ʻO Stefano Fantin a me kāu He kākāʻōlelo SEO e hāʻawi ana i nā lawelawe ke kūʻai akuʻana ia lakou iho nā mea kūʻai mai.
He aha
La SEO, acronym no Ke Huli Huli Hua'ōlelo, ʻo ia ka hoʻonohonoho o nā hana a me nā hoʻolālā e manaʻo nei e hoʻomaikaʻi i ka ʻike o kahi pūnaewele ma nā mea ʻimi noiʻi. ʻO ka mea nui, ka SEO e kālele ana i ka ʻimi ʻana i kahi pūnaewele no nā huaʻōlelo, ʻo ia nā huaʻōlelo a nā mea hoʻohana e paʻi i loko o ka pahu hulina e ʻike ai i ka ʻike.
La SEO ua maheleia i elua mahele nui:
- SEO ma ka ʻaoʻao: pili i nā hana i hana ʻia i loko o ka pūnaewele, e like me ka loiloi ʻana i ka ʻike, ka hoʻolālā pūnaewele a me ka wikiwiki o ka hoʻouka ʻana.
- SEO waho-ʻaoʻao: pili i nā hana i hana ʻia ma waho o ka pūnaewele, e like me ka loaʻa ʻana o nā backlink mai nā poʻe ʻē aʻe pūnaewele.
La SEO he hana mau a e ulu ana, e like me ka i nā mea ʻimi noiʻi ke hoʻomau mau nei lākou i kā lākou algorithms indexing. No kēia kumu, he mea nui e hoʻomau i kāu ʻike e pili ana i ke kumuhana SEO a lawe i nā hoʻolālā maikaʻi loa e hoʻomaikaʻi i ka i hoʻokomo ' o kāu pūnaewele.
Eia kekahi mau pono o SEO:
- Hoʻonui i ka ʻike pūnaewele: kahi pūnaewele i hoʻonohonoho maikaʻi ʻia nā mea ʻimi noiʻi e loaʻa hou nā kipa mai nā mea hoʻohana makemake i kāna mau mea.
- Ua hoʻomaikaʻi ʻia nā kaʻa kaiaola: ʻO ka organic traffic ka mea i hana ʻia e nā hualoaʻa ʻimi manuahi, me ka ʻole e uku no nā hoʻolaha.
- Hoʻonui i nā hoʻololi: kahi pūnaewele i hoʻonohonoho maikaʻi ʻia nā mea ʻimi noiʻi ʻoi aku ka maikaʻi o ka hoʻohuli ʻana i nā malihini i nā mea kūʻai mai.
Moolelo o SEO
Ka moolelo o SEO hiki ke maheleia i ekolu mahele nui:
Nā makahiki mua (1990-1999)
ʻO nā makahiki mua o SEO ua hōʻike ʻia lākou e kahi ala maʻalahi a intuitive. KA nā mea ʻimi noiʻi ʻO ia manawa, e like me AltaVista a me Yahoo!, ua hoʻokumu ʻia ma kahi algorithm indexing maʻalahi, ka mea i loiloi mua i ka alapine i ʻike ʻia ai kahi huaʻōlelo ma kahi ʻaoʻao pūnaewele.
Ma kēia pōʻaiapili, nā ʻenehana SEO ʻO ka mea maikaʻi loa, ʻo ia ka mea i hiki ke hoʻonui i ka alapine o kahi huaʻōlelo i loko o kahi pūnaewele. No ka laʻana, hiki iā ʻoe ke hana hou i ka huaʻōlelo ma ka ʻaoʻao kikokikona, nā poʻo inoa, nā wehewehe meta, a me nā URL.
ʻO nā makahiki gula o Black Hat SEO (2000-2007)
Me ka hiki ana mai o Google,ʻia SEO ua lilo i hana paʻakikī a hoʻokūkū. Google ua hoʻokomo i nā algorithm indexing hou i loiloi pū i nā mea ʻē aʻe, e like me ka maikaʻi o ka ʻike a me ke ʻano o ka pūnaewele.
