SEO

Stefano Fantin me o koutou Kaitohutohu SEO e tuku ratonga marketing ki a ratou ake kiritaki.

He aha

La SEO, kupu whakamaarama mo Rapu Engine Arotautanga, Ko te huinga o nga mahi me nga rautaki e whai ana ki te whakapai ake i te tirohanga o te paetukutuku ki runga engines rapu. Ina koa, ko nga SEO e arotahi ana ki te arotau i te paetukutuku mo nga kupumatua, ko nga kupu ka tuhia e nga kaiwhakamahi ki te pae rapu ki te rapu korero.

La SEO kua wehea kia rua nga waahanga matua:

• SEO kei te wharangi: e pa ana ki nga mahi e mahia ana i roto i te paetukutuku, penei i te arotautanga ihirangi, te hanganga o te waahi me te tere uta.
• SEO waho-whārangi: e pa ana ki nga mahi ka mahia ki waho o te paetukutuku, penei i te whiwhi hononga ki muri mai i etahi atu paetukutuku.

La SEO he tukanga haere tonu me te whanake, i te mea i engines rapu kei te whakahou tonu ratou i o raatau tohu tohu. Mo konei, he mea nui kia mau tonu to mohiotanga mo te kaupapa SEO me te tango i nga rautaki pai hei whakapai ake i te whakanohonga o to paetukutuku.

Anei etahi o nga painga o SEO:

• Kua piki ake te tirohanga paetukutuku: he paetukutuku e tu pai ana engines rapu ka nui ake nga haerenga mai i nga kaiwhakamahi e aro nui ana ki ana korero.
• Kua pai ake te hokohoko pararopi: Ko te hokohoko pararopi te mea i hangaia e nga hua rapu kore utu, me te kore utu mo nga panui.
• Te pikinga o nga huringa: he paetukutuku e tu pai ana engines rapu he pai ake te tupono ki te huri i nga manuhiri ki kiritaki.

Te hitori o SEO

Ko te hitori o SEO Ka taea te wehewehe ki nga waahanga matua e toru:

Nga tau tuatahi (1990-1999)

Ko nga tau tuatahi o SEO i tohuhia e te huarahi ngawari me te mohio. TE engines rapu o taua wa, pera i a AltaVista me Yahoo!, i ahu mai i runga i te ahua ngawari o te taurangi algorithm, i arotake tuatahi i te auau ka puta mai tetahi kupu matua ki runga i te wharangi paetukutuku.

I tenei horopaki, ko nga tikanga SEO Ko te mea tino whai hua ko nga mea i whakaae kia piki te auau o te kupu matua ki roto i te paetukutuku. Hei tauira, ka taea e koe te whakahoki ano i te kupu matua i roto i nga tuhinga wharangi, nga taitara, nga whakaahuatanga meta, me nga URL.

Nga tau koura o Potae Pango SEO (2000-2007)

I te taenga mai o Google, te SEO kua piki ake te uaua me te whakataetae pakihi. Google i whakauru mai i nga huringa taupū hou e arotake ana i etahi atu mea, penei i te kounga o te ihirangi me te hanganga o te paetukutuku.

I tenei horopaki, kua timata etahi kamupene ki te whakamahi tikanga SEO "nga tangata kino", ara nga tikanga i takahi i nga aratohu o engines rapu. Ko enei tikanga, e kiia nei ko Black Hat SEO, i whakauruhia te hanganga o paetukutuku he iti te kounga me nga tuhinga taapiri, te hoko hononga mai i etahi atu paetukutuku me te raweke tohu meta.

Te whakamahi tikanga Potae Pango SEO i heke te kounga o nga hua rapu. Google katahi ka whakaurua he raupapa whakahōutanga ki ana hātepe taupū hei whawhai i enei mahi.

Te wa o SEO Potae White (2008–naianei)

No te tau 2008, Google i kaha ake te whawhai ki nga tikanga SEO Potae Pango Na tenei i piki ake te mahi SEO Potae White, ara ko nga mahi e whakaute ana i nga aratohu o engines rapu.

