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SEO

Stefano Fantin ati tirẹ SEO ajùmọsọrọ eyi ti o nfun awọn iṣẹ tita si ara wọn onibara.

Kini


La SEO, adape fun Search engine o dara ju, jẹ ṣeto awọn iṣẹ ati awọn ilana ti o ni ero lati mu ilọsiwaju hihan oju opo wẹẹbu kan wa lori awọn ẹrọ wiwa. Ni pato, awọn SEO fojusi lori jijẹ oju opo wẹẹbu kan fun awọn koko-ọrọ, eyiti o jẹ awọn ofin ti awọn olumulo tẹ sinu ọpa wiwa lati wa alaye.

La SEO ti pin si meji pataki isori:

  • SEO loju iwe: awọn ifiyesi awọn iṣẹ ṣiṣe ti a ṣe laarin oju opo wẹẹbu, gẹgẹbi iṣapeye akoonu, eto aaye ati iyara ikojọpọ.
  • SEO kuro ni oju-iwe: awọn ifiyesi awọn iṣẹ ṣiṣe ti a ṣe ni ita oju opo wẹẹbu, gẹgẹbi gbigba awọn asopoeyin lati ọdọ awọn miiran awọn oju opo wẹẹbu.

La SEO o jẹ ilana ti o tẹsiwaju ati idagbasoke, bi i awọn ẹrọ wiwa wọn n ṣe imudojuiwọn awọn algoridimu titọka wọn nigbagbogbo. Fun idi eyi, o ṣe pataki lati tọju imọ rẹ titi di oni lori koko-ọrọ naa SEO ati ki o gba awọn ti o dara ju ogbon lati mu awọn placement ti oju opo wẹẹbu rẹ.

Eyi ni diẹ ninu awọn anfani ti SEO:

  • Irisi oju opo wẹẹbu ti o pọ si: oju opo wẹẹbu ti o wa daradara lori awọn ẹrọ wiwa yoo gba awọn abẹwo diẹ sii lati ọdọ awọn olumulo ti o nifẹ si awọn akoonu rẹ.
  • Ilọsiwaju ijabọ Organic: ijabọ Organic jẹ eyiti o jẹ ipilẹṣẹ nipasẹ awọn abajade wiwa ọfẹ, laisi nini lati sanwo fun awọn ipolowo.
  • Alekun ninu awọn iyipada: oju opo wẹẹbu ti o wa daradara lori awọn ẹrọ wiwa ni anfani to dara julọ lati yi awọn alejo pada si onibara.

Itan ti SEO


Awọn itan ti SEO le pin si awọn ipele akọkọ mẹta:

Awọn ọdun akọkọ (1990-1999)

Awọn ọdun akọkọ ti SEO wọn ṣe afihan nipasẹ ọna ti o rọrun ati ogbon inu. THE awọn ẹrọ wiwa ti akoko yẹn, bii AltaVista ati Yahoo !, da lori algorithm itọka ti o rọrun ti o rọrun, eyiti o ṣe ayẹwo ni akọkọ awọn igbohunsafẹfẹ pẹlu eyiti Koko kan han lori oju-iwe wẹẹbu kan.

Ni aaye yii, awọn ilana SEO ti o munadoko julọ ni awọn ti o gba laaye igbohunsafẹfẹ ti ọrọ-ọrọ lati pọ si laarin oju opo wẹẹbu kan. Fun apẹẹrẹ, o le tun ọrọ-ọrọ naa ṣe ni ọrọ oju-iwe, awọn akọle, awọn apejuwe meta, ati awọn URL.

Awọn ọdun goolu ti Black Hat SEO (2000-2007)

Pẹlu awọn dide ti Google, awọn SEO o ti di ohun increasingly eka ati ifigagbaga owo. Google ṣe awọn algoridimu titọka tuntun ti o tun ṣe ayẹwo awọn ifosiwewe miiran, gẹgẹbi didara akoonu ati ilana ti oju opo wẹẹbu naa.