Ma kēia ʻano, ua hoʻomaka kekahi mau ʻoihana e hoʻohana i nā ʻenehana SEO "nā lawehala", ʻo ia hoʻi nā ʻenehana i uhaki i nā alakaʻi o nā mea ʻimi noiʻi. ʻO kēia mau ʻenehana, i kapa ʻia ʻo Black Hat SEO, komo i ka hana ana o pūnaewele maikaʻi haʻahaʻa me ka maʻiʻo pālua, ke kūʻai ʻana i nā loulou mai nā poʻe ʻē aʻe pūnaewele a me ka hoʻoponopono ʻana i ka ʻōlelo meta.
Ka hoʻohana ʻana i nā ʻenehana Black Hat SEO ua alakaʻi i ka emi ʻana o ka maikaʻi o nā hopena hulina. Google a laila ua hoʻokomo i kahi pūʻulu o nā mea hou i kāna mau algorithms indexing e hakakā i kēia mau hana.
ʻO ke au o SEO Papale Keʻokeʻo (2008–i kēia manawa)
Mai ka makahiki 2008, Google hoʻoikaika i ka hakakā ʻana i nā ʻenehana SEO Papale ʻEleʻele. Ua hoʻonui kēia i ka hana SEO White Hat, ʻo ia hoʻi nā hana e mahalo ana i nā alakaʻi o nā mea ʻimi noiʻi.
I kēia mau makahiki i hala iho nei, ʻo ka SEO ua lilo i hana maʻalahi a paʻakikī. KA nā mea ʻimi noiʻi ua hoʻolauna i nā algorithm indexing hou e loiloi ana i nā ʻano kumu, e like me ka maikaʻi o ka ʻike, ka ʻike mea hoʻohana a me ka pili o nā hopena hulina.
E kiʻi i kahi maikaʻi i hoʻokomo ' sui nā mea ʻimi noiʻi, pono ʻoe e lawe i kahi hoʻolālā SEO e pili ana i keia mau kumu.
Eia kekahi mau hanana nui i hoailona i ka moolelo o SEO:
- 1990: Ua paʻi ʻia ka ʻenekini huli mua, ʻo Archie.
- 1993: Hoʻokuʻu ʻia ka ʻenekini huli kiʻi mua, WebCrawler.
- 1994: Ua hoʻokuʻu ʻia ʻo AltaVista, kekahi o nā mea mua nā mea ʻimi noiʻi kaulana.
- 1995: Ua paʻi ʻia ʻo Yahoo!, kekahi o nā mea mua nā mea ʻimi noiʻi hierarchical.
- 1996: Hoʻopuka ʻia Google, ka mea i loko o kekahi mau makahiki e lilo i ʻenekini huli kaulana loa ma ka honua.
- 1998: Google hoʻolauna i ka PageRank algorithm, e loiloi ana i ka maikaʻi o kahi pūnaewele e pili ana i ka nui a me ka maikaʻi o nā loulou e hiki mai ana.
- 2000: Google hoʻolauna i ka Panda algorithm, e hoʻopaʻi i pūnaewele me ka maʻiʻo haʻahaʻa.
- 2007: Google hoʻolauna i ka Penguin algorithm, e hoʻopaʻi i pūnaewele me nā loulou maikaʻi haʻahaʻa.
- 2011: Google hoʻolauna i ka Hummingbird algorithm, e hoʻomaikaʻi i ka ʻike o ka ʻōlelo kūlohelohe e Google.
- 2015: Google hoʻolauna i ka RankBrain algorithm, e hoʻohana ana i kaʻike kūlohelohe e hoʻomaikaʻi i ka i hoʻokomo ' o na hopena huli.
- 2020: Google hoʻolauna i ka BERT algorithm, e hoʻomaikaʻi i ka ʻike ʻana i ka ʻōlelo kūlohelohe e Google.
La SEO he hana e ulu mau ana, e koi ana i nā mākau hou a me ka ʻike. E kiʻi i kahi maikaʻi i hoʻokomo ' sui nā mea ʻimi noiʻi, he mea nui e apono i ka hoʻolālā SEO ʻo ia ka mea i hoʻokumu ʻia i nā ʻano hou a me nā loli i nā algorithms kamepiula nā mea ʻimi noiʻi.
No ke aha mai
Nui nā kumu e hana ai SEO. Eia kekahi mau mea nui loa:
- Hoʻonui i ka ʻike pūnaewele: kahi pūnaewele i hoʻonohonoho maikaʻi ʻia nā mea ʻimi noiʻi e loaʻa hou nā kipa mai nā mea hoʻohana makemake i kāna mau mea.
