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SEO

Stefano Fantin na nke Gị SEO ndụmọdụ nke na-enye ọrụ marketing nye onwe ha ahịa.

Kedu


La SEO, acronym maka Nchọpụta Nchọpụta Nchọpụta, bụ usoro ihe omume na atụmatụ nke na-achọ imeziwanye visibiliti nke weebụsaịtị na nchọta ọchụchọ. Karịsịa, ndị SEO na-elekwasị anya n'ịkwalite weebụsaịtị maka mkpụrụokwu, nke bụ okwu ndị ọrụ na-abanye n'ime ebe nchọta iji chọta ozi.

La SEO e kewara ụzọ abụọ bụ isi:

  • SEO na ibe: gbasara mmemme ndị a na-eme n'ime webụsaịtị, dị ka njikarịcha ọdịnaya, nhazi saịtị na ọsọ nbudata.
  • SEO na-apụ apụ: gbasara ihe omume ndị a na-eme na mpụga weebụsaịtị, dị ka ịnweta backlinks site na ndị ọzọ weebụsaịtị.

La SEO ọ bụ usoro na-aga n'ihu ma na-agbanwe agbanwe, dịka m nchọta ọchụchọ ha na-aga n'ihu na-emelite algọridim indexing ha. N'ihi nke a, ọ dị mkpa idobe ihe ọmụma gị na isiokwu a SEO ma were usoro kachasị mma iji meziwanye nke ahụ pụrụ isi chọta nke weebụsaịtị gị.

Nke a bụ ụfọdụ uru nke SEO:

  • Mmụba ọhụụ webụsaịtị: webụsaịtị edobere nke ọma na nchọta ọchụchọ ga-enweta nleta ndị ọzọ n'aka ndị ọrụ nwere mmasị na ọdịnaya ya.
  • Ofefe organic emelitere: okporo ụzọ organic bụ nke a na-enweta site na nsonaazụ ọchụchọ efu, na-enweghị akwụ ụgwọ maka mgbasa ozi.
  • Mmụba na ntụgharị: webụsaịtị edobere nke ọma na nchọta ọchụchọ nwere ohere ka mma ịtụgharị ndị ọbịa na ahịa.

Akụkọ ihe mere eme nke SEO


Akụkọ ihe mere eme nke SEO enwere ike kewaa ụzọ atọ bụ isi:

Afọ mbụ (1990-1999)

Afọ mbụ nke SEO e ji ụzọ dị mfe na nghọta mara ha. THE nchọta ọchụchọ nke oge ahụ, dị ka AltaVista na Yahoo!, gbadoro ụkwụ na algọridim nrịbama dị mfe, bụ nke tụlere ugboro ole mkpụrụokwu pụtara na ibe weebụ.

N'okwu a, teknụzụ SEO ndị kacha dị irè bụ ndị kwere ka abawanye ugboro nke isiokwu n'ime weebụsaịtị. Dịka ọmụmaatụ, ị nwere ike ikwugharị isiokwu dị na ederede ibe, aha, nkọwa meta, na URL.

Afọ ọla edo nke Black Hat SEO (2000-2007)

Na biakwa obibia Google, na SEO ọ aghọwo azụmahịa na-esiwanye ike na asọmpi. Google webatara algọridim indexing ọhụrụ nke tụlekwara ihe ndị ọzọ, dị ka ogo ọdịnaya na nhazi nke weebụsaịtị.

N'okwu a, ụfọdụ ụlọ ọrụ amalitela iji usoro SEO "ndị na-emebi iwu", ya bụ usoro ndị mebiri ụkpụrụ nduzi nke nchọta ọchụchọ. Usoro ndị a, nke a maara dị ka Black Hat SEO, gụnyere ihe e kere eke weebụsaịtị àgwà dị ala nwere ọdịnaya oyiri, ịzụrụ njikọ sitere na ndị ọzọ weebụsaịtị na mkpado meta mkpado.

Iji usoro okpu ojii SEO butere mbelata ogo nsonaazụ ọchụchọ. Google wee webata usoro mmelite na algọridim ya indexing iji luso omume ndị a ọgụ.