Ni aaye yii, diẹ ninu awọn ile-iṣẹ ti bẹrẹ lati lo awọn ilana SEO "outlaws", ie awọn ilana ti o ṣẹ awọn ilana ti awọn ẹrọ wiwa. Awọn imuposi wọnyi, ti a mọ si Black Hat SEO, to wa awọn ẹda ti awọn oju opo wẹẹbu didara kekere pẹlu akoonu ẹda-iwe, rira awọn ọna asopọ lati ọdọ awọn miiran awọn oju opo wẹẹbu ati meta tag ifọwọyi.

Awọn lilo ti Black Hat imuposi SEO yori si idinku ninu didara awọn abajade wiwa. Google lẹhinna ṣafihan lẹsẹsẹ awọn imudojuiwọn si awọn algoridimu atọka rẹ lati koju awọn iṣe wọnyi.

Awọn akoko ti SEO Hat White (2008-bayi)

Ni ọdun 2008, Google pọ si igbejako awọn ilana SEO Black Hat.Eyi yori si ilosoke ninu iṣẹ-ṣiṣe SEO White Hat, ie awọn iṣẹ-ṣiṣe ti o bọwọ fun awọn itọnisọna ti awọn ẹrọ wiwa.

Ni odun to šẹšẹ, awọn SEO o ti di ohun increasingly fafa ati eka aṣayan iṣẹ-ṣiṣe. THE awọn ẹrọ wiwa ti ṣe agbekalẹ awọn algoridimu atọka tuntun ti o ṣe iṣiro lẹsẹsẹ awọn ifosiwewe, gẹgẹbi didara akoonu, iriri olumulo ati ibaramu ti awọn abajade wiwa.

Lati gba kan ti o dara placement Sui awọn ẹrọ wiwa, o nilo lati gba ilana kan SEO ti o da lori awọn wọnyi okunfa.

Eyi ni diẹ ninu awọn iṣẹlẹ akọkọ ti o ti samisi itan-akọọlẹ ti SEO:

  • 1990: Ẹrọ wiwa akọkọ, Archie, ti tẹjade.
  • 1993: Ẹrọ wiwa ayaworan akọkọ, WebCrawler, ti tu silẹ.
  • 1994: AltaVista, ọkan ninu awọn akọkọ, ti wa ni idasilẹ awọn ẹrọ wiwa gbajumo.
  • 1995: Yahoo!, ọkan ninu awọn akọkọ, ti wa ni atẹjade awọn ẹrọ wiwa logalomomoise.
  • 1996: Ti wa ni atẹjade Google, eyi ti o wa ni ọdun diẹ yoo di ẹrọ wiwa ti o gbajumo julọ ni agbaye.
  • 1998: Google ṣafihan algorithm PageRank, eyiti o ṣe iṣiro didara oju opo wẹẹbu kan ti o da lori iwọn ati didara awọn ọna asopọ ti nwọle.
  • 2000: Google ṣafihan Panda algorithm, eyi ti o penalizes i awọn oju opo wẹẹbu pẹlu kekere didara akoonu.
  • 2007: Google ṣafihan Penguin algorithm, eyi ti o penalizes i awọn oju opo wẹẹbu pẹlu kekere didara ìjápọ.
  • 2011: Google ṣafihan algorithm Hummingbird, eyiti o mu oye ti ede adayeba dara si nipasẹ Google.
  • 2015: Google ṣafihan algorithm RankBrain, eyiti o lo awọnoye atọwọda lati mu awọn placement ti awọn èsì àwárí.
  • 2020: Google ṣafihan algorithm BERT, eyiti o mu oye ti ede adayeba dara nipasẹ Google.