- Ua hoʻomaikaʻi ʻia nā kaʻa kaiaola: ʻO ka organic traffic ka mea i hana ʻia e nā hualoaʻa ʻimi manuahi, me ka ʻole e uku no nā hoʻolaha.
- Hoʻonui i nā hoʻololi: kahi pūnaewele i hoʻonohonoho maikaʻi ʻia nā mea ʻimi noiʻi ʻoi aku ka maikaʻi o ka hoʻohuli ʻana i nā malihini i nā mea kūʻai mai.
ʻO ka mea nui, ka SEO hiki ke hoohana no:
- ʻO nā hui e makemake e hoʻonui i ka ʻike o kā lākou hōʻailona a hiki i kahi lehulehu ākea.
- ʻO nā ʻoihana e makemake ana e hoʻopuka i nā kaʻa kūpono ma kā lākou pūnaewele.
- E-kalepa ka poe makemake e hoonui i ke kuai.
- ʻO ka poʻe ʻoihana makemake e hōʻike iā lākou iho a loaʻa i nā mea hou nā mea kūʻai mai.
La SEO he hoʻolimalima lōʻihi e hiki ke alakaʻi i nā hopena koʻikoʻi no kāu ʻoihana.
Eia kekahi mau pono kiko'ī o SEO:
- Hoʻonui ʻia ka hele ʻana o ka pūnaewele: la SEO hiki ke kōkua iā ʻoe e loaʻa i kahi i hoʻokomo ' ʻoi aku ka kiʻekiʻe o nā hopena hulina, ʻo ia hoʻi, ʻoi aku ka nui o nā poʻe e ʻike i kāu pūnaewele.
- Hoʻomaikaʻi maikaʻi ʻia ka inoa pūnaewele: ʻike ʻia kahi pūnaewele i hoʻonohonoho maikaʻi ʻia i nā hopena hulina he mana a hilinaʻi.
- Hoʻonui i nā hoʻololi: la SEO hiki ke kōkua iā ʻoe e hoʻohuli i nā malihini hou aku i nā mea kūʻai mai.
- Hoʻihoʻi maikaʻi ma ka hoʻopukapuka kālā (ROI): la SEO he kumu kūʻai haʻahaʻa ia e hiki ai ke alakaʻi i kahi ROI nui.
kaumaha
ʻO Stefano Fantin a me kāu He kākāʻōlelo SEO ka mea hana ma SEO a hāʻawi iā ʻoe:
SEO ma ka mākeke Italia
Pūnaewele Pūnaewele Pūnaewele e hana ana i kana mau hana oihana SEO, ma keia mau wahi hana:
- Lombardy : Milan, Bergamo, Brescia, Como, Cremona, Lecco, Lodi, Mantua, Monza a me ka ʻO Brianza, Pavia, Sondrio, Varese;
- Abruzzo : Chieti, KaAkula, Pescara, Teramo;
- Basilicata : Matera, ʻO Potenza;
- Calabria : Catanzaro, Cosenza, Crotone, ʻO Reggio Calabria, Vibo Valentia;
- Campania : Avellino, Benevento, Caserta, Napela, Salerno;
- Emilia Romagna : Bologna, ʻO Ferrara, Wahi, Cesena, Modena, Parma, Piacenza, Ravenna, ʻO Reggio Emilia, Rimini;
- Friuli Venezia Giulia : ʻO Keloria, Pordenone, Trieste, Udine;
- Lazio : Frosinone, Latina, Rieti, Rome, Viterbo;
- Liguria : Genoa, Imperia, Na Spezia, Savona;
- ʻO Marche : Ancona, Ascoli piceno, Kū, ʻO Macerata, Kaumaha au, Urbino;
- Molise : Campobasso, Isernia;
- Piedmont : Alessandria, Asti, ʻO Biella, Cuneo, Novara, Turin, Verbano, Kusio, ʻOsola, ʻO Vercelli;
- Puglia : Bari, ʻO Barletta, ʻO Andria, Trani, Brindisi, Foggia, Lecce, Taranto;
- Sardinia : Cagliari, ʻĀpana, ʻO Iklesias, Kauwaena Campidano, nuoro, ʻO Ogliastra, Olbia, Luakini, Oristano, Sasari;
- Sicilia : ʻAukake, ʻO Caltanissetta, Catania, Enna, Messina, Palermo, Ragusa, Syracuse, Trapani;
- Tuscany : Arezzo, Florence, ʻO Grosseto, Livorno, Lucca, Massa, Carrara, Pisa, Pistoia, Prato, Iā Siena;
- ʻO Trentino Alto Adige : ʻO Bolzano, Trento;
- Umbria : Perugia, ʻO Terni;
- Valle d'Aosta : Aosta;
- Veneto : Belluno, Padova, Rovigo, ʻO Treviso, Venice, Verona, ʻO Vicenza;
- Svizzera : Canton of Appenzell Kuwaho, Canton of Appenzell Kuloko, Canton of Aargau, Canton of Basel kuaaina, Canton of Basel kūlanakauhale, Canton of Bern, Canton o Fribourg, Cantona o Geneva, Cantona o Jura, Canton of Glarus, Canton of Grisons, Canton of Lucerne, Canton of Nidwalden, Canton of Neuchatel, Canton of Obwalden, Canton of St. Gallen, Canton of Schaffhausen, Canton of Solothurn, Canton of Schwyz, Canton of Thurgau, Canton of Uri, Canton of Valais, Canton of Vaud, Canton of Zug, Cantona o Zurich, Canton of Ticino.
