https://unimib.academia.edu/stefanofantin

https://unimib.academia.edu/stefanofantin

doi:https://unimib.academia.edu/stefanofantin

SEO

Stefano Fantin and yours SEO consultant Which offers services of marketing to their own clients.

What

La SEO, Short for Search Engine Optimization, is the set of activities and strategies that aim to improve the visibility of a website on search engine. In particular, the SEO focuses on optimizing a website for keywords, which are the terms that users type into the search bar to find information.

La SEO is divided into two main categories:

SEO on page: concerns the activities that are carried out within the website, such as content optimization, site structure and loading speed.
SEO off-page: concerns activities that are carried out outside the website, such as acquiring backlinks from others Web sites.

La SEO it is a continuous and evolving process, as i search engine they continually update their indexing algorithms. For this reason, it is important to keep your knowledge up to date on the subject SEO and adopt the best strategies to improve the positioning of your website.

Here are some of the advantages of SEO:

Increased website visibility: a website well positioned on search engine will receive more visits from users interested in its contents.
Improved organic traffic: organic traffic is that which is generated by free search results, without having to pay for advertisements.
Increase in conversions: a website well positioned on search engine has a better chance of converting visitors to clients.

History of SEO

The history of SEO can be divided into three main phases:

The early years (1990-1999)

The early years of SEO they were characterized by a relatively simple and intuitive approach. THE search engine of that period, like AltaVista and Yahoo!, were based on a relatively simple indexing algorithm, which mainly evaluated the frequency with which a keyword appeared on a web page.

In this context, the techniques SEO the most effective were those that allowed the frequency of a keyword to be increased within a website. For example, you could repeat the keyword in page text, titles, meta descriptions, and URLs.

The golden years of Black Hat SEO (2000-2007)

With the advent of Google, SEO it has become an increasingly complex and competitive business. Google introduced new indexing algorithms that also evaluated other factors, such as the quality of the content and the structure of the website.

In this context, some companies have started to use techniques SEO “outlaws”, i.e. techniques that violated the guidelines of search engine. These techniques, known as Black Hat SEO, included the creation of Web sites low quality with duplicate content, buying links from others Web sites and meta tag manipulation.

The use of Black Hat techniques SEO led to a decline in the quality of search results. Google then introduced a series of updates to its indexing algorithms to combat these practices.

The era of SEO White Hat (2008–present)

As of 2008, Google intensified the fight against techniques SEO Black Hat. This led to an increase in activity SEO White Hat, i.e. activities that respect the guidelines of search engine.

In recent years, the SEO it has become an increasingly sophisticated and complex activity. THE search engine have introduced new indexing algorithms that evaluate a series of factors, such as content quality, user experience and the relevance of search results.

To get a good one positioning on search engine, you need to adopt a strategy SEO that is based on these factors.

Here are some of the main events that have marked the history of SEO:

1990: The first search engine, Archie, is published.
1993: The first graphical search engine, WebCrawler, is released.
1994: AltaVista, one of the first, is released search engine popular.
1995: Yahoo!, one of the first, is published search engine hierarchical.
1996: Is published Google, which in a few years will become the most popular search engine in the world.
1998: Google introduces the PageRank algorithm, which evaluates the quality of a website based on the quantity and quality of incoming links.
2000: Google introduces the Panda algorithm, which penalizes i Web sites with low quality content.
2007: Google introduces the Penguin algorithm, which penalizes i Web sites with low quality links.
2011: Google introduces the Hummingbird algorithm, which improves the understanding of natural language by Google.
2015: Google introduces the RankBrain algorithm, which uses theartificial intelligence to improve the positioning of search results.
2020: Google introduces the BERT algorithm, which improves the understanding of natural language by Google.

La SEO it is a constantly evolving activity, which requires up-to-date skills and knowledge. To get a good one positioning on search engine, it is important to adopt a strategy SEO that is based on the latest trends and changes in computer algorithms search engine.

Because

There are many reasons to do SEO. Here are some of the most important:

Increased website visibility: a website well positioned on search engine will receive more visits from users interested in its contents.
Improved organic traffic: organic traffic is that which is generated by free search results, without having to pay for advertisements.
Increase in conversions: a website well positioned on search engine has a better chance of converting visitors to clients.

In particular, the SEO it can be useful for:

Companies that want to increase the visibility of their brand and reach a wider audience.
Businesses that want to generate qualified traffic on their website.
E-commerce who want to increase sales.
Professionals who want to make themselves known and obtain new ones clients.

La SEO it is a long-term investment that can lead to significant results for your business.

Here are some of the specific benefits of SEO:

Increased website traffic: la SEO can help you get a positioning higher in search results, which means more people will see your website.
Improved online reputation: a website well positioned in search results is seen as more authoritative and reliable.
Increase in conversions: la SEO can help you convert more visitors to clients.
Positive return on investment (ROI): la SEO it is a low-cost investment that can lead to a significant ROI.