La SEO o jẹ iṣẹ ṣiṣe ti o nwaye nigbagbogbo, eyiti o nilo awọn ọgbọn ati imọ-ọjọ-ọjọ. Lati gba kan ti o dara placement Sui awọn ẹrọ wiwa, o jẹ pataki lati gba a nwon.Mirza SEO ti o da lori awọn aṣa tuntun ati awọn ayipada ninu awọn algoridimu kọnputa awọn ẹrọ wiwa.

Kí nìdí

Awọn idi pupọ lo wa lati ṣe SEO. Eyi ni diẹ ninu awọn pataki julọ:

  • Irisi oju opo wẹẹbu ti o pọ si: oju opo wẹẹbu ti o wa daradara lori awọn ẹrọ wiwa yoo gba awọn abẹwo diẹ sii lati ọdọ awọn olumulo ti o nifẹ si awọn akoonu rẹ.
  • Ilọsiwaju ijabọ Organic: ijabọ Organic jẹ eyiti o jẹ ipilẹṣẹ nipasẹ awọn abajade wiwa ọfẹ, laisi nini lati sanwo fun awọn ipolowo.
  • Alekun ninu awọn iyipada: oju opo wẹẹbu ti o wa daradara lori awọn ẹrọ wiwa ni anfani to dara julọ lati yi awọn alejo pada si onibara.

Ni pato, awọn SEO o le wulo fun:

  • Awọn ile-iṣẹ ti o fẹ lati mu hihan ti ami iyasọtọ wọn pọ si ati de ọdọ olugbo ti o gbooro.
  • Awọn iṣowo ti o fẹ lati ṣe agbejade ijabọ oṣiṣẹ lori oju opo wẹẹbu wọn.
  • E-iṣowo ti o fẹ lati mu tita.
  • Awọn akosemose ti o fẹ lati sọ ara wọn di mimọ ati gba awọn tuntun onibara.

La SEO o jẹ idoko-igba pipẹ ti o le ja si awọn abajade pataki fun iṣowo rẹ.

Eyi ni diẹ ninu awọn anfani pataki ti SEO:

  • Alekun ijabọ oju opo wẹẹbu: la SEO le ran o gba a placement ti o ga ni awọn abajade wiwa, eyiti o tumọ si pe diẹ sii eniyan yoo rii oju opo wẹẹbu rẹ.
  • Okiki ori ayelujara ti ni ilọsiwaju: oju opo wẹẹbu ti o wa daradara ni awọn abajade wiwa ni a rii bi aṣẹ diẹ sii ati igbẹkẹle.
  • Alekun ninu awọn iyipada: la SEO le ṣe iranlọwọ fun ọ lati yi awọn alejo pada si onibara.
  • Ipadabọ to dara lori idoko-owo (ROI): la SEO o jẹ idoko-owo kekere ti o le ja si ROI pataki kan.

ìfilọ

Stefano Fantin ati tirẹ SEO ajùmọsọrọ ti o ṣiṣẹ ni SEO o si fun ọ:

SEO ni Itali oja

Ile ibẹwẹ wẹẹbu Ayelujara gbejade jade awọn oniwe-ibẹwẹ akitiyan SEO, ni awọn agbegbe iṣẹ ṣiṣe wọnyi:

A ṣiṣẹ bi ibẹwẹ SEO Nel Ọja Itali ati ninu ọja okeere.

Ile ibẹwẹ wẹẹbu Ayelujara gbejade jade awọn oniwe-ibẹwẹ akitiyan SEO in Canton ti Ticino :

Ile ibẹwẹ wẹẹbu Ayelujara ibẹwẹ ni SEO, fun ara wọn onibara, ni gbogbo awọn cantons ti Svizzera :

SEO ni okeere oja

A ṣiṣẹ bi ibẹwẹ SEO Nel Ọja Itali ati ninu ọja okeere.