I nga tau tata nei, ko te SEO kua piki ake te mohio me te uaua. TE engines rapu kua whakauru mai i nga huringa taupū hou e arotake ana i te raupapa o nga mea, penei i te kounga o te ihirangi, te wheako kaiwhakamahi me te whai take o nga hua rapu.

Ki te tiki i te pai whakanohonga sui engines rapu, me whai rautaki koe SEO kei runga i enei ahuatanga.

Anei etahi o nga kaupapa matua kua tohu i te hitori o SEO:

• 1990: Ko te miihini rapu tuatahi, ko Archie, kua whakaputaina.
• 1993: Ko te miihini rapu kauwhata tuatahi, WebCrawler, kua tukuna.
• 1994: Ko AltaVista, tetahi o nga mea tuatahi, kua tukuna engines rapu rongonui.
• 1995: Ko Yahoo!, tetahi o nga mea tuatahi, kua whakaputaina engines rapu aroākapa.
• 1996: Ka whakaputaina Google, i roto i nga tau torutoru ka waiho hei miihini rapu tino rongonui i te ao.
• 1998: Google he whakauru i te PageRank algorithm, e aromatawai ana i te kounga o te paetukutuku i runga i te nui me te kounga o nga hononga taumai.
• 2000: Google he whakauru i te Panda algorithm, e whiu ana i a i paetukutuku me te ihirangi kounga iti.
• 2007: Google he whakauru i te Penguin algorithm, e whiu ana i a i paetukutuku me nga hononga kounga iti.
• 2011: Google he whakauru i te Hummingbird algorithm, e pai ake ai te mohio ki te reo maori na Google.
• 2015: Google whakaurua te RankBrain algorithm, e whakamahi ana i tetohunga mohio ki te whakapai ake i te whakanohonga o nga hua rapu.
• 2020: Google he whakauru i te BERT algorithm, e pai ake ai te mohio ki te reo maori na Google.

La SEO he mahi e whanake haere tonu ana, me whai pukenga me nga matauranga hou. Ki te tiki i te pai whakanohonga sui engines rapu, he mea nui kia whai rautaki SEO e ahu mai ana i nga ahuatanga hou me nga huringa i roto i nga huringa rorohiko engines rapu.

Perchè

He maha nga take hei mahi SEO. Anei etahi o nga mea tino nui:

• Kua piki ake te tirohanga paetukutuku: he paetukutuku e tu pai ana engines rapu ka nui ake nga haerenga mai i nga kaiwhakamahi e aro nui ana ki ana korero.
• Kua pai ake te hokohoko pararopi: Ko te hokohoko pararopi te mea i hangaia e nga hua rapu kore utu, me te kore utu mo nga panui.
• Te pikinga o nga huringa: he paetukutuku e tu pai ana engines rapu he pai ake te tupono ki te huri i nga manuhiri ki kiritaki.

Ina koa, ko nga SEO ka whai hua mo:

• Ko nga kamupene e hiahia ana ki te whakanui ake i te tirohanga o to raatau tohu me te toro atu ki te hunga whakarongo.
• Ko nga pakihi e hiahia ana ki te whakaputa waka whaimana i runga i o raatau paetukutuku.
• E-tauhokohoko e hiahia ana ki te whakanui ake i nga hoko.
• Nga tohunga ngaio e hiahia ana ki te whakamohiotia me te whiwhi i nga mea hou kiritaki.

La SEO he haumi mo te wa roa ka puta he hua nui mo to pakihi.

