, and product brand.
  • Search trips: Bing allows users to search for flights, hotels and vacation packages. Bing Travel offers a variety of filters to help users find the best deals, including departure date, return date and travel price.

Bing is a comprehensive search engine that offers a number of features and services. Bing it is a good alternative to Google for users looking for a more customizable search engine with a greater emphasis on privacy.

History

The story of Bing begins in 2004, when Microsoft launched Windows Live Search, a search engine that combined search results from Live Search, MSN Search and Windows Live. Windows Live Search was revamped in 2006 and renamed Bing, an onomatopoeia that imitates the sound of a light bulb turning on.

Bing was officially launched on June 1, 2009. The search engine has undergone a number of updates and improvements over the years, including the introduction of new features, such as image search, video search and map search.

In 2012, Microsoft acquired image and video search company Yahoo!, which led to a series of integrations between Bing and Yahoo!. For example, search results from Yahoo! are now displayed on Bing e Bing is the default search engine on Yahoo!.

In 2015, Microsoft launched Bing Rewards, a loyalty program that allows users to earn points for their searches on Bing. These points can be used to redeem rewards, such as gift cards or discounts.

Today, Bing it is the second most popular search engine in the world, after Google. The search engine is available in over 100 languages ​​and in over 40 countries.

Here are some of the major events in the history of Bing:

  • 2004: Microsoft launches Windows Live Search
  • 2006: Windows Live Search is revamped and renamed Bing
  • 2009: Bing is officially launched
  • 2012: Microsoft acquires Yahoo!
  • 2015: Microsoft launches Bing Rewards

Here are some of the major improvements introduced in Bing During the years:

  • Search by images
  • Video search
  • Search maps
  • Integrations with Yahoo!
  • Bing Rewards

Bing it is an ever-evolving search engine. Microsoft is constantly working to improve the accuracy, relevance and functionality of Bing.

Because

There are several reasons why companies do business on Bing.

  • Access to a wider audience: Bing it is the second most popular search engine in the world, with a market share of 2,5%. This means companies that do business on Bing they have the ability to reach a wider audience than they could reach on Google.
  • Lesser competition: Bing is less competitive than Google. This means that companies have a better chance of getting a good one positioning in the search results of Bing.
  • Lower costs: The cost per click Bing is generally lower than that of Google. This means companies can save money on their advertising budgets.

Here are some of the specific advantages of doing business on Bing:

  • Greater relevance: The search results of Bing they are based on a number of factors, including page content, page title and keywords. This means that the search results of Bing they are generally more relevant to users' search queries.
  • Greater control: Companies have more control over their presence on Bing. This means that companies can personalize their adverts and monitor the results of their advertising campaigns.
  • Greater flexibility: Bing offers a number of advertising formats that businesses can use to reach their audiences. This means that companies can tailor their advertising campaigns to their specific needs.

However, there are also some potential disadvantages to consider when doing business on Bing, Including:

  • Less comprehensive search results: Bing it doesn't offer the same variety of search results as Google. This means that companies can lose potential clients who seek visual information.
  • Lesser competition: Less competition from Bing it can be both an advantage and a disadvantage. On the one hand, companies have a better chance of getting a good one positioning in search results. On the other hand, companies may struggle to stand out from the competition.
  • Lower costs: The cost per click Bing is generally lower than that of Google. This means that companies can save money on their advertising budgets, but also that the return on investment may be lower.

In conclusion, companies can do business on Bing to reach a wider audience, compete in a less competitive market and save money on their advertising budgets. However, it is important to consider the potential drawbacks of this approach before implementing it.

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SEO consultant Stefano Fantin | Optimization and Positioning.

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