E-commerce: a great opportunity ...
The ever-increasing spread of Internet and smartphones have allowed a growing number of people to access many services directly on the web. In particular, the world of online sales has seen constant growth in recent years and it is expected that by 2021 global revenues will reach 4.88 trillion dollars.
This situation, if properly exploited, offers an important opportunity to companies; offering its own service E-commercein fact, even small realities can not only reach new ones clients in their own local market, but also access the wide international market, resulting in a significant potential increase in its sales.
Another important advantage of online sales is that it becomes possible to profile the user and therefore offer him a personalized and optimized experience, for example by offering him products in the home of your site that are more likely to his liking. The profiling of its users also allows you to better understand their tastes and motivations, thus making it possiblee an optimization of your strategy marketing.
… But also a difficult challenge
As can be expected, the world of online sales certainly offers important opportunities, but only to those who successfully face the peculiar difficulties that characterize it. Trying to open an online shop without the support of qualified professionals could result in a huge waste of time, money and resources. We list some of the challenges to overcome in order to manage a E-commerce with success:
- When you open a E-commerce you have access to a much larger market, but at the same time you have to face an equally extensive competition: in the case of a shop physical competitors to beware of are a limited number of other shops in the local area; in the case of a Online shop instead the geographical location loses much of its importance and its users can be attracted by shop offers in very distant locations.
Competition therefore becomes much tighter with the consequence that it is often the details that make the difference and providing users with a less than excellent experience can cause big losses to your business. - It can be difficult for an online shop to be found online, especially if your brand is not of the highest level. To give an idea of the difficulty of this task, there are over 1 billion sites on the web corresponding to many billions of pages. To be found through a search on google it is necessary for the user to perform a search and your site appears in the first ten positions (positions after the tenth are rarely clicked by users). For this reason the opening of a E-commerce cannot ignore an activity aimed at optimizing the probability of being selected by search engine, also called activity SEO (Search Engine Optimization), and which requires a dedicated professional figure.
- Unlike what happens for physical stores, where advertising takes place with relatively simple schemes, in the world of online sales, advertisements are usually paid per click and the cost for each of these clicks usually varies according to a series of technical parameters that need of a dedicated professional figure (again the expert SEO) to be optimized. Since the ad spend is, in the case of E-commerce, often substantial, it is vital to refer to a qualified figure that minimizes spending per click.
- Unlike what happens in physical stores, in E-commerce the customer cannot try the goods before buying them, and this holds back many consumers if the appropriate countermeasures are not implemented. In particular, it is important to offer the possibility to return the product at no additional cost. For the same reason it is also essential to provide product sheets rich in details, photos and even illustrative videos, which give the user the clearest possible idea of the characteristics of the product. The most successful shops also allow users to ask questions about how the product works; these questions are visible on the site and other users who have tried the product can answer. Doing so increases the confidence in the product on the part of clients while minimizing the number of calls to your toll-free number.
What to do to start a E-commerce
As described above, selling online is a demanding activity that requires a solid set of skills and professionalism both in the set-up phases and during daily operations. It is therefore necessary to immediately rely on qualified web agencies, capable of giving support in all phases and all areas of putting online and maintaining a Online shop.
Doing so will maximize sales and minimize advertising and support staff costs.
Our agency is able to provide you with support in all phases of the conception, launch and management of an online shop:
- We will guide you in choosing the best platform for implementation (woocommerce, prestashop, magento ...) or, if appropriate, we will suggest and implement a proprietary solution.
- Thanks to our highly qualified staff we will optimize yours E-commerce so as to ensure maximum visibility of your business at the best market cost.
- If you need to migrate from or to other platforms we can implement import/export solutions as well as synchronization solutions with external marketplaces such as Amazon or eBay.
- On request we can also provide training courses for the correct management of your online shop, or if you prefer, directly support expert staff for its maintenance.
If you need more information contact us without obligation at the email address stefano.fantin@agenzia-web.online, o chiedi un appuntamento per una consulenza, riceviamo a Legnano.
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