Oge nke SEO Okpu ọcha (2008-ugbu a)

Dị ka 2008, Google wusiri ike ọgụ megide usoro SEO Okpu ojii. Nke a butere mmụba nke ọrụ SEO White Hat, i.e. mmemme na-asọpụrụ ụkpụrụ nduzi nke nchọta ọchụchọ.

Na-adịbeghị anya, na SEO ọ ghọwo ọrụ na-agbagwoju anya na mgbagwoju anya. THE nchọta ọchụchọ ewebatala algọridim indexing ọhụrụ na-enyocha usoro ihe dị iche iche, dị ka ogo ọdịnaya, ahụmịhe onye ọrụ na mkpa nsonaazụ ọchụchọ.

Iji nweta nke ọma pụrụ isi chọta sui nchọta ọchụchọ, Ikwesiri ime atụmatụ SEO nke dabere na ihe ndị a.

Nke a bụ ụfọdụ n'ime isi ihe mere akara akụkọ ihe mere eme nke SEO:

  • 1990: Ebipụtala igwe nchọta mbụ, Archie.
  • 1993: E wepụtara igwe nchọta eserese nke mbụ, WebCrawler.
  • 1994: A tọhapụrụ AltaVista, otu n'ime ndị mbụ nchọta ọchụchọ ewu ewu.
  • 1995: Yahoo!, otu n'ime ndị mbụ, ka ebipụtara nchọta ọchụchọ nhazi ọkwa.
  • 1996: Ebipụtara Google, nke n'ime afọ ole na ole ga-abụ search engine kasị ewu ewu n'ụwa.
  • 1998: Google ewebata PageRank algọridim, nke na-enyocha ogo weebụsaịtị dabere na ọnụọgụ na ogo njikọ mbata.
  • 2000: Google ewebata Panda algọridim, nke na-ata m ahụhụ weebụsaịtị na obere ọdịnaya ọdịnaya.
  • 2007: Google ewebata Penguin algọridim, nke na-ata m ahụhụ weebụsaịtị na njikọ dị ala.
  • 2011: Google na-ewebata algọridim nke Hummingbird, nke na-eme ka nghọta asụsụ okike ka mma site na Google.
  • 2015: Google ewebata RankBrain algọridim, nke na-eji iheọgụgụ isi imeziwanye ihe pụrụ isi chọta nke nsonaazụ ọchụchọ.
  • 2020: Google ewebata algọridim nke BERT, nke na-eme ka nghota asụsụ okike ka mma site na Google.

La SEO ọ bụ ọrụ na-agbanwe agbanwe mgbe niile, nke chọrọ nkà na ihe ọmụma ọhụrụ. Iji nweta nke ọma pụrụ isi chọta sui nchọta ọchụchọ, ọ dị mkpa ịmụta atụmatụ SEO nke dabere na usoro kachasị ọhụrụ na mgbanwe na algọridim kọmputa nchọta ọchụchọ.

Gịnị kpatara

Enwere ọtụtụ ihe kpatara ime SEO. Nke a bụ ụfọdụ n'ime ihe kacha mkpa:

  • Mmụba ọhụụ webụsaịtị: webụsaịtị edobere nke ọma na nchọta ọchụchọ ga-enweta nleta ndị ọzọ n'aka ndị ọrụ nwere mmasị na ọdịnaya ya.
  • Ofefe organic emelitere: okporo ụzọ organic bụ nke a na-enweta site na nsonaazụ ọchụchọ efu, na-enweghị akwụ ụgwọ maka mgbasa ozi.
  • Mmụba na ntụgharị: webụsaịtị edobere nke ọma na nchọta ọchụchọ nwere ohere ka mma ịtụgharị ndị ọbịa na ahịa.

Karịsịa, ndị SEO ọ nwere ike ịba uru maka:

  • Companieslọ ọrụ ndị chọrọ ịbawanye visibiliti nke ika ha wee rute ndị na-ege ntị sara mbara.
  • Azụmahịa ndị chọrọ ịmepụta okporo ụzọ ruru eru na webụsaịtị ha.
  • E-azụmahịa ndị chọrọ ịbawanye ahịa.
  • Ndị ọkachamara na-achọ ime ka a mara onwe ha ma nweta ndị ọhụrụ ahịa.

La SEO ọ bụ itinye ego na-adịte aka nke nwere ike ibute nsonaazụ dị ịrịba ama maka azụmahịa gị.