Ile ibẹwẹ wẹẹbu Ayelujara gbejade jade awọn oniwe-ibẹwẹ akitiyan SEO ni awọn wọnyi awọn agbegbe iṣẹ ti awọn ọja okeere: Ilu New York, Los Angeles, Chicago, Houston, Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, san Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sakaramento, Atlanta, Raleigh, Ilu New York, Los Angeles, Chicago, Houston, Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, san Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sakaramento, Atlanta, Raleigh; Ilu Kanada: Toronto, Montreal, Calgary, Ottawa, Edomonton, missauga, Winnipeg, Vancouver; UK: Londra, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; Yuroopu: Londra, Berlin, Madrid, Rome, Paris, Bucarest, Vienna, Hamburg, Budapest, Warsaw, Ilu Barcelona, Monaco, Milan, Sofia, Prague, Brussels, Birmingham, Ileto, Naples, Stockholm, Turin, Marseille, Amsterdam, Zagreb, Valencia, Moscow, Düsseldorf;
Ile ibẹwẹ wẹẹbu Ayelujara gbejade jade awọn oniwe-ibẹwẹ akitiyan SEO ni awọn ilu nla agbaye: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, karachi, Tokyo, Guangzhou, Mumbai, Moscow, Paul mimọ, Lahore, Delhi, Jakarta, Kinshasa, nikan, Ilu Mexico, Londra, Niu Yoki, Bangalore, Ho Chi Minh, Lima, Hanoi, Bogota, Tehran, ilu họngi kọngi, Bangkok, Dhaka, Cairo, Rio de Janeiro, Caracas, Baghdad, St. Petersburg, Riad, Calcutta, Singapore, Santiago, Sydney, Surat, Chennai, Melbourne, Yangon, Alexandria ti Egipti, Shenyang, Haiderabadi, Los Angeles, Ahmedabad, Ankara, Johannesburg, Wuhan, Yokohama, Abidjan, Busan, Cape Town, Durban, fi, Jeddah, Berlin, Casablanca, Pyongyang, Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, Rome, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto; UK: Aberdeen, Basingstoke, wẹ, Belfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Kadif, Edinburgh, Exeter, Gateshead, Glasgow, Awọn itọsi, Greenhithe, Kingston lórí Thames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle lori Tyne, Norwich, Plymouth, kika, Sheffield, Solihull, Southampton, Watford; Agbegbe Ilu Australia: Canberra, South Australia, Ibi Ikun, New South Wales bondi, Broadway, Awọn ile-iṣọ Castle, Charlestown, Chatswood - Chase, Oju iwo, Miranda, Penáfù, Sydney, Queensland:Brisbane , Carindale, Chermside, Robina, Victoria, Chadstone, Guusu Guusu, Doncaster, Orisun orisun; Austria: Vienna, Bẹljiọmu: Brussels, Brazil:Barra da Tijuca, São Paulo, Kánádà: Alberta (Ilu Kanada), Calgary, Edmonton, British Columbia (Canada) Burnaby,Coquitlam, Richmond, Surrey, Vancouver, Manitoba (Ilu Kanada), Winnipeg, Nova Scotia (Ilu Kanada), Halifax, Ontario (Ilu Kanada),Burlington, London, Markham, Mississauga, Newmarket, Ottawa, Toronto, Omi, Quebec (Ilu Kanada),brossard, Laval, Montreal, Pointe