Hana mākou ma ke ʻano he ʻoihana SEO nel Ke mākeke Italia a i mākeke honua.
Pūnaewele Pūnaewele Pūnaewele e hana ana i kana mau hana oihana SEO in Canton of Ticino :
- apana o mendrisio me na poai o mendrisio, koholā, Caneggio, ʻO Stabio e Riva San Vitale;
- apana o Lugano me na poai o Lugano is, Lugano komohana, Lugano ke akau, Ceresium, Paradiso, Magliasina, ʻO Agno, ʻO Sessa, sonvico, ʻO Vezia, ʻO Breno, ʻO Pregassona, Capriasca e hale kūʻai:
- apana o Locarno me na poai o Locarno, Mokupuni o Lake Maggiore, ʻO Onsernon, ʻO Gambarogno, Apple, Moku e ʻo Verzasca;
- apana o Vallemaggia me na poai o rovana, ʻO Maggia e Lavizzara;
- apana o bellinzone me na poai o bellinzone, Ticino a me Giubiasco;
- Apana Riviera me ka hui Riviera;
- apana o Blenium me na poai o ʻO Serravalle, Aquarossa e Blenium;
- apana o Leventine me na poai o ʻO Giornico, faido, Pōʻalima e Airolo.
Pūnaewele Pūnaewele Pūnaewele he oihana SEO, no lakou iho nā mea kūʻai mai, ma na canton a pau o Svizzera :
- Canton of Ticino,
- Cantona o Zurich,
- Canton of Zug,
- Canton of Vaud,
- Canton of Valais,
- Canton of Uri,
- Canton of Thurgau,
- Canton of Schwyz,
- Canton of Solothurn,
- Canton of Schaffhausen,
- Canton of St. Gallen,
- Canton of Obwalden,
- Canton of Neuchatel,
- Canton of Nidwalden,
- Canton of Lucerne,
- Canton of Grisons,
- Canton of Glarus,
- Cantona o Jura,
- Cantona o Geneva,
- Canton o Fribourg,
- Canton of Bern,
- Canton of Basel,
- Canton of Aargau,
- Canton of Appenzell.
SEO ma ka mākeke honua
Hana mākou ma ke ʻano he ʻoihana SEO nel Ke mākeke Italia a i mākeke honua.