Ebe a bụ ụfọdụ n'ime kpọmkwem uru nke SEO:

  • Mmụba okporo ụzọ webụsaịtị: la SEO nwere ike inyere gị aka inweta a pụrụ isi chọta dị elu na nsonaazụ ọchụchọ, nke pụtara na ọtụtụ mmadụ ga-ahụ weebụsaịtị gị.
  • Emelitere aha n'ịntanetị: A na-ahụ webụsaịtị edobere nke ọma na nsonaazụ ọchụchọ dị ka ikike na ntụkwasị obi.
  • Mmụba na ntụgharị: la SEO nwere ike inyere gị aka ịtụgharị ndị ọbịa ọzọ ahịa.
  • Nlaghachi nke ọma na ntinye ego (ROI): la SEO ọ bụ ntinye ego dị ọnụ ala nke nwere ike iduga ROI dị ịrịba ama.

enye

Stefano Fantin na nke Gị SEO ndụmọdụ onye na-arụ ọrụ SEO ma na-enye gị:

SEO n'ahịa Ịtali

Weblọ Ọrụ Weebụsaịtị na-arụ ọrụ ụlọ ọrụ ya SEO, na mpaghara ọrụ ndị a:

Anyị na-arụ ọrụ dị ka ụlọ ọrụ SEO nel Ahịa Italiantali na n’ime ahia mba ofesi.

Weblọ Ọrụ Weebụsaịtị na-arụ ọrụ ụlọ ọrụ ya SEO in Canton nke Ticino :

Weblọ Ọrụ Weebụsaịtị ọ bụ ụlọ ọrụ SEO, maka onwe ha ahịa, na mpaghara niile nke Svizzera :

SEO na mba ụwa

Anyị na-arụ ọrụ dị ka ụlọ ọrụ SEO nel Ahịa Italiantali na n’ime ahia mba ofesi.