Claire, Quebec Ilu; Apapọ Arab Emirates : Abu Dhabi, Dubai; France: Aix-en-Provence, Bordeaux, Dijon, Awọn Chesnay, Ibi mimọ, Lille, Lyon, Marne-la-Vallee, Marseilles, Montpellier, nice, ParisPuteaux: la olugbeja, Rosny-Sous-Bois, Saint Herblain, Strasbourg, Velizy-Villacoublay; Jẹmánì: Augsburg, Berlin, Cologne, Dresden, Düsseldorf, Frankfurt, Hamburg, Hannover, Munich, Oberhausen, Sindelfingen, Sulzbach; Sipeeni: Ṣiṣan ti Encomienda, arroyomolinos, Barcelona, Churra, Leganes, Manadohonda, Marbella, Valencia, Zaragoza, Sweden: Helsingborg, Malmö, Nipa; Svizzera Basel, Geneva, Glattzentrum bei Wallisellen, Zurich. Ile ibẹwẹ wẹẹbu Ayelujara ṣiṣẹ ni United States of America bi ohun ibẹwẹ SEO. Ile ibẹwẹ wẹẹbu Ayelujara ṣiṣẹ ni Canada bi ohun ibẹwẹ SEO. Ile ibẹwẹ wẹẹbu Ayelujara Europa ṣiṣẹ bi ibẹwẹ SEO, Albania: Tirana; Jẹmánì: Berlin; Andorra: Andorra la Vella; Austria: Vienna; Bẹljiọmu: Brussels; Belarus: Minsk; Bosnia Herzegovina: Sarajevo; Bulgaria: Sofia; Croatia: Zagreb; Denmark: Copenhagen; Slovakia: Bratislava; Slovenia: Ljubljana; Sipeeni: Madrid; Estonia: Tallinn; Finland: Helsinki; France: Paris; Giriki: Atẹni; Hungary: Budapest; Ireland: Dublin; Iceland: Reykjavik; Latvia: Riga; Liechtenstein: Vaduz; Lithuania: Vilnius; Luxembourg: Luxembourg; Malta: Atilẹyin; Moldova: Chisinau; Monaco: Monaco; Montenegro: Agbegbe; Norway: Oslo; Fiorino: Amsterdam; Polandii: Warsaw; Pọtugal: Lisbon; UK: Londra; Apapọ Ilẹ Ṣẹẹki: Prague; Orilẹ-ede Makedonia: Skopje; Romania: Bucarest; San Marino: San Marino; Serbia: Belgrade; Sweden: Stockholm; Svizzera: Lugano, Canton Ticino, Bellinzona, Locarno, mendrisio, Chiasso, Bern; Ukraine: Kiev; Ile ibẹwẹ wẹẹbu Ayelujara ṣiṣẹ ni Asia, Afiganisitani: Kabul; Saudi Arebia : Riyadh; Armenia: Yerevan; Azerbaijan: Baku; Bahrain: Manama; Bangladesh: Dhaka; Bhutan: Thimphu; Burma: Naypyidaw; Brunei: Bandar Seri Begawan; Kambodia: Phnom Penh; Ṣaina: Beijing; Koria ile larubawa : Pyongyang; Koria ti o wa ni ile gusu : nikan; Apapọ Arab Emirates : Abu Dhabi; Philippines: Manila; Georgia: Tbilisi; Japan: Tokyo; Jordani: Amman; India: Titun Delhi; Indonesia: Jakarta; Iran: Tehran; Iraq: Baghdad; Israeli: Jerusalemu; Kazakhstan: Astana; Kagisitani: Bishkek; Kuwait: Ilu Kuwait; Laosi: Vientiane; Lebanoni: Beirut; Maldives: Malé; Malaysia: kuala Lumpur; Mongolia: Ulan Bator; Nepal: Kathmandu; Oman: Mascate; Pakistan: Islamabad; Palestine: Jerusalemu Ila-oorun; Qatar: Doha; Singapore : Singapore; Siria: Damasku; Siri Lanka : Sri Jayawardenapura Kotte; Tajikistan: Dushanbe; Taiwan: Taipei; Thailand: Bangkok; Tọki: Ankara; Turkmenistan: Ashgabat; Usibekisitani: Tashkent; Vietnam: Hanoi; Yemen: ti o; Ile ibẹwẹ wẹẹbu Ayelujara ṣiṣẹ ni Afirika, Algeria: Algiers; Angola: Luanda; Benin: Benin; Botswana: Gaborone; Burkina Faso: Ouagadougou; Burundi: Bujumbura; Cameroon: Yaounde; Cape Verde: Okun; Chad: N'Djamena; Comoros: Moroni; Ivory Coast: Yamoussoukro; Egipti: Cairo; Eretiria: Asmara; Ethiopia: Addis Ababa; Gabon: Libreville; Gambia: Banjul; Ghana: Accra; Jibuti: Jibuti; Guinea: Conakry; Guinea-Bissau: Bissau; Ikuatoria Guinea: Malabo; Kenya: Nairobi; Lesotho: Maseru; Liberia: Monrovia; Libiya: Tripoli; Madagascar: Antananarivo; Malawi: Lilongwe; Awọn buburu: Bamako; Mauritania: Mauritania; Ilu Mauritius: Port Louis; Ilu Morocco: Rabat; Mozambique: Maputo; namibia: Windhoek; Niger: Niamey; Nàìjíríà: Abuja; Central African Republic: Bangui; Orílẹ̀-èdè Kóńgò: Brazzaville; Democratic Republic of Congo: Kinshasa; Rwanda: Kigali; São Tomé ati Prince: Dobra ti São Tomé e Prince; Senegal: Dakar; Seychelles: Victoria; Sierra Leone: Freetown; Somalia: Mogadishu; Gusu Afrika: Pretoria, Cape Town, Bloemfontein; Sudan: Khartoum; Gusu Sudan: Juba; Swaziland: Mbabane, lobamba; Tanzania: Dodoma; Lati lọ: Lome; Tunisia: Tunis; Uganda: Kampala; Zambia: Lusaka; Zimbabwe: Harare; Ile ibẹwẹ wẹẹbu Ayelujara ṣiṣẹ ni South America, Argentina: Buenos Aires; Bolivia: suga; Brazil: Brasilia; Chile: Santiago de Chile; Kolombia: Bogota; Ecuador: Quito; Guyana: Georgetown; Paraguay: Asunción; Perú: Lima; Orilẹ-ede Suriname: Paramaribo; Uruguay: Montevideo; Orilẹ-ede Venezuela: Caracas; Ile ibẹwẹ wẹẹbu Ayelujara ṣiṣẹ ni Central America bi ohun ibẹwẹ SEO Belisi: Belmopan, Ijọba Agbaye; Costa Rica: San José; Oun Salvador : San Salvador; Guatemala: Ilu Guatemala; Honduras: Tegucigalpa; Nicaragua: Managua; Panama: Panama; Cuba: Havana; Dominika: Roseau; Haiti: Port-au-Prince; Orilẹ-ede ara Dominika: Santo Domingo; Trinidad àti Tobago: Port ti Spain; Antigua ati Barbuda: Saint John's; Bahamas: Nassau; Barbados: Bridgetown; Jamaica: Kingston; Grenada: Saint George's; Saint Kitii ati Nevis: Basseterre; Saint Lucia: Castries; Saint Vincent ati awọn Grenadines: Kingstown; Ile ibẹwẹ wẹẹbu Ayelujara ṣiṣẹ ni Oceania, Australia: Canberra, bondi, Broadway, Castle Hill, Charlestown, Chatswood, Oju iwo, Miranda, Penáfù, Sydney, Ilu Brisbane, Carindale, Chermside, Adelaide, Chadstone, Cheltenham, Doncaster, Orisun orisun, Maribyrnong, Booragoon, Perth; New Zeland: Wellington; Papua New Guinea: Port Moresby; Fiji: Suva; Solomon Islands: Honiara; Fanuatu: Port Vila; Micronesia: Palikir; Kiribati: Guusu Tarawa; Awọn erekusu Marshall: Majuro; Palau: Ngerulmud; Nauru: Yaren; Samoa: Apia; Tonga: Nuku'alofa; Tuvalu: Funafuti.

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SEO ajùmọsọrọ Stefano Fantin | Ti o dara ju ati Ipo.
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