Anei etahi o nga painga motuhake o SEO:

• Kua piki ake te hokohoko paetukutuku: la SEO Ka taea e koe te awhina i a koe ki te tiki whakanohonga teitei ake i nga hua rapu, ko te tikanga ka nui ake nga tangata ka kite i to paetukutuku.
• Kua pai ake te ingoa ipurangi: Ko te paetukutuku e tu pai ana ki nga hua rapu ka kitea he mana ake, he pono.
• Te pikinga o nga huringa: la SEO ka awhina koe ki te huri i nga manuhiri ki kiritaki.
• Te hokinga pai mo te haumi (ROI): la SEO he haumi iti-utu ka taea te arahi ki te ROI nui.

tuku

Stefano Fantin me o koutou Kaitohutohu SEO e mahi ana i roto SEO me te tuku ki a koe:

• SEO Bing GPT
• Ecommerce SEO
• SEO Google Gemini
• SEO tuhi
• Rangahau matua
• Ratonga SEO

SEO i te maakete Itari

Paetukutuku Tukutuku Ipurangi ka whakahaere i ana mahi umanga SEO, i roto i nga waahanga whakahaere e whai ake nei:

• Lombardy : Milano, Bergamo, Brescia, como, Cremona, Lecco, Lodi, Mantova, Monza Tuhinga o mua Brianza, Pavia, Sondrio, varese;
• Abruzzo : Chieti, TeAkuira, Pescara, Teramo;
• Basilicata : Matera, Potenza;
• Calabria : Catanzaro, Cosenza, Crotone, Reggio Calabria, Vibo Valentia;
• Campania : Avellino, Benevento, Caserta, Naples, Salerno;
• Emilia Romagna : Bologna, Ferrara, Forlì, Cesena, Modena, Parma, Piacenza, Ravenna, Reggio Emilia, Rimini;
• Friuli Venezia Giulia : Koroora, Pordenone, Trieste, Udine;
• Lazio : Frosinone, Latina, Rieti, Roma, Poerewa;
• Liguria : Genoa, Imperia, Te Spezia, Savona;
• Poutu-te-rangi : Ancona, Ascoli Piceno, Kati, Macerata, ka paunatia e ahau, Urbino;
• Molise : Campobasso, Isernia;
• Piedmont : Alessandria, Asti, Biella, Cuneo, Novara, Turin, Verbano, Cusio, Ossola, Vercelli;
• Puglia : Bari, Paretata, Andria, Trani, Brindisi, Foggia, Lecce, Taranto;
• Sardegna : Cagliari, Kararehe, Nga hahi, Waenga Campidano, nuoro, Ogliastra, Olbia, Hiero, Oristano, Sasari;
• Sicilia : Agrigento, Caltanissetta, Catania, enna, Messina, Palermo, Ragusa, Siracusa, Trapani;
• Tuscany : Arezzo, Florence, Grosseto, Livorno, Lucca, Maha, Carrara, Pisa, Pistoia, Prato, Siena;
• Trentino Alto Adige : Bolzano, Trento;
• Umbria : Perugia, Terni;
• Valle d'Aosta : Aosta;
• Veneto : Belluno, Padua, I rovigo, Treviso, Venice, Verona, Vicenza;
• Svizzera : Canton of Appenzell waho, Canton of Appenzell Roto, Canton of Aargau, Canton of Basel Taiwhenua, Canton of Basel Taone, Canton of Bern, Canton of Fribourg, Canton of Geneva, Canton of Jura, Canton of Glarus, Canton of Grisons, Canton of Lucerne, Canton of Nidwalden, Canton of Neuchatel, Canton of Obwalden, Canton of St. Gallen, Canton of Schaffhausen, Canton of Solothurn, Canton of Schwyz, Canton of Thurgau, Canton of Uri, Canton of Valais, Canton of Vaud, Canton of Zug, Canton of Zurich, Kanton Ticino.

Ka mahi matou hei umanga SEO nel Maakete Itari a roto i mākete ā-ao.

Paetukutuku Tukutuku Ipurangi ka whakahaere i ana mahi umanga SEO in Kanton Ticino :

• rohe o mendrisio me nga porowhita o mendrisio, tohorā, Caneggio, pūmau e Riva San Vitale;
• rohe o Lugano me nga porowhita o Lugano ko, Lugano uru, Lugano raki, Ceresium, Paradiso, Magliasina, Agno, Sesa, sonvico, Vezia, Bren, Pregassona, Capriasca e whare inu:
• rohe o Locarno me nga porowhita o Locarno, Moutere o te roto o Maggiore, Onsernon, Gambarogno, Aporo, Waka e Verzasca;
• rohe o Vallemaggia me nga porowhita o rovana, maggia e Lavizzara;
• rohe o bellinzone me nga porowhita o bellinzone, Ticino me Giubiasco;
• rohe Riviera me te karapu Riviera;
• rohe o Blenium me nga porowhita o Serravalle, Aquarossa e Blenium;
• rohe o Rewenitini me nga porowhita o Giornico, faido, Quinto e Airolo.