Pūnaewele Pūnaewele Pūnaewele e hana ana i kana mau hana oihana SEO ma na wahi hana o ka mākeke honua: Nuioka, Los Angeles, Chicago, Houston, Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, Kapalakiko, Detroit, ʻO ElPaso, Seattle, Boston, Hawaii, Sacramento, Atlanta, Raleigh, Nuioka, Los Angeles, Chicago, Houston, Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, Kapalakiko, Detroit, ʻO ElPaso, Seattle, Boston, Hawaii, Sacramento, Atlanta, Raleigh; Kanaka: Toronto, Montreal, ʻO Calgary, Ottawa, ʻEdoma, missisauga, Winnipeg, Vancouver; UK: Londra, Glasgow, Sefila, Liverpool, Manchester, Bristol, Leeds, Birmingham; ʻEulopa: Londra, Pelelina, Madrid, Rome, Paris, Bucarest, Vienna, Hamburg, Pukapeka, Warsaw, Pakelona, Monako, Milan, Sofia, ʻO Prague, Bruxelles, Birmingham, ʻO Colonia, Napela, Stockholm, Turin, Marseille, Part I, Zagreb, Valencia, Moscow, Dusseldorf;
Pūnaewele Pūnaewele Pūnaewele e hana ana i kana mau hana oihana SEO ma nā kūlanakauhale nui o ka honua: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Kou, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, St. Paul, Lahore, Delhi, Jakarta, Kinshasa, Seoul, ʻo Mexico City, Londra, New York, Bangalore, Ho Chi Minh, Lima, Hanoi, ʻO Bogota, Tehran, Hong Kong, Bangkok, Dhaka, Kairo, Rio de Ka Janeiro, Caracas, Baghdad, ʻO St.Pietroburgo, Riad, Calcutta, Sinapoa, Santiago, Sydney, Surat, Chennai, Melbourne, Yangon, ʻO Alexandria o ʻAigupita, Shenyang, Hyderabad, Los Angeles, Ahmedabad, Ankara, Johannesburg, Wuhan, Yokohama, Abidjan, Busan, Kaona Lani, Durban, kau, Jeddah, Pelelina, Casablanca, Pyongyang, Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Urumqi, Brasilia, Salvador, Buenos Aires, Rome, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto; UK: Aberdeen, ʻO Basingstoke, auau, Belfast, Birmingham, Brighton, Bristol, ʻO Bromley, Kamepelika, Cardiff, Edinburgh, Exeter, ʻO Gateshead, Glasgow, Nā Kelaha, ʻO Greenhithe, Kingston ma luna o Thames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle ma luna o Tyne, Norwich, Plymouth, Heluhelu, Sefila, Solihull, Southampton, Watford; Teritori kapikala ʻo Australia: Canberra, Australia Hema, Wahi Rundle, Wale Hema Hema bondi, Broadway, Nā hale kākela, Kalana, Kahikina Alualu, ʻUlaʻula, Miranda, ʻO Penrith, Sydney, Queensland:Brisbane , Carindale, Chermside, ʻO Robina, Victoria, Pōhaku, Hikina, ʻO Doncaster, Puka Punawai; Aukekulia: Vienna, Pelekiuma: Palukela, Palakila:ʻO Barra da Tijuca, ʻO São Paulo, Kanaka: Alberta (Kanaka), ʻO Calgary, 'O Edmonton, ʻO British Columbia (Kanaka) Burnaby,ʻO Coquitlam, Rikemona, ʻO Surrey, Vancouver, ʻO Manitoba (Kanaka), Winnipeg, Nova Scotia (Kanaka), Halifax, Hilo (Kanaka),Burlington, London, Markham, Mississauga, Newmarket, Ottawa, Toronto, Waiwai, Hawaii (Kanaka),ʻO Brossard, Laval, Montreal, ʻO Pointe-Claire, ʻO Quebec City; Aupuni 'Emira' Alapia Hui Pū 'ia : Abu Dhabi, Dubai; Palani: Aix-en-Provence, Bordeaux, Dijon, ʻO ka Chesnay, ʻO Lieusaint, Lille, Lyon, ʻO Marne-la-Vallee, Marseille, Montpellier, ʻoluʻolu, ParisPuteaux: la Pale Kaua, ʻO Rosny-Sous-Bois, Saint Herblain, Strasbourg, ʻO Velizy-Villacoublay; Kelemānia: Augsburg, Pelelina, Cologne, ʻO Dresden, Dusseldorf, Honolulu, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Sulzbach; Kepania: Kahawai o ka Encomienda, arroyomolinos, Pakelona, ʻO Churra, Leganés, Mayadahonda, ʻO Marbella, Valencia, Zaragoza, Kuekene: Koi ʻia ʻo Horgingborg, Malmö, Kāpena; Svizzera Basel, Geneva, ʻO Glattzentrum bei Wallisellen, Zurich. Pūnaewele Pūnaewele Pūnaewele hana ma ʻAmelika Hui Pū ʻIa ma ke ʻano he hui SEO. Pūnaewele Pūnaewele Pūnaewele hana ma Kanada ma ke ʻano he hui SEO. 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