Weblọ Ọrụ Weebụsaịtị na-arụ ọrụ ụlọ ọrụ ya SEO n'okpuru ebe ọrụ nke ahia mba ofesi: Obodo New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Obodo New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, ozi ọma, Winnipeg, Vancouver; UK: London, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; Europe: London, Berlin, Madrid, Rome, Paris, Bucarest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milan, Sofia, Prague, Brussels, Birmingham, Obodo, Naples, Stockholm, Turin, Marseille, Amsterdam, Zagreb, Valencia, Moscow, Düsseldorf;
Weblọ Ọrụ Weebụsaịtị na-arụ ọrụ ụlọ ọrụ ya SEO n'obodo ukwu ụwa: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, St. Paul, Lahore, Delhi, Jakarta, Kinshasa, Seoul, Mexico City, London, New York, Bangalore, Ho Chi Minh, Lima, Hanoi, Bogota, Tehran, Hong Kong, Bangkok, Dhaka, Cairo, Rio de Janeiro, Caracas, Baghdad, Petersburg, Riad, Calcutta, Singapore, Santiago, Sydney, Surat, Chennai, Melbourne, Yangon, Alexandria nke Egypt, Shenyang, Hyderabad, Los Angeles, Ahmedabad, Ankara, Johannesburg, Wuhan, Yokohama, Abidjan, Busan, Cape Town, Durban, tinye, Jeddah, Berlin, Casablanca, Pyongyang, Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Ọzịza, Brasília, Salvador, Buenos Aires, Rome, Chicago, ebe e wusiri ike, Chittagong, Belo Horizonte, Toronto; UK: Aberdeen, basingstoke, Bath, Belfast, Birmingham, Festival, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Agba ntụ, Greenhithe, Kingston n'elu Thames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle n'elu Tyne, Norwich, Plymouth, Reading, Sheffield, Solihull, Southampton, Watford; Mpaghara Isi Obodo Australia: Canberra, South Australia, Ebe Rundle, New South Wales bondi, Broadway, Lelọ elu, Charlestown, Nkparịta ụka - Chụrụ, Agụụ, Miranda, Penrith, Sydney, Queensland:Brisbane , Carindale, Chermside, Robina, Victoria, Chadstone, Southland, Doncaster, Ọnụ Fozọ untainmá Isi Iyi; Austria: Vienna, Belgium: Brussels, Brazil:Barra na Tijuca, São Paulo, Canada: Alberta (Canada), Calgary, Edmonton, British Columbia (Canada) Burnaby,Coquitlam, Richmond, Surrey, Vancouver, Manitoba (Canada), Winnipeg, Nova Scotia (Canada), Halifax, Ontario (Canada),Burlington, London, Markham, Mississauga, Newmarket, Ottawa, Toronto, Mmiri, Quebec (Canada),Onyekachi, Laval, Montreal, Nkọwa Claire, Obodo Quebec; United Arab Emirates : Abu Dhabi, Dubai; France: Aix na Provence, Bordeaux, Dijon, Le Chesnays, Ebe nsọ, Lille, Lyon, Marne-la-Vallee, Marseilles, Montpellier, Nice, ParisPuteaux: la Nchebe, Rosny-Sous-Bois, Saint Herblain, Strasbourg, Velizy-Villacoublay; Germany: Augsburg, Berlin, Cologne, Dresden, Düsseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Sulzbach; Spain: iyi nke Encomienda, arroyomolinos, Barcelona, Chọra, Leganes, Mayahonda, Marbella, Valencia, Zaragoza, Sweden: Helsingborg, Malmö, Na; Svizzera Basel, Geneva, Glattzentrum dị na Wallisellen, Zurich. Weblọ Ọrụ Weebụsaịtị na-arụ ọrụ na United States of America dị ka ụlọ ọrụ SEO. Weblọ Ọrụ Weebụsaịtị na-arụ ọrụ na Canada dị ka ụlọ ọrụ SEO. Weblọ Ọrụ Weebụsaịtị Europa na-arụ ọrụ dị ka ụlọ ọrụ SEO, Albania: Tirana; Germany: Berlin; Andorra: Andorra la Vella; Austria: Vienna; Belgium: Brussels; Belarus: Minsk; Bosnia Herzegovina: Sarajevo; Bulgaria: Sofia; Croatia: Zagreb; Denmark: Copenhagen; Slovakia: Bratislava; Slovenia: Ljubljana; Spain: Madrid; Estonia: Tallinn; Finland: Helsinki; France: Paris; Gris: Atens; Hungary: Budapest; Ireland: Dublin; Iceland: Reykjavík; Latvia: Riga; Liechtenstein: Vaduz; Lithuania: Vilnius; Luxembourg: Luxembourg; Malta: Valletta; Moldova: Chisinau; Monaco: Monaco; Montenegro: Podgorica; Norway: Oslo; Netherlands: Amsterdam; Poland: Warsaw; Portugal: Lisbon; UK: London; Czech Republic: Prague; Republic nke Macedonia: Skopje; Romania: Bucarest; San Marino: San Marino; Serbia: Belgrade; Sweden: Stockholm; Svizzera: Lugano, Canton Ticino, bellinzone, Locarno, mendrisio, mkpọtụ, Bern; Ukraine: Kiev; Weblọ Ọrụ Weebụsaịtị na -arụ ọrụ na Eshia, Afghanistan: nnabata; Saudi Arabia : Riyadh; Armenia: Yerevan; Azerbaijan: Baku; Bahrain: Manama; Bangladesh: Dhaka; Bhutan: Ihe; Burma: Naypyidaw; Brunei: Bandar Seri Begawan; Cambodia: Phnom Penh; China: Beijing; North Korea : Pyongyang; South Korea : Seoul; United Arab Emirates : Abu Dhabi; Philippines: Manila; Georgia: Tbilisi; Japan: Tokyo; Jọdan: Amman; India: New Delhi; Indonesia: Jakarta; Iran: Tehran; Iraq: Baghdad; Israel: Jerusalem; Kazakhstan: Astana; Kyrgyzstan: Bishkek; Kuwait: Obodo Kuwait; Laos: Vientiane; Lebanon: Beirut; Ndị Maldives: Nwoke; Malaysia: Kuala Lumpur; Mongolia: Ulan Bator; Nepal: Kathmandu; Oman: Mascate; Pakistan: Islamabad; Palestine: Jerusalem Ọwụwa anyanwụ; Qatar: Doha; Singapore : Singapore; Syria: Damascus; Sri Lanka : Sri Jayawardenapura Kotte; Tajikistan: Dushanbe; Taiwan: Taipei; Thailand: Bangkok; Toro toro : Ankara; Turkmenistan: Asgaba; Uzbekistan: Tashkent; Vietnam: Hanoi; Yemen: ; Weblọ Ọrụ Weebụsaịtị na -arụ ọrụ na Africa, Algeria: Algiers; Angola: Luanda; Benin: Benin; Botswana: Gaborone; Burkina Faso: Ouagadougou; Burundi: Bujumbura; Cameroon: Yaoundé; Cape Verde: Praia; Chad: N'Djamena; Comoros: Moroni; Ivory Coast: Yamoussoukro; Egypt: Cairo; Eritrea: Asmara; Etiopia: Addis Ababa; Gabon: Libreville; Gambia: Banjul; Gana: Accra; Djibouti: Djibouti; Guinea: Conakry; Guinea-Bissau: Bissau; Equatorial Guinea: Malabo; Kenya: Nairobi; Lesotho: Maseru; Liberia: uzo Monrovia ubochi ahu; Libya: Tripoli; Madagascar: n'Antananarivo; Malawi: Lilongwe; Ihe ọjọọ: Bamako; Mauritania: Mauritania; Mauritius: Port Louis; Morocco: Rabat; Mozambique: Maputo; namibia: Windhoek; Niger: Niamey; Nigeria: Abuja; Central African Republic: Bangui; Republic nke Congo: Brazzaville; Democratic Republic of Congo: Kinshasa; Rwanda: Kigali; São Tomé na Onye isi: Dobra nke São Tomé e Onye isi; Senegal: Dakar; Seychelles: Victoria; Sierra Leone: Freetown; Somalia: Mogadishu; South Africa: Pretoria, Cape Town, Bloemfontein; Sudan: Khartoum; Southern Sudan: Juba; Swaziland: Mbabane, lobamba; Tanzania: Dodoma; Togo: Lomé; Tunisia: Tunis; Uganda: Kampala; Zambia: Lusaka; Zimbabwe: Harare; Weblọ Ọrụ Weebụsaịtị na -arụ ọrụ na South America, Argentina: Buenos Aires; Bolivia: sugar; Brazil: Brasília; Chile: Santiago de Chile; Colombia: Bogota; Ekwedọọ: Quito; Guyana: Georgetown; Paraguay: Asunción; Peru: Lima; Suriname: Paramaribo; Uruguay: Montevideo; Venezuela: Caracas; Weblọ Ọrụ Weebụsaịtị na-arụ ọrụ na Central America dị ka ụlọ ọrụ SEO Belize: Belmopan, Ọchịchị Commonwealth; Kosta Rika: San José; Ya Salvador : San Salvador; Guatemala: Obodo Guatemala; Honduras: Tegucigalpa; Nicaragua: Managua; Panama: Panama; Kuba: Havana; Dominica: Roseau; Haiti: Port-au-Prince; Dominican Republic: Santo Domingo; Trinidad na Tobago: Port nke Spain; Antigua na Barbuda: Saint John; Bahamas: Nassau; Barbados: Bridgetown; Jamaica: Kingston; Grenada: Saint George's; Saint Kitts na Nevis: Basseterre; Saint Lucia: Castries; Saint Vincent na Grenadines: Kingstown; Weblọ Ọrụ Weebụsaịtị na -arụ ọrụ na Oceania, Australia: Canberra, bondi, Broadway, Castle Hill, Charlestown, Nkparịta ụka, Agụụ, Miranda, Penrith, Sydney, Brisbane City, Carindale, Chermside, Adelaide, Chadstone, Cheltenham, Doncaster, Ọnụ Fozọ untainmá Isi Iyi, Maribyrnong, Booragoon, Perth; New Zeland: Wellington; Papua New Guinea: Port Moresby; Asụsụ Fiji: Suva; Agwaetiti Solomon: Honiara; Vanuatu: Port Vila; Micronesia: Palikir; Kiribati: South Tarawa; Agwaetiti Marshall: Majuro; Palau: Ngerulmud; Nauru: Yaren; Samoa: Apia; Asụsụ Tonga: Nuku'alofa; Tuvalu: Funafuti.

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Onye ndụmọdụ SEO Stefano Fantin | Nkwalite na ọnọdụ.
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