Paetukutuku Tukutuku Ipurangi he umanga SEO, mo ratou ake kiritaki, i roto i nga cantons katoa o Svizzera :

• Kanton Ticino,
• Canton of Zurich,
• Canton of Zug,
• Canton of Vaud,
• Canton of Valais,
• Canton of Uri,
• Canton of Thurgau,
• Canton of Schwyz,
• Canton of Solothurn,
• Canton of Schaffhausen,
• Canton of St. Gallen,
• Canton of Obwalden,
• Canton of Neuchatel,
• Canton of Nidwalden,
• Canton of Lucerne,
• Canton of Grisons,
• Canton of Glarus,
• Canton of Jura,
• Canton of Geneva,
• Canton of Fribourg,
• Canton of Bern,
• Canton of Basel,
• Canton of Aargau,
• Canton of Appenzell.

SEO i te maakete o te ao

Ka mahi matou hei umanga SEO nel Maakete Itari a roto i mākete ā-ao.

Paetukutuku Tukutuku Ipurangi ka whakahaere i ana mahi umanga SEO i roto i nga waahi whakahaere e whai ake nei o te mākete ā-ao: Taone nui o New York, Los Angeles, Chicago, Houston, Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Taone nui o New York, Los Angeles, Chicago, Houston, Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; Kanata: Toronto, Montréal, Calgary, Ottawa, Eromitana, missisauga, Winnipeg, Vancouver; UK: Londra, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; Ūropi: Londra, Berlin, Madrid, Roma, Paris, Bucarest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milano, Sofia, Prague, Bruxelles, Birmingham, Koroni, Naples, Stockholm, Turin, Marseille, Amsterdam, Zagreb, Valencia, Moscow, Düsseldorf;
Paetukutuku Tukutuku Ipurangi ka whakahaere i ana mahi umanga SEO i nga taone nui o te ao: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, St. Paora, Rarangi, Delhi, Jakarta, Kinshasa, Seoul, Mexico City, Londra, New York, Bangalore, Ho Chi Minh, Lima, Hanoi, Bogota, Tehran, Hong Kong, Bangkok, Dhaka, Kairo, Rio de Janeiro, Caracas, Baghdad, St. Petersburg, Riad, Calcutta, Singapore, Santiago, Sydney, Tuhinga, Chennai, Melbourne, Yangon, Tuhinga o mua, Shenyang, Hyderabad, Los Angeles, Ahmedabad, Ankara, Johannesburg, Wuhan, Yokohama, Abidjan, Busan, Cape Town, Durban, hoatu, Jeddah, Berlin, Casablanca, Pyongyang, Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, Roma, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto; UK: Aberdeen, Basingstoke, Patehepa, Belfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Tutu, Greenhithe, Kingston ki Thames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle i runga i Tyne, Norwich, Plymouth, pānui, Sheffield, Solihull, Southampton, Watford; Te Rohe Nui o Ahitereiria: Canberra, South Australia, Rundle Place, New South Wales here, Broadway, Whare Taonga, Charlestown, Whakahokohoro Tiaki, Wharerangi, Miranda, Penrith, Sydney, Kuini:Brisbane , Carindale, Tae, Robina, Victoria, Pohaka, Southland, Doncaster, Kuwhera Puna; Ateria: Vienna, Belgiuma: Brussels, Brazil:Barra da Tijuca, São Paulo, Kanata: Alberta (Kanata), Calgary, Edmonton, British Columbia (Kanata) Burnaby,Coquitlam, Richmond, Surrey, Vancouver, Manitoba (Kanata), Winnipeg, Nova Scotia (Kanata), Halifax, Ontario (Kanata),Burlington, London, Markham, Mississauga, He Retaata, Ottawa, Toronto, Waterloo, Quebec (Kanata),Kaitara, Mökai, Montreal, Ko Pointe-Claire, Quebec City; United Arab Emirates: Abu Dhabi, Dubai; Parani: Aix-en-Provence, Porau, Dijon, Te Chesnay, Rūtene, Lille, Lyon, Marne-la-Vallee, Marseilles, Montpellier, Nice, ParisPuteaux: la Paruru, Rosny-Sous-Bois, Hato Herblain, Strasbourg, Velizy-Villacoublay; Tiamana: Augsburg, Berlin, Cologne, Dresden, Düsseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Koruruku; Spain: Awa o te Encomienda, Arroyomolinos, Barcelona, Churra, Leganés, Majadahonda, Marbella, Valencia, Zaragoza, Sweden: Helsingborg, Malmö, Taby; Svizzera Basel, Geneva, Glattzentrum bei Wallisellen, Zurich. Paetukutuku Tukutuku Ipurangi e mahi ana i te United States of America hei umanga SEO. Paetukutuku Tukutuku Ipurangi mahi i Kanata hei umanga SEO. Paetukutuku Tukutuku Ipurangi Ka mahi a Europa hei umanga SEO, Albania: Tirana; Tiamana: Berlin; Andora: Andorra la Vella; Ateria: Vienna; Belgium: Bruxelles; Belarus: Minsk; Bosnia Herzegovina: Sarajevo; Bulgaria: Sofia; Croatia: Zagreb; Tenimaka: Copenhagen; Slovakia: Bratislava; Slovenia: Ljubljana; Spain: Madrid; Estonia: Tallinn; Finelani: Helsinki; Parani: Paris; Kariki: Te Atene; Hungary: Budapest; Ireland: Dublin; Tiorangi: Reykjavik; Latvia: Riga; Liechtenstein: Vaduz; Lithuania: Vilnius; Luxembourg: Luxembourg; Melita: Valletta; Mouldova: Chisinau; Monaco: Monaco; Montenegro: Podgorica; Nōwei: Oslo; Netherlands: Amsterdam; Pōrana: Warsaw; Potukara: Lisbon; UK: Londra; Czech Republic: Prague; Republic of Makedonia: Skopje; Romania: Bucarest; San Marino: San Marino; Serbia: Tuhinga; Sweden: Stockholm; Svizzera: Lugano, Canton of Ticino, bellinzone, Locarno, mendrisio, Chiasso, Bern; Ukraine: Kiev; Paetukutuku Tukutuku Ipurangi mahi i Ahia, Afghanistan: Kapuru; Saudi Arabia: Riyadi; Armenia: Erevan; Azerbaijan: Baku; Bahrain: Manama; Bangladesh: Dhaka; Bhutan: Tuhinga; Burma: Tuhinga ka whai mai; Brunei: Bandar Seri Begawan; Kamupodia: Phnom Penh; Haina: Beijing; Korea ki te Raki: Pyongyang; Korea ki te Tonga: Seoul; United Arab Emirates: Abu Dhabi; Philippines: Manila; Georgia: Tbilisi; Japan: Tokyo; Horano: Amman; India: New Delhi; Indonesia: Jakarta; Iran: Tehran; Iraq: Baghdad; Iharaira: Hiruharama; Kazakhstan: Astana; Kyrgyzstan: Bishkek; Kuwait: Taone o Kuwait; Laos: Vientiane; Repanona: Beirut; Maldives: Malé; Malaysia: Kuala Lumpur; Mongolia: Ulan Bator; Nepal: Kathmandu; Oman: Mascate; Pakistan: Islamabad; Palestine: Hiruharama Rawhiti; Qatar: Doha; Singapore : Singapore; Hiria: Ramahiku; Sri Lanka: Sri Jayawardenapura Kotte; Tajikistan: Dushanbe; Taiwan: Taipei; Thailand: Bangkok; Turkey: Ankara; Turkmenistan: Asgapata; Uzbekistan: Tashkent; Vietnam: Hanoi; Yemen: sana; Paetukutuku Tukutuku Ipurangi mahi i Awherika, Algeria: Whakaputanga; Angola: Luanda; Benin: Benin; Botswana: Gaborone; Burkina Faso: Ouagadougou; Burundi: Bujumbura; Cameroon: Yaounde; Cape Verde: Beach; Tohu: N'Djamena; Kooti: Moroni; Ivory Coast: Yamoussoukro; Ihipa: Kairo; Eritrea: Asmara; Etiopia: Addis Ababa; Gabon: Libreville; Gambia: Banjul; Kana: Accra; Gibuti: Gibuti; Guinea: Conakry; Guinea-Pīhau: Pīhau; Guinea Equatorial: Malabo; Kenya: Nairobi; Lesotho: Maseru; Liberia: Monrovia; Libya: Tripoli; Madagascar: Antananarivo; Malawi: Lilongwe; Nga kino: Bamako; Mauritania: Mauritania; Mauritius: Port Louis; Moroko: Rabat; Mozambique: Maputo; Namipia: Windhoek; Nikera: Niamey; Nigeria: Abuja; Republic o Awherika Central: Bangui; Republic o te Kongo: Brazzaville; Manapori Manapori o Kongo: Kinshasa; Rwanda: Kigali; São Tomé me Te rangatira: Tuhinga o mua e Te rangatira; Henekara: Dakar; Seychelles: Victoria; Sierra Leone: Freetown; Somalia: Mogadishu; Awherika ki te Tonga: Pretoria, Cape Town, Bloemfontein; Sudan: Khartoum; Sudan ki te Tonga: Juba; Swaziland: Mbabane, lobamba; Tanzania: Dodoma; Togo: Lome; Tunisia: Tunis; Uganda: Kampala; Zambia: Lusaka; Zimbabwe: Harare; Paetukutuku Tukutuku Ipurangi mahi i Amerika ki te Tonga, Argentina: Buenos Aires; Bolivia: huka; Brazil: Brasilia; Chile: Santiago de Chile; Colombia: Bogota; Ecuador: Quito; Guyana: Georgetown; Paraguay: Asunción; Peru: Lima; Suriname: Paramaribo; Uruguay: Montevideo; Venesuela: Caracas; Paetukutuku Tukutuku Ipurangi e mahi ana i Central America hei umanga SEO Belize: Belmopan, Whenua Commonwealth; Costa Rica: San José; He Salvador : San Salvador; Kuatemala: Taone o Guatemala; Honetura: Tegucigalpa; Nikaragua: Managua; Panamā: Panamā; Cuba: Havana; Dominica: Roseau; Haiti: Port-au-Prince; Dominican Republic: Santo Domingo; Trinidad me Tobago: Port o Spain; Antigua me Barbuda: Heri John's; Bahamas: Nassau; Barbados: Bridgetown; Jamaica: Kingston; Grenada: Saint George's; Saint Kitts me Nevis: Tuhinga o mua; Saint Lucia: Tuhinga o mua; Saint Vincent me nga Grenadines: Kingstown; Paetukutuku Tukutuku Ipurangi mahi i Oceania, Ahitereiria: Canberra, here, Broadway, Castle Castle, Charlestown, Whakahokohoro, Wharerangi, Miranda, Penrith, Sydney, Brisbane City, Carindale, Tae, Adelaide, Pohaka, Cheltenham, Doncaster, Kuwhera Puna, Maribyrnong, Potae, Perth; Zeland Hou: Te Ūpoko o te Ika; Papua New Guinea: Port Moresby; Whiti: Suva; Motu Solomon: Honiara; Vanuatu: Port Vila; Micronesia: Palikir; Kiribati: Tarawa ki te Tonga; Nga Moutere o Marshall: Majuro; Palau: Ngerulmud; Nauru: Yaren; Hāmoa: Apia; Tonga: Nuku'alofa; Tuvalu: Funafuti.